Best Jennifer B Wilson Podcasts (2024)

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Ep 97: Maria Hokanson is the Executive Vice President of Marketing for Dairy Queen 39:19

1d ago39:19

39:19

In 2025, Dairy Queen turns 85 and in its eight-plus decades, it has evolved from being a simple soft-serve ice cream company to becoming one of the biggest QSR and burger brands in America! Dairy Queen’s philosophy is one of emotional connection, and bringing us closer to the brand today is its Executive Vice President of Marketing, Maria Hokanson.…

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Ep.73-Kathy Rastle on Having a Database of Books for Children 1:04:57

3d ago1:04:57

1:04:57

Send us a Text Message. The One About… Kathy Rastle on Having a Database of Books for Children The Children and Young People’s Books-Lexicon (CYP-LEX) provides unprecedented information into the nature of vocabulary in books that British children aged 7+ read and is a highly valuable resource for those studying reading and language development. Sho…

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Ep.72-Is Reading Recovery the Science of Reading? 1:02:35

7d ago1:02:35

1:02:35

Send us a Text Message. The One About… Is Reading Recovery the Science of Reading? Article: “Reading Recovery IS the Science(s) of Reading and the Art of Teaching” Debra Semm Rich, Saint Mary’s College https://readingrecovery.org/wp-content/uploads/2024/04/JRR_23-2_Spring_2024_Rich.pdf Quote from the article: “The purpose of this article is to comp…

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Ep 96: Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones 41:54

8d ago41:54

41:54

Authenticity is a rare trait in today’s business world, but as today’s guest tells it, being authentic is the only way to foster meaningful human connections – which are more valuable than all the money in the world combined! Tim Rea is the Chief Experience, Brand, and Marketing Officer for Edward Jones – a financial services firm with over 15,000 …

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Ep 95: Jennifer Wilson is the Senior Vice President and Head of Marketing for Lowe's 36:37

15d ago36:37

36:37

Our guest today is Jen Wilson, and she’s the Senior Vice President and Head of Marketing for Lowe’s. The major update from the home improvement retailer revolves around the recent revitalization of the My Lowe’s Loyalty Program. This relaunch features enticing spending rewards and innovative methods to capture consumer preferences even before any p…

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Ep.71-TRL Curriculum Evaluation Guidelines with Dr. Maria Murray and Kari Kurto 1:20:56

16d ago1:20:56

1:20:56

Send us a Text Message. The One About… TRL Curriculum Evaluation Guidelines with Dr. Maria Murray and Kari Kurto Here is a link to the Curriculum Evaluation Guidelines: https://www.thereadingleague.org/curriculum-evaluation-guidelines/ When reviewing curricula for Tier I instruction, it is essential to ensure they do not include instructional pract…

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Ep 94: Lindsey McFadden is the Senior Vice President of Marketing for Stretch Zone 43:01

17d ago43:01

43:01

Stretching, as a service, is a growing industry and Stretch Zone is the original brand! Today we are joined by the Vice President of Marketing for Stretch Zone, Lindsey McFadden, who is here to speak about how technology and specifically, SOCi has helped her company scale at its intended rate. We learn about the origins of Stretch Zone, what the co…

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Ep 93: Keith Clark is the Chief Marketing Officer for Mutual of Omaha 40:48

22d ago40:48

40:48

Most people aren’t exactly eager to think about investing in products like life insurance, especially since it can bring up uncomfortable feelings about the future. This presents some pretty unique marketing challenges for companies that sell these types of products. So what can you do to connect with audiences and help them realize that getting li…

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EP.70-The Most Effective Reading Instruction with Dr. Molly Ness 52:36

23d ago52:36

52:36

Send us a Text Message. The One About… The Most Effective Reading Instruction with Dr. Molly Ness “New and Not-Well-Known Research about Reading Disabilities: Teachers Want to Know” https://ila.onlinelibrary.wiley.com/doi/10.1002/trtr.2280 What is the Most Effective Instruction for Learning Disabilities? What is Dyslexia? What is DLD? Why is the …

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EP.69-Text Structure and Inference Skills: The Latest Instructional Research! 1:09:08

28d ago1:09:08

1:09:08

Send us a Text Message. The One About… Text Structure and Inference Skills: The Latest Instructional Research! Marianne Rice, Tiffany Peltier, and Kacee Lambright “What’s the Main Idea?”: Using Text Structure to Build Comprehension Alida K. Hudson, Julie Owens, Karol A. Moore, Kacee Lambright, Kausalai (Kay) Wijekumar First published: 27 April 2021…

