The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Jeff Sirkin, Sophia Gordon and Sirkin Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sirkin, Sophia Gordon and Sirkin Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Sirkin Research Podcast
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Content provided by Jeff Sirkin, Sophia Gordon and Sirkin Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sirkin, Sophia Gordon and Sirkin Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A mix of conversations between Jeff Sirkin and Victoria Gamlen, along with interviews of experienced B2B marketing guests, The Sirkin Research Podcast dives into the all too often glossed over details and context of marketing, data, and business.
…
continue reading
8 episodes
Mark all (un)played …
Series home•Feed
Manage series 2851655
Content provided by Jeff Sirkin, Sophia Gordon and Sirkin Research. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Sirkin, Sophia Gordon and Sirkin Research or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A mix of conversations between Jeff Sirkin and Victoria Gamlen, along with interviews of experienced B2B marketing guests, The Sirkin Research Podcast dives into the all too often glossed over details and context of marketing, data, and business.
…
continue reading
8 episodes
All episodes
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