The Partner-Up Profits Podcast discusses practical advice on leveraging affiliate and influencer marketing programs to increase sales and scale your business. It’s based on my experience, from humble beginnings as an introverted small-towner with no marketing experience to helping scale dozens of partnership programs to well over $100M in sales for online companies and making the Inc. 5000 list as a result. My goal is to help you make sense of partnership marketing strategies and stay on top ...
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A podcast that focuses one BIG question… what were the tactical things you did to get from 0 to where you are today.
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The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategi ...
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The Strategies for Scaling Your Business with Affiliate Partnerships with Joey Vaillancourt
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Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reve…
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Influencer Mastery: Insights with Joey Vaillancourt.
34:23
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Today, I'm excited to welcome Joey Vaillancourt as our guest, where we delve into the world of influencer and affiliate marketing. Joey shares his journey from fitness modeling to becoming a leader in the field, offering insights into systematizing relationships with influencers and tailoring outreach strategies. We discuss negotiation tactics, bui…
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Navigating the Future of AI and Business with Adam Chronister
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41:18
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In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potenti…
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42. Lesson in Courage: Feel the Fear and Do It Anyway (Daily Practice)
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What have you been putting off because of fear? How would you feel if you took action and it worked out? In this episode, I share personal stories and insights on how facing your fears and taking action can lead to incredible growth and transformation in your life and business. Drawing inspiration from the book "Feel the Fear…and Do It Anyway" and …
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The 5 Essential Elements for Building Lifetime Trust with Your Audience
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40:18
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Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share t…
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41. Building Brands with Eric Hinman: Networking, Community, and Long-Term Partnerships
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How can influencers create successful partnerships with brands and deliver tangible returns? In this episode, we sit down with Eric Hinman, a content creator, ambassador, and consultant who specializes in helping wellness brands achieve exponential growth through effective influencer marketing strategies. With his expertise, Eric's clients have gen…
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The Future of CGI in Car Launches and Marketing with Faruk Heplevent
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38:29
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The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible a…
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40. The Secret to Turning Social Media Followers into Paying Customers With Jesse Clemmens
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52:24
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Are you leaving money on the table by not converting your Instagram followers into SMS subscribers? What if you could convert at least 5% of your passionate Instagram followers into devoted customers? In this episode, we sit down with Jesse Clemmens, the co-founder of HiTide, a company that specializes in helping brands convert their social media f…
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The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross
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Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your…
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39. The Future of Affiliate Marketing: How ONE New Hire Could Add 7-Figures to Your Biz w/ Amber Spears
1:20:47
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Wondering how to grow your business through affiliate marketing? Do you feel like you're missing out on potential revenue because you don't have the right affiliate manager in place? Today, we sit down with Amber Spears, a true expert in the field of affiliate marketing. Amber and her team at East 5th Avenue have generated over $28.3 million in sal…
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Scaling Heights: DJ Van Keuren's Path to Real Estate Success.
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15:51
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Today, we're diving into the fascinating journey of DJ Van Keuren, a true titan in the real estate world. Join me as we explore DJ's evolution from financial planner to top-tier real estate investor. We'll hear about his entrepreneurial stint in Vietnam, the pivotal moments that shaped his career, and his insights into market trends. DJ shares valu…
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Unlocking Agency Success: Strategies from Van Dennis, CMO of Instaboost.
