Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.
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Become a Successful Podcaster With Bruce Chamoff - Audience growth, monetization, marketing & more!
Bruce Chamoff
As the owner of the first and largest podcast network in the world, the New York City Podcast Network, podcaster Influencer Bruce Chamoff sees hundreds of podcasts including what they do right, what they do incorrectly and the difference. His podcast shows podcasters how to succeed with their shows. New episodes are launched twice per week every Monday and Thursday. If you are a podcaster who wants more success, listen to and subscribe for success advice, special guest, tips, strategies, on ...
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Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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Why Podcast Sound Quality Matters and How to Improve Yours: A Conversation with Chris Stone - Part 1
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“An intro video needs to let people know, ‘Hey, this is who the show’s for, and this is what you’re about to see, what you’re about to witness.’ And that audio is a huge component of it. It has to really, just, it has to just feel right. There’s really not a way to explain it, even though that’s kind of my job here on a podcast is to explain it. Bu…
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Sell Your Brand with Effective Storytelling: A Conversation with Mark Wonderlin - Part 2
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“I think the biggest mistake most people, most businesses make when they go into that project is they think it’s a story about them, but the reality is it’s a story about your customer and how you help them in their story. And that’s the way we try to frame it. With the narration, with the visuals, with the music, from the story. It’s really trying…
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Audio Branding and its Impact on Consumer Recall: A Conversation with Mark Wonderlin - Part 1
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“I think a part of that is because, you know, 75% of people, like, on Facebook, will not listen to sound, so they don’t really equate it as much, or they don’t understand the value of it. However, sound is very, like, people are very unforgiving when it comes to sound. So people take in 50% of the experience through sound and that’s a combination o…
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The Power of Healing Through Music: A Conversation with Jonathan Taylor - Part 2
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“The piano is the same way. The piano has a hammer that goes like that on the string. The harpsichord has a pintrip that is plucked, all right? What do you do on the guitar? You actually pluck the string or hit it like a hammer in a way. So, in a certain way of thinking, the guitar is not the stringed instrument that everyone thinks it is. On the o…
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The Musical Journey of Guitarist Jonathan Taylor: A Conversation with Jonathan Taylor - Part 2
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“And so the concert comes, and, about the ending piece of the concert. I didn’t know who I was. All that vanity and ego, ‘I’m a classical musician,’ all of that stuff, those labels go right out the window. And why is that? Because it’s down to survival time now.” -- Jonathan Taylor This episode’s guest is a California native who’s currently represe…
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Insights for Succeeding in Today's Music Industry: A Conversation with Carl Bahner - Part 2
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“The way to get your rates up is to make them realize that you’re like the supply, and demand works in your favor if the supply is one, right? If you’re the only person doing this thing, not the only person mixing, not the only person doing, I don’t know, a Scottish Gen Z accent, I don’t know what the equivalent would be. It’s not just the only per…
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Finding Guests on the World Podcast Network with Shari Post S3 E20
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In this episode, Shari and I talk about the newly designed guest exchange on the World Podcast Network and how podcasters can find find guests for podcast interviews. We also play the podsafe music of: Rosie V Empress JK22 and MadFocused Bruce Chamoff --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/messageS…
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Turning Passion into Profit in the Music Industry: A Conversation with Carl Bahner - Part 1
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“It was when I started figuring out, without knowing what it was called, because I also didn’t have any marketers in my life growing up. But when I was finding gigs for myself when I was the freelancer, mercenary, playing with a bunch of different people, I had to learn what these people are looking for. How do I figure out how to let them know tha…
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The Sound Of Shopping: How Music Influences Our Spending Habits
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When you think about shopping, what sound comes to mind? It might be the carts rolling up and down the aisles, or maybe the beeps of the scanners when you’re standing in the check-out line. Music might not be the first thing that crosses our minds, but it’s almost always in the background of our shopping trips, and it can have a surprising impact. …
