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App Annie | Discoverability is Just Half the ASO Battle

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Manage episode 296344221 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games
  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 296344221 series 2039495
Content provided by ironSource and IronSource / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by ironSource and IronSource / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Getting people to your app store page is just half the ASO battle. How do game marketers make sure they’re also setting up their app store page for conversion. Lexi Sydow, Senior Market Insights Manager at App Annie, sits down with Melissa to discuss everything app store optimization, including best practices, common mistakes game marketers make, and the difference between optimizing for discoverability and optimizing for conversion. Read the edited highlights here: https://www.ironsrc.com/podcast/understanding-discoverability-and-conversion-in-aso-for-games
  continue reading

112 episodes

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