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Board Game Business Podcast

Richard New, Brian Henk, Jeremy Commandeur

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On The Board Game Business Podcast, we discuss the business side of the tabletop gaming industry. We don't review games or tell you which ones we like, but instead focus on how to price, distribute, design, develop, and market your game. Richard New hosts and sits alongside Jeremy Commandeur, a game designer, and Brian Henk, a game designer and publisher with Overworld Games.
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In this episode, we re-visit our list of top places to find art for your prototype. Links: The Noun Project: http://www.thenounproject.com Nasa: https://www.nasa.gov/multimedia/imagegallery/index.html National Gallery of Art: https://www.nga.gov/collection/collection-search.html Public Domain Smithsonian: https://www.si.edu/search/ Public Domain Ne…
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Jeremy and Brian discuss how we think the board game industry will be impacted by COVID-19. This was recorded in early April of 2020. Resources: Good Cop Bad Cop Online - https://gcbc.arantius.com/ Tabletopia - https://tabletopia.com/ Tabletop Simulator - https://www.tabletopsimulator.com/ Board Game Arena - BoardGameArena.com Roll20 - https://roll…
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In this episode, we are going to cover a bunch of tips for you game designers to SAVE YOU TIME. Resources Mentioned Google Drive - https://docs.google.com Dropbox - https://www.dropbox.com Card Creatr - https://cardcreatr.sffc.xyz/ Component.Studio - https://component.studio/ Paperize - https://beta.editor.paperize.io/#/ Multideck - https://semicol…
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We give you our top 5 tips for advertising your board game and how to learn which sources are best for you and your game. This is a little more focused on ads for a Kickstarter campaign, but is applicable to any type of advertising for a board game. References: Bitly Link Shortener - https://bitly.com/ Google Link Shortener - https://goo.gl/ Google…
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Today we dig into the Patreon mailbag and answer these questions: How do you recover from being punched in the gut? What is a unique enough selling point for a game? What are some component cost considerations to take when manufacturing your game? Should I fulfill my Kickstarter campaign myself? Is it possible to manufacture games in the US? Thanks…
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How has the board game industry changed in the last 5 years? Brian co-founded Overworld Games about 6 years before this was recorded so it's also a view of how things have changed between when he started publishing games and now. Here is the top 5 list: 5) More games in big box retailers 4) It's easier to make games 3) Kickstarter explosion 2) Grow…
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Patron Andrew van Ingen suggested this episode on how to deal with scope creep. Here's the list we go through! 5. If some people don’t hate it, you are doing it wrong. 4. Don't let experiments linger. 3. Determine the scale, audience (learning time), price point and play time of your game. 2. Have an "always pruning" mindset. Always be thinking abo…
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When you're trying to build up a crowd for your game before Kickstarter or to build your resume for selling your game to a publisher, there are a lot of places to put your time and money, but some are better than others. 5. Create a Facebook page or group 4. Build/support your local gaming community 3. Use other's crowds by getting your game to rev…
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Jeremy and Brian give some tips for how you can better manage your day job and hobby board game business. Resources: Multideck - https://itunes.apple.com/us/app/multideck/id1193399487?mt=12 Compononent.Studio - https://component.studio/ Paperize - https://beta.editor.paperize.io/#/ Asana - https://app.asana.com/ Trello - https://trello.com/en Jira …
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When you've been working on a design for a while and you're not sure if there's enough there to keep going with it, we have some signs that it might be time to give up on it. If you want a spoiler, the signs are: 5) No market opportunity 4) Design colleagues don't ask about the status or encourage you to keep working on it 3) Too long to play/too l…
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We go over the top 5 reasons to theme your prototype and some discussion around them. If you want to have them spoiled, here are some of our notes on each one: 5) Theme makes it easier to learn your game. It drives cohesion, direction, and rules comprehension. 4) Some publishers really care about theme (like Brian) so you'll get more opportunities …
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Top 5 Tips for Getting Your Prototype Played at Small Conventions 5) Teach games and then ask if they want to try your own game afterwards. (know your audience and be respectful of time) 4) Setup in open gaming and grab drive bys and/or have good signage. 3) Setup an event with local designers there through meetup/facebook so you can all play each …
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Today Brian interviews Erik Dahlman of Albino Dragon about the convention services he offers where his team will demo your game at his booth at various conventions throughout the year. You can get the exposure that conventions offer without the million headaches of actually doing it. To get more information from Erik about working with him, email C…
