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Welcome to Estate of Mind, a podcast series all about motivating, inspiring, and educating you in the art of selling luxury real estate. All real estate professionals, no matter how experienced, face challenges working in the upper tier. That's where The Institute for Luxury Home Marketing comes in. Our goal is to share the knowledge and experience of our guests, successful real estate professionals, coaches, Institute trainers, and other real estate experts working with high-net-worth indiv ...
 
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LUXE Life

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LUXE Life

Jennifer Y. Williams

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Welcome to LUXE Life where host and Coldwell Banker Gold Coast real estate agent, podcaster and influencer Jennifer Williams will cover topics not only related to real estate, home, and travel but LUXE lifestyle as well. Our reach and experiences span not only Chicago but the suburbs, nationally and globally. Jennifer Williams is a 5-star, award-winning agent with Coldwell Banker Gold Coast. Always striving to deliver white glove client service to every aspect of her transactions. She contin ...
 
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show series
 
Why is Qualifying Buyers So Important? When it comes to negotiating sales in luxury real estate, one of the more important steps is ensuring that the buyer has the funds necessary to complete the transaction. While many real estate professionals feel bringing up the topic of assets is a bit taboo, it’s actually incredibly important to properly qual…
 
Looking to build your brand? Level up your game? Become a global real estate agent? Tune in to this information PACKED episode of LUXE Life where we bring back none other than the fabulous coach, mentor and consultant, Makeda Smith! Hear how she became licensed in the Dominican Republic and how you can too! You’ll learn what to expect and how to st…
 
The State of the Luxury Real Estate Market Heading into 2023: Understanding the current state of the luxury market is absolutely key for being able to effectively work within that market. Taking things a step further, being able to convey what those changes mean and how they impact luxury buyers and sellers is truly what will set you apart as a rea…
 
Relocating to the Los Angeles market, you’ll want to tune in and hear Raine’s insight on the rental market! On this episode of LUXE Life, we interview California Real Estate agent Raine Phillips with The Leasing Department. Hear her list of must haves, strategies and how you can find that perfect place to call home. Located in Los Angeles, The Leas…
 
What does Miller Lite, Chicago, Marketing and Mortgages have in common? Tune in and find out! On this episode of LUXE Life, we sit down with Lake Side Bank’s VP of Mortgage, Todd Probasco who I met at our 2023 Women’s Council of Realtors Chicago Installation event held at Artifact Events. I’ll say it right now he’s not your typical mortgage lender!…
 
Always Take Advantage of the Resources Around You: To help you advance your career in luxury real estate, it’s imperative that you never stop learning and adapting to market conditions. When it comes to business planning and marketing strategy, particularly in an industry like real estate where market conditions are always shifting, being able to q…
 
Is your business tied to your purpose? Are you a real estate agent living from closing to closing? Looking for inspiration and to create multiple streams of income while continuing to help your clients? Tune in as we hear from Makeda Smith CEO & Founder of Savvy Chicks in Real Estate®. Find out why her clients call her the Millionaire Maker! With w…
 
House Hacking? Buyer Incentive Programs? Be sure to tune in to this episode of LUXE Life where we speak with Guaranteed Rate Affinity’s powerhouse team, Natasha Robinson, Elise Elizalde and Nina Gonzalez. Not only do we discuss several buyer programs but also the importance of life insurance, opening your mail and why not to be afraid to reach out …
 
The Art of Storytelling in Luxury Real Estate: As price points increase and properties become more unique, the marketing process becomes more sophisticated and typically requires a higher degree of skill and more thorough planning. One of the overarching skills involved at this level centers around the concept of storytelling. Before you even begin…
 
The “Tami” Framework for Marketing a Luxury Property: Once you’ve earned an entry-to-midpoint luxury real estate listing in your market, what’s your next step? Before you start any marketing campaign, you should keep in mind three basic principles that will help guide you down the most effective path: 1.) Preparation: Remember, no marketing strateg…
 
Breaking Down Negotiation in Luxury Real Estate: When we think of negotiation, it’s often synonymous with some sort of conflict that is being worked through. For example, your seller wants a certain price for their property, and the buyer doesn’t want to pay that price. This scenario can certainly take on the appearance of a conflict, but it should…
 
Being a Real Estate Professional Is All about Building Relationships: As a luxury real estate professional, constant communication and negotiation are two parts of your day-to-day interactions that are incredibly important. To become both a more effective communicator and negotiator, it’s important that you understand your client’s path to “yes” an…
 
The Importance of Properly Preparing for Luxury Real Estate Listing Appointments: What does your preparation process look like when you’re about to conduct a marketing consultation? When it comes to luxury real estate, the time and effort you put into preparing are key to securing the listing and entering into a partnership with a new client. There…
 
