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Brand Shorthand

Mark Vandegrift and Lorraine Kessler

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Mark Vandegrift and Lorraine Kessler discuss advertising, public relations, sales, positioning, branding, and more in this podcast designed for those who want to do a deep dive into the world of marketing. Mark and Lorraine discuss the psychology of what makes great brands. They break down the details of the good moves and some really bad moves by brands big and small. It's like a play-by-play of what went right, or what went wrong. If you're in the world of marketing, learn tips and tricks ...
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It Seemed Like A Good Idea At 3 AM

It Seemed Like A Good Idea At

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Stories of times I really should've gone to bed. Follow my blog at: itseemedlikeagoodideaat3am.wordpress.com get an it seemed like a good idea at 3 AM t-shirt at teespring.com/stores/thatcrazywriter Cover art photo provided by Robert Katzki on Unsplash: https://unsplash.com/@ro_ka
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WHY GO PROJECT POD

LAUREN FRIEDMAN EXPERIENCE (LFE)

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🎙️WHY GO PROJECT POD -- MAYBE SOMEDAY ANOTHER HUMAN WON'T FEEL AS ALONE A purpose-driven podcast focused on de-stigmatzing and democratizing Mental Health and Trauma education and a holistic view of wellness. Featuring stories of survival, addiction, humor and healing in the midst of chaos, heartbreak and shame. Putting the 'FUN' in DysFUNctional! Alchemizing pain and transmuting it into triumph, power and purpose. Hosted by the Lauren Friedman Experience (LFE) CPSTD Thriver, Ex-AdTechie, on ...
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A motivational podcast and exploration into the vibrant world of glass artistry, creativity, and the unexpected paths we all navigate in life. The Robertson Stash Podcast, hosted by Matt Robertson, an acclaimed borosilicate glass artist celebrated for his whimsical safari animal designs, this podcast transcends the art of glassblowing to delve into broader themes of ambition, authenticity, and the unique journeys we embark upon. At its core, glass artistry is a blend of skill, passion, and i ...
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And the Losers Are

