Best John Koetsier Podcasts (2024)

1
Moon first, then Mars: a chat with astronaut Jack Fischer 38:53

13d ago38:53

38:53

What is it like to go to space?Today we have a special privilege: we’re talking to an astronaut who has spent 136 days in the International Space Station and completed 2 space walks.He’s also the mission director for the recent Intuitive Machines lunar lander, the first US mission to the moon in more than 50 years.His name is Jack FischerIn this ep…

1
What's hot in mobile gaming right now? 19:38

1d ago19:38

19:38

What is happening in mobile gaming in 2024?Apparently old people game more than young, casual’s growing everywhere. The market as a whole is growing, and daily engagement jumped back up after a decline last year.I recently saw that Adjoe put out a Mobile Games Index 2024 and I wanted to know more, so in this episode of Growth Masterminds, we discus…

1
Hello AdAttributionKit: what we learned from WWDC 2024 44:34

6d ago44:34

44:34

Goodbye SKAdNetwork, hello AdAttributionKit. Or AAK, or AdKit. In this special episode of Growth Masterminds, we dive into Apple's new ad attribution kit, announced at WWDC. We discuss the nuances of the new version, not exactly SKAN 5, and its support for third-party app stores and reengagement campaigns. The episode features in-depth insights fro…

1
WWDC 2024 and the end of SKAN (maybe) 33:42

10d ago33:42

33:42

WWDC kicked off today and SKAdNetwork is nowhere to be found. Instead, we have App AdAttributionKit and Web AdAttributionKit (say that 3X fast, we dare you!) and not much detail about where SKAN is going. Out guest today, however, thinks that there' won't be a SKAN 5 or a SKAN 6, and that there will just be new AdAttributionKit releases from time t…

1
4 frameworks for killer mobile app retention 39:02

14d ago39:02

39:02

How do you achieve insane mobile app retention rates? One way is magic. Another is pure accident. The third is by applying smart frameworks to science (and magic) your way to better retention.In this episode of Growth Mastermind, host John Koetsier speaks with mobile growth expert Jacob Rushfinn about achieving high app retention rates. They discus…

1
Stop A/B testing? 19:35

22d ago19:35

19:35

Should you stop A/B testing creative right now?In this episode of Growth Masterminds, host John Koetsier chats with Ellad Matarasso, Director of Growth at Alison.ai. They discuss the limitations of traditional A/B testing in growth marketing and how Google and Meta do essentially massively multivariate simultaneous testing. Matarasso shares insight…

1
AGI: solved already? 22:10

30d ago22:10

22:10

Have we already achieved AGI?OpenAI just released GPT-4o. It’s impressive, and the implications are huge for so many different professions ... not least of which is education and tutoring.It’s also showing us the beginning of AI that is truly present in our lives ... AI that sees what we see, doesn’t exist just in a box with text input, hears what …

1
Privacy Sandbox: is Protected Audiences the new Topics API? 28:11

30d ago28:11

28:11

Protected Audiences has grown a lot since it was FLEDGE, and even this year. As such, it’s going to be useful for much more than just retargeting, according to 2 experts.In this episode of Growth Mastermind, host John Koetsier explores the intricacies of Google's Privacy Sandbox with a particular focus on the Protected Audiences API. He’s joined by…

1
Water from air for 10 cents a gallon? 23:22

1M ago23:22

23:22

If our planet turns to Dune, how will you survive? We're already experiencing water crises in thousands of global cities, places like Flint Michigan, or even native reserves in Canada. How can you ensure you'll get good, healthy, clean drinking water? In this episode of TechFirst, we explore the critical global challenge of securing clean water, a …

1
5 Jedi mind tricks for insane retention 29:13

1M ago29:13

29:13

Everyone needs better app retention. Especially in health and wellness categories.One app, Welltory, has an insane 56% retention rate for users over the last 3 years. As in ... people installed 3 years ago, and THEY ARE STILL USING THE APP today.How?Perhaps some Jedi mind tricks, which Asya Paloni, VP of Strategy, shares with us in this episode of …

1
Maximizing app engagement with AI agents 29:41

1M ago29:41

29:41

Should you have an AI agent assigned to every single app user?In this episode of Growth Masterminds, host John interviews Shaun Wheeler, a data scientist at Aampe. They focus on mobile user engagement and the innovative approach of assigning an AI agent to each app user. They discuss the limitations of traditional user engagement strategies, such a…