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Learn all about Jeremy's "7 Rules for Writing Rules" and what Richard and Brian think about them. We actually disagree on this on more than most episodes! Jeremy's 7 Rules for Writing Rules Force yourself to write your rules right away and have them ready for your first playtest with real people. Start strong. Tell a story as you give the theme. Us…
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Today we discuss designing around analysis paralysis: Is it a bad thing? Limiting your decision space Add more options/decisions as you go Allowing players to "mess up" the next player's carefully laid plans Companion app Reference cards to make decisions easier Usability in graphic design or component selection Simultaneous play Hidden actions Kee…
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Ed Baraf sits down with Brian Henk to discuss the history of experiments tried at Overworld Games, such as using IPs or releasing a game outside of Kickstarter -- and how games have done in terms of profitability and copies sold. Going through what went well and what didn't may give other creators some insight into what they should and should not d…
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Today we talk about how to figure out why your Kickstarter campaign is failing and how to fix it. Brian's magic recipe for a successful campaign: A page that converts visitors into backers Get backers to your page Converting: The video, explaining the hook, providing the content people really care about Getting Visitors: Social media ads, building …
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Brian had the pleasure of interviewing Vincent Salzillo, President of Double Exposure, Inc. His company organizes Gen Con events such as First Exposure Playtest Hall and the new First Encounter Designer Showcase (publisher speed dating) events. They also organize conventions such as DEXCON, DREAMATION, and METATOPIA. Plus they run the Envoy program…
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Today we talk about ways to get people to play your ugly prototype! Some topics: Imaginary friends Design partners or other trusted designers Protospiel/Unpub Designer groups General playtesting groups Fostering an inviting community Print-and-plays Conventions at a free table Conventions as an event Other convention options Digital simulations Pai…
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Today our episode is more focused on behind-the-scenes of being a Kickstarter creator. We dig into how CrowdOx works and use it as a vehicle to discuss some topics on how a pledge manager can and should be used on a campaign. Topics: Paypal processors and freezes (maybe) How is CrowdOx different than competitors Charging shipping through PM Selling…
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This is the Golden Age of Tabletop Gaming Panel from Wondercon 2018 organized by High Voltage. It covers industry trends, game design basics, and how to find events and gamers in your area. The panelists are: Will Pasquin (Gaming Guru, High Voltage) Becca Scott (Host, Geek & Sundry’s Game The Game) Ross Thompson (Games Marketing & Events Manager, I…
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If you'd rather not listen to the questions and you just want to ask yourself some thought-provoking questions about your game, here is the list! Which feeling(s) am I trying to deliver? Why would someone play or buy this game instead of others? What's the hook? Which core element will keep people engaged in my game? Which decisions am I giving pla…
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Richard interviews Juliana Patel and Ariel Rubin who created the extremely successful Escape Room in a Box: The Werewolf Experiment that is now being published by Mattel. He learns all their secrets about in their 2,000+ backer debut campaign! Some specific topics: Partnering with Mattel Escape room game opportunities Replaying escape room games Pl…
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This episode provides some guidelines for the situation where multiple publishers want to sign your game and how you handle it, both from the designer and publisher perspective. Specifically, we cover: submitting your game to multiple publishers at the same time handshake deals bringing copies to a convention bigger publishers vs. smaller publisher…
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We talk generally about publishing licensed games and specifically about the unsuccessful Total Recall Kickstarter campaign. Why didn't it fund? What did you do differently? Likeness rights 101 Timing releases in a line of games Hidden costs of doing a licensed game Liability insurance The costs of agreeing to release dates Should you create a lice…
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This is a panel organized by High Voltage about how awesome games are and how to grow and build an inclusive gaming community. This took place on 10/28/2017 at Stan Lee's Los Angeles Comic Con, hosted by Will Pasquin with these panelists: John Clair - Mystic Vale, Downfall David Zuckman - Obscure Reference Games Ross Thompson - IDW and Kingdom Con …
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Today we talk about social media and how we should use this in the board game industry. Specifically, here are some of the questions and topics: How should a game designer use social media? Which social media platforms should a game designer be using? How should a game publisher use social media? Which platforms should they use? Using social media …
