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Boycotts, Baby!

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Manage episode 433907990 series 3474630
Content provided by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Taco Bell vacation clubs, motorcycle gangs, off-key musical numbers, and... Carrie Underwood? Join Mark and Lorraine - and brand new producer and editor Denver Wittmer - as they discuss the latest blunders of big-name brands. From boycotts on classic American brands like John Deere and Harley Davidson to misfired marketing attempts from Target, Mark and Lorraine cover a wide range of companies that owe their customers a little R-E-S-P-E-C-T.
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

  continue reading

51 episodes

Artwork

Boycotts, Baby!

Brand Shorthand

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Manage episode 433907990 series 3474630
Content provided by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Taco Bell vacation clubs, motorcycle gangs, off-key musical numbers, and... Carrie Underwood? Join Mark and Lorraine - and brand new producer and editor Denver Wittmer - as they discuss the latest blunders of big-name brands. From boycotts on classic American brands like John Deere and Harley Davidson to misfired marketing attempts from Target, Mark and Lorraine cover a wide range of companies that owe their customers a little R-E-S-P-E-C-T.
Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

  continue reading

51 episodes

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