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Ever wondered how some freelancers build incredible, niche businesses from scratch? How did they figure it all out? Well, I've asked them. Do you fancy listening to expert guidance, real-life stories, and gritty tips from people who've seen it ALL? With the help of some brilliant guests, let's go back in time with people who spent years carving out a niche business. This is a place for you to find inspiration, guidance, tips, and advice from experienced freelancers. Let's Niche Upon A Star!
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14. Emmelie Coulson - Fear and putting your prices up
21:17
21:17
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Welcome back to Niche Upon A Star! This week we've got the lovely brand designer and illustrator, Emmelie Coulson. Emmelie is known for her bright, bold designs, all-singing social media presence and sold-out networking events in Glasgow. But behind all this marvellous confidence, is a person who has to work hard to overcome imposter syndrome and a…
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13. Jo Watson - Dealing with trolls and bumps in the road
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35:28
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It's Jo Watson, everyone! Another one of my heroes ticked off. Jo is known for her pithy tone of voice, she's a hilarious copywriter with a big online following. And this episode didn't disappoint: Dealing with trolls Jo goes into depth on how she's tackling internet criticism, and (like Jo would do) she's turning it into gold. Her clever replies a…
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12. Lizzie Davey - Six figures and diversification
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What does it feel like from the top of Mount Freelance? Nice view, mate. This week's guest on Niche Upon A Star is none other than Lizzie Davey. Lizzie's the mastermind behind Freelance Magic, as well as running her own top-notch content business. She not only serves some of the best known clients in her niche, but she also leaves the ladder down -…
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11. Mel Barfield - Personality and self belief
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40:32
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Welcome back, this week we've got Mel Barfield. Superstar copywriter, queen of LinkedIn, and person with 'near dangerous levels of self-belief.' You're going to love this episode. I did because it's jam-packed with solid gold advice. Some of the highlights: Self-belief and personality overlapped for Mel, to create unstoppable momentum from day one …
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10. Kayleigh Hall - Investing in yourself
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27:24
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This week we're speaking to Kayleigh Hall, a fantastic brand designer and founder of Hall Creative. And we're all about being ON PURPOSE. Kayleigh shares the challenges she faced in her early years, and the impact of burnout. But she spun all this into gold! Through coaching, Kayleigh shifted her services to strategy-led brand design. This allowed …
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9. Jonathan Wilcock - How to keep growing throughout your career
21:29
21:29
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On this week's episode, we're talking to the loveliest brand copywriter on earth. The wonder that is Jonathan Wilcock. He's had 40 years experience in the creative industries, so Jonathan knows a thing or two about freelancing. Jonathan talks openly about his family, his creative ambition, and career peaks and troughs: How to take breaks and work a…
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8. Faye Dicker - Creating a community that fits perfectly
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Welcome back to Niche Upon A Star, this week we've got the brilliant Faye Dicker! Faye, the founder of Freelance Mum, shares her journey of creating a community. She talks about the challenges she faced as a professional transitioning into motherhood. Faye explains the growth and evolution of Freelance Mum, including the impact of COVID-19 and her …
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7. Ange Lyons - Discovering variety and taking time out
20:02
20:02
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Ange Lyons of Lyons Creative is well known for her amazing graphic designs. In this episode, she shares her journey to becoming a freelance designer. She talks about how she transitioned from publishing to freelancing, the challenges of being a mum and running a business, and the importance of taking breaks. Ange also is keen to talk about saying n…
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6. Freya Swenson-Costello - Neurodivergence and empowerment
18:59
18:59
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How can you balance your time and your sanity when freelancing? Don't worry, Freya can help. And funnily enough, that's the name of her business! Freya Swenson-Costello is an inspiring business owner, full of positivity. Her journey to developing her business has been empowering, enabling her to balance being a mum and having control and direction …
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This week we're speaking to the brilliant Glenn Fisher, founder of The Fix, author of The Art of the Click, and general all-round badass. Glenn is known to many of us as a super experienced copywriter. But there's more to him than his reputation. He overcame self-doubt, and (with a lot of hard work) built a brilliant community around himself. Glenn…
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Sometimes you get to meet your actual heroes! This was one of those days for me. It's Sophie Cross, founder of Freelancer Magazine and creator of one of the best online courses for mastering social media, LinkedIn for Humans. Sophie's very open about things that I think we can all relate to: - Burning out after working too hard - Constantly trying …
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3. André Spiteri - Getting clients and knowing your worth
28:23
28:23
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What an episode! André Spiteri talks openly about the grit and determination it took to set up Maverick Words. Packed full of gems. What a great interview! We look at early freelancing challenges: André struggled to find clients in his first year as a freelancer, taking on many low-paying jobs and working long hours just to build confidence and a p…
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Welcome back to Niche Upon A Star! Let's crack on with episode 2: Megan Rose Douglas, or simply Megan Rose, is known for being a talented, authentic brand copywriter. Megan is inspiring because she has such unique clarity and focus. Megan set up her business and grew it organically, with a clear focus on her online ideas, her ideal clients, and her…
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1. Gareth Hancock - Discovering your authentic voice
22:25
22:25
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Welcome to Niche Upon A Star, episode one! Let's get going: Gareth Hancock is a distinctive, friendly, and warm voice in freelancing. He got his start on freelancing websites, taking small writing jobs to build his skills and portfolio. It took years for Gareth to refine his niche, which is now creative copywriting. By being himself online, Gareth …
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