Best Ironsource Melissa Zeloof Podcasts (2024)

1
Božo Janković | The new TCF 2.2 and CMPs: what you need to know 32:47

9M ago32:47

32:47

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.i…

1
Phillip Black | Roblox properly understood: lessons for virtual economies 36:38

10M ago36:38

36:38

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual…

1
The Unity Gaming Report | Diving in with the team behind it 34:14

1y ago34:14

34:14

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are makin…

1
Sophie Vo | Leadership in games: solving the human puzzle genre 40:47

1y ago40:47

40:47

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human…

1
Lisa Brunette | Narrative in mobile games: why the story matters 38:51

1+ y ago38:51

38:51

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.c…

1
Om Tandon | UX in games: User-centered vs human-centered design 31:03

1+ y ago31:03

31:03

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.…

1
Anna Popereko | User motivations: Where game design and monetization meet 26:52

1+ y ago26:52

26:52

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations…

1
Josh Burns | Mastering the world of IPs 35:27

1+ y ago35:27

35:27

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podca…

1
Danny Moy | Building a mobile gaming business strategy 30:08

1+ y ago30:08

30:08

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https…

1
Dan Greenberg | AI and creatives: Now, later, and the far-future 35:00

1+ y ago35:00

35:00

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-cr…

1
Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams 33:08

1+ y ago33:08

33:08

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read th…

1
AppQuantum | Outsource vs In-house: The best way to build creatives in 2023 23:34

1+ y ago23:34

23:34

In this LevelUp episode, Melissa gets into building the dream creative team with Vitaly Gladkov, Creative Department Lead at AppQuantum. They attempt to finally answer the question: does it just make sense to move your creatives all in-house? Bonus content includes: why do you need a creative team anyway? Tune in here or read the highlights: https:…

1
HypGames | The evolution of mobile sports games 33:10

1+ y ago33:10

33:10

In this episode of the LevelUp podcast, Mike Taramykin, CEO at HypGames, sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss the evolution of sports games, including the challenges moving from console to F2P, how to work with licensors, and what to expect in the future. Tune in here or read the transcript:https://www.is…

1
UserWise | The psychology of in-game personalization 27:34

2y ago27:34

27:34

In this episode of LevelUp, Tom Hammond, CEO & Co-Founder of UserWise sits down with our host Melissa Zeloof, VP Marketing at ironSource. They discuss how game developers can better understand user psychology, putting user motivations into action within a game, and how game developers can utilize personalization with LiveOps. Tune in here or read t…

1
Deconstructor of Fun | Blockchain Gaming, Pt 5: What the industry needs to do to make Blockchain Games mainstream 36:13

2y ago36:13

36:13

In this episode of LevelUp, our host Melissa Zeloof, VP Marketing at ironSource, sits down with Deconstructor of Fun's Javier Barnes and Ethan Levy, host of the Deconstructor of Fun Podcast. They discuss why developers and gamers should start utilizing blockchain, the main challenges keeping blockchain from becoming an industry standard, and what e…

1
Business Evolution | Blockchain Gaming, Pt 4: Blockchain and the Metaverse 41:10

2+ y ago41:10

41:10

Blockchain and gaming and the metaverse? Oh my. Elad Yakobowicz, Founder at Business Evolution explores the state of the metaverse today and how blockchain games have managed to integrate into this vast digital world. Elad is interviewed by Melissa Zeloof, VP Marketing at ironSource and Anton Backman, Principal at Play Ventures. They dive into the …

1
Playmint | Blockchain Gaming, Pt 3: Life as a CEO 38:02

2+ y ago38:02

38:02

What’s it like to build a blockchain company from the ground up? Hear it straight from the source. David Amor, CEO at Playmint - a blockchain gaming company founded in 2021 - discusses what it's like to be on the frontline of the blockchain gaming revolution. David is interviewed by Melissa Zeloof, VP Marketing at ironSource, Anton Backman, Princip…

1
Playmint | Blockchain Gaming, Pt 2: Community Building 42:05

2+ y ago42:05

42:05

We’re back for the second episode of our blockchain gaming mini-series - this time we’re exploring how online communities are set to shape the future of blockchain games. Join Melissa Zeloof, VP Marketing at ironSource, along with Anton Backman and Kenrick Drijoningen from Play Ventures, and our guest Jon Jordan, Consultant at Playmint, for the con…

