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A rich culinary tradition is worth traveling to in order to experience the craft. But when that tradition stretches back thousands of years, it’s likely to influence the culture, and yes, even the beer of a region. My next guest not only studies these traditions but helped implement the first UNESCO City of Gastronomy in the United States. The Good…
 
Once upon a time, a caveman stumbled upon a pool of bubbling barley. He tasted it, smiled, and began writing the story of beer. My next guest has spent his career contributing to the story of yeast and humankind. In this episode, he takes us deeper to explain the serendipitous story of these tiny microbes. Yeast is often shrouded by mystery due to …
 
Strategies for selling draft beer range from constantly rotating good and bad sellers to keeping the same lineup for decades. One thing most pubs have in common though is that very few can tell you exactly how well each draft line is moving. My next guest has a multi-layered solution to help pub owners pay their bills, educate their staff and delig…
 
If you know, then you know. And, anyone who has ever worked in the restaurant industry knows that it’s hard work that takes knowledge and skill. My next guest is a leader who helps those in the hospitality industry improve their skills and leverage them for the better. This episode is sponsored by BreweryDB.com, the most complete database for the b…
 
If you’re like me, you’re not a data collector by nature. But when we back our experience and knowledge with precise information, we can make well-educated decisions for our beer business. My next guest is an expert who helps us learn to interpret and utilize this data to help us plan our next step. This episode is sponsored by BreweryDB.com, the m…
 
In a world of fusions, collaborations and collisions of flavor, few are as exciting as that of beer and chocolate. My next guest made a name for himself in the world of beer as a writer and educator. But, one day he discovered bean to bar chocolate and now takes us on a journey as he explores both. This episode is sponsored by BreweryDB.com, the mo…
 
Craft beer may be big business, but it also employs art, design, and stories. Every year we celebrate home and commercial brew with awards. But, what about the artists and the storytellers? My next guest is one of these designers and storytellers who set out to honor the people who make our beer look so good. This episode is sponsored by BreweryDB.…
 
Fresh on the heels of taking the Advanced Cicerone written test online, I thought why am I working so hard to learn more about beer when, on some level, it’s just beer? My next guest is not only an Advanced Cicerone, but has also taken the Master test. Together we discuss prepping for and challenging these tests, and why you should too. This episod…
 
Breast cancer is one of the most common, yet treatable forms of cancer that affects women, and some men. If you are in a group of 8 women, at least one of you will be diagnosed with breast cancer. This may sound intimidating. But there are many organizations that help promote coping with, and curing this disease. My next guest founded one of these …
 
This is a short series called Beer With Benefits. Armed with a smile and a tasty beer in their hand, these guests are changing the world for the better, one sip at a time. This one goes out to all the men. I know… I get it… I’m one of you. We feel the burden of the world on our shoulders. We may even have learned to just toughen up, to walk it off …
 
My next guest began with a passion for the environment and sustainability, then he discovered beer. He managed to put the two together when he founded his Portland, Oregon brewhouse in 2007. Eventually his brewery would become one of the only breweries in the world with B-Corp status, Salmon Safe Certification, and 1% For The Planet membership. In …
 
Times have been tough this year for many of us. For those who are normally accustomed to life’s grand adventure, we’re probably ready for some stability. For those unprepared for uncertainty, we’ve been shaken to our core. If there was a time to come together, to share best practices and to build a community as well as a business, I’d say now is a …
 
There are many things that influence our decisions as beer drinkers, branding, advertisements, flavor, etc. Most of us take for granted the wealth of beers available to us everywhere we go. But, what about those things that influence our decisions that are completely outside our control? What about the nefarious business practices such as price und…
 
I want you to think back to that one perfect night you replay in your head over and over. You know the one. It’s the night that if you could go back in time, you wouldn’t change anything. Instead, you’d just sit back and relive the magic. It was the night where the food was amazing, the beer pairing sung like angels and the conversation flowed like…
 
There are men so devoted to their faith, they sequester themselves from the outside world. In order to sustain themselves and give to charity, they make a variety of products. Luckily for us, some of these products are the best beers in the world. Trappist beers, as we know them, have been around for close to a hundred years. They have become a hal…
 
Learning to pair beer with food is a lifelong pursuit that is all about the journey, not the destination. A great pairing has a way of elevating the experience, the discussion, the memory, and with some luck, the relationships with those around us. I’ve spent a fair amount of time learning, thinking about and experimenting with food and beer pairin…
 
