The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Marketing After COVID-19: How the Pandemic Changed Marketing ft. Adrian Heng | The Growth Genius
Manage episode 361731923 series 2894069
Content provided by Infidigit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Infidigit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit's Country Director - Americas, shares his expertise on how post-COVID-19 marketing can be an opportunity for organizational growth. We also discuss what marketers need to consider when embarking on the "new old normal", including any pitfalls to be careful of. Adrian shares some campaigns that have inspired him and provides valuable advice for young marketing professionals. Don't miss out on this informative and engaging conversation about the future of marketing in a post-pandemic world. Tune in to The Growth Genius and join the discussion!
70 episodes
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Manage episode 361731923 series 2894069
Content provided by Infidigit. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Infidigit or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit's Country Director - Americas, shares his expertise on how post-COVID-19 marketing can be an opportunity for organizational growth. We also discuss what marketers need to consider when embarking on the "new old normal", including any pitfalls to be careful of. Adrian shares some campaigns that have inspired him and provides valuable advice for young marketing professionals. Don't miss out on this informative and engaging conversation about the future of marketing in a post-pandemic world. Tune in to The Growth Genius and join the discussion!
70 episodes
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Similar to The Growth Genius - Business & Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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…
continue reading
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continue reading
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…
continue reading
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