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LevelUp

ironSource / Melissa Zeloof

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Gaming is a multi-billion dollar industry, but what goes into making the world's most popular games? Join us as we speak to titans of the gaming world, including Zeptolab, Playrix, Nexon and Kongregate, the makers behind wildly popular games Adventure Capitalist, Cut The Rope, Gardenscapes and Battlejack, to hear how they design, develop, monetize and market their games. Tune in to Level Up by ironSource, the podcast for people who love making, growing, and of course, playing mobile games.
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Meta Business tackles the most important Metaverse industry news. Business experts dissect and discuss all of the hottest topics and happenings, from a unique C-suite perspective.
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Get Reel Gaming

Get Reel Gaming

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Welcome to Get Reel Gaming! It's the show where we get real talking about the latest and greatest in video game news, reviews & releases! Hosted by Richard Caddock and Lawrence Martin, two long time friends from the North West in the UK. Hosted on Acast. See acast.com/privacy for more information.
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In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.i…
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In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual…
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In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are makin…
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In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human…
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In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.c…
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In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.…
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In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations…
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In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podca…
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In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https…
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In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-cr…
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In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read th…
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In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights: https:…
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In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is…
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This speedy episode is a hot headline special! Multiple streamers have been injured at TwitchCon 2022 including one breaking her back in two places. Coral Island looks like a cosy game for the season! All this and MORE! Follow the 'Get Reel Gaming' Podcast! Instagram Twitter Facebook Email: getreelgaming@gmail.com Send us a voice message Hosted on …
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In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read t…
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Mamma mia! It's a CHUNKY episode today, with early game talk about the Modern Warfare 2 beta, the problems with Overwatch 2, and Disney Dreamlight Valley! Follow the 'Get Reel Gaming' Podcast! Instagram Twitter Facebook Email: getreelgaming@gmail.com Send us a voice message Hosted on Acast. See acast.com/privacy for more information.…
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In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what e…
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In this episode, we discuss Solana opening a store in New York City, Minecraft banning NFTs, Epic Games coming out in support of blockchain technologies, Mark Zuckerberg claiming the race to the metaverse is between Meta and Apple, and so much more! Episode 35 Keywords: Solana, store, New York City, Minecraft, NFT ban, Epic Games, blockchain techno…
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In this episode, we discuss Orlando striving to be the center of the metaverse, Unity merging with ironSource, Unity's CEO going off on game developers, 44% of people saying they would accept advertisements in exchange for free metaverse services, Cauldron wanting to be the "Pixar of Web3," and so much more! Episode 34 Keywords: Orlando, metaverse,…
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With all these complicated business deals happening in the world of gaming, how will we possibly survive? We should all just keep power washing, probably. Follow the 'Get Reel Gaming' Podcast! Instagram Twitter Facebook Email: getreelgaming@gmail.com Send us a voice message Hosted on Acast. See acast.com/privacy for more information.…
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In this episode, we discuss fake LinkedIn Posts & DAO permissions leading to an Axie Infinity hack, the world's first NFT/web3 gaming console coming out in 2024, a new patent hints at Nike getting into NFT gaming, Chinese companies banning cryptocurrencies, Shanghai investing in the metaverse and so much more! Episode 33 Keywords: fake LinkedIn Pos…
