Restaurant industry leaders share their favorite marketing strategies to help other restauranteurs grow their business. Restaurant Rocket Fuel is brought to you by Boostly.
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Pro Football Ireland is the market leader on the island of Ireland for the NFL, College Football and Domestic Game. From Coleraine to Cork, we aim to create American Football content that primarily resonates with an audience on the island of Ireland on a year round basis. On this RSS feed, you will find long form interviews, weekly updates and other aspects such as game previews, reviews and audio from live events. We also host 'The Jeff Reinebold Show' as part of our ever growing portfolio ...
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JRS: One Week Until NFL Football; Charlie Smyth, Louis Rees-Zammit & Jude McAtamney waiver reaction
29:11
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One week until the NFL Kickoff for 2024! Jeff and Michael return to look back on a memorable weekend in Dublin and react to the 53 man rosters with the IPP players. Double weekly episodes return next week!By Pro Football Ireland
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PFI CFB Week 1: Dublin Recap, Week 1 Preview
31:37
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And just like that, football is back, again! Michael, Daire and Conall return for Week 1 of the PFI CFB Podcast. A great slate of games this week, which includes Clemson vs Georgia and Notre Dame against Texas A&M. Enjoy the games this weekend! This podcast is presented by the Aer Lingus College Football Classic. For information on the 2025 game, c…
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How to Turn 3rd Party Orders into Direct Orders | Juan Orrego of Cuboh & ChowNow
26:58
26:58
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Juan Orrego, co-founder of Cuboh, shares his entrepreneurial journey and the story behind Cuboh's acquisition by ChowNow. Cuboh helps restaurants integrate their online orders into their point of sale system, while ChowNow is a direct online ordering platform. The acquisition allows ChowNow to offer both third-party integration and direct ordering …
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From Tottenham Hotspur Stadium: Which team will improve the most in 2024?
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Michael and Mark are back as the NFL returns next week in a special episode from Tottenham Hotspur Stadium! You can join us in Newry this Wednesday night with tickets at linktr.ee/nflirelandBy Pro Football Ireland
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JRS: Looking ahead to CFB Week 0 & the final week of the NFL Preseason
23:06
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Well, we are almost there folks. Jeff and Michael are back to look ahead to the college game in Dublin and also Jeff's opener for Hawaii against Delaware State this weekend. They also look at the season that is coming up, with the final preseason games this weekend. Back over the weekend!By Pro Football Ireland
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PFI CFB Week 0: Aer Lingus College Football Classic Preview
49:22
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And just like that, football is back. Michael, Daire and Conall return for a new season of The PFI CFB Podcast, as we get ready for a huge Week 0 in Dublin with the Aer Lingus College Football Classic. The guys chat around the game and the significance of the weekend in Dublin. They also speak with David Shanahan at a special live event in Kerry, b…
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How to Create a Unique and Memorable Marketing Experience | Scott Porter of San Diablo Churros
28:57
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Scott Porter, founder and CEO of San Diablo Artisan Churros, shares his unconventional career path and the origin story of his churro business. He discusses the importance of customer and brand experience in creating a thriving brand and marketing strategy. Scott talks about how he secured partnerships with stadiums and event centers by winning the…
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JRS: Another weekend of preseason football, answering your questions!
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Jeff and Michael are back ahead of another weekend of preseason football. Jeff answers all of your questions ahead of the action! Sign up to DAZN.com/ProFootballIreland to watch the NFL preseason!By Pro Football Ireland
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Kieran Donaghy on playing golf with Big Ben, a Super Bowl honeymoon, Charlie Smyth & more
29:33
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It would be an understatement to say that we are delighted to welcome Kieran Donaghy to the podcast. This is a really enjoyable listen. In case you are not aware, Kieran is a renowned Gaelic footballer and basketball player. Known for his athletic prowess and leadership qualities, Donaghy has had a distinguished career, particularly in Gaelic footb…
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Scaling from 1 Unit to $2.5 Billion in Sales | Andrew K. Smith of Savory Fund
23:11
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Andrew Smith, the managing director and co-founder of Savory Fund, shares his journey in the restaurant industry and how he helps small local concepts scale and grow. He emphasizes the importance of focusing on the underbelly of a business, which includes leadership, systems, and people. Marketing should be inside-out, with a strong emphasis on exe…
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Jeff and Michael return as the NFL Preseason gets underway. Jeff reacts to the first two days of action - Michael Penix Jr. has impressed, what about scenes in New England? The guys also talk about the comments from Steelers owner Art Rooney II about a potential future game in Ireland and much more. You can sign up for NFL Gamepass on DAZN for the …
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From Tottenham Hotspur Stadium: Which QB would you rather have this season for your team?