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Ep 92: Bruce Skala is the Chief Marketing Officer for Hooters 32:56

29d ago32:56

32:56

A well-loved National brand was recently mentioned by one of the most famous Hollywood actresses on Saturday Night Live. How does this kind of brand placement happen? Did Hooters know about the feature before it went live? Bruce Skala is the Chief Marketing Officer for Hooters, and he joins us today to tell the story behind the skit. Tune in to hea…

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Ep.68-The One About… What’s the Research Behind Mouth Picture Sound Walls? 1:10:38

1M ago1:10:38

1:10:38

Send us a Text Message. The One About… What’s the Research Behind Mouth Picture Sound Walls? quote Cows don't fly, and phonemes don't have lips. So why is this unsupported practice spreading like wildfire? quote - Dr. Jan Wasowicz Article: “Articulatory Gestures in Literacy Instruction” Laura MacGrath, MSc(A) January 25, 2024 https://learningbydesi…

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Ep 91: Kimberley Gardiner is the Chief Marketing Officer for Tractor Supply Company 44:02

1M ago44:02

44:02

How do you put your most important, valuable asset in front of folks where it’s going to matter? During this episode, Chief Marketing Officer for Tractor Supply Company, Kimberley Gardiner joins us to tell her story. She shares her unique journey of working for major automotive brands, and how she is training Tractor Supply Company employees to cre…

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Ep.67-Joan Sedita on Comprehension Strategy Instruction 1:11:28

1M ago1:11:28

1:11:28

Send us a Text Message. The One About… Joan Sedita on Comprehension Strategy Instruction “The growing awareness of the role of background knowledge in supporting reading comprehension has led some literacy professionals and journalists to proclaim that building background knowledge is the main solution to addressing students’ difficulties with read…

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Ep 90: Kirti Naik is the Head of Brand & Creative for Neuberger Berman 40:02

1M ago40:02

40:02

What does B2B marketing look like in financial services? As today’s guest Kirti Naik explains, it’s not that different from the goals and challenges of consumer marketing, and it also offers unique opportunities for innovation in marketing. Kirti is the Head of Brand & Creative at the New York-based financial firm, Neuberger Berman, and she details…

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Ep.66-Is the term “SoR” overused? Special Guest Emina McLean SoR? SoL? Structured Literacy? 52:18

2M ago52:18

52:18

Send us a Text Message. The One About… Is the term “SoR” overused? Special Guest Emina McLean SoR? SoL? Structured Literacy? Quote: “What does that mean? In concrete terms, what exactly would you observe in these schools with respect to documentation, assessment, or teaching and learning practices that would mean they were an “SoL” school, and who …

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EP.65-Latest Curriculum Craze Part 2: Fact Checking with Dr. Leslie Laud and Jennifer Binis 1:10:40

2M ago1:10:40

1:10:40

Send us a Text Message. Latest Curriculum Craze Part 2: Fact Checking with Dr. Leslie Laud and Jennifer Binis Quote: “Idea: A simpler solution to tossing out expensive materials (that do align to SoR) would be to guide teachers in which strategies are most effective and to prioritize these.” Article by Leslie Laud: Where is the Evidence? https://sh…

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Ep.64-Where is the Evidence? Latest Curriculum Craze Part 1 1:10:26

2M ago1:10:26

1:10:26

Send us a Text Message. The One About… Where is the Evidence? Latest Curriculum Craze Part 1 “A call to pause the rush to buy new curricula until we see consistent evidence of impact” is urged. “There is no SoR stamp of approval!” Our guests for this episode will give you unbiased, unaffiliated, and unrehearsed real talk. Article by Dr. Leslie Laud…

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Ep 89: Vicki Beswick is the Vice President of Marketing for Sbarro 37:44

2M ago37:44

37:44

With multiple formats including freestanding stores, mall locations, and convenience store co-locations, Vicki Beswick faces a fairly complex marketing challenge as the Vice President of Marketing for iconic pizza brand, Sbarro, especially now that the brand is leaning into e-commerce and delivery. Luckily, Vicki has a ton of pioneering e-commerce …

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EP.63-Dr. Holly Lane: Does Expensive Mean Better Quality? 1:07:18

2M ago1:07:18

1:07:18

Send us a Text Message. The One About: Dr. Holly Lane: Does Expensive Mean Better Quality? Dr. Holly Lane couldn’t sell a used car for $500 until she raised the price to $1500! Why do we think free or inexpensive products aren’t very good? Why do we think programs and materials with all the bells and whistles are better? Science or Snake Oil Webina…