1
Play Ventures | Blockchain Gaming, Part 1: The Fundamentals 32:15

2+ y ago32:15

32:15

It’s the buzzword on everyone’s lips: blockchain games. Melissa Zeloof, VP Marketing at ironSource, kicks off the first episode in a new mini-series all about blockchain gaming, along with Anton Backman and Kenrick Drijoningen from Play Ventures - a games VC with promising blockchain games in their portfolio. Together, they review clear and concise…

1
Double Loop Games | Indie Series, Part 5: Founding a Mobile Game Studio 31:39

3+ y ago31:39

31:39

In the fifth episode of our "What I Wish I Knew When" series for indie developers, Melissa Zeloof is joined by Emily Greer, founder and CEO of Double Loop Games, who also co-founded Kongregate over a decade ago with her brother. Emily discusses her experience establishing a new games studio and key tips for developers looking to do the same.…

1
GamesBiz | Indie Series, Part 3: Getting Started with Mobile Game Monetization 25:41

3+ y ago25:41

25:41

In the fourth episode of “What I Wish I Knew When...”, our series for indie developers, Melissa Zeloof is joined by Bozo Jankovic, who heads up Business Development at GamesBiz Consulting. Bozo and his team spend a lot of time working with indie developers to strengthen their game's monetization performance, so we thought it would be a good idea to…

1
Unity | Gametech, Part 3: The Insider's Perspective 23:18

3+ y ago23:18

23:18

Sally Lu, Director of Customer Success at Unity, joins Melissa Zeloof to discuss the role of Unity and gametech more generally in the games industry, and what we might expect for the future.By ironSource / Melissa Zeloof

1
Mighty Bear Games | Indie Series, Part 3: Identifying Million Dollar Game Concepts 22:15

3+ y ago22:15

22:15

Simon Davis, Co-Founder and CEO at Mighty Bear Games, joins Melissa Zeloof in our "What I wish I knew when..." series to talk about his process for identifying and evaluating new game concepts, the learning curve he's experienced, and how to avoid biasBy ironSource / Melissa Zeloof

1
Facebook Audience Network | The Innovations of In-Game Advertising 56:29

4y ago56:29

56:29

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.By ironSource / Melissa Zeloof

1
Hiro Capital, Barclays | Gametech, Part 2: The Investor Perspective 48:10

4y ago48:10

48:10

Melissa Zeloof is joined by Spike Laurie, Venture Director at Hiro Capital, and Mario Lu, VP at Barclays and Lead Analyst for video game stocks. We’ll be talking about the game investment landscape, the gaming industry and its relationship to gametech, and how gametech is spilling over to other industries.…

1
Starberry Games | Indie Series, Part 2: What I Wish I Knew When Pitching to Investors 23:19

4y ago23:19

23:19

This is the second episode in our series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Antti Hattara, the CEO and co-founder of Starberry Games, the developer behind the hit idle game, Coffee Corp, and winner of ‘Best Indie Developer’ Award at the Pocket Gamer Mobile Games Awards in 2019. We’ll be talking abou…

1
Lockwood Publishing | Avakin Life, the Metaverse, and Games as Social Media 28:32

4y ago28:32

28:32

Oliver Kern, Chief Commercial Officer at Lockwood Publishing, who are behind the hit mobile game Avakin Life, joins Melissa Zeloof to discuss the challenges of building a “virtual world” game (how does one integrate a live music concert from a real life pop star into a mobile game?!), how they scaled their daily active users to 1.5M, the metaverse,…

1
CNN, PocketGamer | Gametech, Part 2: The Journalist Perspective 1:01:04

4y ago1:01:04

1:01:04

Melissa Zeloof is joined by Ric Cowley, Editor of PocketGamer.biz, and Shannon Liao, reporter at CNN Business, to discuss the key happenings and trends in the gaming industry and in the gametech ecosystem behind it. As journalists covering gaming, they have a special inside-outside view of the industry, which made this a fascinating discussion. We …