Using Data to Display Your Expertise as a Luxury Real Estate Professional: How are you currently using your Luxury Market Report? Are you using it to provide your sphere of influence insight into the latest market trends that directly impact them? If not, you’re missing out on a prime opportunity to cement yourself as a trusted advisor and create a…
 
Networking Both Locally and Globally to Build Your Sphere of Influence: When it comes to networking as a luxury real estate professional, you should always come to your contacts with something useful in order to help establish yourself as their trusted advisor. Becoming a trusted advisor is the key to not only expanding your referral network, but f…
 
Positioning Yourself as a Thought Leader in Luxury Real Estate: Building connections in luxury real estate is a huge component of finding future success within the industry. The network you build, otherwise known as your sphere of influence, is not only the foundation of your referral base, but also the foundation of a successful professional caree…
 
Building Your Brand Images Independently from Your Brokerage’s Brand Image: When it comes to effectively positioning yourself as a luxury real estate professional, your brand image and the reputation you build are incredibly important. And while your brokerage may enjoy a certain type of reputation amongst other professionals, your individual reput…
 
Building Your Personal Brand Will Help You Grow Your Business: Do you consistently work on strengthening your personal brand as a luxury real estate professional? It’s important to remember that your personal branding is different from the branding associated with your brokerage. While the two may in fact be very similar, they aren’t exactly the sa…
 
What do you think of when you hear Lake of the Ozarks? If you’re like most you think of the hit Netflix series Ozark starring Jason Bateman and Laura Linney. Maybe you’ve watched the show and thought you’d like live there. Although many of the filming and shots are taken elsewhere there are several in Osage Beach, MO to get the idea of what life on…
 
Why Delivering the Highest Level of Service is Always Key: When it comes to working with luxury real estate clients, there can sometimes be a disconnect in terms of the quality of service provided versus the expectations from the client. The best way to avoid this disconnect? Always strive to deliver the absolute highest level of service imaginable…
 
Differentiating Oneself is Key in Luxury Real Estate: Capitalizing on your past experiences and current skill set is a great way to set yourself apart from every other real estate professional in your market. One huge differentiator that you can leverage to stand out even more? Continually educating yourself. In fact, in order to fully adopt a luxu…
 
Being Authentic is the Best Approach When It Comes to Working with the Upper Tier: Authenticity builds trust in luxury real estate. In order to start building a strong foundation of trust amongst clients, you have to ensure that they recognize it is your intention to help them every step of the way. Helping them is your top priority, and that doesn…
 
Out-of-Market Luxury Purchases On the Rise: The general shift in mindset that’s taken place the last two years will have a lasting impact on the world of luxury real estate. With remote work now more commonplace, buyers are no longer confined to either their existing or nearby markets. Consequently, out-of-market purchases are now growing in popula…
 
How can you stand out in the sea of competition in the real estate market? Tune in as we dive into The Bachelor and The Bachelorette Strategy. Learn how to stand out from the crowd and what questions to ask your real estate agent. #jenniferwilliamsbroker #jenniferwilliams #chicagorealtor #chicagolandproperties #worldwide #socialmedia #luxelife #rea…
 
Do you know if the property you are interested in is agent owned? If so, what does that mean to the unrepresented buyer? Stay tuned as we dive into what can happen and how to avoid it. #jenniferwilliams #jenniferwilliamsbroker #realestatenews #wisdom #podcast #realtorlife #knowledgeispower #buyersagent #listingagent Support the show We are not acco…
 
Do you know the COST of Misrepresentation? Tune in as we dive in and uncover just what can happen when the stroke of a pen can go so wrong. When we chose the wrong representation and just how costly it can be. #jenniferwilliams #jenniferwilliamsbroker #podcastlife #worldwide #wisdom #knowledge #ethics #knowledgeispower @spotify @iHeartRadio @audibl…
 
There’s NO A’s for effort in real estate. Either you have a successful transaction, or you don’t. Do you know when is the right time to change agents? How you can be confident your agent is giving 100% and more! #jenniferwilliamsbroker #realtorlife #podcastlife #luxelife #coldwellbankergloballuxury Support the show We are not accountants, attorneys…
 
On this episode we’re covering some of the latest news in the luxury real estate market, the cost of regret and coming events. Check us out on social media @jenniferwilliamsbroker for updates throughout the day. - - - - - #jenniferwilliamsbroker #luxelife #nft #deltamarine #yacht #luxury #realestatenews #podcast #socialmedia #influencer #iconic #re…
 
Navigating the Ups and Downs of Luxury Real Estate: It’s no secret that the landscape of the real estate industry has changed over the last two years — especially when it comes to luxury properties. While adjusting to market conditions can be stressful at times, one way to mitigate this stress is to constantly work on expanding your sphere of influ…
 