And The Losers Are

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'And the Losers Are' is a podcast where three failing screenwriters discuss Oscar nominated and prominent films, while drinking enough alcohol to make this seem like a good idea. Each season takes a look at a decade of film. In each episode we discuss each year's Best Picture nominees, as well as five movies that didn't quite make it, before deciding our winners and losers. If films, political incorrectness, foul humor, and excessive drinking is your thing, this is the podcast for you.
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Next to Normal Story Slam is a monthly storytelling event held at the McLean County Arts Center in Bloomington, Ill. People tell personal stories that revolve around a chosen theme. It is an opportunity to listen, connect and share. Stories are periodically shared on WGLT's Sound Ideas.
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Hey friend, do you have some God-sized dreams bubbling up inside? Do you sometimes wonder why life has to be such a challenge while you try to accomplish the things God is calling you to? Maybe you’ve parked some goals, or walked away from your calling, or let your purpose sit on the sidelines because it seemed too overwhelming, too intimidating or too insignificant to God? Would that change if I told you that God already has a current of grace ready and waiting, where His amazing provision ...
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Matt Robertson chats with glass artist Avatar Glass to discuss his journey into the medium which started when he was only 13 years old. Avatar recounts becoming fascinated with glass blowing as a teenager, building his own studio in high school and honing his skills despite the risks. As his technical abilities grew, Avatar developed a distinct art…
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Welcome to the 🎙️WHY GO PROJECT POD -- MAYBE SOMEDAY ANOTHER HUMAN WON'T FEEL AS ALONE S1E1 'RELEASE ME' (Please bear with me as I'm still working out the producing kinks!) The WHY GO PROJECT POD is a purpose-driven podcast focused on de-stigmatzing and democratizing Mental Health/Trauma education & a holistic view of wellness. Featuring stories of…
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This week, Mark and Lorraine discuss the importance of brand advertising and why it should be at the forefront of your advertising efforts in today’s world. Join the positioning duo as they dive deep into the advantages of brand advertising and explain why short-term advertising tactics alone aren’t enough to cut it. Join Mark and Lorraine for 30-i…
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Matt Robertson chats with world-renowned fitness trainer and model, Gregg Avedon, to discuss his incredible journey from bodybuilding to the glamorous world of high-fashion modeling. Gregg shares how he first discovered his passion for fitness at just 15 years old, leading to his first bodybuilding competition at 17. He then delves into his transit…
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The battle of sodas just got a whole lot more interesting! We’ve seen Coca-Cola and Pepsi battling it out in the Cola Wars and now something similar is fizzing up in the new healthy soda market. Join Mark and Lorraine as they pop into the world of prebiotic sodas and discuss brands like Olipop, Poppi, and the newest player in the game, Coca-Cola’s …
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Matt Robertson chats with Glass artist Andrew Mitchell, about his passion for glass blowing and his thriving career in the music industry – including when he gave George Clinton a bag of mushrooms and he ate the entire bag all at once! Mitchell shares his fascinating journey, from his early exposure to the glass pipe culture at live music festivals…
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More and more brands are exploring ways to add entertainment to their marketing approach. Mark and Lorraine share their thoughts on how brands like Chick-fil-A and Duolingo are testing out games, podcasts, apps, and even animated shows to entertain their audiences. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising,…
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Matt Robertson chats with UFC Mixed Martial Artist, Justin “The Highlight” Gaethje, to explore his remarkable journey. From his family's copper mining roots in Arizona to his rise in the world of MMA, Gaethje shares a fascinating glimpse into his life. He discusses his transition to wrestling, his serendipitous introduction to fighting, and his can…
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What do McDonald’s, IHOP, and a grocery store chain in England have in common? Join Mark and Lorraine as they explore how these brands tapped into the Zeigarnik Effect and how this psychological phenomenon affected their advertising efforts. Mark and Lorraine kick off the episode with a quick Super Bowl recap and some recent Starbucks news! Spend 3…
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Matt Robertson chats with glass artist, Sibelley Yukesk, about her stories of extensive travels, personal growth, and deep connection to glass. Sibelley opens up about adjusting to the mountain climate, embracing the local glass community, and the challenges and satisfactions of working with the medium. They also explores the mystical and adventuro…
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Join Mark and Scott Edwards as they continue their discussion of the 2025 Super Bowl spots. Discover what the positioning duo thinks as they dive deep into ad spots from Doritos, Pringles, Reese's and more. Mark and Scott continue to follow USA Today's Ad Meter as they highlight some of the ad winners and losers. Spend about 30 mins with Mark and S…
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Matt Robertson chats with Professional Motorcycle Racer, Cody Webb, about his upcoming races and navigating a major career transition, moving from Sherco to a three-year deal with Yamaha. Cody also shares an inside look at the challenges and opportunities of being a privateer, from managing his own team to testing cutting-edge bike modifications. H…
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Join Mark and new guest, Scott Edwards, as they discuss the 2025 Super Bowl spots. Following USA Today’s Ad Meter, discover where this positioning duo agrees with the viewers on the effective ads, versus those that will likely go down as duds just like the Chiefs! Starting with Budweiser’s “First Delivery” ad, Mark and Scott provide details on why …
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Matt Robertson chats with Ryan Fitt about his journey into the world of glass blowing - from teenage pipe-making to professional studio work, and his ideas to push what we know about Borosilicate glass. Fitt discusses the joys and challenges of the medium, the importance of mental health, and fascinating stories of his travels. Ryan also describes …