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Welcome back, folks. The NFL preseason has started - and we are so, so back. Michael and Mark report from Tottenham Hotspur Stadium and go through a plethora od topics, including which QB you would rather have this season - CJ Stroud, Aaron Rodgers or Jordan Love. Also, which team would you rather be a fan of going into the new season? Let us know …
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Economics of Delivery & The Value of a High Percentage of Direct Orders | Andrew Nakkache
27:20
27:20
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Summary Andrew Nikash, co-founder and CEO of FIRST, discusses the challenges and opportunities of third-party delivery for restaurants. He highlights the importance of restaurants maintaining a direct relationship with their customers and offers strategies to reduce the cost of delivery while maximizing profits. Andrew emphasizes the need for resta…
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Mullaghbawn's Paddy McAteer commits to Troy University
30:39
30:39
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A special podcast from the Armagh City Hotel as Leader Kicking & Mullaghbawn's Paddy McAteer makes his commitment to play college football in the US. A huge thanks to Paddy, his family and the team at Leader Kicking for the help and support - all the best, Paddy!By Pro Football Ireland
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FSU DB Azareye'h Thomas on the 2024 Aer Lingus CFB Classic and hopes for the season
15:24
15:24
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Happy August! Football is here. We return with our podcasts all the way through to Super Bowl LIX in New Orleans. Firstly, we are delighted to welcome Azareye'h Thomas from Florida State University as we get closer to the game in Dublin. Azareye'h talks about his excitement for the 2024 Aer Lingus College Football Classic, which takes place on Augu…
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How Restaurants Do "4 Walls Marketing" | Eric Cacciatore of Restaurant Unstoppable
28:43
28:43
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Summary Eric Cacciatore, founder and host of the Restaurant Unstoppable Movement and podcast, shares his background and journey in the restaurant industry. He emphasizes the importance of four walls marketing and creating a great in-store experience. Eric also discusses the challenges and opportunities in the restaurant industry, including rising l…
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The Power of LTOs, Loyalty, & Putting the Guest First | Steve Smyth
23:53
23:53
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Steve Smyth, the director of restaurant technology for Taco John's International, shares his experiences of implementing technology in the restaurant industry. Taco John's, a legacy brand known for its tacos and burritos, has been using technology to enhance the guest experience and improve communication. They have implemented mobile ordering, loya…
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How to add an extra $2.5M in sales for a Single Unit | David Doty
24:36
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David Doty, owner of Lehigh Bakery, shares his journey in the restaurant industry and the growth of his bakery. He discusses his background in finance and law and how he transitioned into the food industry. David emphasizes the importance of customer experience and engagement in driving sales and growth. He shares strategies such as saying yes to c…
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Michael and Jeff are back for a little chat prior to a short break before training camp begins. The guys talk about the Around the NFL podcast ending, look ahead to the College Football game in Dublin and answer your questions. Our podcast network will return for the 2024 NFL & CFB season on or around August 1st. Thank you for your support. We have…
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Easy to Implement Restaurant Marketing Tactics | Sterling Douglass
26:55
26:55
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Sterling Douglass, co-founder and CEO of Chowley, shares insights and tactics for restaurant marketing. He discusses the importance of point-of-sale integration and the value of digital marketing tools for SMB restaurants. Douglass emphasizes the need to focus on both generating demand and creating repeat orders. He highlights the significance of m…
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Finding Your Niche to Market Your Restaurant | Jeff McFadden
29:30
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Jeff McFadden, founder of The Smoked Taco and Wallabies Smokehouse, shares his experiences in building successful restaurant brands. He emphasizes the importance of finding a unique niche and creating something that stands out from the competition. Jeff also discusses the challenges of scaling a business and the need to address operational issues a…
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This Monday morning sees the second part of our check in with a focus on the AFC. Can the Bengals, Titans, Chargers or Patriots rise from the cellar of their division? Join us in Dublin and Belfast this Saturday with Washington Commanders DE Efe Obada! You can buy tickets here.By Pro Football Ireland
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JRS: Which rookie QB is best set to succeed in 2024?
