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The Digital Marketing Victories podcast is a monthly show where we explore and celebrate the soft skills and tactics it takes to lead digital transformation successfully. Great digital marketers understand that people are the most challenging part of doing their jobs. This show focuses on the people part of their digital marketing wins – and what tactics or skills the guests used to align people with their marketing strategy. We feature people who have persuaded others to adopt new technolog ...
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Master Your Emotions and Build a Personal Development Plan
53:24
53:24
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53:24
About This Episode In this final episode of this season, we’re joined by Tazmin Suleman. Tazmin is a coach, corporate trainer, and podcaster with over a decade of experience in personal development. She has helped individuals transform their lives professionally and personally through the power of mindset and self-care. Today, we dive deep into pra…
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Leveraging Uncertainty for Marketing Success
52:29
52:29
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Today, we are joined by Maggie Jackson, award-winning author and journalist known for her visionary writings on social trends, particularly technology’s impact on humanity. Her new book Uncertain: The Wisdom and Wonder of Being Unsure has been nominated for a National Book Award and is a selection of the Next Big Idea Club curated by Malcolm Gladwe…
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About This Episode In this episode, we’re joined by digital marketing and user behavior strategist Kayley Dempsey. She is currently the digital marketing operations lead at Manifesto Digital (previously and now part of TPXimpact) and is responsible for the delivery of all retained programs of work in the digital marketing studio. Kayley specializes…
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Emotional Resilience and Personal Growth through Community
55:20
55:20
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55:20
About This Episode In this episode, we’re joined by Lloyed Lobo, an entrepreneur, podcast host, and community builder. He’s the Co-founder of Boast.AI and Traction. Lloyed is also the author of 'From Grassroots To Greatness’. Lloyed experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of the community in evacuating the pop…
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Boost Confidence and Overcome Imposter Syndrome
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44:47
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44:47
About This Episode In this episode, Adrijana Vujadin, SEO Manager and Coach for SEO professionals, joins us. She helps people in SEO handle the challenges their life and career bring with a more resilient nervous system, ease and grace. Adrijana is the founder of SEO Happy Hours, where she connects powerful women from the SEO industry to share thei…
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About This Episode In this episode, we’re joined by Silvia Martin. Silvia is the founder and SEO consultant at Trebole Marketing. She is a trilingual marketing professional in English, French and Spanish, passionate about helping businesses improve their online presence and organic revenue. Alongside being an avid speaker and a certified mentor col…
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The Power of Automation and Storytelling
1:06:18
1:06:18
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1:06:18
About This Episode In this episode, we’re joined by Joe Casabona. Joe is a podcast systems coach who helps busy solopreneurs grow their podcasts through systems that free up 12 hours every week. He's an expert at creating automations to help people take work off their plate and improving their podcast processes. Joe started his career almost 20 yea…
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The Soft Skills Involved in SEO Product Management
1:15:24
1:15:24
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About This Episode In this episode, we’re joined by Adam Gent, an independent SEO Consultant and Product Manager. Adam has spent over 12 years working in SEO, Digital and Product. He's worked in award-winning agencies as a Senior SEO Strategist and in-house as a Product Manager. Adam is also the founder of The SEO Sprint newsletter. A weekly newsle…
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Utilizing Jobs To Be Done Theory in Digital Marketing
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59:08
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59:08
About This Episode Join us as scaling consultant, Zac Stucki, unveils his secrets to using Jobs to Be Done Theory in your marketing program. Zac is passionate about the jobs-to-be-done theory and how it can improve marketing effectiveness. He is an operations consultant with over 7-years of experience. He has a master's degree in business administr…
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Can you be more persuasive as an SEO Product Manager?
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45:44
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About This Episode Gus Pelogia is a journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently an SEO Product Manager at Indeed, the #1 job site in the world, with over 250 million unique visitors every month. Gus has worked in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent five years…
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About This Episode We talk to Helene Jelenc, an SEO specialist at Flow SEO with a strong background in anthropology and research. She is an expert in active listening and note-taking, and has an anthropological approach to her work which she applies to her content creation, outreach, and persona creation. This episode is for you if you’re curious a…
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Emotional Intelligence and Its Role in Digital Marketing Success
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32:15
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32:15
About This Episode We talk to Jo Juliana Turnbull, a freelancing marketing consultant, who shares her insights on how to build strong relationships remotely based on emotional intelligence and tidbits from her recent BrightonSEO talk on the subject. "The higher your emotional intelligence, the better your relationships, the more successful you will…
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How to Communicate Negative News and Become a Better Listener to be a More Effective Marketer
59:43
59:43
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About This Episode With the goal of empowering executives to unleash their potential, Dana Theus, CEO of InPower Coaching, offered her expertise in communication and relationship skills. We talked about how to use those skills to help persuade leadership, colleagues and overall become a better digital marketer, especially if you’re a woman. "I do a…
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How To Be Persuasive In Managing A Digital Transformation Project
52:41
52:41
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About This Episode In this episode of the Digital Marketing Victories podcast, Tony Kopetchny shares his insights on how to be persuasive in managing a digital transformation project - from reading the room to successfully handling moments of conflict with clients. "The reason everyone's getting upset with you isn't about the technology, it's becau…
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About This Episode In this episode we talk to Morgan, the Director of SEO at Statwax and dive into how she managed to grow an SEO team from just her (and she was completely new to SEO) to a five member team in under two years. If you need to convince your agency or boss that you’re underwater and need a team, or you’re a young woman looking to adva…