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We attempt to define what a reference card is, which isn't as easy as you may think, and then we pull them apart and figure out which games need them and how to design them clearly. Then we end with a Top 5 list of tips to make your reference card better. Here are some questions and topics we discuss: Which games do we wish had them that do not? Wh…
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Today we talk about designing and publishing games for a particular market. Here are some of the topics/questions we cover: What's a target market? Which markets are commonly considered in the board game industry? Identifying the market that's right for your game. Should I use elements to my game to fit a particular group of consumers? Do publisher…
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Here are our top 7 ways to improve your playtest feedback quality. If you want a spoiler, here's the list! Ask negative leading questions. Trash/talk down your own game Stay focused and interested in every word play testers say. Don’t defend anything. Don’t break their flow. Focus on problems and steer away from solutions. Ask about feelings. Expla…
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How-to-play videos are used more and more by designers to show potential publishers or playtesters their game and by publishers after a game has been released to teach customers how to play them. In honor of April Fool's Day, we give tips on how NOT to make a how-to-play video. I know, we're not supposed to tell you, but we really don't want people…
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Today we go through a quick overview of each iteration of our design process from a tool perspective. We discuss which of these tools work well and which ones we've used in the past. We also cover some of the software we use to stay connected to our designer partners. See the list below of everything we mention! Resources Multideck (Mac) - $25 http…
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We discuss licensed games and the specific challenges associated with making a game from them. If you are granted the rights to make a card game based in the Star Wars universe, how do you make a game around it? Or should you make the game first and try to acquire the license later? Here are some questions we answer: Should I design a game for a li…
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How do you find the right artist for the style of game you're making? Commence discussion! Topics: Finding artists to fit your target market. Identifying market segments. Examples of illustrations or graphic design not fitting the game. Selecting images for the Star Trek Trading Card Game. What should I look for when requesting quotes? What kind of…
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Some predictions for what will happen in the board game industry in 2017. Legacy Games Quality Kickstarter Exodus Otherwise, Kickstarter Growth Continues Will Quality Go Up or Down? Company Mergers Component Diversification “Meeples with a Twist” Chipboard Constructs Display Games Unexpected Components Storytelling Games Deluxe Editions Game Exchan…
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Here are Jeremy and Brian's top 10 ways to build your network within the board game industry: Jeremy J10 – Participate in contests. J9 – Be easy to find on social media. J8 – Place encouragement above criticism. J7 – Do your homework to avoid wasting publishers’ time. J6 – Observe Publisher Speed Date. J5 – Go to Protospiel and Unpub events. J4 – A…
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This episode, we ground everyone with a discussion of reasons why you might not want to enter the board game industry. You will lose money. You will lose time, effort, and opportunities. Other people will be critical of your work, not publish, or not buy it. The work is not all fun. Your game is not special. Kickstarter campaigns and fulfillment ar…
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Today we discuss how to reach your core audience at a convention. We specifically hit on these points: Luring on the First Day Promo Packs/Where to Sell Them Coupon Books To Do Lists Banners/Advertisements Other Ideas Email Lists Playtesting Upcoming Kickstarter Games When to Send Con Updates Kickstarter Campaigns during Cons Video Version: https:/…
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This is the first episode we did after Brian moved to the Los Angeles area. We talk about tips for exhibiting at a major con. Here are some topics: - When to pull the trigger? o Playtest Hall o Volunteer at another Booth - Booth shape and layout - Selling at a Con without a Booth - Copies Sold - Number of Volunteers Required - Banners and Signage -…
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Tips for running your Kickstarter campaign in this condensed version of a Gen Con 2016 panel! Panelists: JT Smith, Zachary Strebeck, Jeremy Commandeur, and Brian Henk We discuss: - #1 Mistakes - Kickstarter as a Business - Stretch Goals - Crowd Building - Page Layout - Reward Levels - Naming Something vs. Image in Game - Rules on Page - Setting Goa…
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At Gen Con 2016, we were on a panel to talk about lots of publishing topics. These were the folks on the panel: JT Smith of The Game Crafter Zachary Strebeck, the Game Lawyer Jeremy Commandeur, Game Designer Brian Henk of Overworld Games things like: Here are some topics we discussed: Forming your business Game manufacturing options (US, Europe, Ch…
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