The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Grow the power of Customer Experience with new leadership skills with this innovative and unique podcast that dives into the lives of some of the world's brightest minds. And have a hoot with the Hump Day Hoedown with Jim Rembach, President of Call Center Coach. Create dynamic customer experience strategies, improve employee engagement, and develop stronger leadership skills with practical advice that you can use immediately.
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The CX Show is Glia's podcast on Customer Experience. In each episode, we'll be speaking to senior business leaders to understand the importance and influence of the customer experience on overall business success.
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1
593 Anne Slough - What Are Digital Sales Rooms?
48:06
48:06
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48:06
In this episode, we dive into the transformative world of digital sales rooms, a game-changing tool reshaping the landscape of B2B sales. As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. Our guest, Anne Slough, a veteran in…
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592 Moustafa Moursy - Changing the Game of Data-Driven Marketing and Sales in B2B
42:55
42:55
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42:55
This episode features a discussion focused on improving efficiency and effectiveness in sales and marketing in the B2B sector, with Moustafa Moursey as a guest. Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. He brings a wealth of experience from the B2B enterprise sales space, having managed…
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1
554 John Fisher - Embracing Change One Step at a Time
47:23
47:23
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47:23
In this enlightening episode, Jim Rembach interviews John Fisher, delving into the heart of leadership and the transformative power of embracing personal change for organizational success. Fisher, with his rich background in psychology and business coaching, shares invaluable insights into the journey from self-doubt to self-discovery, underscoring…
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591 Sharon Park - Unlocking B2B Paid Ad Secrets
43:01
43:01
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43:01
In the fast-evolving digital landscape, mastering the art of B2B paid advertising has never been more critical. In today’s episode, we dive deep into the world of B2B paid advertising with Sharon Park, a former Google insider with a decade of experience in crafting winning B2B marketing strategies for some of the largest global brands. Prepare to d…
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590 George Huff - Making Sense of the Marketing Technology Landscape
37:04
37:04
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37:04
In a digital era where the marketing technology landscape is more complex than ever, deciphering the most effective strategies and tools can feel like navigating a labyrinth. In this episode, Jim Rembach and George Huff dive deep into the chaos of current marketing technologies, striving to uncover a path to clarity and efficiency. Through their co…
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1
553 Jeff Eschliman - Blueprints for Success in Work and Life
48:48
48:48
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48:48
In an inspiring exchange, Jeff Eschliman shares his journey from the idyllic landscapes of Fortuna, California, to becoming a visionary leader in the construction industry. His story, woven with the values instilled by his family and the wisdom gained from his military service, unfolds a compelling narrative on leadership, teamwork, and personal de…
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589 Nataly Kelly - How to Expand Your Business Internationally in Record Time
42:05
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42:05
In our latest podcast episode, we invite you to join us on a journey into the world of international business expansion with our guest, Nataly Kelly, Founder of Born to Be Global and author of “Take Your Company Global: The New Rules of International Expansion”. Natalie Kelly shares her expertise in navigating the complexities of expanding business…
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588 Brandon McKee - How to Master B2B Marketing Certainty in 5 Easy Steps
44:54
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44:54
In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field. Brandon, with his unique background transitioning from operating health clubs to leading a marketing firm, shares his expert perspective on the shift from B2…
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552 Joshua Freedman - Embracing Emotional Intelligence
46:07
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46:07
In a riveting conversation with Joshua Freedman, a luminary in the emotional intelligence arena, listeners are treated to profound insights on how emotional intelligence shapes leadership, influences organizational culture, and catalyzes personal growth. Through the lens of the world's largest study on emotional intelligence, Freedman unpacks the c…
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1
587 Julian Lumpkin - Leveraging Customer Success for New Business Opportunities
47:16
47:16
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47:16
Welcome to this insightful podcast episode where we explore the untapped potential of leveraging customer success for new business growth and opportunities. Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin …
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1
586 Adam Springer - Avoiding Common Sales Mistakes Founders Make
39:01
39:01
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39:01
In this episode of B2B Digital Marketer, Adam Springer sheds light on crucial errors startup founders often encounter in their sales strategies. Adam begins by addressing a fundamental error: delaying the initiation of sales activities. He emphasizes the significance of engaging with the market early to validate business ideas and understand custom…
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1
551 Jim Rembach - Unleashing Strategic Success
39:10
39:10
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39:10
Diving into the heart of modern strategic planning, this special episode explores the challenges and opportunities in today's complex, VUCA environment. As we explore this landscape, we'll see why traditional strategic planning tools may no longer be sufficient in such a dynamic setting. This episode shines a light on the "UNLEASH method," a ground…
