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Real Talk about Parenting, Teaching, and Reaching Tomorrow’s Men
People are fascinating, especially up close, and more especially when you get them talking about the things they love. From the Hip: Conversations in the service of Passion, Purpose, and Play - earnestly and authentically explores the tales, trials, and triumphs of entrepreneurs, artists, and creatives
The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversatio ...
🎙️A music podcast like no other ... featuring the best in Indie, Alternative and BritPop, Shoegaze, guest interviews and regular features ... you know it makes sense!
In the weeds is a food-first podcast highlighting my favourite chefs, wellness professionals and personalities in the business. We explore all aspects of the world of food as it relates to hospitality, health and wellness and cannabis. Join me each week as I speak with my favourite people behind our favourite restaurants, shows and foods.
When Michael Gurian published The Wonder of Boys in 1996, there "wasn't any national consciousness about boys' issues," he says. A quarter century later, there are dozens of books about boys, and parents, educators, and politicians alike are realizing that we must address boys' issues if we are to address the current epidemic of violence. Yet despi…
Keeping boys safe is a top-of-mind concern for parents. For good reason. Injury is the leading cause of death for people ages 1-44 – especially for children.For kids ages 1-14 in the U.S., injuries cause more deaths than the next 10 leading causes of death combined. And guess what? At every age, males are more likely than females to die of injury –…
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The Marketer's Journey
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Ep #139: Customer Marketing Is More Than Just Having a Newsletter w/ Bryan Urioste, CMO of Redwood Software
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On this episode of The Marketer’s Journey, I interview Bryan Urioste, CMO of Redwood Software. Bryan has spent his career in the tech world, becoming an expert at building revenue acquisition strategies for long-term growth. We discussed his path to becoming a CMO and the opportunities marketers have to invest in customer marketing. Bryan shares hi…
If you or someone you know is having suicidal thoughts, you can call the 988 Suicide and Crisis Lifeline for help in the United States. Call 988 or 800-273-TALK (8255). The 988 Suicide and Crisis Lifeline is open 24 hours a day, every day. Services are also available en espanol. Suicidal thoughts are common. In the U.S. alone, each year, more than …
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The Marketer's Journey
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Ep #138: No One Wants to Buy AI…They Need a Solution w/ Stephen Gold, CMO at SparkCognition
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On this episode of The Marketer’s Journey, I interview Stephen Gold, CMO at SparkCognition. Stephen brings a holistic view to his role, having served as CEO and President at his previous companies, Azerty and Aberdeen Group. Trained as an engineer, he later became passionate about marketing and made it his career focus. We discuss the importance of…
Kids “haven’t changed at all” during the 20+ years Teacher Tom has been working with young children, he says. Parents have, though. And so has society. There’s an increased concern for safety and academic performance, and a lot of anxiety about kids’ futures. “I think there’s more fear, and more fear of their children falling behind,” Tom says. Adu…
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The Marketer's Journey
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Ep #137: Why CMOs Misunderstand the Role of Analysts w/ Joe Sawyer, CMO at Mirakl
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On this episode of The Marketer’s Journey, I interview Joe Sawyer, CMO at Mirakl. Joe began his career as one of the first e-commerce analysts and witnessed the dot-com boom, then became a CMO of an e-commerce company, bringing his journey full circle. I was eager to hear how his experience as an analyst has informed his current approach, and what …
Parental accommodation can limit the skill development of kids with (and without) ADHD. Many boys with ADHD or other executive function challenges struggle despite diagnosis, treatment, and well-intended help — in part because they and their family have received less-than-stellar advice and support. And because loving families often unwittingly acc…
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Ep #136: How this CMO Manages Change in a High-Growth Company w/ Latané Conant, CMO at 6sense
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On this episode of The Marketer’s Journey, I interview Latané Conant, CMO at 6sense, who I previously interviewed more than three years ago at the tail-end of 2019. Of course, a lot has changed since we last spoke, so I was eager to hear her exciting updates about how much her team has grown over the years. We discuss how buyer expectations have sh…
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ON BOYS Podcast
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Whole Child Sports: Alternative to Toxic Youth Sports Culture
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Whole child sports emphasizes wholesome, safe, and developmentally appropriate athletic experiences for kids. It is the antithesis of the toxic, highly competitive youth sports culture that’s unfortunately become the norm here in the United States. Scott Lancaster, a sports performance coach who worked with the NFL; Luis Fernando Llosa, an investig…
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The Marketer's Journey
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Ep #135: This B2C Leader Became Infor's CMO by Focusing on Engaging People w/ Kelly Buchanan Spillers, CMO at Infor
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On this episode of The Marketer’s Journey, I interview Kelly Buchanan Spillers, CMO at Infor, a large organization with over $3 billion in revenue and 7,000 customers in 70 countries. The company was acquired by Koch Industries a number of years ago for a massive sum of $13 billion. Kelly came to Infor after leading digital marketing at L’Oreal, so…
