Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Intimate conversations and true stories of personal daring with emerging and accomplished writers. Writers read their essay, memoir chapter or story, then talk about it with writer/host Michelle Redo. An audio literary magazine, conceived, curated and hosted by Michelle Redo, an award winning 30-year public radio veteran, and new voice in podcasting. Original submissions accepted twice yearly.
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How Authors Can Use Reviews in Book Marketing
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Amazon isn't the only place where reviews can have an impact on book sales. So where can authors get more authentic reader reviews and how can we put them to work in our marketing efforts?By Jenn Hanson-dePaula
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Melanie Brooks A Hard Silence AUDIOBOOK- now available!
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Download the audiobook of A Hard Silence, by Melanie Brooks before July 2nd to receive a special sale price at any audiobook retailer! A Hard Silence at Audible A Hard Silence at Libro.FM Check out AudioFile Magazine for more audiobook recommendations and reviews Sign up for Michelle Redo's newsletter at michelleredo.com where you can also hear a s…
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Turning Social Media Followers Into Newsletter Subscribers
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We’ve already heard how having an email marketing strategy is essential part of converting social media followers into book buyers. But how do we actually get our ideal readers to subscribe? Links “How Authors Can Promote a Book Through Newsletters” “How to Grow an Author Newsletter” “Three Things Authors Need to Start Their Newsletter” “Newsletter…
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Can Authors Revive Sales for Previously Released Books?
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A question Jenn receives a lot in her DMs is if it's possible to revive your book sales years after the launch. Absolutely! In this episode we will outline a strategy to help you breathe new life back into your previously released books.By Jenn Hanson-dePaula
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Yes, she's the creator of the Accidental Icon and in this conversation we talk about social justice and aging and burnout and the many layers and iterations of who she was before that "happy accident" that led her to the top of the fashion world, and who she is becoming next. Check out Lyn Slater's Substack to follow her post-Accidental Icon writin…
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You're probably seeing a lot of disturbing information about AI (ChatGPT, Bard, etc.) in the news and on social media. But is there a way for authors to put it to work for us in an ethical way that can help with weekly book marketing tasks? Links The Author CircleBy Jenn Hanson-dePaula
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The Social Media Posting Sequence That Sells Books
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If you’re sick of chasing social media trends, not seeing the growth or engagement that you want online, this episode is for you! We are going to walk you through a proven strategy that helps authors accomplish their goals on social media. Links Stand Out Social Media for AuthorsBy Mixtus Media
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Maine, A Love Story with Blue Butterfield
1:08:31
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Maine, A Love Story by Blue Butterfield See it. Read it. A finalist in the 2023 Memoir category from the Maine Writers and Publisher's Alliance. Sign up for the FREE Daring to Tell podcast newsletter, The Re-do, at michelleredo.com Listen to more of Phil Redo's music.By Michelle Redo
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Abigail Thomas reads new work Deathbed Regrets
1:03:49
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Abigail Thomas author of the memoirs Still Life at Eighty, A Three Dog Life, What Comes Next and How to Like it, and Safekeeping talks with Michelle Redo about writing and life, and reads from some new writing she's been doing, a piece called Deathbed Regrets. Sign up for Michelle Redo's newsletter, The Re-do at michelleredo.com Listen to The Band'…
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Book Marketing Talk with Jenn Hanson-dePaula
