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4. Sophie Cross - Smarter processes
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Sometimes you get to meet your actual heroes! This was one of those days for me. It's Sophie Cross, founder of Freelancer Magazine and creator of one of the best online courses for mastering social media, LinkedIn for Humans.
Sophie's very open about things that I think we can all relate to:
- Burning out after working too hard
- Constantly trying to improve your business in small ways
- Finding time for herself
Sophie's focus is very much on processes, something she's passionate about. For her, getting her business optimised means two things - one she can avoid restarting tasks, and can work in 'sprints' to get things done efficiently, and two she has a structure to support a growing team around her. Win!
Sophie used Kickstarter to get her business off the ground with funding behind it - hearing about that is super useful. She's also not afraid to accept help, and turn to the community around her when she needs it.
All in all, there's so much good stuff in this interview that there's no point you reading this. Just crack on and give it a listen! Let's Niche Upon A Star!
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