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With Jeremy Fisher from This Is A Voice Podcast | S3 E19
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Jeremy Fisher from the United Kingdom is a podcaster, a vocal coach and an author. Along with his wife Gillyanne, they have this amazing podcast called This Is The Voice, which also had me as a guest. He also is putting me in his upcoming book. This podcast is on everything including projection, singing, getting over public speaking, podcasting and…
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Collaboration, Technology & Music Production: A Conversation with Jeff Bohnhoff - Part 2
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“If you take the, you know, Foley work and the soundtrack out of a movie and just show, you know, the film with just the dialogue, even a great movie, it just, it completely falls emotionally flat, right? It just it’s, you know, if George Lucas had not hired John Williams to do the score for Star Wars, it would probably be a little-remembered, B-gr…
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Fortune Cookie Readings for the 20 Most Active Podcasters on the World Podcast Network!!! S3 E18
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On this podcast episode of Become A Successful Podcaster, we highlight the 20 most active podcasters on the World Podcast Network at https://WorldPodcast.Network and we read their fortune cookie messages. These fortune cookie messages are special fortune cookies that you cannot get in a Chinese Restaurant. We had them special ordered and they are "…
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The RIGHT Social Network For Your Podcast | S3 E17
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What is the right social media for your podcast? Is it Facebook/Meta, Instagram, TikTok, X (Formerly Twitter), LinkedIn? In this episode, I reveal the way to find your social network. Just because your podcast is on a specific social network and it is doing well there, does that really mean your podcast is on the right one? I reveal ways to find th…
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Technology & the Evolution of Music: A Conversation with Jeff Bohnhoff - Part 1
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“I know, like, Apple Music is offering that, so you don’t have to have anything but a pair of headphones in order to listen to most music. And it’s even possible on some computers. I know, like, Apple MacBook Pros, if you just play through the speakers in the computer, it’s astonishing. It gives it, it’s got DSP built in that, just, basically, it s…
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Does your podcast have TOO Many Guests With Shari Post? S3 E16
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On this episode of Become A Succesful Podcaster, we talk about why having too many guests on your podcast be detrimental to its success. We also discuss why some podcasts benefit from alternating between having a guest and doing a "just-host" format.This episode features the music of:Bruce Chamoff - UnicornSophia Stephens - FervorJenya Carter with …
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How Podcasters Can Succeed By Following Hulu's Strategy | S3 E15
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Hulu blew me away with their strategies and it made me think about how podcasters can do the same to get people coming back to them and paying their monthly fee. I left Hulu in 2023 and came back to them in 2024 all because of oen thing they did. It was HUGE for me. Sign Up Your Podcast for the Webinar on 10 Ways To Monetize Your Podcast at https:/…
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Building and Growing Your Podcast: A Conversation with Dave Jackson – Part 2
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“I was, like, on tour, I spent twenty hours driving all over Ohio, talking to different places. And I work from home, so I don’t drive a ton. And now I was, and I was listening to all these podcasts, and I was amazed how many times I had to ride the volume knob because somebody would be talking, and then somebody would come in and they’re much, a m…
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Podcasting Do’s & Don’ts: A Conversation with Dave Jackson - Part 1
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“And I hit play on it, and I hear ‘Hello, Dave, this is Michael Van Lahr from Nuremberg, Germany.’ I’m in the basement of my brother’s house. This is where I started. And that, which goes back to, it doesn’t matter. Just, just start. And my brother goes ‘Did he say Nuremberg, Germany?’ And I go ‘Yeah.’ And we just sat there for the longest time, ju…
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Creating a Connection with Sonic Branding: A Conversation with Valentin Fleur - Part 2
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“I think sound has this ability. We talked about meaning, we talked about engagement, we talked about flexibility, versatility... but I feel like people are used to visual communication. They understand that there’s logo, animation and everything is like the sign, the bottom of the page, et cetera. I feel like you add this extra layer of surprise a…
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The Psychology of Sound in Branding and Behavior: A Conversation with Valentin Fleur - Part 1