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In this episode, I chat with Van Dennis, CMO of Instaboost, an LA-based eight-figure agency. We cover his journey from sales rep to CMO, fueled by his love for football and a career-ending injury. Van shares practical strategies for scaling agencies, emphasizing organic traffic, personal branding, and strategic collaborations. Tune in as we discuss…
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Building a Profitable Amazon Influencer Business from Scratch with Norman Farrar
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37:53
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How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon inf…
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38. Motivation: Listen to this 5-Minute Morning Habit to Destroy Limiting Beliefs, Create New Empowering Beliefs, and Start Feeling Great
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Are you feeling stuck in the same situation or stressed out with racing thoughts? You're not alone. In this episode, I share a powerful 5-minute morning routine called the "morning dump" that has helped me alleviate stress and attract some of the greatest things in my life. I will teach you how to transform limiting beliefs into empowering ones, a …
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The CARE Factor Framework: The Secret to Long-Term Client Partnerships with Stevie V Brown
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Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book "The Care Factor Fix" and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner? As a marketer, you want to be a valued par…
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37. Magellan: #1 Tool Serious Marketers Use to Tap into Billion-Dollar Podcast Market w/ John Goforth
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Be ready to unlock the secrets of successful podcast advertising and skyrocket your ROI! Tune in to learn how Magellan AI can transform your approach to podcast advertising and elevate your brand's presence in this rapidly growing space. John Goforth, Magellan AI's Chief Revenue Officer, blends extensive marketing expertise with a passion for podca…
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Mastering Joint Ventures: How To Grow Your Business Through Strategic Partnerships With Charles Byrd
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Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to …
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Are You Adapting to the AI Era or Getting Left Behind? Guest: Steve Rossmann
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39:55
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Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teac…
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36. Podcast Ads: The 5 Critical Factors to Campaign Success and Tracking ROI
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Struggling to see the ROI on your podcast ads campaigns? I've spent the last 15 years cracking the code on what makes podcast advertising work. From securing sponsorships for hundreds of shows to deploying tens of thousands of ads with millions in budget, I've learned a thing or two about turning ads into success stories. Today, we're diving straig…
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Cut Lead Gen Costs and Generate Better Cold Leads with AJ Cassata
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37:00
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You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusi…
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Lessons Learned From Losing $400,000 With Aaron Parkinson
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You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer v…
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35. Scaling to $100M in 18 Months, the 4 Optimization Levers for E-comm, and Scaling Video Ads w/ Gareth Everard
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57:32
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Dive into the world of Gareth Everart, the mastermind behind Rockwell Razors and the revolutionary growth of Lomi, turning it into a $100 million venture in just 18 months without relying on traditional partnerships or affiliates. Discover how he redefines success in e-commerce and digital marketing. Gareth is a trailblazer in the e-commerce realm,…
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Generating $100k in Revenue from a 30-Day Email Marketing Campaign with EJ Saunders
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38:27
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You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to …
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34. How To Find Hidden Money In Your Business and How Gain Back Old Customers w/ Ryan Healy
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54:22
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How can you find hidden money in your business and get back customers you've forgotten about? A lot of those customers are hiding in plain sight in your email list – it's just that your great offer is going straight to their spam folder. Ryan Healy is a highly sought-after copywriter and list manager who's been crushing it in the health and wellnes…
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How do we get nice clients? The ones that pay well and don't complain too much! Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then…
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33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan
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45:33
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Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce. Affiliates sell products and influencers build brands. So if you want to build your brand, …
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The Future of Full-Stack Marketing with Jake Madoff
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41:53
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Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything …
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How To Improve Your Email Deliverability with Brendan Dubbels
26:21
26:21
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Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever. Times have changed, though, and it's no longer just about having a reputable IP…
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32. Affiliate Success: The Target AOVs, CVRs and EPCs That Attract Superstar Affiliates w/ Kaitlin Buskirk
51:24
51:24
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What are the ways you can use affiliate marketing to grow your business? Kaitlyn Buskirk is the Co-Owner of Fractional Affiliate Management LLC, here today to impart wisdom on how to forge meaningful relationships while helping businesses thrive. Kaitlyn is generously sharing her advanced strategies for both new and experienced affiliate marketers …
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Five Lightbulb Moments for Better Marketing Messaging with Billy Broas
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34:08
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When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for you…
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31. Podcast Scaling: My Secret Weapon to Automate and Scale Podcast Ads to 7-Figures
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Are you ready to learn the secret weapon for automating and scaling podcast ads to seven figures and beyond? Using Magellan AI, Joey is sharing his seven strategies to help you scale. Gone are the days of sponsoring a show and hoping for the best in terms of ROI. And you can't always ask your friends what shows they're listening to either, or what …
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Finding The Balance Between AI and the Human Touch with Ben Albert
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36:25
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Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so! Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs…
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How To Capture Customer Attention with Digital Wizard Nick Golev
26:22
26:22
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How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters. Nick Golev is helping coaches in various industries produce content and increase their revenues and following. Nick's background as a magician filming his tricks and developing h…
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