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Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker)
Manage episode 391372294 series 3541964
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!
ABOUT CELIA
Celia Fleischaker is Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of Fortune 100 companies and thousands of companies worldwide. Before joining Verint, Celia led the marketing organizations at high-growth enterprise software companies PROS and Epicor, experiencing both public and private equity ownership. Marketing is a passion that led to a 20+ year fulfilling career in B2B technology marketing.
You can follow Celia on LinkedIn, via this link: https://www.linkedin.com/in/celiafleischaker/
ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host)
Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.
ABOUT WORKSHOP (The Internal Marketing Podcast's Season 3 Sponsor)
Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.
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