James J Walker Podcast public
[search 0]
More
Download the App!
show episodes
 
Into Liberation is a production of VISIONS, Inc, a non-profit organization that offers effective tools to help individuals and organizations communicate across differences and forge connections that drive collective success. Since 1984, we’ve offered research-based, time-tested approaches to cross-cultural learning that invite participants to engage in equity and inclusion work, starting at the personal and interpersonal levels and expanding to include changes toward institutional and cultur ...
  continue reading
 
Artwork

1
The Internal Marketing Podcast

Kerry-Ann Betton Stimpson, Kerry-Ann Stimpson

Unsubscribe
Unsubscribe
Monthly
 
This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
  continue reading
 
Loading …
show series
 
Join us as we sit down with Vincent Johnson, as he recounts his trajectory from being a 'third culture kid' to becoming the Director of Equity and Inclusive Excellence at the University of Pittsburgh School of Law. Growing up as the child of a serviceman who was stationed in Okinawa and Taiwan, as well as Washington, DC, Vincent's immersion in diff…
  continue reading
 
Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
  continue reading
 
Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
  continue reading
 
This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
  continue reading
 
Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
  continue reading
 
What do feelings and emotions have to do with anti-oppression work? Join me as I welcome longtime VISIONS consultant and counselor Felipe Garcia, who specializes in Transactional Analysis, the liberatory psychology framework at the core of our model. Felipe is the author of several articles, including one you may have read if you’ve been part of a …
  continue reading
 
Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
  continue reading
 
Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
  continue reading
 
You've probably heard about the importance of mental health, but have you ever considered how it intersects with issues of diversity, equity, and inclusion? Join us for a conversation with Dr. Haley Sparks, the Director of VISIONS' Mental Health Program, as we explore the terrain of DEI work and mental health. Dr. Sparks, a personality psychologist…
  continue reading
 
Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
  continue reading
 
What if you could immerse yourself in a captivating blend of personal stories, history, and introspective exploration, all while gaining powerful insights into racial equity, social justice, and their intricate relationship with land? That's exactly what we're offering in today's episode as we talk about PACE Connect @ Foxfire Ranch, taking place f…
  continue reading
 
Note: This episode was recorded before the events of October 2023. In this episode I speak to longtime VISIONS consultant Dr. Deborah J. Walker, who has spent her life doing anti-oppression work-- a commitment rooted in her experiences growing up in Birmingham, Alabama in the 1960s. When she was 12, Dr. Walker was a block away from the 16th Street …
  continue reading
 
Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
  continue reading
 
Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
  continue reading
 
If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
  continue reading
 
Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
  continue reading
 
Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
  continue reading
 
The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podc…
  continue reading
 
Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
  continue reading
 
Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
  continue reading
 
Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember y…
  continue reading
 
In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mit…
  continue reading
 
In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscr…
  continue reading
 
In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how yo…
  continue reading
 
In honor of pride month and Juneteenth join me as I speak with Erica Perez from The Network/La Red. In our conversation we discuss the disproportionate violence against the black trans community as it relates to domestic violence and intimate partner violence. Check out these incredible resources that were shared during the podcast: Transgender Eme…
  continue reading
 
Happy AAPI Heritage Month AND Happy Mental Health Awareness Month! Join in on a conversation with Hideko Akashi and Yoojin Lee, two VISIONS Consultants, who discuss Mental Health in the AAPI community and how it relates to anti-Asian racism. Also, our guests share important perspectives on structural oppression in relationship to AAPI's experience …
  continue reading
 
We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees…
  continue reading
 
Tori and I revisit a conversation that we started in January regarding the distinction between the issues of Human Trafficking and Sex Work. We talk about gender, incarceration and womanhood from intergenerational and perspective. Tori is the VISIONS Inc. Social Media and Marketing intern. Check out Tori's work by following VISIONS on IG: @visions_…
  continue reading
 
Happy Spring! Happy Nowrooz! Happy two-year anniversary to Elika, our Executive Director. Elika shares about how cultural orientation, experience, and identity inform her role of Executive Director at VISIONS Inc. Through the practice of Cultural Sharing, a classic VISIONS tool, we explore the ways that Elika's identity impacts her understanding of…
  continue reading
 
We know it's March but we are giving you one more Black History Month episode because the celebration of Black History Month is a forever thing. This final episode in the series covers so much! A relatively uncut conversation with Philadelphia's own Mr. James. Armond James was born and raised in the Mount Airy section of Philadelphia, and credits h…
  continue reading
 
This week I spoke with Marcel Woodruff about how his relationships with young people have informed his vision for the future of the black community. We also discussed the concept of decolonization and how we can use this framework to center emotional literacy, healing and historical awareness as we combat systemic oppression. Marcel Woodruff is a n…
  continue reading
 
Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able t…
  continue reading
 
This week we are discussing education, what the main concerns for black students and educators are and the need to keep it real when it comes to teaching history and "critical race theory" in the classroom. Ayesha Wilson is serving in her second term as a Cambridge School Committee Member. She grew up in the Jefferson Park Public Housing Developmen…
  continue reading
 
It's Black History Month! This month VISIONS Now! Features ALL Black Voices on ALL Black Topics ALL month long. For our Reparations episode Jamila sat down with Aziza Robinson-Goodnight. A Boston based artist, educator and activist, Aziza is and leader in the reparations movement in Boston. We use one of the VISIONS Concepts to discuss reparations …
  continue reading
 
It's Black History Month! This month VISIONS Now! Features ALL Black Voices on ALL Black Topics ALL month long. For our Black Mental Health episode Jamila sat down with Adam Stevens (@dramaadam) to talk about black folks' relationship with the mental health system, theories and approaches that work, and the #blackmentalhealth movement. If you or so…
  continue reading
 
Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room. But too many brands forget the fact that its company employees must form part of that all-important community.…
  continue reading
 
Did you know that January is Human Trafficking Awareness Month? January 11th was Human Trafficking Awareness day. On this month's podcast I sat down with Jamie Beck, the managing attorney and founder of Free to Thrive (https://www.freetothrive.org/). See what's coming up at VISIONS! About us Into Liberation: A podcast about transformative change, e…
  continue reading
 
Even before the COVID-19 pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires the…
  continue reading
 
It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its targe…
  continue reading
 
There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders w…
  continue reading
 
The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for. Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process. In this …
  continue reading
 
Loading …

Quick Reference Guide