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Content provided by Katherine Watier Ong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Watier Ong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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An Insider’s Guide To Award-Winning SEO Leadership
Manage episode 273310540 series 2793493
Content provided by Katherine Watier Ong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Watier Ong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About this episode
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.
He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:
A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.
Key Takeaways
- How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations.
- How the connection and synergy between the team and client can drive true organizational change and SEO success.
- Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site.
Connect with John
- Check out Stella Rising website
- Follow him on Twitter
- Connect with John on LinkedIn
Links mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
30 episodes
Share
Manage episode 273310540 series 2793493
Content provided by Katherine Watier Ong. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katherine Watier Ong or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
About this episode
In this episode, John Morabito shares his insights around how to keep an agency team in sync with each other AND the client to deliver results.
He also digs into the psychological part of SEO - understanding and speaking to the emotions involved in trying to convince clients to implement SEO improvements:
A marketer, speaker, and blogger with over 8 years of experience in SEO, PPC, and other digital marketing channels, John Morabito is a fast achiever leading the Stella Rising team with several nominations and awards, including a win from Search Engine Land Awards for best SEO Agency in 2018.
Key Takeaways
- How soft skills and team leadership are essential to leading an SEO team and getting the client to implement your recommendations.
- How the connection and synergy between the team and client can drive true organizational change and SEO success.
- Why focusing KPIs are essential to driving change and he talks through how to set them even if you’re not working on an eCommerce site.
Connect with John
- Check out Stella Rising website
- Follow him on Twitter
- Connect with John on LinkedIn
Links mentioned
Find on episode webpage.
Here's how you can support this podcast if you’re enjoying the episodes and finding them useful:
You can send me a donation at buymeacoffee.com/DMVpodcast. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our email list so that you don't miss any news about the show or new episodes.
Get 15% off when you sign up today for PodUp or PodAllies with code [DigitalMarketingVictories15]!
Leave Feedback
Your feedback matters to us! Please take a few minutes to share your thoughts on the podcast and how we can improve it.
👉 Leave feedback
Get In Touch
- Tweet us at @dmvictories @kwatier
- Email us at admin@wostrategies.com
If you’d like to know more about change-makers in digital marketing, celebrate their wins, and discover how they built a breaking ground career, subscribe, share and comment on the Digital Marketing Victories Podcast.
Thank you for supporting our podcast!
30 episodes
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Similar to Digital Marketing Victories
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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continue reading
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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