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“I think, right now, I’ve noticed kind of two opposite trends. I don’t know if they’re opposite, but they’re very, very different. On one hand, I feel like my clients, my clients, they want to talk to their audiences for a longer period of time. They want to engage in a more conversational way. So, you know, they want to find the proper tone. We’re…
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Ep. 35: Adam Discusses Growing Your Audience, and From Park Ranger to Podcasting Pro: Jody Maberry's Journey
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In this insightful episode of Beyond The Microphone, host Adam Baruh sits down with Jody Maberry, the host of The Jody Mayberry Show and a former park ranger turned branding expert. They delve into Jody's transition from the great outdoors to the podcasting studio and explore the evolution of podcasting from its early days to the present. Jody shar…
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Ep 34: Adam Discusses The Tools of Podcasting, Then Speaks With Jodi Krangle, Host of "Audio Branding: The Hidden Gem of Marketing"
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In this insightful episode of Beyond the Microphone, host Adam Baruh explores the evolving landscape of podcasting tools and time management, emphasizing the role of AI in streamlining podcast production. Adam shares his personal experiences with PodTask, an AI-integrated platform that aids in content creation. Later, Adam engages in a fascinating …
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The Art of Audio Branding: A Conversation with Laurence Minsky - Part 2
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“Why not brand the sound so people know that they’re with a certain bank? Why not make it a little bit more ‘here’s your money’, which is a little bit more successful sounding, versus ‘don’t forget your card,’ which could be a little bit more alarming sounding. But you don’t want a bank to sound like a perfect human being. You don’t want an ATM to …
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Let's Explore the Power of Sound: A Conversation with Laurence Minsky - Part 1
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“I was just looking at a LinkedIn post. And they’re talking about branding and strategy, and everything in there was visual. There was nothing about sound, nothing about texture, nothing about taste. And it all goes together in the brand and brand perception. But sound is so strong compared to sight. It directs. It helps direct sight. It helps inte…
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Ep 33: Embracing Hope and Growth: Adam Speaks With Dr. Mya Fields on Transforming Grief into a Legacy for Hannah
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In this moving episode of Beyond The Microphone, host Adam Baruh speaks with Dr. Mya Fields, an educator and grieving mother who has turned her profound personal loss into a beacon of hope for others. Dr. Fields shares the story of her daughter Hannah, whose life, though tragically short, inspired the creation of the Hey, Hannah podcast. This conve…
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Guest Jodi Krangle of the Audio Branding Podcast and the Podsafe Music of Jess King | S3 E14 | Become A Successful Podcaster
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My two special guests: The music of Jess King - Future Love Jodi Krangle of the Audio Branding podcast. --- Send in a voice message: https://podcasters.spotify.com/pod/show/successful-podcaster/messageSupport this podcast: https://podcasters.spotify.com/pod/show/successful-podcaster/support
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How to Amplify Your Brand's Impact: A Conversation with Josh Butt - Part 2
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“Because it’s very difficult to be different and distinctive and you kind of need both of them in this modern advertising world because everything’s so fragmented. Um, people are not just sitting down at the TV at a certain time or listening to the radio together. You know, it’s a much more solo experience than it was when we were growing up. And I…
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From Music to Marketing: A Conversation with Josh Butt - Part 1
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“Usually the thing I love about sound is how it answers the question within a very short period of time. You don’t have to listen for very long, right? If you hear a message twice, you go, ‘Oh, that must be their message.’ Turned up in two ads, you know, like it becomes a current. I mean, to me, it’s obvious pretty quickly.” -- Josh Butt This episo…
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The Magic of Podcasting: A Conversation with Bruce Chamoff - Part 2
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“I see in your videos and I hear your, a lot of your episodes and I could tell right away, Jodi, you do have fun. You laugh, you’re laughing right now, you’re smiling. I mean, you’re obviously having fun. And I obviously don’t want to be on a podcast with somebody that has a very straight face and has a monotone voice and is not laughing. I think i…
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Ep. 32: Adam Talks About Taking Your Podcast From Concept to Reality with Kearstin Jordan and Dawntrese Posey
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**Today's Episode:** - Adam welcomes Kearstin Jordan and Dawntrese Posey to the show. - Unlike previous episodes featuring established podcast hosts, Kearstin and Dawntrese are in the early stages of conceptualizing their podcast. - The duo is known for their dynamic presence and camaraderie at their corporate office. **Getting to Know Kearstin and…
