Best Janene Liston Podcasts (2024)

1
Packaged and tiered offers: What's the right strategy for your small business? 21:09

20h ago21:09

21:09

As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience…

1
Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance 12:37

2M ago12:37

12:37

Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deepe…

1
Pricing insights for women-led businesses 34:53

3M ago34:53

34:53

How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing…

1
Why Is It So Hard to Tell Customers What You Charge 18:08

3M ago18:08

18:08

How easy is it for you to tell customers what you charge? Pricing—it’s a topic that can often evoke feelings of uncertainty and discomfort. Whether you’re a seasoned entrepreneur or just starting out, articulating the price of your offer with confidence is crucial for business success. In this episode, we’ll unpack the reasons why you struggle with…

1
Is a supported tiered pricing model the right option for your coaching business? 27:42

4M ago27:42

27:42

As entrepreneurs and business owners, we constantly grapple with the challenge of pricing our products or services to meet various people's needs. The decision to adopt a particular pricing strategy can have far-reaching consequences, impacting everything from customer acquisition to revenue generation. In this episode, we aim to shed light on the …

1
She Means Business: Aligning pricing for impact 13:40

4M ago13:40

13:40

Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives. Many people perceive…

1
Pricing for Freelancers: Tips and Tactics to Capture More Value 36:48

5M ago36:48

36:48

Let's delve into the world of pricing for freelancers, aiming to equip you with the knowledge to navigate some of the pricing challenges in your freelance business. Joined by Karla Fernandes, we explore fundamental principles, tactics you can use, and effective strategies for pricing success. We've turned the tables this time around and Karla is as…

1
The Power of Profit: Why Profit isn't the Bad Word You Think It Is 19:36

5M ago19:36

19:36

Is profit a four-letter word, something to shy away from in your business? Not at all! Despite the negative connotations often associated with profit, it’s not about greed; it’s about smart business management. In today’s world of entrepreneurship, understanding profit is not just essential—it’s empowering. And that’s why I want to talk with you ab…

1
The Challenges of Pricing Your Own Services 33:04

5M ago33:04

33:04

In this episode of ‘Live with The Pricing Lady,’ I’m joined by guest, Anthony Kuo, a seasoned career satisfaction coach and former pricing expert. Together, we embark on an illuminating exploration of Anthony’s transition from pricing pro in the corporate world to entrepreneurship, delving into the challenges he encountered while pricing his own se…

1
3 Essential Price Setting Tips for Beginners 14:10

6M ago14:10

14:10

Hey there, fellow entrepreneurs! Are you ready for some price setting tips? Starting a business is like embarking on an epic voyage, full of excitement and endless possibilities. But when it comes to pricing your products or services, it can feel like sailing into uncharted territory. If you’re nodding along, feeling like you’re in the same boat, y…

1
The Importance of Decoupling Self-worth from Your Pricing 20:42

6M ago20:42

20:42

"I had a plan and a strategy for setting my prices. It felt like I knew what to do but it just wasn't working. I got no where. I realized the connection I had created between my self-worth and my prices. It was time to start decoupling my self-worth from my prices." Does that sound familiar to you? If so you, my friend, are not alone. It's easy to …

1
The Power of Customer Experience in Pricing 29:22

7M ago29:22

29:22

On this episode of ‘Live with The Pricing Lady,’ I’m joined by the incredible Ghizlane Arifine, a true guru in Customer Experience. Together, we’re diving deep into the magical connection between the customers experience and the art of creating a great pricing strategy. Ghizlane reminds us of the pure gold in understanding the customer’s viewpoint,…

1
Pricing Trends for Small Businesses in 2024 30:00

7M ago30:00

30:00

Do you know what pricing trends to expect in 2024? As we begin the new year, it’s a good time to take a look at what’s been happening and where things are headed. People often mistake pricing as a “one-and-done” activity. The reality is that if your prices aren’t changing, then you’re no longer aligned with the market. Meaning you’re under or over …

1
3 Things You Must Do When Planning Price Increases 12:57

9M ago12:57

12:57

Ever wondered what key steps businesses often overlook when they're raising their prices? In this episode, we'll take you through three critical aspects of pricing that businesses frequently overlook when adjusting their prices. Whether you're considering raising or lowering your prices, it's easy to overlook these things. Often people are afraid t…

