Jessica Brist Podcasts

In this discussion with Lucy, we talk about what Knit It is, how it started, Lucy's business journey (including her experience with getting funding for her idea that started as a college project), and, of course, much more. Smart Knit It® is the ultimate way to knit. Sit back and relax as your Smart Pattern has everything you need. From interactive…

Sometimes life (and business) is a lot... and that's ok. It seems to me like designers, entrepreneurs, and society as a whole seem to be collectively overwhelmed and exhausted. So if that feels like you, you are so not alone. In this podcast episode, I share my own experience of life feeling like a lot and how to navigate business during the unexpe…

Megan's been designing for 10 years, and I've been designing for nearly 5 years. In this episode we share the seasonal trends that we see in our pattern sales - and the sense we make of it. There's one month in particular that really surprised us as newer designers. We share the highs, the lows, and what you can do to raise the lows... and even dis…

There are so many platforms available for selling knit and crochet patterns: Ravelry, Etsy, LoveCrafts, Ribblr, Making app... the list just goes on and on... and it's a lot to keep track of when publishing and updating patterns. Perhaps you feel like you're spread thin because you're trying to be everywhere, or perhaps you feel like you're missing …

Beliefs affect everything: what we do, say, and think; how we present ourself; how we perceive the world; and beyond. So what happens when we realize a belief isn't in alignment with who we are? Whether it's because a belief is no longer serving you, it's limiting your potential, you've discovered the foundation of that belief is something false...…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our eleventh featured desig…

Sometimes it feels like AI (artificial intelligence) is taking over everything, including the business world, with platforms like Chat GPT being utilized by so many businesses; and it doesn't look like it will be disappearing anytime soon. So, how do we take advantage of these new tools and the benefits that they offer without losing ourselves and …

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our tenth featured designer…

We all get caught in the trap of buying solutions with the hopes that they'll magically fix everything in our business - and life. And while there are so many valuable resources and products - courses, webinars, workshops, classes, memberships, etc - that are SO valuable, there comes a point when it's time to stop buying all the things... at least …

http://www.pipandpin.ca/marketingfordesignersBy Jessica Brist

You are a wonderful, beautiful, kind human. You care about other people. You're a nice person. Did you know that you can use this to your business's advantage to make more money? Not in a gross, manipulative way, but to lean in deeper to who you are. By creating and cultivating genuine connections as a thoughtful human, you build the like-know-trus…

Life is made up of journeys, and understanding your ideal customer's journey can be so valuable for several reasons, including: showing your audience that you understand where they are, what they want, and how they can get to their goal... which builds trust in you providing the resources and products to help your audience in their journey understa…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our ninth featured designer…

Whether you're "just curious" to learn how designing knit and crochet patterns works, you've decided you'd like to design knit or crochet patterns but you aren't sure where to begin, or you've started designing and you're getting stuck; I'm teaching a class just for you! In my new class, Intro to Knitting and Crochet Pattern Designing, I'm covering…

Maybe things in your business are feeling hard, or maybe things don't quite feel right. Maybe you're struggling to get in touch with your creativity again, or maybe you can't find any time to stop and rest. Maybe you have a feeling that things are meant to be different, or maybe you're struggling to see how anything could work out in the future. An…

Did you know the way you interact with the world in one part of your life can be indicative of how you handle other parts of your life as well? Apparently that applies to playing mindless games on your phone as well. Ask me how I know! You see, I've been sick for the last two weeks, with not a whole lot of energy and minimal brain capacity for gett…

Struggling with putting the pieces together in your business, marketing or designing? Trying to sort out why things are feeling misaligned, or how to get a marketing strategy to work for you? I would love to work with you 1-on-1 to get you on the path of clarity and confidence in your knitting or crochet pattern design business! I always offer 1-on…

Have you ever purchased a course, expecting it to make your business or life complete, and been upset because you feel like you didn't learn anything new? Have you ever received some advice and thought to yourself "that doesn't feel right at all?" Have you ever felt like you should just stop asking for advice because it's never actually helpful? In…

I tend to talk a lot about authenticity and alignment in business, but recently I've been wanting to dive deeper into what that actually means. What does it really mean to have authenticity in your business? What does it really mean to have an aligned business? In this episode of the Pattern Design Circle Podcast, I propose that perhaps, authentici…

If you're not familiar with the idea of Hustle Culture, it's this idea that we have to constantly be working hard, constantly working to achieve the next thing, constantly grinding, in order to be successful. And while I absolutely believe that we can have healthy spurts of hustle, I don't believe it's healthy to live in a Hustle Culture mentality.…

Whether you recognize it or not, we all go through different seasons throughout life. If you don't like the term season, you might also think about it as themes or phases. Times when things just aren't the same as they once were. It can be for a variety of reasons: something changing within us emotionally, physically, or mentally; or something that…

In March I posted on my Instagram account asking what folks wanted to hear about on the podcast, and someone asked to hear how I created the Creative Thought Journey... so here you are! It's a process that I created to replicate the process my brain naturally went through to create several of my own knitting pattern designers. When I wanted to shar…

Well, this "minisode" didn't end up so "mini," but in this episode, I chat about the launch strategy that I have been using for Pattern Design Circle - and why I'm changing it! Doors will be closing to Pattern Design Circle on April 5, and I will be returning to a cart open/close method - meaning that folks can only join the membership during certa…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. Last year I hosted a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for our eighth featured designe…

