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UserWise | The psychology of in-game personalization

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Manage episode 343860376 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps.

Tune in here or read the transcript: https://www.is.com/community/podcasts/levelup/tom-hammond-userwise-in-game-personalization/

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 343860376 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps.

Tune in here or read the transcript: https://www.is.com/community/podcasts/levelup/tom-hammond-userwise-in-game-personalization/

  continue reading

112 episodes

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