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Mark and Lorraine kick off season #3 with a review of all the major brand news that happened since they left off season #2. Jaguar, Volvo, Coke, and Walmart hit the news with moves of new ads, refreshed logos, and revisiting old brand positions. Learn what the positioning duo liked and disliked about these recent big brand activities. Spend 30ish w…
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Matt Robertson is joined by DJ Honeycomb, a world renowned beatboxer, to discuss his journey throughout the music industry and his many other interests. Honeycomb shares how he discovered beatboxing as a child and honed his skills through online tutorials. We explore his early festival performances, including his first freestyled stage debut. Honey…
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Matt Robertson is joined by Renowned Colorado photographer David Ross to discuss his journey into landscape and nature photography, and his famous photo, Maroon Bells On Fire. He discusses the challenges of hiking through snow and encountering wildlife and reveals his favorite locations, including the rugged San Juans and Tetons, and his inspiratio…
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Matt Robertson is joined by Cody Webb, a professional motocross and enduro racer to discuss his remarkable journey from a young dirt bike enthusiast to a national champion and one of the only Americans to podium at the grueling Erzbergrodeo race in Austria. Cody discusses his family-oriented start in the sport, his early competitive successes, and …
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Matt Robertson is joined by professional astrologer Lisa Pesnichak to explore the fascinating world of astrology and what it is about astrology that helps us figure out our place. Lisa shares her personal journey into this ancient practice, explaining its historical context and evolution. The discussion delves into the differences between astrology…
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Matt Robertson is joined by Glass artist Taffy to discuss his journey into borosilicate glass, from his initial frustrations with painting to his fascination with the technical challenges of Boro. Taffy shares insights on melting and coloring glass, as well as his work with plasma and innovative glass tools, including his signature rollers. Taffy o…
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Matt Robertson is joined by renowned glass artists Sibelle and Colberger to discuss their incredible DFO competition collaboration. The two artists share the serendipitous story of their first meeting, the challenges they faced during the intense 10-hour build, and the incredible support they experienced from the glass blowing community. Beyond the…
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Matt Robertson is joined by writer, podcaster, and stand-up comedian Jason Rouse to discuss growing up in Canada's "rust belt" to pursuing a career in comedy. Jason opens up about his high school experiences, the vibrant Canadian comedy scene, and his stand-up performances, from dealing with hecklers to adapting his act. Jason reflects on the chang…
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Matt Robertson is joined Glass Artist Sibelle to discuss her remarkable journey, from taking a casting class as an illustration student to becoming a glass artist, blowing glass across Europe. Sibelle chats about her unique, anime-inspired style and her formative experiences at the prestigious VCU glass program. She recounts her recent European adv…
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Matt Robertson is joined by Glass Artist Karma to discuss the metaphysics yet to be told about glass. They discuss their upcoming "Shred 30" event - a community-focused event on a ski hill where the hosts will share glass and socialize. They also chat about adapting to the glass industry's current state, the importance of positivity and spiritualit…
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Matt Robertson is joined by Big Z, a veteran glass artist, to reflect on his 20-year journey in the industry, and how his mindset has shifted through the ups and downs of glass blowing. He shares how he got started, the challenges of balancing work and personal life, and the impact of the pandemic on the glass community. Big Z emphasizes the import…
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Matt Robertson is joined by Devin Mills, who designs distilleries, to discuss the art of how whiskey is produced. They dive into the history, safety challenges, and legal complexities of the industry, from the risks of explosions to the lingering effects of Prohibition. As they sample different whiskey varieties - wheat, malt, rye, and bourbon - th…
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Matt Robertson is joined by podcasting pro XG to get his insider tips on how to make the most successful podcasts. XG shares his journey, from landing a gig with George Perez to transitioning to Sam Tripoli's popular conspiracy podcast. We dive deep into the secrets of podcast monetization, including the power of sponsorships, merchandise, and leve…
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Matt Robertson is joined by comedian George Perez to discuss his inspiring journey into stand-up, from his first open mic experience roasting a headliner to finding mentors like Joey Diaz. Perez recounts the surreal New Year's Eve party at Russell Peters' house and his acting role in the movie "The Taco Shop." He also opens up about the influence o…
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Matt Robertson is joined by Glass Artist Blitzkreiga to discuss the story behind his unique name, his artistic evolution, and the metaphorical themes of inflation and expansion in his work. He reflects on his early glassblowing experiences, the challenges of integrating pipe-making into a prestigious art program, and the importance of persistence i…
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Matt Robertson is joined by Mile High Dave, a true artist at growing cannabis, from Colorado, to discuss his passion for cultivating high-quality strains. He shares his journey, from dedicating himself to the plant full-time to the challenges of protecting his prized genetics. Dave delves into his growing techniques, the importance of proper drying…
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Matt Robertson is joined by Paralympic gold medalist Mike Minor to share his inspiring journey, from his snowboarding beginnings in Pennsylvania to his current life in Finland. He discusses the challenges of living in the Nordic country, his passion for skateboarding, and his plans to open a glass art gallery to connect European and American artist…
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Matt Robertson is joined by glass artist Nicole Berger to chat about her journey of discovering glass art by chance in college, becoming a professional pipe maker, and selling pipes to the Corning Museum Of Glass. Nicole's story is full of creative passion and personal growth. She discusses her time at the renowned Pilchuck Glass School, her solo t…