1
VGames | Unearthing the Next Generation of Gaming Unicorns 30:58

4y ago30:58

30:58

Eitan Reisel, former lead in Google’s gaming division and founder of VGames, an investment firm focused specifically on unearthing the next generation of Israeli and Eastern European gaming unicorns, joins to discuss the investment opportunities in these ecosystems, the biggest trends in gaming, the importance of gametech, and much more.…

1
Seenax | Indie Series, Part 1: What I Wish I Knew When Choosing a Game Publisher 17:09

4y ago17:09

17:09

This is the first episode in our new series for indie developers called, “what I wish I knew when.” Host Melissa Zeloof welcomes Gabriel Coriiu, Co-Founder of Seenax Oy and the developer behind the hit game, Hide and Seek. Gabriel will be talking about what he wishes he knew when choosing a publisher and about his journey to launching a hit hyper-c…

1
Newzoo | Gametech, Part 1: How Gametech is Fueling the Industry's Growth 39:59

4y ago39:59

39:59

Newzoo's CEO Peter Warman, and Market Lead of Game Developers and Publishers, Tyler Long, discuss the rapidly growing gametech ecosystem, how they mapped it out, and where it's headed.By ironSource / Melissa Zeloof

1
ironSource | Creative Operations, Part 3: How to Make High Impact Ad Creatives 20:00

4y ago20:00

20:00

Melissa Zeloof welcomes Noa Eckstein, Director of Creative Performance at ironSource Luna, to discuss all things in-ad data, including Playworks' process for optimizing ad creatives for some of the industry's biggest names.By ironSource / Melissa Zeloof

1
ironSource | Creative Operations, Part 2: How to be a Creative Sponge 18:31

4y ago18:31

18:31

Elad Gabison, Creative Lead at ironSource Luna, discusses his process for sparking ideas and producing ad creatives for world class mobile games. Read the transcript: https://www.ironsrc.com/podcasts/how-to-be-a-creative-sponge/By ironSource / Melissa Zeloof

1
ironSource | Creative Operations, Part 1: How to Build a World Class Creative Team 20:50

4y ago20:50

20:50

Dan Greenberg, Chief Design Officer at ironSource and founder of its in-house ad creative studio Playworks, discusses the world of ad creatives in the gaming industry, where it is headed, and how he built a world-class creative team that’s produced over 4,000 creatives for games ranging from Call of Duty Mobile to Homescapes. Read the transcript: h…

1
LudiqueWorks | Emerging Markets with Newzoo, Part 4: Sub-Saharan Africa 29:27

4y ago29:27

29:27

This is the fifth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Douglas Ogeto, Co-Founder and CEO at LudiqueWorks, A…

1
ironSource | Growth Loop, Step 3: Optimizing Monetization 32:57

4y ago32:57

32:57

Catch Melissa Zeloof chatting with VP Growth Yevgeny Peres all about Step 3 of the Growth Loop - optimizing monetization and maximizing LTV. Yevgeny explains which KPIs are important to track and when, best practices for optimizing engagement and revenue, a better way to look at ad monetization products (hint: it's not all about the money), and gui…

1
Gazeus Games | Emerging Markets with Newzoo, Part 4: Latin America 36:24

4y ago36:24

36:24

This is the fourth episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Etienne Guebriant, Head of UA at Gazeus Games, a to…

1
Alictus | Emerging Markets with Newzoo, Part 3: Turkey 32:10

4+ y ago32:10

32:10

This is the third episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Emre Tas, CEO of Alictus, a top hyper-casual gaming …

1
Games2Win | Emerging Markets with Newzoo, Part 2: India 50:11

4+ y ago50:11

50:11

This is the second episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Founded in 2007, Newzoo is an intelligence provider for the games and eSports industries, providing data across both global and local markets. Our guest this episode is Tejas Shah, Head of Distribution and Revenue at Gam…

1
Amanotes | Emerging Markets with Newzoo, Part 1: Southeast Asian Gaming Market 32:00

4+ y ago32:00

32:00

This is the first episode in our Emerging Markets mini-series, co-hosted with Tom Wijman, Senior Games Market Analyst at Newzoo. Our guest this first episode, which is all about the Southeast Asia gaming market, is Rahul Ravindranath, Monetization Specialist at Amanotes, a music gaming company located in Vietnam. Listen to the podcast below or skim…