Are you feeling lost or frustrated when it comes to marketing your knit or crochet patterns? Do you struggle with marketing feeling hard, sales-y, or confusing? Are you tired of hearing "have to's" and "should's" that don't align with your personality and goals? If you answered "yes" to any of the above, I created a FREE Marketing Challenge just fo…

You've self-diagnosed your marketing as "failing." First of all, I hope you aren't being too hard on yourself. Are your expectations realistic for your experience and past results that you've seen? Is your marketing actually failing, or are your expectations higher than reality? (If this is you, I 100% get you. I love to dream big, imagine the impo…

Let's get straight to the point: I am co-hosting a FREE Creative Pattern Design Challenge for designers, aspiring designers, and folks who enjoy creativity in general. The Challenge will be three days long: March 9 through March 11. Inside, we will be teaching all about my signature creative thought process, sharing three creative design prompts, p…

If you've been following along with the last several Pattern Design Circle Podcast episodes, we've been talking a lot about big picture marketing ideas... from the fundamentals of marketing in your business (in Episode 34) through an overview of how to use several different marketing platforms - and what makes each platform unique. We talked about …

Are you struggling to understand how YouTube marketing can be used in your crochet or knitting pattern design business? Do you enjoy making video content, but you aren't sure how to relate it to your designs, make it valuable to your customers, and generate sales for your business? In this episode of the Pattern Design Circle Podcast, we dive into …

Are you struggling to understand how Pinterest marketing can be used in your crochet or knitting pattern design business? Do you love to browse Pinterest as a user, but you aren't sure how to use it for marketing? Are you confused about how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of …

Are you struggling to understand how blog marketing can be used in your crochet or knitting pattern design business? Do you love writing about knit and crochet topics, but you aren't sure how to monetize it? Are you confused about how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pa…

Are you struggling to understand how social media marketing can be used in your crochet or knitting pattern design business? Are you confused about social media strategy and how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle, we dive into the full overview: what…

Are you struggling to understand how email marketing can be used in your crochet or knitting pattern design business? Are you confused about what email marketing is and how it can be leveraged to increase your income and impact as both a designer and a business? In this episode of the Pattern Design Circle Podcast, we dive into the full overview: w…

"Marketing." What kind of feelings does the word bring up for you? Anxiety? stress? overwhelm? frustration? confusion? or joy? excitement? connection? fulfillment? Marketing is one of those words that so many small business owners absolutely hate, and knitting pattern designers are no exception at all. It can feel like it's a waste of time, too tim…

It's currently December, a busy season of life that can bring up a lot of negative emotions. We've created this expectation for ourselves that our life has to be perfect and all of our goals have to be achieved by December 31st, which can leave us feeling frantic and overwhelmed in an already hectic season. So how do you end the year - personally a…

Needing a dose of inspiration? Just listen to this episode with Shelley Brander, owner of Knit Stars and Loops Yarn Store, and author of Untangled: A Step-by-Step Guide to Joy and Success for the Modern Yarn Lover and Moving the Needle: Yarns from an Unlikely Entrepreneur! After reading Shelley's most recent book, Move the Needle, I couldn't help b…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the seventh featured designe…

Do you struggle with paying yourself as a knitting pattern designer? Are you wondering how to increase your pattern prices or how to make additional money for the work you're already doing? You are not alone. In this episode, I bring in Hanna Lisa, the owner of Making Stories magazine, to talk all about paying yourself inside the knit and crochet i…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the sixth featured designer,…

As a business owner working to create an aligned business that you love and enjoy, that you get to run (rather than it running you), and that allows you to show up authentically as yourself; you may wonder if it's possible to follow a strategy AND follow your energetic flow. Or, you may be questioning your abilities and your energy, assuming that t…

As a business owner, your resources are limited. Time, money, energy, health... some of them (like money) you can increase, but one thing you can't ever change is time. Each day, you have a defined amount of time: 24 hours. You can't create more time, you can't take away time, but you can choose how to spend your time. Are you investing your resour…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the fifth featured designer,…

Are you feeling stuck in your business, either with an idea, a project, or your business as a whole? Are you feeling frustrated with the uncertainty you feel toward the future and the lack of clarity you have about moving forward? Don't worry; you are so not alone. This is familiar ground for entrepreneurs: we've all been here multiple times. But t…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the fourth featured designer…

Are you feeling scared about the idea of investing in yourself and your business? Don't worry! That's normal. In this episode, I break down why that feels scary, how the action of investing in yourself changes your mindset and the trajectory of your business, and the 5 most powerful things that we receive when we are willing to invest in a coaching…

It happens to all of us. We hate it, we'd love to avoid it, and sometimes we pretend it never happened. What am I referring to? I'm talking about all of those times you've felt like a failure. When you didn't achieve your goals, everything felt like it went wrong, or you felt like you weren't far "enough." But in this podcast episode, I want to cha…

Are you getting frustrated with the amount of time you spend creating content for your pattern design business? Do you find yourself feeling unmotivated and overwhelmed every time you try to create a social media post or email for your subscribers? If yes, I recorded this podcast episode just for you. In this episode, I share my process for how I e…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the third featured designer,…

When you're struggling to be "successful" as a pattern designer, or in anything you do, really, it can be easy to look at what other folks are doing, make assumptions about whether or not they are successful, and if you think they're successful, want to copy what they're doing. You aren't intentionally trying to copy them; you're just trying to fin…

We are each on our own journey, and we love to hear about other's journeys: what inspires them, how they got to where they are, if they have any secrets, and more. I've been hosting a featured pattern designer every month on my Instagram account to talk about all the details that we don't usually see online. Join us for the second featured designer…