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1
585 Chris Beall - Cold Call Mastery
1:01:58
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In this thought-provoking episode, Chris Beall masterfully delves into the nuances of trust in B2B cold calling. He uncovers the connection between ancient wisdom and successful cold calling strategies, emphasizing the crucial first 7 seconds to dissolve fear and engage with tactical empathy. Chris challenges the common \'value-first\' approach, ad…
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484 Eric Holtzclaw - B2B Marketing Evolution: Strategies for the Modern Market
43:34
43:34
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43:34
In this episode, we delve into the challenges of navigating the plethora of options and opportunities in a continuously changing landscape as we explore modern marketing transformation, particularly in the B2B space. Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to …
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Welcome to another episode where today we delve into the critical world of Cost Per Closed Lead (CPCL) and how you can drive your CPCL down while maximizing lead value. As the lifeblood of any B2B marketing strategy, leads represent potential revenue; but not all leads are created equal. In this episode, we will uncover the secrets to not just gene…
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1
450 Adam Bryant - Leading Through Contradictions
53:59
53:59
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53:59
Dive deep into the complexities of leadership with Adam Bryant on the Fast Leader Show! Discover the art of extracting every lesson from life's experiences, akin to wringing out a wet towel. Bryant unpacks the delicate balance leaders must strike between contradictory traits, shrewdly adapting to the uncertainty of our times. Learn why post-2020 le…
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1
482 Wil Reynolds - Beyond Algorithms in SEO
41:24
41:24
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41:24
In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics. Our conversation with Wil uncove…
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1
481 Mike Maynard - The Intersection of Engineering and Marketing in the Digital Age
49:00
49:00
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49:00
In this episode of B2B Digital Marketer, the conversation delves into the intersection of data and creativity in marketing. Mike Maynard explores the importance of both quantitative and qualitative data in understanding customer behavior and driving decision-making. They emphasize the need for marketers to embrace data-driven strategies rather than…
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1
449 Laura McGuire - Creating Cultures of Consent at Work
37:47
37:47
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37:47
In this episode of the Fast Leader Show, Dr. Laura McGuire shares her insights on a range of topics, from emotional intelligence and inclusion to stress management and leadership development. She emphasizes the importance of consent, trauma-informed care, and human connection in fostering a positive work environment. Dr. McGuire also discusses the …
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1
480 Satyam Kantamneni - Designing Exceptional User Experiences
43:56
43:56
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43:56
In this episode of B2B Digital Marketer, we delve into the power of user-centered design and its impact on organizational growth. We explore the importance of understanding user needs and avoiding costly mistakes. The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. We also …
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1
479 Dustin Tysick - Unlocking The Psychology Behind Social Proof
33:03
33:03
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33:03
In this episode of B2B Digital Marketer, Dustin Tysick explores the power of social proof and the psychology behind referrals and network recommendations. Jim and Dustin explore how companies like Amazon and Clicks have leveraged social proof to achieve explosive growth. They delve into the importance of addressing imperfections and authenticity in…
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448 Nicole Kyle - 3 Seismic Challenges Facing Contact Centers
35:47
35:47
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In this episode of the Fast Leader Show, Jim Rembach welcomes Nicole Kyle, an expert in the contact center industry since the 1990s. Nicole seeks to understand the current challenges in the industry and explores three seismic challenges facing contact centers. While skill development has been a focal point, Nicole emphasizes the importance of caree…
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1
478 John Gumas - Breaking Bias and Uncovering the Emotional Truth Behind Customer Purchases
45:17
45:17
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45:17
In this episode of B2B Digital Marketer, John Gumas shares valuable insights on unlocking success in digital marketing. He emphasizes the importance of aligning your message with your prospects for maximum impact. John highlights the need to break free from assumptions and truly understand your audience\'s needs. He also stresses the significance o…
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1
477 Dan McDade - Prospect Experience: The Hack to Attract and Convert More Customers
43:56
43:56
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43:56
In this episode of B2B Digital Marketer, we delve into the importance of prospect experience in B2B lead generation. Dan McDade highlights how prospect experience can be a game-changer in attracting and converting customers. We explore success stories like Harry and David, uncover the battle between sales and marketing for more leads, and discuss t…
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1
447 Tom Schmitt - Flexibility and Empathy: Key Lessons for Business Leaders in the Post-COVID World
45:49
45:49
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45:49
In this episode of the Fast Leader Show, Jim Rembach sits down with guest Tom Schmitt, CEO of a multi-billion dollar transportation company. Together, they dive into the valuable lessons learned from the past few years and how they can be applied in the business world. From the importance of flexibility and empathy to the role of ambition and passi…