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Equally daring to writing your memoir is then, the work of marketing it. Jenn Hanson-dePaula shares valuable info and insight about marketing your book. And by the way... even if you're only working on your manuscript, it's not too early to start thinking about who you want to connect with about your story. Learn more about Jenn Hanson-dePaula, Boo…
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And Always One More Time with Margaret Mandell
1:14:21
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Thanks for listening! Visit Margaret Mandell's website Pre-order And Always One More Time at Barnes & Noble or Amazon. Read Margaret's essays at Oldster and Brevity Blog. Sign up for Michelle Redo's newsletter, The Re-do at michelleredo.com Listen to more of Phil Redo's music at BandcampBy Michelle Redo
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Mentioned in this episode... Heart of the Story Podcast with Nadine Kenney Johnstone A Hard Silence by Melanie Brooks Sushi Tuesdays Audiobook by Charlotte Maya Open Heart Project of Susan Piver Sign up for Michelle's newsletter The Re-do Listen to more of Phil Redo's music Add a Tip to help support this podcast…
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Awakenings with Diane Gottlieb and Nina Lichtenstein
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Michelle Redo talks with Diane Gottlieb, Editor of the new essay anthology called Awakenings: Stories of Body & Consciousness. Diane also is the Prose/CNF editor of Emerge Literary Journal, and has a blog called WomenPause- conversations with women over 50 and the people who love them. Nina Lichtenstein is the founder of Maine Writers Studio, and t…
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Author Melanie Brooks is back with the release of her memoir A Hard Silence: One daughter remaps family, grief, and faith when HIV/AIDS changes it all. More about her first book, Writing Hard Stories: Celebrated Memoirists Who Shaped Art from Trauma. Sign up for Michelle's monthly newsletter The Re-do Listen to more of Phil Redo's music…
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An Important Discussion for Authors New to Book Publishing
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If you've ever found yourself saying, "I wish I would have known this before I published my book," you're not alone! In this episode we discuss some important things you should consider as you start your publishing journey. Links Hilary Rushford’s 3 podcast episode book publishing story The Author Circle…
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I Believed You with Margaret Mandell
1:07:56
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Learn more about Margaret Mandell at her website, MargaretSMandell.com Sign up for Michelle Redo's newsletter, newly re-dubbed The Redo at michelleredo.com Listen to more of Phil Redo's musicBy Michelle Redo
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I hope you'll check out this special And So, She Left podcast episode featuring guest, Michelle Redo--which is a finalist for a Signal Award! If you are inclined please click to vote for this podcast before October 6th. And So, She Left is hosted by Katherin Vasilopoulos, produced by Ethan Lee and put out by Cansulta. Thanks for daring to listen!…
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Making of Sushi Tuesdays AUDIOBOOK with Charlotte Maya
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Debut memoirist Charlotte Maya now has a self-narrated audiobook of Sushi Tuesdays: A Memoir of Love, Loss and Family Resilience, produced by Michelle Redo. In this episode they talk about writing the book about the suicide death of Charlotte's husband, Sam Maya, as well as sharing what it was like to read and produce the audiobook. Listen to Miche…
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One of the biggest questions I get about marketing a book is where do I even start? I can be difficult to figure out what to do, how to do it, and what to focus your limited time on. In this episode we will talk about: the first two steps to start marketing your book knowing your unique strategy get your marketing foundation set Links Book Marketin…
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BONUS-Spoiler Conversation on The Butcher, The Embezzler and The Fall Guy
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Spoiler Alert! In this bonus episode Michelle Redo talks with author Gretchen Cherington about all the revelations she discovered through writing The Butcher, The Embezzler and The Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry.By Michelle Redo
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What Social Media Outlets Should Authors Be On?