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Converting Passion into Profit: A Conversation with Bruce Chamoff - Part 1
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“You wanna know the hobbies, they’re part of the psychographics. That’s the lifestyle. And I say this all the time: you’re not going to make any money if you’re a football podcast and you’re marketing yourself to baseball fans. And I say this. You’ve I got people coming to me saying, you know, ‘I have a sports podcast, but I’m not making any money.…
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Ep. 31: Adam Talks Recovery with Alyssa Rocco and Pamela Davenport, Co-Hosts of the "My Badass Recovery" Podcast
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In this transformative episode of Beyond The Microphone, host Adam Baruh sits down with Alyssa Rocco and Pamela Rueda, co-hosts of the "My Badass Recovery" podcast. Delving into the depths of overcoming addiction, the duo shares their personal journeys of battling self-sabotaging behaviors and the power of recovery. This conversation sheds light on…
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Ep. 30: Adam Talks About Calls to Action And Speaks With Tina Stinson, Host Of The "Soul Aligned Self Care" Podcast
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**Introduction:** - Host Adam Baruh discusses the importance of calls to action for podcasters, emphasizing the need for reviews and ratings to help podcasts get discovered. - Adam introduces the guest, Tina Stinson, host of the podcast "Soul Align Self Care," which focuses on deep level self-care practices for personal and professional success. **…
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Audio Design and Game Development: A Conversation with Chris Hegstrom - Part 2
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“But you don’t know how that user is going to do it. Are they going to somersault through the entire level? Are they going to climb up a wall and jump down? And are they going to just sit in a corner for a while and then walk three steps and then sit in a corner for a while? You don’t know if somebody is going to, how somebody is going to play. And…
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From Cinema to Video Games: A Conversation with Chris Hegstrom - Part 1
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“I didn’t realize it at the time, but that was my first introduction into user experience, right? Like a UX or user experience. It’s exactly that. It’s like I could put a microphone out in a storm and then all I get is like, you know, wind distortion and then the gain dipping every time there’s a thunderclap or something, you know, and it just soun…
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Ep. 29: Adam On Finding Balance and Embracing Change with Robert Ingalls, Founder of "LawPods"
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In this insightful episode of Beyond The Microphone, host Adam Baruh engages in a candid conversation with Robert Ingalls, the Founder and CEO of Law Pods. They delve into the challenges of maintaining a work-life balance in podcasting, the journey of personal growth and mindset shift, and the unique path that led Robert from a litigation career to…
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Ep. 28: Adam Discusses Leaps of Faith As Podcasters and Speaks With Shaunna Lee, Host of the Podcast "Start Again with Shaunna Lee"
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In this inspiring episode of Beyond The Microphone, host Adam Baruh sits down with Shaunna Lee, the host of the "Start Again with Shaunna Lee" podcast. They delve into the transformative power of taking leaps of faith, both in personal and professional realms. Adam shares his own journey from IT to photography, and then to podcasting, as a testamen…
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Podcast Guest Steve Guttman and The Podsafe Music of Zaneta Z
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Welcome to Become a Successful Podcaster where we help make your podcast succeed in everything from audience growth, monetization, marketing, branding and more. Subscribe to me on YouTube and rate us on Apple Podcasts. My guest in this episode is my long time college friend Steve Guttman. We met on the Communication Help Center in Kean University, …
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Shaping the Future of Content Creation: A Conversation with Rob Puzzitiello - Part 2
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“We had an up and coming musician here last week who, he’s being followed around by a Netflix documentary team, but, like, he knows that, like, every day he has to post something, you know, and he was talking about starting a podcast, because it’s another form of content. And I think it's just like one of the easier ways to, like, look into your da…
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Exploring the Mackie DLZ Creator: A Conversation with Rob Puzzitiello - Part 1
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“What we did with this product was, we’re trying to give people the benefit of using a mixer without necessarily having to be like the audio professional who went to school. Like, I hear all the time, anytime I meet someone they’re like, ‘Oh, the first board I ever used was a Mackie,’ and, like, we all learned on it. I, you know, we have them in my…