1
Robots in agtech: what's next? 29:21

2M ago29:21

29:21

In this episode of TechFirst, host John Koetsier explores the future of robotics and agricultural technology (agtech) with Kevin Dowling, managing director at Robotics Factory in Pittsburgh, Pennsylvania. They discuss the evolution of robotics in farming, from traditional methods to the modern use of drones, autonomous tractors, and AI-driven syste…

1
Why your game won't GROW 28:10

2M ago28:10

28:10

What are the most common blockers to growing games profitably? In other words, why won't your game grow?You built a game and it’s awesome, but it’s not growing like you want it to. What’s wrong? Maybe this episode of Growth Masterminds holds the answer.Today we’re chatting with who reminds me of Ben Affleck in The Consultant, because she’s called i…

1
IAP spend trends 2024: who will win? 34:27

2M ago34:27

34:27

Where is IAP spend going in 2024?It’s tough out there: inflation is still high, ad revenue is underpacing GDP, and GDP growth is softening in key countries including the USA.So what can we expect from in-app payers in 2024?In this episode of Growth Masterminds, host John Koetsier delves into the future of in-app spend and gamer loyalty with guest J…

1
World's first micro lunar rover 28:37

2M ago28:37

28:37

In January of this year, Peregrine Mission One launched with at least 22 payloads. One was intended to be the first American made rover to land on the moon since the Apollo days: 1972.It was called Iris, and it was also the first lunar rover constructed with carbon fiber. It was designed and built by students at Carnegie Mellon University.Today, we…

1
How to kill it on TikTok (even with a tiny budget) 25:21

2M ago25:21

25:21

How can you kill it on TikTok, generate more organic downloads, and build your community quickly? Oh ... and by the way ... you don't have a huge budget.In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the commo…

1
After AGI 33:27

2M ago33:27

33:27

What happens after AGI?AGI is artificial general intelligence: it’s when AI achieves human-level intelligence nd likely quickly thereafter super-human abilities, maybe even ushering in the Singularity.I was recently at the Beneficial AGI conference in Panama. One of the speakers was the founder of Emerj Artificial Intelligence Research. He’s interv…

1
Unified Measurement for iOS mobile attribution 17:15

2M ago17:15

17:15

In this episode of Growth Mastermind, host John Koetsier discusses the challenges of iOS mobile measurement in the era of privacy updates, focusing on the difficulty of distinguishing between organic and paid acquisition and the fragmentation of measurement across different methods: SKAN, IDFA, IDFV, MMP, and more.Guests Evyatar Ram and Kelsey Lee,…

1
Women in growth: 5 extraordinary women 53:31

3M ago53:31

53:31

This special episode of Growth Masterminds features an all-women panel discussing their experiences and challenges in the growth industry. The guests share their career paths, biggest triumphs, and the key challenges they've faced, offering advice for women considering a career in growth. The panel comprises of five accomplished women from various …

1
No-notch iPhones, FaceID on Android, biometrics everywhere 32:59

3M ago32:59

32:59

If you have an iPhone, you've got a notch. Now there's tech that can get rid of that notch ... and the same tech can bring secure Face ID to Android: at a fraction of the cost.In this TechFirst, I chat with Metalenz CEO Rob Devlin about his meta surfaces product. Not only can they produce about 10,000 lenses on a single 30-centimeter wafer, just li…

1
Getting more data from your ad networks than they offer 12:55

3M ago12:55

12:55

How do you get more data from ad platforms than they offer? Simple: use Singular.No, we're not talking about anything underhanded or tricky. We're simply getting multiple dimensions and breakdowns that are individually available but not generally visible together. That lack of visibility has a cost: complexity, time, and your ability to see optimiz…

1
Billions of robots in 10 years 32:36

3M ago32:36

32:36

Billions of robots within a decade? A similar growth curve to smartphones? We currently have about 30 million robots on the planet, not counting Roombas and similar small bots. RobotLab CEO Elad Inbar says that will hit BILLIONS with a B within 10 years.We discuss the exponential increase in commercial robots globally and predict billions of robots…

1
The best ad networks on the planet 37:03

3M ago37:03

37:03

Welcome to a podcast crosspost from SplitMetrics' App Growth Talks. Host Lina Danilchik chats with usual Growth Masterminds host John Koetsier as they talk about Singular's ROI Index for 2024 highlighting the best ad networks on the planet.I chat about the significance of Singular's ROI Index, detailing the best mobile ad networks across various ge…