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Jeff and Michael are back for the penultimate episode of the Jeff Reinebold Show before we take a short break after next week - just before training camp! In this episode, the guys look through the top five rookie quarterbacks in the league (in their own opinion) in terms of best fit. Do you agree? Do you disagree? Let us know! Also, let us know yo…
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How To Make an Extra $2500 in Your Pizzeria This Week | Smart Pizza Marketing
26:24
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On this special episode of Restaurant Rocket Fuel Shane Murphy is a guest on Smart Pizza Marketing Podcast with Bruce Irving. Welcome to another episode of Smart Pizza Marketing! In this episode, our host Bruce sits down with special guest Shane, the founder of Boostly.com. Boostly offers a fast and efficient text marketing service that allows pizz…
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The Importance of Loyalty Programs for Restaurants | Matt Doka
25:41
25:41
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Matt Doka, co-founder and CTO of Five Stars, shares the story of how Five Stars started and the importance of loyalty programs for small businesses. He discusses the shift from just having a loyalty program to creating a comprehensive life cycle communication platform that turns transactions into relationships. Matt emphasizes the effectiveness of …
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Not long now until the NFL ramps back up again and practises get more and more meaningful. Before then, Mark and Jason check in with some of the less buzzy teams; namely, each division's last placed team of 2023. Will we get a bit more from them this year or is more misery in store? First up, a look at the NFC. Join us at the Aer Lingus College Foo…
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Green Machine: Phil Gunning on Leading the Belfast Trojans
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Belfast Trojans HC Phil Gunning joins Michael this week as the team enters a key period in the season - with two big games coming up, starting this weekend. Phil also talks about his journey into football and much more! All links for the Belfast Trojans are here. We will be at the game on the 29th, so say hi!…
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Sub Zero Ice Cream's Story From Genesis to Shark Tank | Jerry Hancock
29:25
29:25
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Jerry Hancock, founder of SubZero Ice Cream, shares the story behind the unique ice cream concept and the process of using liquid nitrogen to create custom-made ice cream. He discusses the challenges of starting a franchise business and the impact of appearing on Shark Tank. Hancock emphasizes the importance of community involvement and grassroots …
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JRS: Do we have a problem, Aaron Rodgers?
25:15
25:15
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Happy Monday folks! Michael and Jeff are back to make the commute to work/start to the week a little easier. Jeff thinks Robert Saleh has an issue in New York. Do you agree? We will welcome Efe Obada to Dublin and Belfast in three weeks time. You can get tickets at linktr.ee/nflirelandBy Pro Football Ireland
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In the Arena: Cork's Conor Mangan stops by!
32:42
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You may have heard Conor on a multitude of podcasts over the past season as part of Pro Football Ireland. Did you know Conor plays the sport over in the States? In this podcast, Conor talks about his transition to the sport, a difficult spring/summer entering Arena Football - and what's next. Have a great weekend! You can follow Conor here.…
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How to Better Tell Your Restaurant's Story Online | Shawn Walchef
31:24
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Sean Walchef shares his journey as a restaurant owner and media creator, emphasizing the importance of storytelling and digital presence. He discusses the shift from 'if you build it, they will come' to the reality of needing to tell your own story. He highlights the significance of the 'orange tree story' and the power of repetition in storytellin…
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Another week of Jeff. This week, Jeff ranks his teams from 6-10 in the league in terms of roster strength as we get closer to the new season.By Pro Football Ireland
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The Value of Collecting Customer Information for Effective Remarketing | Brett Linkletter
27:21
27:21
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Brett Linkletter, founder and CEO of DineLine, shares his expertise in restaurant marketing. He discusses the importance of tracking ROI and offers various methods for restaurants to track their success, such as using QR codes, store visits, and credit card swipes. Linkletter emphasizes the need for restaurants to focus on both customer acquisition…
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Efe Obada coming to Dublin and Belfast this July!
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We're delighted to welcome Washington Commanders DE Efe Obada to Dublin and Belfast this July! We will bring Efe to The Wool Shed in Dublin and Franklin's in Belfast. We really appreciate the support for our live events this summer. All details are here. Enjoy the bank holiday (if you have one!)By Pro Football Ireland
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Jeff and Michael are back! This week, Jeff ranks his top five teams in the league in terms of roster strength as we get closer to the new season. Join us next week for the final five!By Pro Football Ireland
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Overcoming Challenges in Technology Adoption for Restaurants | Mike Norton
27:05
27:05
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Mike Norton, an expert in restaurant marketing, shares insights on the importance of data collection and utilization in the restaurant industry. He emphasizes the need for restaurants to have a cohesive system to collect customer data and highlights the value of tools like reviews and feedback solutions. Norton discusses the challenges faced by the…
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NFL IPP Head James Cook on Charlie Smyth & the 2024 cohort
18:20
18:20
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Head of the NFL International Player Pathway Programme James Cook joins Michael to talk about the IPP process, the Irish athletes that have taken part in the Combine this year, Louis Rees-Zammit and much more! Come and see us this Summer. You can get tickets here.By Pro Football Ireland
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Ian Madigan on College Football, NFL IPP & more
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Michael is joined with former Ireland International and Leinster Rugby Player Ian Madigan, as they look ahead to this year’s Aer Lingus College Football Classic, which takes place on August 24th at Aviva Stadium in Dublin. Tickets for the 2024 Aer Lingus College Football Classic between Georgia Tech and Florida State University this August are appr…
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Sustaining Momentum After a TV Appearance | Sean Huntington
33:06
33:06
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Sean Huntington, former owner of Sweet Cakes Cafe, shares the story behind the bakery and cafe and how it developed over time. The business gained recognition after being featured on TLC's Best Food Ever TV series. Sean discusses the impact of the TV appearance on their sales and the challenges they faced in sustaining that momentum. He emphasizes …
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JRS: Is the NFL schedule a little tight this upcoming season?