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Ep 27: Adam Discusses Leaps of Faith And Speaks With Becca Murphy, Host of the "Blue Rose" Podcast
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In this episode of Beyond The Microphone, host Adam Baruh discusses the transformative power of taking leaps of faith, both personally and professionally. Adam shares his own journey of transitioning from a corporate office to working from home, planning a move back to his roots in the San Francisco Bay Area, and the emotional courage required to s…
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Understanding Consumer Influence: Audio Branding for the Holidays – Part 2
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“Yeah, there’s a real opportunity here. I mean there’s a trend here in the conversation that we talk about the nostalgia and these spots that keep coming back. There’s equity in that. There’s, I mean, the giant equity. Even in a seasonal piece of music. It really is the subjects that we talk about in for what it boils down to this consistency and p…
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Podcaster Journey with Rapper and Podcaster Pryme Minister
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Happy New Year Bruce Chamoff of becoming successful podcaster where we help your podcast succeed in audience growth to monetization, marketing, branding and more. Subscribe on Apple and review us. I have to apologize to you. I have not released with an episode in a couple of weeks and that was just because we're making the World podcast network a l…
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Ep 26: Adam Talks About Making Mistakes, and Speaks With Mark Graban, Host of the "My Favorite Mistake" Podcast
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In this episode of Beyond The Microphone, host Adam Baruh sits down with Mark Graban, host of the podcast "My Favorite Mistake" and author of the book "The Mistakes That Make Us". They delve into the importance of acknowledging and learning from mistakes, both in personal and professional spheres. The conversation explores how a culture of learning…
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Unleashing the Power of Sound: Audio Branding for the Holidays - Part 1
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“I was just thinking that humans generally like things that are new, but not that new, and you probably have the familiar tune. And then if you hear something clever, I think the biggest danger is cheesiness. But if you have something clever and, as Adam says, anchored in the brand, if it’s a tongue-in-cheek brand and it’s a tongue-in-cheek lyric, …
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Ep 25: Adam Talks Patience & Podcasting and Speaks With Mike Cavaggioni, Host of the "Average Joe Finances" Podcast
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In this episode of Beyond The Microphone, host Adam Baruh sits down with Mike Cavaggioni, host of the Average Joe Finances podcast. They delve into the importance of patience in podcasting, the journey from passion to business, and how building a strong network and system can lead to podcast success. Mike shares his personal story of transitioning …
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Mastering the Podcast Universe: A Conversation with Alex Sanfilippo - Part 2
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“I do believe in independent voices getting heard and elevated throughout the world, and I don’t feel that there’s a lot of mediums anymore where we have that opportunity. But podcasting, to me, is the ultimate solution right now for getting a voice heard and elevated throughout the world, that it can really change somebody’s life. I’ve had stories…
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Ep 24: Adam Discusses Descript and Speaks with Sara Lohse, Co-Host of the "Branded" Podcast
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Welcome to another episode of Beyond The Microphone. I'm your host, Adam Baruh, and today we're diving into the world of storytelling, personal branding, and the journey of self-discovery with our special guest, Sara Lohse, co-host of the podcast Branded. In this episode: - Adam discusses the transformational impact of Descript on podcast productio…
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The Art and Science of Podcasting: A Conversation with Alex Sanfilippo - Part 1
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“Usually my podcast, I’d say, I probably say eight months of the year, it has no advertisement at all. But that way, when I do place it in, it’s on every single episode, and it’s there just for a short time to really pique someone’s interest, cause they’re like ‘This is different. What is this?’" “Yeah, that’s a really good option. Yeah, I like the…
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Ep. 23: Adam Discusses Targeted Daily Engagement and Speaks With Terry McGuire, Host of the "Giving Voice to Depression" Podcast
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Welcome back to another episode of Beyond The Microphone. I'm your host, Adam Baruh, and today we're delving into the crucial topic of mental health with our esteemed guest, Terry McGuire, co-host of the podcast "Giving Voice to Depression." In this episode, we explore the nuances of depression, the stigma surrounding mental health, and the importa…
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