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Ep 88: Dayna Hathaway is the Senior Vice President of Marketing for Extra Space Storage 40:35

2M ago40:35

40:35

The storage space industry has some pretty unique challenges, especially when it comes to marketing. Not only are you trying to set yourself apart in a need-based business, but you also have to manage constant churn and fluctuating occupancy rates. So what does it take to launch and maintain a successful marketing strategy in this kind of environme…

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Ep.62-Speech to Print Flaws with Lyn Stone 1:10:15

2M ago1:10:15

1:10:15

Send us a Text Message. The One About-Speech to Print Flaws with Lyn Stone Quotes: “I’m not saying you’re in a cult, but if you call yourself a ‘Brand Name’ practitioner/school/trainer, there’s a bit of a problem. And that problem occurs when your method is touted as the method to end all methods. That problem occurs when the only tool in your tool…

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Ep 87: Alec Hanson is the Chief Marketing Officer for loanDepot 41:53

2M ago41:53

41:53

Today on Clicks 2 Bricks, we are joined by Alec Hanson, author, host of the Modern Lending Podcast, and Chief Marketing Officer for loanDepot – a California-based company that sells mortgages and other lending products. One of loanDepot’s key channels is its team of lending consultants, each of whom is charged with building their own mortgage lendi…

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EP.61-Conflating Leveled Books with Predictable Texts and Thinking About Decodables with Tiffany Peltier and Wiley Blevins 59:28

3M ago59:28

59:28

Send us a Text Message. The One About… Conflating Leveled Books with Predictable Texts with Tiffany Peltier and Wiley Blevins On X (Twitter), a storm of tweets began when Tiffany posted this, “Leveled readers are great for building fluency. However, a SUBSET of leveled texts, known as PREDICTABLE texts ARE NOT great for building decoding skills and…

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Ep 86: Marisstella Marinkovic is the Chief Marketing Officer for Nissan North America 44:07

3M ago44:07

44:07

Nissan is the first automotive brand that we’ve had on the show and we are thrilled to be in conversation with the Chief Marketing Officer of Nissan North America, Marisstella Marinkovic! Automotive marketing is different from all the others in many profound ways, and Marisstella is here to highlight those differences and explain why her industry i…

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Ep.60-Strengthening Implementation of SoR with Dr. Maureen Ruby 1:28:07

3M ago1:28:07

1:28:07

Send us a Text Message. The One About… Strengthening Implementation of SoR with Dr. Maureen Ruby “Only when state leaders implement a literacy strategy that prioritizes teacher effectiveness will states achieve a teacher workforce that can strengthen student literacy year after year. This report outlines five policy actions states can take to ensur…

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Ep.58-Community-Based Screening Tools with Kate Mayer 1:13:58

3M ago1:13:58

1:13:58

Send us a Text Message. The One About… Community-Based Screening Tools with Kate Mayer Kate Mayer is a literacy advocate and co-founder of Everyone Reads PA, a nonprofit organization with the mission to ensure that every educator and parent in PA has the tools they need to help all students read to the best of their potential. Earlybird Education: …

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Ep.59-Community-Based Screening Tools with Kate Mayer 1:13:58

3M ago1:13:58

1:13:58

Send us a Text Message. The One About… Community-Based Screening Tools with Kate Mayer Kate Mayer is a literacy advocate and co-founder of Everyone Reads PA, a nonprofit organization with the mission to ensure that every educator and parent in PA has the tools they need to help all students read to the best of their potential. Earlybird Education: …

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Ep 85: Pat O’Toole is the Chief Marketing Officer for Burger King 41:53

3M ago41:53

41:53

Joining us today is Pat O'Toole, the Chief Marketing Officer of the iconic Burger King. Recorded in person at the Burger King headquarters in sunny Miami, Florida, this episode unveils the highly-anticipated Million Dollar Whopper campaign and insider secrets to Burger King’s “Reclaim the Flame” plan to accelerate growth. Pat is an accomplished mar…

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Ep 84: Kim Spagnulo is the National Senior Director of Marketing for LAZ Parking 28:42

3M ago28:42

28:42

Is parking a commodity, or does LAZ Parking simply offer a differentiated branding experience? Helping us get to the bottom of this is the National Senior Director of Marketing at LAZ Parking, Kim Spagnulo. Kim joins us to explain how LAZ became the biggest and fastest-growing privately-owned parking operator in America, and how she fulfills her ro…

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Ep.57-What Should PA Instruction Look Like? Tiffany Peltier and Marianne Rice 58:31