1
Should I Offer Black Friday Deals 15:54

9M ago15:54

15:54

A few years ago I got an email from a client asking me to review "the attached" document. I opened it up to find a list of discounts and special offers she planned to make throughout the year. As I looked at the list my heart sank - each and every one was carefully thought out in terms of what the client was getting. But no thought had been put int…

1
From Vine to Wallet: Navigating Wine & Spirits Pricing 45:24

10M ago45:24

45:24

Have you ever looked at a bottle of wine and thought "Whoa. Ouch that's pretty pricey!" Most of us have. Of course there are wines at all price levels but what really goes into the pricing of your favorite wine - that's what I wanted to know. One of the things that I love about what I do is that through helping businesses with their pricing I've be…

1
Apologetic pricing – looking back, this was my pricing strategy 25:53

10M ago25:53

25:53

Welcome to another insightful episode of Live with The Pricing Lady. Apologetic pricing - a pricing strategy whereby your price reflects your thinking that "Dear Customer, I'm sorry that I need to charge you for buying my product, service or software". There's an embedded "apology discount" factored into your prices. Does this strategy sound famili…

1
Flexible Pricing: How easy-going should your pricing strategy be? 18:42

11M ago18:42

18:42

Do you find yourself wondering how flexible your pricing should be? In the world of business, pricing isn't merely a numbers game—it's an art of balance. And finding that delicate balance between flexibility and complexity can make or break your business. On the one hand it's great to try and meet the specific needs of each individual client, as ea…

1
From Hourly Rates to Bundled Value: The Power of Packaged Pricing 14:34

11M ago14:34

14:34

Time based rates or packaged pricing, which is right for your business? People often start off with time-based rates, it seems relatively simple and straight forward - at first glance. But when you look closer time-based rates can be difficult to work with and they don't actually serve you or your clients well in the long run. Trading time for mone…

1
Overcoming Objections: The Worst Way to Respond to Pricing Objections 10:01

12M ago10:01

10:01

Pricing objections will come, as a founder or business owner it's important to prepare yourself (and your team) for when a client prospect says, "No thank you." Whether it's because it's too expensive or they don't know if they need it or something else, knowing what to do next can feel confusing or even a bit scary. Certainly it can leave you wond…

1
From Pricing Woes to Pricing Pro: 5 Expert Tips to Avoid the Most Common Pricing Mistakes 28:03

1y ago28:03

28:03

Pricing is a much undervalued business topic. It has a bigger impact on your profit than anything else in your business – yet if you’re like most people you don’t often give it much attention. Studies show time and again that of the four profit levers (price, volume, fixed costs and variable costs), price has the most impact on profit. Yes a bigger…

1
Profit Puzzles: Decoding Pricing, Value, and Crowdfunding Campaigns 35:29

1y ago35:29

35:29

Understanding value is the key to unlocking pricing and profits. Often profit puzzles people - they just aren't sure how to leverage what they've got. At the same time the more you learn and understand value, the more you realized it's everywhere. Crowdfunding campaigns are no exception. When you put together the packages people can "buy" or the of…

1
Embracing a Profitable Pricing Mindset 29:42

1y ago29:42

29:42

There is no doubt about it that to succeed in your business you will need to embrace a profitable pricing mindset. Pricing and mindset are linked. You can know how to set prices but if you don't believe you deserve them you will sabotage yourself along the entire journey. It will be so much more difficult than it needs to be. As you may have heard …

1
Unveiling Strategies for Pricing Unique Offerings 25:18

1y ago25:18

25:18

Ready to break free from the ordinary? Many Startups are working on technologies that just a few years ago didn't even exist. They weren't even possible, maybe not even a dream. Technology is evolving fast and so are the new and innovative ideas that come along with those advancements. And the question I often get from people is "How do I price som…

1
What does Good, Fast or Cheap mean for your Service Prices? 13:03

1+ y ago13:03

13:03

As a business owner, you've probably heard the saying "You can be good, you can be fast, or you can be cheap. Pick two." Is it really that simple? 🤔 Recently someone wrote to me that they were struggling with this concept of good, fast or cheap as they aren't fast. And they feel pressured to be so when that's not them. Yes, I often get my show idea…