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How about a full recap episode? Without the filler of course. Here's the entirety of June in gaming. Wrapping up Summer Games Fest, with Sony's State Of Play, Microsoft and Bethesda Showcase and Nintendo Direct Mini! Follow the 'Get Reel Gaming' Podcast! Instagram Twitter Facebook Email: getreelgaming@gmail.com Send us a voice message Hosted on Aca…
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In this episode, we discuss Niantic making an augmented reality location-based basketball game called NBA All World, Newzoo releasing its 2022 Trend Report that provides insights into the metaverse market, and so much more! Episode 32 Keywords: Niantic, augmented reality, basketball game, NBA All World, Newzoo, 2022 Trend Report, metaverse market…
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In this episode, we discuss Imagination Gaming launching a Bored Ape board game, Noah Davis leaving Christie's for Crypto Punks, Mark Zuckerberg envisioning big spending from Metaverse consumers and predicting a billion metaverse users, Microsoft and Meta creating The Metaverse Standards Forum, Solana Labs aiming to make Web3 mobile phones, and so …
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In this episode, we discuss the former CEO of Twitter (Jack Dorsey) launching a Web 5 platform, Tag Heuer developing watches that can display NFTs, Nansen launching a new messaging application to compete with Discord, a settlement being reached between YGG and Merit Circle DAO, and so much more! Episode 30 Keywords: Twitter, Web5 experiences, Tag H…
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In this episode, we discuss Neal Stephenson (author of Snow Crash and founder of the term "metaverse") building a new metaverse, Gala Games bringing Grit to the Epic Games Store, Tim Sweeney calling Fortnite's cryptocurrency token a scam, and so much more! Episode 29 Keywords: Neal Stephenson, metaverse, Gala Games, Grit, Epic Games Store, Tim Swee…
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In this episode, we discuss the United States Department of Justice charging a former OpenSea executive with NFT insider trading, Sky Mavis unveiling the first user-generated Axie Infinity games, South Korea investing $177 million into metaverse platforms, and so much more! Episode 28 Keywords: OpenSea, NFT, insider trading, Sky Mavis, Axie Infinit…
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In this episode, we discuss Seth Green's Bored Ape NFT being stolen, Andreessen Horowitz's $4.5 billion crypto fund, a cross-chain event between Million on Mars and Sunflower Land, an NFL blockchain game, Helpshift's plan for free metaverse customer support, metaverse elves, and so much more! Episode 27 Keywords: Seth Green, BoredApe, NFT, Andreess…
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We talk about multiple ugly things this episode, including Ugly Sonic, the ugly PlayStation Plus launch lineup, and a new Fallout mod that isn't ugly but we needed a third example for this bit. Follow the 'Get Reel Gaming' Podcast! Instagram Twitter Facebook Email: getreelgaming@gmail.com Send us a voice message Hosted on Acast. See acast.com/priva…
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In this episode, we discuss the United States military building its own metaverse, Andreessen Horowitz creating a $600 million fund to invest in gaming, Kevin Lin's Metatheory raising $24 million, DappRadar releasing another Blockchain Gaming report, and so much more! Episode 26 Keywords: United States, military, metaverse, Andreessen Horowitz, a16…
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In this episode, we discuss Playboy making their entry into the metaverse, Roblox shares falling by about 10% after an underwhelming quarter, Unity Software's stock falling by almost 30%, Irreverent Labs closing out a $40 million funding round for play to earn rooster fighting, and so much more! Episode 25 Keywords: Playboy, metaverse, stock, Roblo…
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It's our first video game book review this week, all thanks to Reggie Fils-Aimé, former president of Nintendo of America, and his new book: "Disrupting The Game"! The launch of this book has come at a perfect time, with the price of the Switch receiving a price drop, and the alleged issues at Nintendo of America in the news at the moment. But what …
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In this episode, we discuss Spotify joining the metaverse through Roblox, former Nintendo of America president Reggie Fils-Aimé showing interest in blockchain gaming for Animal Crossing, Argent raising $40 million to make crypto wallets for games, blockchain gaming pitches flooding venture capital inboxes, and so much more! Episode 24 Keywords: Spo…
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It's an interesting time for Reggie Fils-Aimé, who has had to comment on the current allegations that contracted employees of Nintendo of America have been facing the company with . On top of this, he's also just released an auto-biography! Also, could Meta's upcoming headset take over the gaming/film face motion capture space? --------------------…
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In this episode, we discuss all the interesting sights and sounds from Crypto Bahamas, TikTok's parent company trying to enter the metaverse, Tim Sweeney's thoughts on the metaverse space, Epic Games allegedly getting a lukewarm reception to their latest funding round, and so much more! Episode 23 Keywords: Crypto Bahamas, TikTok's parent company, …