3M ago58:31

58:31

Send us a Text Message. The One About… What Should PA Instruction Look Like? Tiffany Peltier, and Marianne Rice PhD Quote: “The case for using letters in PA instruction is stacking up higher & higher… New research out today: An upside-down U curve found for oral PA instruction (diminishing returns after less than 10hrs) but the OPPOSITE—increas…

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Ep.56-Reading Fluency and the Science of Reading with Dr. Tim Rasinski 59:34

3M ago59:34

59:34

Send us a Text Message. Dr. Rasinski’s bio Timothy Rasinski, Ph.D. Professor of Reading Education Reading and Writing Center Kent State University 401 White Hall Kent, OH 44242 trasinsk@kent.edu ; 330-672-0649 website: www.timrasinski.com Twitter: @timrasinski1 Timothy Rasinski is a professor of literacy education at Kent State University and direc…

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Ep 83: Joe Artime is the Head of Marketing for Moe’s Southwest Grill 37:01

3M ago37:01

37:01

Joe Artime’s journey with Moe’s Southwest Grill began as a student, slinging tacos and burritos. Today, he is the Head of Marketing for the franchise. During this episode, he joins us to discuss the new positioning for Moe’s Southwest Grill, the choice to pivot towards video content for 2024, and how the brand connects with local communities throug…

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Ep 82: Michael Chachula is the Chief Information Officer for FAT Brands 47:29

4M ago47:29

47:29

To become a transformational CIO, one must have key characteristics, capabilities, and leadership styles that foster followership and inspire others to embrace their vision. This is the belief of Michael Chachula, Chief Information Officer for FAT Brands, who joins us today to shed some light on what it takes to manage the marketing tech stack for …

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EP-55-A Speech to Print Approach with Dr. Jan Wasowicz 1:24:18

4M ago1:24:18

1:24:18

Send us a Text Message. The One About… A Speech to Print Approach with Dr. Jan Wasowicz A blog by Lyn Stone entitled, "Culty as Charged: Why the Speech to Print Movement Needs Brakes,” and the follow-up blog, “Culty as Charged Part 2: Some Solutions,” raised some eyebrows, but advocates of the approach seemed to shy away publicly from presenting a …

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Ep 81: Afif Khoury is the Founder and CEO of SOCi; the first CoMarketing Platform for Multi-Location Brands 48:34

4M ago48:34

48:34

Shifting the relationship their customers have with AI software from a tool to a partner in the business is the main focus of our guest, and his company, today. We are excited to have with us on the show, Afif Khoury, the Founder and CEO of SOCi, the first CoMarketing Platform for Multi-Location Brands. Join the conversation as we learn more about …

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EP.54- Assemblymember Bobby Carroll: Literacy Advocacy and Dyslexia 1:25:54

4M ago1:25:54

1:25:54

Send us a Text Message. The One About… Assemblymember Bobby Carroll: Literacy Advocacy and Dyslexia Article: NYT By Grace Ashford January 3, 2024 As Literacy Lags, Hochul Proposes Changing How Schools Teach Reading https://www.nytimes.com/2024/01/03/nyregion/new-york-schools-reading-hochul.html “This is a very big deal, because for a long time, peo…

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Ep.53-Curriculum Champions vs. the Teacher Defenders with Kata Solow 55:34

4M ago55:34

55:34

Send us a Text Message. The One About: Curriculum Champions vs. the Teacher Defenders with Kata Solow “Right now, the Curriculum Champions are winning politically. But if they’re going to succeed in the classroom, they need to win over teachers on the ground. This piece is about how to do that.” – Kata Solow Article: Comprehensive Reading Curricula…

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Ep.52-Steve Dykstra’s Interpretation of Mark Seidenberg’s Slide Deck-“Where Does the Science of Reading Go From Here?” Season 3 1:13:28

5M ago1:13:28

1:13:28

Send us a Text Message. The One About… Steve Dykstra’s Interpretation of Mark Seidenberg’s Slide Deck “Identifying what was wrong was much easier than figuring out what to do instead.” – Mark Seidenberg How are teachers supposed to figure out what to do? The Literacy View asked Dr. Steve Dykstra to help us unpack Mark Seidenberg’s Yale presentation…

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Ep.51-Fountas & Pinnell Benchmark Assessment System is Often Wrong with Dr. Matt Burns-Season 3 51:45

5M ago51:45

51:45

Send us a Text Message. The One About… Fountas & Pinnell Benchmark Assessment System is Often Wrong with Dr. Matt Burns “Flipping a coin would actually be better.” “And when it came to identifying the readers who were furthest behind, Burns said, the BAS performed even worse.” Matt Burns is a special education professor who conducted the first peer…