1
Should I Adjust Prices for Different Geographies? 14:37

1+ y ago14:37

14:37

Have you ever asked yourself, should I adjust prices for different geographies Certainly if you’re doing business internationally you’ve most definitely asked yourself that questions. And you’re not alone in that. Over the years many people have asked me the question. Well, to be precise they’ve asked me “How should I adjust prices?” People almost …

1
Women & Money: Improving your relationship with money (Part 2) 27:59

1+ y ago27:59

27:59

How can you improve your relationship with money? Great question now let's get some answers. As you know I’ve invited two money experts, Ilana Jankowitz and Clara Creitz, onto the show recently to talk about Women & Money. In part 1 we took a look at where our money mindset comes from, how it disrupts our path to success and some of the things that…

1
Women & Money: How your mindset impacts business and life. (Part 1) 33:42

1+ y ago33:42

33:42

Women-owned businesses are significant contributors to the economy. And the number of businesses founded by women in many countries out-pacing overall new business growth. Despite this women face significant obstacles when it comes to starting businesses. While there are many factors that contribute to this, one aspect has to do our relationship to…

1
12 More Questions to Ask Yourself When Setting Prices 12:39

1+ y ago12:39

12:39

What are you doing when setting prices? You should be asking yourself a series of questions. Questions are so powerful. In fact you can completely change people’s behavior simply by asking different questions. In this case we are looking at changing your behavior as you go about setting, getting and managing your prices. The previous episode we loo…

1
12 Questions to Ask Yourself When Price Setting 14:55

1+ y ago14:55

14:55

“Price setting is a thought process not a formula.” One big misunderstanding around price setting is, people believe there’s a mathematical formula to find the right price. This belief or hope holds many people back from doing the work that’s needed to find the best prices – finding a price that’s right for them and their customers. So if it’s not …

1
Love your pricing. Love your work. Love your clients. Love yourself. Repeat. 30:23

1+ y ago30:23

30:23

"Love your pricing. Love your work. Love your clients. Love yourself. Repeat." The words above Rachel shared with me when we first met. It was so refreshing because very seldom will people put something like love in the same sentence as pricing. I was also fascinated to hear more of what she had to say. Pricing can feel like a very cold and calcula…

1
Pricing Learnings for Coaches & Healers 28:24

1+ y ago28:24

28:24

When healers and coaches approach pricing often their goal or intention is not fully aligned yet with running a business. This lack of alignment leads to fear and conflict and ultimately under pricing. Conflict often shows up as "I can't charge that much." "I should charge as little as possible." "If I price high then some people won't join." While…

1
The Right Price Is Not Written in Stone 30:07

1+ y ago30:07

30:07

There are many that would have us believe that there are standard prices for everything out there. Your little offer should be priced this. Or your group program has to be that. Reality is that the price you charge for what you offer is and should be unique to your business, your customers and the value your offer delivers. The right prices cannot …

1
3 Pricing Tips to Start 2023 Off Right 19:32

1+ y ago19:32

19:32

Happy New Year! I wish you great joy, happiness, good times, and business success in 2023. To help you get started on the right foot for this year I want to share with you some tips - 3 things you can do in January to make sure you're starting in the best way possible. Like anything else in life or business what we pay attention to is what will car…

1
Should I Put My Prices On My Website 13:15

1+ y ago13:15

13:15

"Should I put my prices on my website?" Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about…

1
The Importance of Knowing Why That's Your Price 26:35

1+ y ago26:35

26:35

Do you know why that's your price? Or why you price is what it is? Many small businesses have no good reason for why they have the price they have except - that's what other people are charging. In my book that is rarely a reason that will make you feel confident. Nor will it give you the best price you can have. Knowing why your price is what it i…

1
How to Go About Pricing Your Membership Site 27:20

2y ago27:20

27:20

One thing I've seen an explosion of recently is membership sites and with that comes the question what do I charge my members. It can feel tricky. Often people use membership sites early on as a tool to create a community who's then later a "captive audience" for upselling - you can then sell them higher value offers. In the end pricing for members…

1
5 Signs That'll Help You Know When to Make Changes to Pricing 9:23

2y ago9:23

9:23

Recognizing when to make changes in your pricing is an important part of managing prices in any business. I've had many people on the show who shared with us that it took them quite a long time to both realize and then accept that they would need to change prices in their business. You may struggle with that as well. And it often has quite a negati…

