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33. The #1 Influencer Marketing Platform I'm Going "All In" in 2024 and Beyond w/ Influencer Marketing Expert & Founder Saral Founder, Yash Chavan
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Influencer marketing is today's hot topic as we discuss prospecting, outreach, and simplifying your influencer marketing program without using expensive software. Joining us is Yash Chavan, the founder of SARAL, an influencer operating system for e-commerce.
Affiliates sell products and influencers build brands. So if you want to build your brand, you're going to need to learn how to work with the right influencer.
Yash has a ton of experience as we break down how to get influencers to take a commission-based deal, where people are getting influencer marketing wrong, and the benefits of using influencer software.
Today's episode goes hard and all-in on the future of influencer marketing in a way that only people like Joey and Yash (who've been doing this for a while) can predict.
Join us on this influencer-focused in-depth interview as we learn how you can 'make them an offer they can't refuse'!
"If you can avoid making transactions, and focus on building relationships, that will compound into something meaningful to you in three to six months." ~ Yash Chavan
In this episode, we cover:
01:35 Welcome Yash Chavan
03:30 Yash's journey into influencer marketing
06:10 Why the system is more important than the software
08:32 The Future of Influencer Marketing
10:40 All Ships Rise (using Facebook ads)
11:30 Where are people getting influencer marketing wrong?
13:45 How to prospect a good fit for your brand
16:05 Understanding your objective with influencers
17:35 How to negotiate better long-term prices with influencers
21:05 What should you pay an influencer?
23:05 How to get influencers to take a commission-based deal
26:15 The benefits of using influencer software (rather than Google Sheets)
32:20 Why UX for influencer software is the gamechanger
Connect with Yash!
Yash Chavan - https://www.linkedin.com/in/yctheman/
Yash Chavan 🕶️ (@yctheman) • https://www.instagram.com/yctheman/
Connect with Joey!
https://www.instagram.com/joeyvaillancourt/
https://www.facebook.com/joey.vaillancourt.9/
https://www.linkedin.com/in/joey-vaillancourt/
https://www.youtube.com/@partnerupprofits
https://www.partnerupprofits.com
Get access to my free course, The Bootstrapper’s Guide to Influencer Marketing, and learn how to start working with influencers and build your influencer army https://www.partnerupprofits.com/influencer
Get access to the Partner Up Profits Toolbox, which includes an ever-growing collection of tools, cheat sheets, done-for-you templates and productivity training related to online marketing https://www.partnerupprofits.com/productivity-toolbox
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