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A question I'm often asked is, "What's the best social media outlet for authors to be on?" Social media continues to change and grow, so it can be a difficult landscape to navigate. On this episode we will discuss where authors should be online, what they should focus on, and what changes they should be aware of. Links Book Marketing Blueprint…
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Jody J. Sperling with The 9 Lives of Marva DeLonghi
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A discussion about fiction and nonfiction with Jody J. Sperling about his new Speculative Fiction Detective Novel- The 9 Lives of Marva DeLonghi. Listen to more of Phil Redo's music. Sign up for my newsletter at michelleredo.comBy Michelle Redo
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Why Social Media Isn't Helping You Sell More Books
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If you feel like you're constantly posting on social media but you aren't seeing any sales, you aren't alone in the struggle! There are some key changes you can make to begin to see a difference. The outlet is not always the answer. (Simply being on TikTok isn't going to help you sell more books.) Your content - what it is that you're posting - is …
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Brave No More: An Essay by Michelle Redo
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Michelle Redo invites Katherin Vasilopoulos to guest host when Michelle reads her own essay--Brave No More. Check out Katherin's podcast And So, She Left. Curious about the Bugzooka? Pauline Oliveros died in 2016 but her Deep Listening Institute continues to resound. Listen to more of Phil Redo's music. Sign up for Michelle's monthly podcast newsle…
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What Authors Need to Know About Book Marketing
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6:53
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A majority of the conversations I have with authors about book marketing start off with, "I hate marketing!" I get it - it's not what you got into writing for. But, what if I were to tell you that marketing just might not be what you think it is? In this episode I share four very important details that authors need to know about marketing.…
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Gretchen Cherington with The Butcher, The Embezzler, and The Fall Guy
1:23:07
1:23:07
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Check out Gretchen Cherington's NEW memoir, The Butcher, The Embezzler, and The Fall Guy: A Family Memoir of Scandal and Greed in the Meat Industry. Sign up for Michelle Redo's newsletter. Listen to more of Phil Redo's music.By Michelle Redo
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Brad Listi with Be Brief and Tell Them Everything
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1:37:05
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If you like this podcast, you might also like my monthly newsletter... Hit Pause. Sign up for it at my website michelleredo.com Get your copy of Be Brief And Tell Them Everything, and listen to Brad Listi's podcast Otherppl. Listen to Jody Sperling's podcast TRBM; check out his new book The 9 Lives of Marva DeLonghi Phil Redo has lots more music. C…
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Hashtags have changed a lot over the years - from how we use them to how many we actually use in our posts. So what is the best way to use hashtags? How many do we use? In this episode, I'll share with you a hashtag formula that you can put to work today.By Mixtus Media
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Writer Charlotte Maya reads from her debut memoir Sushi Tuesdays: A Memoir of Love, Loss, and Family Resilience. discussing the importance of talking clearly about depression and suicide. Follow her on Instagram @charlottemayawriter To sign up for Michelle Redo's monthly podcast newsletter called Hit Pause visit michelleredo.com…
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How Authors Can Promote a Book Through Newsletters
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Newsletters are one of the most important marketing tools for authors. But how do you actually promote and sell a book through newsletters? In this episode we will walk you through three key ways to successfully market your book through your newsletter. LINKS Newsletter Starter Kit for AuthorsBy Mixtus Media
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Neurosurgeon Dr. James Doty with Into the Magic Shop
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1:03:32
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Thanks for listening! Sign up for Hit Pause, the newsletter of the Daring to Tell podcast at michelleredo.com Learn more about Dr. James Doty's Center for Compassion and Altruism Research and Education, and check out his award-winning New York Times Best Selling book Into the Magic Shop. And you can hear Caroline Fitzgerald and I discuss healing te…
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Come Home to Your Heart with Nadine Kenney Johnstone
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54:59
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The rest of the episode and conversation with Writer, Podcaster and Writing Teacher Nadine Kenney Johnstone. Listen to her podcast Heart of the Story (produced by your humble host, Michelle Redo) and be sure to pre-order her book and guided journal Come Home to Your Heart today! Sign up for the Daring to Tell newsletter, Hit Pause, at my website, m…
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Preliminary conversation with writing teacher, podcaster and retreat leader Nadine Kenney Johnstone, in advance of her new book announcement coming Sunday Feb 12 on Heart of the Story! Be sure to check it out. Then Nadine will read a chapter from her new book on Daring to Tell, later this month. Sign up for my monthly newsletter Hit Pause at my web…
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The Colors I Saw with Eliza C Walton
1:09:59
1:09:59
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Where is truth fiction and fiction truth especially when one's reality becomes a diagnosis of rectal cancer? "At the very least, it’s a sign of life. The source of my embarrassment speaks of existence. I am alive." In her memoir Eliza Walton shares her actual experience and pushes us into those spaces where she gives life to a fictional edgy alter …
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Trying to stand out in an overcrowded online world can feel like an impossible task. But there is a secret weapon that authors can use in order to get in front of their ideal readers and make it easier for them to find you online. In this episode I talk about Keywords, how to create a list of the best ones for your book, and where to use them most …
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Death Doulas, End of Life and other festive holiday topics
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Visit Rachel Lee's website at This-Is-Getting-Old.com. And don't forget to check out her cartoons. Some of the other website resources we discussed were The Conversation Project, Cake and Departing Dearly. Have thoughts or feeback about Daring to Tell? Share with me at my website, michelleredo.com or follow me on Twitter @michelleredo…
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Twitter has taken a big dive over the past few weeks. I've seen many authors post that they aren't sure what they are going to do now that Twitter's survival is in question. In this episode I'm going to walk you through a few key factors authors can consider. Links Reel and TikTok Templates The Author Circle Watch the video and read the transcript …
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How Many Social Media Profiles Do Authors Need?