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Ep.50 The One About... Is 'Sold a Story' an incomplete and oversimplified picture of reading? Nick Covington's view-Season 3 1:05:39

5M ago1:05:39

1:05:39

Send us a Text Message. The One About… Is ‘Sold a Story’ an incomplete and oversimplified picture of reading? Nick Covington’s view “My goal with this piece is to capture the questions and criticisms that I have not just about the narrative of Sold A Story but of the broader movement toward “The Science of Reading,” and bring in other evidence and …

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Ep 80: Abby Baker is the Senior Vice President of Marketing for BELFOR Franchise Group 39:05

5M ago39:05

39:05

With some of the strongest franchise opportunities on the market, BELFOR Franchise Group is a dominant brand in the home services category. For more than 10 years, BELFOR Franchise Group has been empowering entrepreneurs to own businesses that are not only designed for growth but also provide profoundly meaningful services to their communities. Tod…

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Ep:49-The One About: Don’t Discard Comprehension Strategies with Jennifer Buckingham-Season 3 56:14

5M ago56:14

56:14

Send us a Text Message. The One About: Don’t Discard Comprehension Strategies with Jennifer Buckingham “The arguments against teaching comprehension skills and strategies are often framed in these ways: 1) Comprehension skills/strategies are not generic, transferable competencies … so it is a waste of time to teach them explicitly. 2) Reading compr…

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Ep.48 Season 3-The One About...Reading Curriculum Overhaul with Chalkbeat Journalist Alex Zimmerman 48:41

5M ago48:41

48:41

Send us a Text Message. The One About: Reading Curriculum Overhaul with Journalist Alex Zimmerman Is your school using a new reading curriculum for the first time this year? �� Do you feel prepared to transition to a new reading curriculum? �� Is your district “building the plane while flying it?” �� Teachers and school leaders are struggling to ma…

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Ep.47-The One About… Powerful Writing Instruction with Karen Harris-Season 3 1:18:48

5M ago1:18:48

1:18:48

Send us a Text Message. https://thinksrsd.com/The One About… Powerful Writing Instruction with Karen Harris We have a body of evidence-based practices (EBPs) and best practices that can make a meaningful difference in writing development for our students. The Self-Regulated Strategy Development (SRSD) model of instruction for writing results in mea…

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EP.46: The One About… Nell Duke: What We Truly Know About the Teaching of Reading 1:25:17

6M ago1:25:17

1:25:17

Send us a Text Message. The One About… Nell Duke: What We Truly Know About the Teaching of Reading What does research tell us about cueing; what does research tell us about phonics instruction; what does research instruction tell us about teaching areas other than phonics; what does research tell us about causes of reading difficulty; how do psycho…

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Ep.45: The One About… Selective Research Findings with Dr. Michael Paff 1:04:50

6M ago1:04:50

1:04:50

Send us a Text Message. The One About… Selective Research Findings with Dr. Michael Paff As we turn back the clocks, it looks like some educators are trying to turn back the hands of time and poke holes in the Science of Reading. Article “Stories Grounded in Decades of Research What We Truly Know About the Teaching of Reading” Quote “While science …

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Ep.44: The One About: Writing Research with Stephen Ciullo and Alyson Collins 1:16:00

6M ago1:16:00

1:16:00

Send us a Text Message. The One About: Writing Research with Stephen Ciullo and Alyson Collins Article #1 The findings from this study raise substantial concerns about the preparation to teach writing general and special education teachers receive in their preservice program. “Special and General Education Teachers’ Beliefs About Writing and Writin…

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Ep.43: The One About Pamela Snow's Call to Action 1:11:05

6M ago1:11:05

1:11:05

Send us a Text Message. The One About… Dr. Pamela Snow’s Call to Action: School Leaders Article “School Leaders and Reading Instruction: Time to demand LESS than more autonomy” http://pamelasnow.blogspot.com/2023/10/school-leaders-and-science-of-reading.html?m=1 Bio https://scholars.latrobe.edu.au/pcsnow Blog: The Snow Report http://pamelasnow.blog…

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Ep.42: The One About… An Attorney’s View on The Reading Recovery Lawsuit? Do they have a case? 49:04

6M ago49:04

49:04

Send us a Text Message. The One About… An Attorney’s View on the Reading Recovery Lawsuit Do they have a case? What does this mean for Fountas and Pinnell? Will Ohio State University go in the same direction as Columbia University? John McGrath is a New York attorney representing parents and their children in meetings of school district Committees …

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