On this episode of LUXE Life, we cover a question that was asked to one of my peers, “What does a Realtor actually do anyway?”. We share our experience, knowledge, and wisdom to help guide our clients to their real estate goals. We are involved in our communities. We continue to educate ourselves and improve our knowledge so we can deliver the best…
 
By now you’ve likely heard the terms “Escalation Clause”, but do you know what one is and how it’s used? Tune in as we discuss the escalation clause, under listing a property tactics and bidding wars. #jenniferwilliams #luxelife #realtorlife #realestatenews #fulltimeagent #spotify #wisdom #knowlege #experience Support the show We are not accountant…
 
We all have hopes and dreams but how many times do we talk ourselves out of our dreams? Our passions? Buckle up this episode as we dive in to why being your only competition is about our mindset. Change you attitude change your altitude. #jenniferwilliams #realtorlife #realtorsofinstagram #motivation #stories #realestate #agentlife #success #newlis…
 
Tune in as we cover what the steps are and what to expect when listing your property 2.0. Coming events and what’s a must do! - - - #jenniferwilliams #realtorlife #realtorsofinstagram #motivation #stories #realestate #agentlife #success #newlistings #podcasterlife #worldwide #wisdom #knowledge #spotify #unique #specialty #influencer #comingsoon #kn…
 
You’re ready to List, what’s next? Tune in as we cover what the steps are and what to expect when listing your property. #jenniferwilliams #realtorlife #realtorsofinstagram #motivation #stories #realestate #agentlife #success #newlistings #podcasterlife #worldwide #wisdom #knowledge #spotify #unique #specialty #influencer #comingsoon #knowledgeispo…
 
Do you know when you need a new real estate agent? If you’re story is like the story we share in today’s episode, originally heard live on Wisdom, then it’s definitely time! We also cover current events, must try restaurants and of course NFT’s. Stay tuned as we continue to share our experiences, what’s coming and how to stay in the know! #jennifer…
 
Join us live on Wisdom Social Audio or the recorded version on our podcast LUXE Life as we cover hot new property listings, sneak peeks, coming events in Chicago and beyond. Whether you’re looking for more information on how to get involved, what to do or where the hottest places to eat be sure to keep coming back for more! As we mentioned the @wor…
 
Tune in as we sit down with Lakefront Living International’s Chris Mosier and hear how they have transformed the experience of Lakefront real estate! When it comes to knowledge and passion for Lake Life Chris and team are the experts! How many times have we thought of buying that second home or vacation home on the lake? Likely, it’s in an area you…
 
The Next Normal and the Booming Luxury Real Estate Market: With consumer and purchasing behavior having shifted as a result of the pandemic, the way we value homes is forever changed. Where do we go from here though, and which factors do we need to keep in mind as we move into the next normal? If 2020 was the year of resilience, 2021 was the year o…
 
We are proud to share our knowledge and experience that has become known as LUXE Life now officially launched on Wisdom. Hear about all things real estate, who are some of our “go to” people and coming events! - - - - Supreme Auctions #coldwellbankergloballuxury Coldwell Banker Global Luxury Unique #jenniferwilliams #womenscouncilofrealtors #jennif…
 
Setting Yourself Up for Success in Spring: Do you know what one of the biggest concerns of sellers is these days? It’s not being able to get above listing price for their own home — it’s being able to find a new home once their home sells. To help curb this very valid concern, luxury real estate professionals need to get the process started as earl…
 
Looking to elevate your real estate knowledge and experience? Want to stand out from the crowd? Tune in as we have the pleasure of interviewing returning guest and Supreme Auctions President Jennie Heal. We cover how your certification can impact your business, the benefits to your luxury clients and the perks as an agent you can take advantage of.…
 
Knowing How to Balance Your Messaging Is Key: When it comes to marketing, knowing your audience is the first step in determining how you should approach your messaging. If you’re targeting a specific market, you need to make sure that your messaging plays off of the ideas that are important to the individuals in that specific area. Remember, if you…
 
Think Million Dollar Listing Agents and their stunning properties only exist in New York or LA? Think again! Steeped in Architecture and influenced by architectural great Frank Lloyd Wright and designed by award winning architect of the year Brad Lynch of Brininstool + Lynch 7320 Saratoga is not to be missed. Once passing through the gates and trav…
 
What does it mean to NFT your home? Want to know more about how NFT’s are having an impact on real estate? Recently The World’s First Real Estate NFT has been sold as well as The US’s First Real Estate NFT Auction in Florida. Tune in as we navigate the NFT and real estate waters with returning contributor Dave Rebro with DRCS Solutions. Hear his ex…
 
Buckle up everyone for this episode! By now we’ve all seen women in the construction industry in one facet or another. Whether on commercials or your favorite show on HGTV. On this unscripted episode of LUXE Life, we sit down with Christine Morgan and Rose Kallas from Two Girls and a Hammer. No filter and hear from the ladies themselves on their ph…
 
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