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1
476 Simon Severino - Crushing the Market: Go-to-Market Strategies for B2B Digital Marketers
44:33
44:33
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44:33
In today\'s episode of B2B Digital Marketer, we welcome Simon Severino to delve into the essentials of a robust go-to-market strategy. Simon Severino underscores the importance of focusing on elements we can control, especially in an ever-changing business landscape. He sheds light on the vital role that daily habits and effective time management p…
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1
475 Ihor Sokolov - How to Create Higher Converting B2B Websites
46:33
46:33
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46:33
In this episode of B2B Digital Marketer, we explore the key elements of creating higher-converting B2B websites. We emphasize the importance of user experience research and understanding customer behavior. By knowing why users visit your website, how they compare your product, and what factors influence their buying decisions, you can optimize your…
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474 Anthony L. Butler - Primal Storytelling Unleashed: Convert More by Tapping into Emotions and Urges
46:29
46:29
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46:29
In this episode of B2B Digital Marketer, we delve into the fascinating world of primal storytelling and its impact on converting more customers. Join us as we explore the role of emotions, primal urges, and social influences in decision-making and buying behavior. Discover how human connection influences buying behavior and why being part of a trib…
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1
473 Jack Foster - Community: Your #1 Untapped Revenue Generation Opportunity
40:06
40:06
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40:06
In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. She highlights how Workramp stands out by focusing on not just product innovation, but also on providing a great customer experience and building a strong community. WorkRamp\'s software helps teams imp…
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1
446 Oded Netzer - Data-Driven Decision Making and the Biases That Affect Our Choices
43:08
43:08
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43:08
In this episode of the Fast Leader Show, we are joined by Oded Netzer, a Columbia Business School professor and Amazon Scholar. Oded, an expert in data-driven decision making, discusses common biases like overconfidence, availability, and confirmation bias that can hinder our use of data. He introduces the powerful IWIC (I Wish I Knew) tool, which …
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1
471 Eric Quanstrom - The Art and Science of Lead Generation
22:43
22:43
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22:43
In this episode of B2BDM, Eric Quanstrom delves into the intricacies of lead generation and its pivotal role in modern marketing. He explores the dynamic nature of marketing strategies and the simultaneous relevance of unwavering, foundational principles. The conversation highlights the challenge of making informed buying decisions in an informatio…
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470 Allen Adamson - Reimagining Solutions: Looking Beyond the Product in B2B
46:20
46:20
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46:20
On this episode of B2BDM, we are honored to have Allen Adamson with us to talk about the importance of looking beyond the product to offer extraordinary experiences in B2B sales. Allen emphasizes the need to identify new problems, focus on specific touchpoints in the customer journey, and partner with others to provide better solutions. In addition…
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1
445 Chuck Mollor - Agile Leadership: Adapting to Changing Needs and Complex Challenges
39:43
39:43
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In this episode of the Fast Leader Show, we're excited to have Chuck Mollor – executive coach, consultant, and author of The Rise of the Agile Leader. Chuck shares various insights on the importance of leadership adaptability, understanding oneself, and teamwork in navigating complex challenges and change. He also discusses employee engagement, ide…
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1
469 Deanna Shimota - 5 Reasons Demand Generation Fails
46:36
46:36
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46:36
In this episode of \"5 Reasons Demand Generation Fails,\" our guest Deanna Shimota shakes up the old idea that low-quality leads are worth your time. She points out that many marketers choose quantity over quality, wasting time on leads that aren\'t likely to buy. Instead, Deanna argues that businesses should focus on high-quality leads to grow the…
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1
468 Kate DiLeo - Stop Storytelling to Make More Sales
48:56
48:56
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48:56
In this episode, we delve into the power of authentic branding and simplified messaging to boost sales success. Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Discover how to unlock the potential of your brand identity and…
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444 Donald Thompson - DEI Strategies 101: The Power of Brief and Concise Data-Backed Insights
37:08
37:08
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37:08
As leaders, we must recognize the power of data-backed insights when implementing diversity, equity, and inclusion (DEI) initiatives. Understanding the unique needs of our organizations is crucial, and we can't simply rely on what has worked for others. By conducting listening sessions, refining career planning, and offering mentorship programs, we…
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467 Matt Dixon - The Silent Killer of Your B2B Sales Results
51:28
51:28
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51:28
In this episode of B2B Digital Marketer, we dive into why many potential customers disengage and don\'t make a purchase, wasting both the vendor’s resources and their own team’s resources. We learn from a machine learning analysis of 2.5 million recorded sales calls that no decision loss is a silent killer of sales, even though the customers are co…
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466 Bill Cates - Why Being More Radical is the Key to Business Growth
49:11
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49:11