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7:19
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It can be difficult to know how many profiles an author should have on social media. Do you create a new profile for each book? Do you have multiple accounts if you write in different genres? We cover that and more in this episode. Links The Author CircleBy Mixtus Media
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Michelle Redo shares a story of witnessing transformation when it came to the corner of her doorway. If you are curious about some of the websites mentioned here are some links... Wisconsin Pollinators Journey North Listen to more of Phil Redo's music. Follow me on Twitter @michelleredo Sign up for my newsletter, Hit Pause, at my website.…
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Host Michelle Redo shares her Enneagram number with The Open Heart Project founder and best selling author Susan Piver (a #4), who reads from her new book The Buddhist EnneagramBy Michelle Redo
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Authors are bombarded with information, but sometimes it can be difficult to determine what is true and what might be a scam. In this episode, we discuss four red flags that authors should be aware of when it comes to book marketing. Links The Author CircleBy Mixtus Media
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Things to Consider When Deciding to Traditionally Publish or Self Publish
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Authors have several different publishing routes to consider to get their book out into the world. And that can be a difficult decision to make - especially when you don't know what to expect. In this episode, Jenn discusses four questions you should consider when deciding to traditionally or self publish your book. Read the show notes and transcri…
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Newsletters are one of the most important elements to your marketing plan. But how do you actually grow that list? In today's episode I’m going to share three elements that you need to focus on to not just gain new subscribers, but to keep your readers on your list. Links Book Marketing Blueprint Read the transcript and episode notes at http://mixt…
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Which Social Media Outlets Work Best for Authors
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When it comes to social media, there isn't one outlet that is best for every author. There are actually a few details to consider. In this episode we are going to discuss what you need to consider to make sure you're where you need to be online. Links Instagram Ideas Bundle Read the transcript and episode notes at http://mixtusmedia.com/podcast/55…
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Sailing at the Edge of Disaster with Elizabeth Garber
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Maine writer Elizabeth Garber releases Sailing at the Edge of Disaster: The Memoir of a Young Woman's Daring Year later this month, September of 2022. Check out one of her many book launch events through September and October also at ElizabethGarber.com. Sign up for Michelle's newsletter, Hit Pause, at michelleredo.com. Make Me Brave is written by …
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Getting reviews for you book can sometimes feel like an uphill battle. But there is a way! In this episode I share three tips that you can put to work to get reviews rolling in. Links The Author Circle Read the episode notes and transcript at http://mixtusmedia.com/podcast/54By Mixtus Media
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Social media is always changing and growing, so it can be difficult to keep up with what is still relevant. The question of hashtags has been coming up more and more, so I thought I would address it in this episode. Should you still use hashtags? If so, how? And how many do you use? We will cover all of those in this episode. Links Book Marketing B…
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Three Things Authors Need to Start Their Newsletter
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7:30
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Newsletters are an important element to an author's marketing strategy, but what's actually involved? How does an author get started? In this episode Jenn walks you through the three major elements authors need to get their newsletter started. Links The Author CircleBy Mixtus Media
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When an author has a very tight budget (or no budget at all) the idea of paying for ads might be scary. Do they work? Should a new author use ads? In this episode, Jenn discusses ads, what you should consider before buying ads, and a few tips to get things rolling. Read the episode notes at http://mixtusmedia.com/podcast/51…
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For the August episode host Michelle Redo talks with doctor, mother and writer Tonya Coats, whose essay To Do No Harm deals with themes of parenting, discrimination, and acceptance. You can find more of Tonya's writing at River Teeth, on the Heart of the Story podcast with Nadine Kenney Johnstone, or on her own website Tonyacoatswrites.com The othe…
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