1
I Offered Discounts People Didn't Ask For 20:31

2y ago20:31

20:31

It's often the case that when you don't feel confident about what you charge you make judgements or even decisions for your customers. Ones that aren't yours to make. It often shows up in the form of granting unnecessary discounts. For example if you've offered discounts before someone asks for one, before they've objected or before you've understo…

1
Episode 100: Behind the Scenes with The Pricing Lady 56:18

2y ago56:18

56:18

Let's take a look behind the scenes. In this special 100th podcast episode I’ve asked colleague and friend Pauliina Rasi to come on the show and interview me. It’s time for me to be the one in the hot seat and to answer your & her questions. It was exciting and a little daunting. Looking back on my business journey. It’s been just over 5 years sinc…

1
Episode 99: Celebrating the Show with Guests & Listeners 55:44

2y ago55:44

55:44

When it finally dawned on me that I'd done nearly 100 episodes, I couldn't really believe it. Have I really come that far and been doing this that long. It almost feels like yesterday that I started. An entrepreneur's journey is by no means an easy one. But when you can stick with it the rewards are many. And I've asked three very special guests to…

1
5 Pricing Tips for Coaches to Build a Stronger Business 19:25

2y ago19:25

19:25

One of the people I had on the show earlier on observed that Coaches are terrible (in general) at valuing what they bring clients and it has a terrible impact on what they do with their pricing. This isn't really their fault. With good intentions the coaching programs sometimes provide business advice, like what to charge clients. But this isn't th…

1
I Had Big Issues with Money, But Then My Whole Mindset Shifted 28:25

2y ago28:25

28:25

Most of the time the biggest thing standing in your way is you. Often it's subconscious and so your job is to start recognizing when you're in your own way and figure out how to shift things so you can progress. It's also true when it comes to doing pricing in your business. Your mindset, your understanding of pricing and you're ability to work thr…

1
5 Pricing Best Practices for Your Small Business in 2022 and Beyond 18:12

2y ago18:12

18:12

What are the things that businesses do well to improve their pricing? That's a great question. I often speak about the mistakes people make but this time I wanted to focus on what you can and should be doing with pricing to help you. We are in unprecedented times, things are changing so fast around us we can example after example of how those who a…

1
Only After 100 Clients, Did I Realize I Wasn't Turning a Profit 34:21

2y ago34:21

34:21

One of the biggest mistakes small businesses make is not understanding what it is going to take to achieve the profitability they want to make. And yet it is so important to building a successful business. When you don't understand what it will take to achieve your goals (maybe you don't have goals), how could you possibly be doing the right things…

1
I Didn't Really Think about Pricing 22:01

2y ago22:01

22:01

One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective y…

1
The Role of Costs In Pricing 14:55

2y ago14:55

14:55

Many businesses use cost plus pricing to determine their prices but what is the role costs in pricing? Cost-plus pricing is one of the most widely used methods for setting prices, but it also more often to not leads to over- and underpricing. While understanding costs is important to having a successful Pricing Strategy and understanding your profi…

1
For a Long Time Pricing Was This Big Mysterious Thing 33:54

2+ y ago33:54

33:54

"For a long time pricing was this great big mysterious thing. I didn't understand where the numbers came from." If you feel or felt this was then you're not alone. Pricing is rarely taught, in fact most people don't even know there are people out there who are experts. Your job, one of them, as a business owner is to demystify pricing so that it's …

1
Everyone-itis: How a One Size Fits All Offer Can Hurt Your Pricing 16:58

2+ y ago16:58

16:58

Avoiding everyone-itis is a better path for most small business owners. Certainly better than being a generalist. "Who's your target customer?" I asked. " Well, anyone." They responded with proud smiles. "Oh no...here we go." I thought to myself. When it comes to starting or running a business nearly every program, coach or consultant will ask you …

1
When the Price Is Too Low People Won't Believe in the Value 26:36

2+ y ago26:36

26:36

Commonly businesses believe they have to set their prices low to entice customers. However more often than not it can be counterproductive to - in fact it might be what's keeping people from buying. They just don't believe they'll get the value, because the price is so darn low. That's what my guest learned and shared with us during this episode. S…

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Janene Liston Podcasts

Podcasts Worth a Listen

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