Beer culture is nearly as diverse and as rich as our human culture throughout the world. But, while it pains me to say this out loud, there really is more to life than just beer. When we look at all of fermentation, we can see how interconnected, yet diverse the world truly is. As we have learned from previous episodes, the craft beer movement is n…
 
The Beer Judge Certification Program, or BJCP, works to categorize the world’s beer styles so that homebrewers can submit their brews for feedback on how well they hit the targets. These same beer style guidelines have become widely accepted as the go-to style authority because they are specific and also give us a way to communicate about beer. How…
 
Defining farmhouse beers is a bit like trying to explain jazz or comfort food to someone who’s never experienced them. It usually requires a conversation because there is no single, simple definition we can all agree on. We tend to look to Belgium or France to bail us out of this pickle since Lambics, Saisons and Biers de Garde are the best known e…
 
What do you get if you cross the mindset of a winemaker and the talented hands of a brewer to create a perfect blend of single-origin beers? You get a style-defying, exceptional brewery set deep in the heart of Californian wine country. The beers produced from this farm-style brewery are easy on the palate, but with enough character and nuance to b…
 
For a travel writer who has lived in different parts of the world, settling down in one place for a length of time makes a statement. When that person becomes both a beer writer and educator in South Africa’s emerging beer culture, she makes yet a different and even more profound statement. I’ve never been to South Africa, but when I consider it, I…
 
Julia Herz is the craft beer program director at the Brewer’s Association and publisher of CraftBeer.com. In her role at the BA she serves as an educator and as a spokesperson for the association. She also co-authored an excellent Book, simply called, “Beer Pairing”. Shout Outs: Upslope Lager Haywire Pig Sty Red Rye IPA Brewer’s Association City St…
 
For me, the term Mexican Beer conjures great memories of tacos, the beach and delicious pale or dark, malty, crisp lagers brewed south of the border. Although it is not native to Mexico, the style is well known throughout the world to be refreshing and easy drinking. As the craft beer movement expands like a wave throughout the world, Mexico’s craf…
 
Chris Farmand is the Founder and CEO of Small Batch Standard, the leading financial, tax, and growth consulting option for the Head of The Class breweries. Chris and the SBS team have spent the better part of the past decade working with more than 100 craft breweries across the U.S., all with one singular aim: helping craft breweries grow profits. …
 
My guest today is John Glick who is now a consultant to businesses in the beverage industry. John spent the bulk of his career in the upper echelons of Anheuser Busch and the Craft Beer Alliance. Shout Outs: Deschutes Brewery Riff Cold Brewed Grains of Wrath Brewing Drinkworks Patagonia Mountain Sea Media --- Send in a voice message: https://anchor…
 
My guest today is Neal Stewart. Neal has run the marketing helm for industry leaders such as Pabst and Dogfish Head Brewing for the past two decades. He is now the Marketing and Sales Director of Deschutes Brewery in Bend, Oregon. Shout Outs: Deschutes Brewery Riff Cold Brewed www.MountainSeaMedia.com GBM Episode #1 with Gary Fish of Deschutes Brew…
 
My guest today is Julie Rhodes who has spent her career in sales and marketing working with importers, distributors, and breweries. She now runs her own consulting firm called Not Your Hobby Marketing Solutions aimed at helping beer businesses improve their sales and marketing. Shout Outs: NOLA Brewing & Wild Goose Canning Flix Brewhouse www.NotYou…
 
With more than 8,000 craft breweries, according to the Brewer’s Association, it’s safe to say that we have reached a new high watermark of quality and competition. Long gone are the days when a decent brewer can just open up and succeed without a solid plan. The market for craft beer now demands a brewer must carve out a niche, make superior beer, …
 
When it comes to tasting beer, the most important thing we need to decide is, do we like it, yes or no. But, for those of us who want to take it to the next level, we need to decipher what we are tasting, where those flavors come from and how to pair them to create the best flavor synergy. This is what brewers, beer judges and Cicerones spend their…
 
Today women operate in practically every facet of the brewing industry, but it is still more common to see men on the brew deck than women. This was not always the case. Centuries ago women were the ones who brewed for their household and their community. Somewhere along the line this changed and now women are finally integrating back into a role t…
 
March is Women’s History Month, and the 8th is International Women’s Day. I can’t think of a better way to honor and support the women in my life, than by having a beer. The Pink Boots Society began to assist, inspire and encourage women in the beer industry through education and collaboration in 2007. Since then they have grown into an internation…
 