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Matt Robertson is joined by Glass Artist Joe Peters to discuss the story behind his unique honeycomb-inspired glass sculptures, which gained popularity in the cannabis community. He discusses his creative process, favorite collaborations, and passion for scuba diving. Joey also opens up about his recent journey to sobriety and how it has positively…
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Matt Robertson is joined by Artist Aaron Brooks discusses his creative journey and the evolution of his annual "Fucking Art Show” and how psychedelics have influenced his art. Brooks shares insights into his collaborative process with his wife Ellie, their unique festival experiences, and the challenges of being a working artist. He also reflects o…
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Matt Robertson is joined by electronic artist Alex Medellin, AKA Late Night Radio, to discuss his unique genre-blending sound, which combines elements of hip-hop, funk, and live instrumentation. He shares insights into his creative process, from finding obscure samples to meticulously planning his live sets. Alex also reflects on his journey, from …
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Matt Robertson is joined by Ben Banks, also known as Danger Visual, to chat about the fascinating story behind the Bad Boys Club - an art collective he founded with friends in Philly. From their humble beginnings tagging the city to their elaborate Art Basel shows, Ben discusses the group's mission to support underprivileged youth through art progr…
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Matt Robertson is joined by Glass Artist Brian Dosher, also known as the "Renaissance Warrior" to discuss his journey of embracing a nomadic lifestyle, disconnecting from social media and cell phones, and finding solace in the wilderness. He discusses the art of baking bread in the outdoors, his passion for glass blowing and advanced techniques lik…
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Matt Robertson is joined by glass artist Karma Glass to chat about his remarkable journey from veterinary technician to full-time glass blower. Karma discusses crafting unannealed glass chillums and selling them at concerts to fund his new path as well as the importance of community, affectionately referring to his collectors as the "karma tribe." …
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Matt Robertson is joined by Ryan Connolly, founder of Grassroots clothing, to share the origin story of his company and how it started as a documentary film about California's cannabis culture, but pivoted to merchandise when faced with challenges. Ryan discusses navigating the evolving legal landscape, the impact of COVID-19, and building a commun…
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Matt Robertson is joined by Evan Mann from Bear Mountain Studios to discuss his journey as a glass artist. He shares the challenges of navigating code enforcement issues and building a new commercial studio in Colorado Springs. Evan explains his innovative sales and marketing strategies, including a Patreon subscription model that offers exclusive …
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Matt Robertson is joined by Jeremy from Harmony Extracts, a concentrate company specializing in hash and live resin to discuss, sativa or indica (?), and how terpenes impact the effects of cannabis beyond just THC content. He also critiques the oversimplified sativa/indica categorization used in dispensaries and emphasizes the benefits of consuming…
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Matt Robertson is joined by glass artist Kim Thomas to discuss the joys and challenges of creative collaborations as well her unique "trashism" style, which finds beauty in discarded objects and explores the stories behind them. They also discuss the importance of compatibility, staying calm, and learning from each other during the collaborative pr…
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Matt Robertson is joined by his wife Kyle Robertson to talk about their journey from meeting in college to having entrepreneurial success building a successful glass art business. They discuss their early entrepreneurial ventures, the transition to pipe-making, and their move from Canada to the United States. The conversation covers challenges they…
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Matt Robertson is joined by Vincent Gordon, a multifaceted painter and creator known for his vibrant, intricate style. Vincent shares how isolation and personal growth shaped his unique visual language, from his early days drawing in church to embracing live painting challenges. He discusses the importance of collaboration, both in his creative pro…
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Matt Robertson is joined by Joe Palec to discuss his unique doodle-inspired artwork, and why he wants his viewers to stare at his doodle art for hours. Joe shares how he creates immersive, story-driven murals, including the vibrant piece he painted in Matt's shop. The conversation covers Joe's creative process, his work with the Selfie Museum, and …
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Matt Robertson is joined by photographer Scott Southern from Boro Vision to discuss his journey into the world of glass photography. Scott discusses the unique challenges of capturing the reflective nature of glass, his innovative lighting techniques, and the stories behind some of his most memorable photo shoots. From collaborating on the "This is…
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In the inaugural episode of the "Robertson Stash" podcast, host Matt Robertson introduces the show's purpose - to provide an exclusive behind-the-scenes look at Matt's glass art business and creative pursuits. Matt discusses his background in glassblowing, and his plans to retire his signature giraffe design by producing a limited edition of the la…
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Mark and Lorraine draw their second season of the Brand Shorthand Podcast to a close. Join them as they reminisce on this last season’s biggest hits, from SuperBowl ads to myriad guests, and how companies can best avoid those pesky boycotts. Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioni…
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Between sight, smell, taste, touch, and hearing, why do so many brands only appeal to the visual? Join Mark and Lorraine as they walk through a few jingles and audio logos. Then they discuss the topic of branding through smell, touch, and audio. From MasterCard’s “haptic logo” to smelling money through your phone, learn the different ways you can d…
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Join Mark and Lorraine as they conclude their interview with Calvin Holston, the founder and CEO of Smeeple, an app designed to connect people to curated experts across a variety of specialties. In the second half of this interview, Calvin discusses Smeeple’s position among his competitors, as well as the effects his entrepreneurship has had on his…
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