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Facebook Audience Network | The Innovations of In-Game Advertising

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Manage episode 321028833 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 321028833 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host Melissa Zeloof is joined by Nate Morgan, Global Gaming Lead at Facebook Audience Network, to discuss the rise of in-game ads and the key innovations in this space, the shift to hybrid monetization models, and the opportunities in-app bidding opens up for developers.

  continue reading

112 episodes

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