Sales and marketing may not be the first thing you think of when it comes to craft beer, but sales is one of the many necessary logistics of getting beer from the brewery to the glass in your hand. What are you doing to help your sales staff do a better job? My next guest has spent years in sales and marketing and is now helping others do it better…
 
For brewers in Hawaii, the challenges of culture, resources, demand, cost of living and more are especially difficult and expensive. If necessity is the mother of invention, my next guest found a way to solve these problems, create a large distribution footprint and has done it all while being a steward of the community and the environment. --- Sen…
 
Once upon a time, US TV commercials told us that Australia had a single word for beer. Now, things have changed and the new word for Beer down under is “Craft”. In this episode, an ex-pat and beer expert shares a story of travel, living abroad, brewing way down south, and how beer from both Australia and New Zealand are making really big waves for …
 
This episode is for those who appreciate that behind every beer is a complex dynamic of human interaction. But, how do we engage with each other in a way that is both productive and authentic? Also, what does beer have to do with all of this? Listen in and get schooled with Dr. J. --- Send in a voice message: https://anchor.fm/jeremy-storton/messag…
 
In this episode we’re going to break down how cheese is made, discuss variations and get into what makes a great pairing with author, and cheese and pairing expert Steve Jones. --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.fm/jeremy-storton/support…
 
Many of us consume fermented food items on a daily basis and don’t even realize it. It’s surprising to think about how poorly most of us understand the fermentation process despite the impact it has on our culture. My next guest is our guide into the mysterious and tiny world of yeast and fermentation. Check out White Labs. --- Send in a voice mess…
 
For years brewers, hop growers and maltsters have claimed that terroir influences the ingredients in our beer, but surprisingly there was no real data, no real evidence to prove what we’ve suspected for a long time. That is until my next guest asked the question and put together a team to empirically prove the world of hop terroir. This is Good Bee…
 
Behind every beer is a story of how and why it came to be. My next guest is a writer and an educator who helps people understand the stories beer has to tell. --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.fm/jeremy-storton/support
 
What are Gypsy Brewers? They are the rogues, the mercenaries, the A-Team of the brewing world. And, my next guest is one of the best brewers you’ve never heard of. Visit me at Good Beer Matters --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.fm/jeremy-storton/support…
 
An American Brewer pursues his dream of living in board shorts and brewing craft beer in Mexico. But like all good stories, this adventure brings loss, disaster and making a choice to continue when the challenges seem far too daunting. --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.fm/jerem…
 
A small brewery in Hawaii is taking the challenges of isolation and high cost of raw goods and turning it into an environmental experiment that, if successful, could change the way the world makes beer, wine and spirits. Check out Ola Brewing. --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.…
 
I read a quote online recently that goes, “Challenges are what makes life interesting, and overcoming them is what makes life meaningful.” It made me think back to the early days before the craft beer movement was a thing. In the 60s and 70s home brewing was illegal, ingredients were hard to come by, equipment was built by hand, information was sca…
 
Beer writers have the semi-glamorous and sometimes inglorious honor of traveling to various places to taste a lot of really good and really bad beer. This is all to inform and entertain the rest of us. They’re responsible for mundane beer reviews, technical essays on the next industry changing gadget, as well as inspiring stories of travel, adventu…
 
Decades ago, when craft beer was the wild west of flavor and ingredients were hard to come by, assuming someone knew what to do with them, studying the quality of beer was unheard of. Sure, the big breweries probably had food scientists in their employ, but I’ll bet you a beer that was to ensure consistency for the sake of revenue. The small brewer…
 
The pilgrims on the Mayflower may have been the first Americans to create beer policy when the beer supplies, which was their only source of hydration, ran low and forced them to land short of warmer lattitudes. During the US Civil War, immigrant and first-generation American brewers demonstrated their patriotism by forming one of the first trade o…
 
The Brewer’s Association crunches numbers and stats for the benefit of independent breweries in the US. Today’s guest helps us understand these stats and gives a little insight as to how these breweries can differentiate themselves despite the crowd. --- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://…
 
A poorly maintained draft system can cost bars and restaurants money and lost customers. Master Cicerone®, Neil Witte, is a man with a plan when it comes to keeping beer fresh and delicious.--- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://anchor.fm/jeremy-storton/support…
 
In this episode, Advanced Cicerone® Cliff Mori and I discuss beer education as a business, the sophisticated beer scene in Asheville NC, and how restaurants and bars can easily differentiate themselves and improve sales through better beer education.--- Send in a voice message: https://anchor.fm/jeremy-storton/messageSupport this podcast: https://a…
 
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