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About This Episode In this episode, we spend some time talking about empathy in the client/agency relationship with Will Russell of Russell Marketing. Along the way he highlights how having empathy for his clients (mostly entrepreneurs launching their first product via a crowdfunding campaign) is essential to ensuring their buy-in to his agency’s m…
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Be More Persuasive By Using AI To Hack Behavior
54:20
54:20
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54:20
About This Episode In this episode, we’re joined by Ben Bressington. Ben is the CEO of Behavior Sales, a leading personality intelligence company. He is an expert on using AI to hack influences & persuasion. In the interview, Ben shares about how you can use behavioral intelligence in sales and marketing to connect authentically and persuade more e…
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Evaluate Your SEO Skills As A Digital Marketer
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59:01
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59:01
About this episode In this episode, we have Chris Green on the show to talk about SEO skills evaluation and how to create a plan to achieve your career goals. Chris also gives his best advice on finding the best mentor for guidance, how to assess your skills of persuasion and how to get started creating an improvement plan. Key takeaways The differ…
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How To Optimize Videos in Your Marketing Strategy
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48:11
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About this episode In this episode of Digital Marketing Victories podcast, we talk to Patrick Frank from PatchBay Media, a professional video producer since 2009 and author of Zoom Out: The Video-First Playbook. We talk about how businesses and event organizers had to switch to organizing meetings and events online since the beginning of the COVID-…
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About this episode In this episode, we talk to Terry Dry, the CEO of Future Proof Advisors, and his concept of future-proofing your marketing plans and how your company can future proof your growth plans. Not only does Terry walks us through his 5-step future proof process but he also talks about how important a growth mindset is in digital marketi…
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How To Make Websites Accessible by Americans With Disability
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58:23
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58:23
About this episode In this episode, Katherine and Jim celebrate the victories of Lea Scudamore, SEO at Aimclear, a leading digital marketing agency and 17 times winner of the US Search Awards. In the interview, Lea reveals the powerful story behind her passion in digital accessibility and how she began her career in the industry. Lea also walks us …
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How To Be An In-House Catalyst For Change
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1:04:54
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About this episode In this episode of Digital Marketing Victories, Katherine and Jim celebrate the wins of Christina Del Villar, Founder and Chief Marketing Strategist at Christina Del Villar LLC. In this interview, Christina would share her funny stories of mistakes and triumphs in the B2B marketing world and how to build marketing's influence acr…
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The Soft Skills Necessary for SEO Success
58:42
58:42
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Create a plan to increase your executive presence and become a more effective SEO consultant with Tom Critchlow from SEO MBA. Key Takeaways: Tom unpacks: How to kickstart a project with an organization to create and build momentum Help the client’s marketers (who are often in the weeds) communicate with the C-suite How to generate momentum for your…
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Persuade More Effectively by Becoming a Better Speaker
49:54
49:54
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Learn how you can increase your communication skills and become more effective at persuading others with Brenden Kumarasamy from MasterTalk. Key Takeaways: Learn how you can work on your communication skills to become more successful at persuading others. Hear about how becoming a better communicator can elevate your personal brand. How, as an intr…
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Using Data to Persuade, Train and Pivot your Marketing Team and Strategy
1:07:15
1:07:15
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Learn how to create a data driven culture and internal processes by using data to persuade others with Janet Driscoll Miller from MarketingMojo. Key Takeaways: How to create and foster a data-driven mindset and framework that will make your digital marketing campaigns more successful. How to evaluate new marketing team members that might have the D…
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Everything You Need To Know About Latinx Marketing
1:05:03
1:05:03
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Learn more about how to target the Latinx Community with Javier Von Westphalen from Emergent Element. Key Takeaways: What is the most common mistake in global brands when targeting different cultures? We’ll talk about how you create a plan to understand, connect, and engage with a different cultural community in the long term. How you determine the…
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How To Grow Your Business With Content Marketing
49:28
49:28
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Today we’re exploring how Lori Sullivan integrates creativity, team collaboration, and data-driven strategies to attract quality leads that turn into revenue at Fleetio, an outstanding software for fleet management. Lori Sullivan is a professional superstar leading the marketing team of the ever-growing brand Fleetio for remote fleet management in …
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An Insider’s Guide To Award-Winning SEO Leadership
59:17
59:17
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About this episode In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results. He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements: A marketer, speaker, and…
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Music and SEO Changed How I Think About Marketing
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51:45
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About This Episode In this interview, Dan Shure talks about how he’s been able to spend the extra time building and maintaining client relationships and how that’s completely changed how effective he has been as an SEO consultant. Dan is an SEO consultant and co-owner of Evolving SEO with his wife Sarah. As a consultant, he has helped companies lik…
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About This Episode In this episode, learn about how Reddit's paid advertising works and their organic reach with this intro to their algorithm from previous head of brand, Joe Federer. Internet dork and author, Joe Federer built social media creative and strategy teams at Reddit, Energy BBDO, and Ketchum PR. His new book, The Hidden Psychology of S…
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How to Sell Through Your Strategy Internally
50:37
50:37
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50:37
About This Episode This episode brings to the spotlight an experienced marketer, Kathleen Slattery Booth, who’s sharing with us eye opening exercises for brand discoverability, the persuasion techniques she uses and a lot of noteworthy inspiration to design the perfect startup strategy Kathleen Booth is a veteran marketer, with over 15 years in the…
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