In this episode of B2B Digital Marketer, we explore the concept of value proposition and how it\'s more than just an elevator pitch or value positioning statement. Our guest speaker shares insights on the importance of identifying every point of value for prospects and clients and radical approaches to understanding ideal customers. We discuss the …
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443 Mike Watson - Resilient Leadership: Thriving in the Face of Adversity
44:52
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44:52
Resilience and leadership play vital roles in organizational success, with true leadership focusing on empowering others to be their best selves while pursuing a noble goal. In this episode, our guest Mike Watson delves into the habits and values that foster resilience in teams, emphasizing the importance of cultivating a culture of accountability …
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465 Jay Baer - 5 Silly Things Digital Marketers Do
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44:07
In today\'s episode, we are joined by digital marketing expert and author, Jay Baer, to discuss common mistakes digital marketers make and how to overcome them. We dive into the topic of \"5 Silly Things Digital Marketers Do\" and provide insights on how to improve your marketing strategy. Jay shares his thoughts on the importance of creating valua…
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464 Dacia Coffey - Boosting B2B Growth through Sales and Marketing Alignment
46:20
46:20
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46:20
In a world where B2B competition is fiercer than ever, businesses need to find innovative ways to stay ahead. One crucial factor to achieving success is aligning your sales and marketing teams. Our latest podcast guest, Dacia Coffey, author of \"Corporate Caffeine,\" shared her insights on how B2B companies can benefit from aligning these two depar…
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463 Steve Weinberg - How to Become a Master Sales Pro
50:06
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50:06
One of the biggest challenges facing B2B sellers today is meeting their quota. In fact, according to recent research, 67% of B2B sellers are not meeting their quota. This is a significant increase from previous years and a worrying trend for businesses. Steve Weinberg believes that the key to becoming a master sales pro is to focus on the fundament…
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442 Lee Colan - Becoming a Better Leader in an Ultra-Competitive World
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44:08
In today's fast-paced and ultra-competitive world, being a good leader is more important than ever. But how do you become a better leader when the competition is fierce and the stakes are high? According to Lee J. Colan, author of Healthy Leadership: How to Thrive in the New World of Work, there are several key traits that great leaders possess. He…
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462 Stacey Hall - How to Find and Retain Good Salespeople
40:49
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Finding and retaining good salespeople can be a challenge in today\'s business landscape, where traditional seller-buyer relationships are no longer as effective. Research shows that 67% of B2B salespeople fail to meet their sales quota, and it\'s becoming harder to connect with decision-makers in larger and more dispersed buying teams. To address …
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461 Preston Brown - The 6 Returns You Expect in Your Business
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The success of a business is a shared interest for employees, entrepreneurs, and CEOs alike - a positive return on their investments and efforts. However, the demands of running a business can sometimes cause us to lose sight of the key factors that contribute to success. In this episode, we explore the 6 crucial returns that serve as markers of bu…
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441 David Avrin - Must Have Customer Experience Conversations
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When companies don't foster open communication and establish regular, open conversations, they may experience inconsistency in customer experiences, decreased productivity, missed opportunities, low employee morale, and decreased customer satisfaction. These issues can negatively impact the success and growth of the business. In this episode, David…
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460 Gary Geiman - Your Secret Roadblocks to Business Growth
40:21
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40:21
Having trouble finding solutions to business problems is a common experience among entrepreneurs and business owners. Sometimes, it\'s easy to lose sight of the bigger picture or the obvious solutions that are right in front of us. This is because we get so focused on what we are trying to accomplish. However, most of the time, the answers are righ…
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459 Todd Caponi - Wildly Successful Sales Leader Playbook
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54:00
In today\'s fast-paced and constantly evolving business world, it\'s essential to regularly reevaluate and update our marketing and sales strategies. That includes improving or replacing outdated tactics that are no longer working. Trying to push products or services aggressively on potential customers is an old-fashioned approach to selling. Rat…
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440 Dan Hill - The Emotions that Attract and Retain Top Talent
1:07:55
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The importance of emotions in attracting and retaining top talent in the workplace cannot be overstated. According to research, employees are more likely to stay with a company that encourages and values positive emotions, such as gratitude, appreciation, and hope, and is more likely to attract them to the organization. Employee satisfaction can be…
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358 Christina Del Villar - The One Thing Marketers Need to Succeed
51:16
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Most companies and executives don\'t really understand what marketers bring to the table. A marketer\'s efforts are often unknown and unrecognized and the people are often misunderstood or misrepresented. To some, the role of a marketer is often interchangeable - lumped up into one single role - if they\'re a marketer, then surely they can write or…
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