32:09
32:09
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32:09
Jeff and Michael are back! From a car with no air conditioning in Houston, to a village in County Tyrone, the guys talk about the NFL schedule, a certain player, the New York Jets and more! Back on Thursday. See you then! Live show tickets for the summer can be found here.By Pro Football Ireland
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NFL UK & Ireland GM Henry Hodgson on the International Games and a future Dublin GAME
22:54
22:54
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NFL UK & Ireland GM Henry Hodgson joins Michael and Mark to recap the 2024 NFL London & Munich slate, which was announced today. The games include the Jaguars in London twice, facing the Bears and Patriots respectively and the Jets playing the Vikings. IN Munich, the Panthers face the Giants! Henry also confirms some huge news to us: a feasibility …
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The Power of Word-of-Mouth Marketing in Franchise Growth | Bennet Maxwell of Dirty Dough
26:34
26:34
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Summary Bennett Maxwell, founder of Dirty Dough, shares his journey of building a successful gourmet cookie franchise. He discusses the importance of mental health and mindset in finding joy and fulfillment in life. Bennett highlights the key strategies that have contributed to the rapid growth of Dirty Dough, including leveraging word-of-mouth mar…
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Beggan, Jackson tryouts highlight a memorable Irish weekend in the NFL
19:53
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Michael and Jason react to a memorable weekend in the NFL for Irish athletes. It was announced on Friday that Rory Beggan and Mark Jackson would tryout with the Panthers and Steelers respectively, while Charlie Smyth and Jude McAtamney continued their preperation as rookie minicamp started. It wasn't to be for Rory in Carolina and we await the news…
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Customization and Personalization, the Keys to Slab Pizza's Success | Andy Gartz
33:15
33:15
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Andy Gartz, founder of Slab Pizza, shares the origin story of his successful pizzeria and the strategies he used to build a cult-like following. The key to Slab's success was focusing on high-quality pizza and letting the product speak for itself. They didn't rely on traditional marketing methods but instead relied on word-of-mouth and customer ref…
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Falcons OT Kaleb McGary on Kirk Cousins, Irish Swords & More
19:52
19:52
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Happy Bank Holiday! A fun one today. At 4PM on March 29th, we sat down and spoke with Falcons OL Kaleb McGary. At 4:21PM, Michael had to end the recording as he got a text about Charlie Smyth signing with the Saints. After a mental few weeks, we finally have the chance to put this pod out. Kaleb is a great guy and he talks about his career, playing…
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JRS: Looking ahead to the NFL Schedule, Jesse Sapolu on Brock Purdy and the NFL Draft
35:39
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Another week, another dose of Jeff Reinebold! Jeff and Michael look ahead to the NFL Schedule Release which is expected next week. Also, the lads talk about Najee Harris and his contract situation in Pittsburgh, Ezekiel Elliott signing again with the Cowboys and more. Then, four time Super Bowl Champion Jesse Sapolu joins Jeff to talk about his car…
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From Swatragh to the NFL: Jude McAtamney on his move to the New York Giants
26:28
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Jude McAtamney joins Michael to chat about his recent signing with the New York Giants in a special episode. Jude talks about his early years in Derry, that Derry U20 team, move to college in the United States and signing with the Giants. We would like to wish Jude the very best in his journey with the New York Giants - amazing to see.…
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NFL Draft 2024 - Who are our winners and losers after the weekend?
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The NFL Draft is in the books for 2024. Michael has returned from Kerry and joins Jeff Reinebold to talk about the winners and losers from the Draft - and which teams made the right selections in the final rounds. They also take fan questions on the Draft itself. We now return to our regular off-season schedule of a Monday and Thursday, post draft.…
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From Killarney: A HISTORIC DAY for the NFL in Ireland with three draft picks and analysis of Thursday and Friday
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Michael, Mark and Conall are in Killarney for a very special episode of Pro Football Ireland. On Saturday, there was NFL history made on the island of Ireland with THREE NFL Draft picks made - Kerry's Paudie Clifford made a pick for the Pittsburgh Steelers in Killarney, Greg O'Shea made a pick for the New York Jets in Dublin and Stevie (Irish Jagua…
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NFL Draft Round 1 Recap w/Jeff Reinebold: Vikings get their man, Michael Penix to the Falcons & more
51:42
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The first round of the 2024 NFL Draft is in the books - Michael and Jeff look back on the first round and react to the big picks! The 2024 NFL Draft's opening round marked a historic moment with its unprecedented focus on offensive talent. With a staggering 23 offensive players selected, including a remarkable streak of 14 consecutive picks to kick…
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