1
Simpool | How to Balance and Design Your Game Economy 31:09

4+ y ago31:09

31:09

In this episode of LevelUp, Guy Bar Sade, co-founder and CEO at Simpool, breaks down everything around building in-game economies. Guy offers tips to balance the game economy, how game teams should define their KPIs, and common mistakes he sees from game developer companies, and how to create a company culture based on data. Read the edited highlig…

1
ironSource | Growth Loop, Step 2: Monetizing F2P Games 37:00

4+ y ago37:00

37:00

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep trac…

1
App Annie | Discoverability is Just Half the ASO Battle 31:15

4+ y ago31:15

31:15

Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, a…

1
ironSource | Growth Loop, Step 1: Starting with UA, Not Monetization 32:26

4+ y ago32:26

32:26

In the second episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 1 of the Growth Loop: User Acquisition. Yevgeny argues why game developers should start the cycle with user acquisition as opposed to game monetization, offers best practices for maximizing key metrics like IPM, and shares how gam…

1
Mammoth Media | Creating Mobile Content and Games for Gen Z 34:06

4+ y ago34:06

34:06

Benoit Vatere, CEO and Founder at Mammoth Media, joins ironSource's Melissa Zeloof on LevelUp to talk everything Gen Z. Who are they? What do they care about? How can game developers and brands appeal to them? And what sort of content do they love? Tune in to find out, or read the edited highlights here: https://www.ironsrc.com/podcasts/creating-mo…

1
Playtika | How a Single Games Company Monetizes Multiple Genres 23:56

4+ y ago23:56

23:56

Adi Shalom, Ad Monetization Team Leader at Playtika, joins ironSource’s Melissa Zeloof to discuss all things monetization, including how his team is structured, their weekly habit for success, tips for optimizing the waterfall, and more. Read the edited highlights here: https://www.ironsrc.com/podcasts/how-a-single-studio-monetizes-multiple-game-ge…

1
Ketchapp, Mobilityware, Jam City, Kwalee | Merging Monetization and Marketing 18:12

4+ y ago18:12

18:12

Live from Gamefest 2019 in the Negev Desert, Melissa chats with Chandra Macias Hill from Mobilityware, Fabian Hersen from Ketchapp, Brian Sapp from Jam City, and Jason Falcus from Kwalee to hear how each of their companies tackles monetization and marketing - is it one unit or separate? Does connecting the two actually scale activities? Read the ed…

1
Gameloft, Halfbrick, Social Point, Random Logic | In-App Bidding and the Future of App Monetization 10:18

4+ y ago10:18

10:18

Live from Gamefest 2019 in the Negev desert, Melissa from ironSource gets together with Andrew Stone from Random Logic, Jane Anderson from Gameloft, Shainiel Deo from Halfbrick, and Sofia Gilyazova from Social Point to discuss in-app bidding and the future of app monetization. Is in-app bidding really poised to change monetization? Find out. Read t…

1
Neon Play, Playrix, Madbox | Trends for Mobile Game Creatives 14:27

4+ y ago14:27

14:27

Live from Gamefest 2019 in the Negev Desert, Melissa from ironSource interviews Oli Christie from NeonPlay, Alexander Derkach from Playrix and Jean Nicholas Vernin from Madbox about top creatives trends they've seen this past year, and their thoughts for what's about to come in 2020. Read the edited highlights here: https://www.ironsrc.com/podcasts…

1
NBCU | Game Analysis and Building the Right Data Infrastructure for F2P Games 56:03

5y ago56:03

56:03

Andrew Waag, Manager of Data Analytics at NBC Universal and Victor Wang, Senior Product Manager Mobile Games at NBC Universal joins Melissa Zeloof from ironSource and Joe Kim from GameMakers.com on LevelUp: Game Product Managers Edition. Tune in to hear them talk about best practices for building data infrastructures for free-to-play games, tips fo…

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Ironsource Melissa Zeloof Podcasts

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