Research report season is here, and we’re willing to bet your past ones drove zero demand. After reading over 100 B2B SaaS research reports, we’ve narrowed down the 7 key reasons why most are a complete waste of time and money. Join us this episode as we break each one of them down. What is the point of a research report? (1:38) Reason 1: Scope of …

B2B research was never designed to drive demand. But does that mean it’s completely worthless? In this episode, Jeff and Victoria dive into how market research’s failings led to the creation of demand research, the six key differences between demand research and market research, and when market research is the right move. The 117-page PDF that star…

Great design: one thing that all successful brands have in common. Yet, it’s a topic that seems to be absent from B2B marketers’ conversations. We decided to change that. For this episode, we brought on Tommy Treadway, the Head of Design at Measured. From freelance to full-time and from household names and stealth startups, Tommy’s done it all – an…

We dig into the details from Victoria’s 40-page piece on her approach to positioning. We get into her three components of effective positioning, why you don’t choose your positioning, and why point of view (POV) rules all. Here are a few other topics discussed on this episode of the Sirkin Research Podcast: How Victoria first got into positioning f…

MJ Smith is the Vice President of Marketing at CoLab Software, a startup focused on helping mechanical engineers collaborate and make decisions faster. Before CoLab, MJ led sales and marketing at Refine Labs, where she worked with more than 50 B2B software startups. She also spent 6 years working at Halma plc, a group of mid-sized manufacturing bus…

Matt Malanga is the Chief Marketing Officer at JW Player, the video platform for video-driven companies. Matt is a full-stack, hands-on CMO who is well-versed in disrupting industries, building winning cultures, and driving top-line growth. He has played a key marketing leadership role in five startups across SaaS and Fintech space - each getting t…

Victoria Gamlen is a brand strategist and consultant who establishes positioning, develops messaging, and builds verbal identities for B2B and B2C brands. She is also a fractional head of marketing and creative director across multiple industries. Off of LinkedIn, Victoria owns a cleaning business and is an accomplished photographer. Here are a few…