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It's exciting times with Nintendo's first Fidelity FX game Switch Sports about to launch, Sony revealing details on their new rival to Xbox Game Pass, and Richard and Lawrence playing a board game called Citadels! -------------------------------------- Follow the 'Get Reel Gaming' Podcast on all your favourite social media... Facebook: https://www.…
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Hello and welcome to Get Reel Gaming! The show that gets real talking about the latest and greatest in video game news, reviews and releases! This is the preview for the show, which includes clips from previous episodes, so you know what we're all about! -------------------------------------- Follow the 'Get Reel Gaming' Podcast on all your favouri…
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In this episode, we discuss sneaker NFTs and the move-to-earn gaming craze, The Sandbox looking to raise $400 million at a $4 billion valuation, FlickPlay and The Sandbox moving closer to the metaverse, lower-level crypto gamers fighting back against "digital colonialism," the underwhelming Chipotle restaurant in Roblox, and so much more! Episode 2…
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In this episode, we discuss Meta taking an almost 50% cut of digital asset sales in Horizon Worlds, Sony and Lego investing $2 billion into Epic Games, Sonic the Hedgehog coming to Roblox, Genies raising $150 million for a $1 billion valuation, and so much more! Episode 21 Keywords: Meta, digital asset sales, Horizon Worlds, Sony, Lego, investing, …
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We found some time while not playing Fortnite zero build mode to talk about everything else that's happened in the last two weeks. Including E3 getting cancelled, the meta quest sneaky re-branding being slowly rolled out, and also our thoughts on the new Lego Star Wars! -------------------------------------- Follow the 'Get Reel Gaming' Podcast on …
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In this episode, we discuss Coca-Cola releasing a soft drink aimed at gamers and the metaverse, Ubisoft no longer making content for some games including no more NFTs, the shutdown of F1 Delta Time leaving people with worthless NFTs, Sky Mavis raising $150 million in a Binance-led funding round, Decentraland and Sandbox struggling with user acquisi…
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In this episode, we discuss Mojo Vision's augmented reality contact lens prototype, Alibaba leading a $60 million investment round for Nreal AR glasses, Anthony Charlton arguing games should follow the play-and-earn model, DeFinance Capital and Delphi Digital backing Crypto Raiders, hackers stealing $620 million worth of cryptocurrencies from Axie …
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We recorded this episode just before Playstation announced their new Playstation Plus subscription models. However, we talk about what Lawrence thought of the new Halo TV series on Paramount +, as well as first impressions of Ghostwire: Toyko and the closed playtest for a "Tarkov like" game The Cycle Frontier. We hope you enjoy! -------------------…
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In this episode, we discuss Yuga Labs securing a $4 billion valuation after a $450 million raise, Zaha Hadid Architects developing a utopian digital world, the risks that come with companies entering the metaverse, FTX supporting Web3 Gaming and launching NFTs, Gamefam raising $25 million to build games in Roblox, and so much more! Episode 18 Keywo…
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In this episode, we discuss the Bored Apes Yacht Club acquiring CryptoPunks, insight from the Yuga Labs pitch deck, Forbes incorrectly claiming that interest in NFTs and the metaverse is on the decline, Bob Iger, former Disney CEO, investing in metaverse avatar company Genies, Adobe creating a suite of augmented reality & virtual reality tools, and…
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Its'a us! Here to talk about all things Mario Kart and Tunic this week, with lots of news and some interesting talk about some cloud gaming that's been happening! -------------------------------------- Follow the 'Get Reel Gaming' Podcast on all your favourite social media... Facebook: https://www.facebook.com/getreelpod/ Twitter: https://twitter.c…
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Finally getting a chance to sit down and fully enjoy Loop Hero in all its glory! Lots of other news this week and good things happening around the world even though there's always bad stuff out there. -------------------------------------- Follow the 'Get Reel Gaming' Podcast on all your favourite social media... Facebook: https://www.facebook.com/…
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In this episode, we discuss Manchester City building the metaverse's first soccer stadium, Dapper Labs making Web3 technology approachable for "normies," Limewire repurposing itself as an NFT marketplace, Immutable achieving a $2.5 billion valuation after closing a $200 million funding round, and so much more! Episode 16 Keywords: Manchester City, …
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