Lads need dads, says Sonia Shaljean, director of the UK-based organization Lads Need Dads, one of the only projects in the country working to proactively address the impact of the absent father on boys aged 11-15. Many boys with absent or uninvolved fathers, of course, turn out perfectly okay. But many don’t. Sonia pivoted to this work after notici…
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Ep #134: Using the Voice of the Customer at Every Stage of the Buyer Journey w/ Sandeep Singh Kohli, CMO at Venafi
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On this episode of The Marketer’s Journey, I interview Sandeep Singh Kohli, CMO at Venafi. Coming from a product marketing background, Sandeep has a strong passion for the technology space, and his impressive career reflects that. During our conversation, we discuss concepts like embracing the voice of the customer, as well as realizing the respons…
Teen boys mystify (and frustrate) their parents. Especially their moms. But there’s a lot going on behind and beneath that sometimes stony exterior. Teen boys are not devoid of emotions; in fact, they devote a lot of time and attention to managing and controlling their emotions. They may not show their emotions as freely as they did when they were …
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Ep #133: Why It's Okay to Jump Lanes in Your Career and in the Buyer Journey w/ Ashley Kramer, CMO/CSO at GitLab
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On this episode of The Marketer’s Journey, I interview Ashley Kramer, CMO and CSO at GitLab—a company that’s a true force in the DevOps space. Having previously held roles as Chief Product Officer at Sisense and GM at Tableau Software, Ashley has plenty of wisdom to share about taking an unconventional route to the CMO role. She also offers her per…
Damon Brown is a journalist, author, entrepreneur, and primary caregiver for his two young sons, ages 6 and 9. But from his earliest days of parenting, people assumed he was simply “helping” his wife. “I’d put on the Baby Bjorn and walk to the grocery story and hear ‘Oh, is it Daddy day?’ or ‘Are you taking over for Mom while she’s resting?'” Damon…
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The Marketer's Journey
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Ep #132: Strategic Positioning is Key to Relevance with Customers w/ Tom Butta
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On this episode of The Marketer’s Journey, I interview Tom Butta, CMO and Chief Strategy Officer (CSO) at Airship. As someone who’s held almost 10 different CMO roles throughout his career, Tom’s learned a thing or two about positioning a brand in the market along the way. Tom shares his tricks of the trade from a leadership perspective and explain…
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ON BOYS Podcast
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Listener Q & A: Supporting Sibling Relationships, Finding Common Ground & More
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How do you support sibling relationships and build brother-sister bonds? Or connect with a tween son? Photo by Beatnik Photos via Flickr Those are just a few of the questions Jen & Janet tackle in 2023’s first listener Q & A. Matthew says: We have 3 boys (15, 17, & 19) and 3 girls (2, 9, & 13)…our boys are incredibly close, practically best friends…
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The Marketer's Journey
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Ep #131: Why Segmentation Starts with Brand Positioning w/ Carin Van Vuuren, CMO at Greenhouse
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On this episode of The Marketer’s Journey, I interview Carin Van Vuuren, CMO at Greenhouse Software, a high-growth organization operating in the recruitment space. Carin describes how when she first joined the team at Greenhouse, she was challenged with going upmarket, entering into an entirely different segment. She explains why marketers need to …
Simplicity parenting, in many ways, is the antithesis of modern parenting. Simplicity parenting prioritizes a balanced schedule, predictable rhythm, and decluttered, information-filtered family environment, while most modern families rush from one activity to the next and live with crammed-full schedules in an information-soaked environment. Kim Jo…
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Ep #130: Reinventing Your Event Strategy Post-Pandemic w/ Ran Avrahamy, CMO at AppsFlyer
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On this episode of The Marketer’s Journey, I interview Ran Avrahamy, CMO at AppsFlyer. Our discussion reminded me that as long as you're consistently learning and challenging yourself, then being comfortable in your role isn’t always such a bad thing. One of the main themes from this episode is the need to reinvent yourself and your strategy as a m…
“Spicy” boys are those who express themselves in big and loud ways, feel things intensely, and have energy to spare, says Mary Van Geffen, a popular Instagrammer and parent coach for Spicy Ones. Spicy kids “have so much loyalty toward their own soul — and less to the adults’ agenda,” Mary says. They often are very persistent and quite emotionally i…
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Ep #129: How to Target the Right Audience by Unifying Customer Data w/ Megan McDonagh
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On this episode of The Marketer’s Journey, I interview Megan McDonagh, CMO at Amperity, a customer data platform (CDP). Having spent more than 20 years at Intel Corporation, Megan had some wise words to share about the different opportunities she’s encountered throughout her career that have led her to her role as CMO today. Megan also unpacks the …
Our February 10 conversation with Dr. Mona Delahooke about her new book, Brain-Body Parenting:How to Stop Managing Behavior and Start Raising Joyful, Resilient Kids, is ON BOYS’ Most Popular Episode of 2022. And no wonder: The Center for Childhood Development calls the book a “game-changer,” and Berkely’s Greater Good Magazine lists it #2 on its Fa…