1
Apple Vision Pro: future of surgical training? 20:21

3M ago20:21

20:21

Is the Apple Vision Pro the future of surgical training?In this episode of TechFirst, host John Koetsier discusses the transformative impact of virtual reality (VR) on surgical training, highlighting the cost-efficiency and effectiveness of VR in reducing the learning curve for surgeons. The conversation features Richard Vincent, CEO of Fundamental…

1
Google's new CMP requirement FAQ 18:58

3M ago18:58

18:58

How will Google’s new consent management platform requirement impact mobile app and game publishers? You now need a CMP ... what's that all about?In this Growth Masterminds we dive into the complexities of managing user privacy and consent in mobile apps and websites. Google's new consent management platform requirements for AdMob, AdSense, and Ad …

1
AGI in 3 to 8 years 40:10

4M ago40:10

40:10

When will AI match and surpass human capability? In short, when will we have AGI, or artificial general intelligence ... the kind of intelligence that should teach itself and grow itself to vastly larger intellect than an individual human?According to Ben Goertzel, CEO of SingularityNet, that time is very close: only 3 to 8 years away. In this Tech…

1
Gaming DNA shows why players like specific games 32:04

4M ago32:04

32:04

Why do gamers like certain games and not others? GameTree is a LFG (looking for group) app that connects gamers to play together. To do that, GameTree leverages psychology to build Gaming DNA, which analyzes why certain players like specific games. Gaming DNA shows what kinds of gamers there are, who likes which games, and who might enjoy playing w…

1
Web3 and mobile gaming in 2024: new opportunity? 29:43

4M ago29:43

29:43

Where is web3 in 2024? Investment is down, but there is still $91 billion of funding and 95 current unicorns in the space. Asaf Nadler, CEO of Addressable, says the game has shifted from hype to build mode.In this Growth Masterminds, host John Koetsier chats with Asaf to discuss the current state and future of web3, especially in relation to market…

1
Tracking ROAS for cross-platform PC, console, mobile marketing 22:47

4M ago22:47

22:47

In this episode of Growth Masterminds, host John Koetsier chats with Singular product manager Gali Housman and product marketing manager Kelsey Lee about the complexities of cross-platform performance marketing. They discuss the necessity of tracking customer journeys across platforms to gain full return on investment and to adhere to user privacy …

1
Oysters reporting water quality? Not science fiction! 25:49

4M ago25:49

25:49

Can you use sentinel oysters and other mollusks to track water quality near your cities, beaches, or the Great Barrier Reef?Actually ... yes.In this episode of TechFirst, host John Koetsier chats with the CEO of Moloscan, a company focused on bio-monitoring and protection of marine environments using live shellfish.The company uses aquatic bivalves…

1
Here's an all-wheel drive e-bike ... with ChatGPT 26:10

4M ago26:10

26:10

Do you need ChatGPT integrated into your new bike? How about an all-wheel drive bike? (OK: a 2-wheel drive ... but yeah, that's all-wheel drive!)In this episode of TechFirst, host John Koetsier chats the CEO of Urtopia about their new AI-integrated 'smart bike with a mind'. The e-bike market is predicted to grow to about $26 billion by 2028, but Dr…

1
Privacy safe post-ATT behavioral targeting?!? 18:51

4M ago18:51

18:51

How can you get pre-ATT levels of behavioral targeting in a privacy-safe way? Can you?In this Growth Masterminds we’re chatting with the co-founder of an AI-powered tool that says it analyzes game play and user behavior to understand gamers and what they do. Then it recommends games that they’ll like, while rewarding them for playing recommended ga…

1
Making mobile games work (yeah, someone wrote the book on it) 38:42

4M ago38:42

38:42

Ever wish somebody had written the book on making mobile app businesses work? Wish no more: the job has been done.In this Growth Masterminds host John Koetsier chats with Russell Ovans, game OG, prof, brewery owner, entrepreneur, data scientist, and current Director of Analytics at East Side Games. Russell discusses his journey from social gaming t…

1
RTB vs manual: BOTH needed for max admon $$$ 32:34

4M ago32:34

32:34

In this intriguing episode of Growth Mastermind, host John Koetsier chats with industry veteran Farhan Haq, founder of independent growth agency Hyper HQ. They explore crucial strategies to enhance CPMs, discussing the importance of manual calls and real-time bidding in optimizing ad ops within a real-time bidding world. Farhan provides an in-depth…

1
App store for your brain: reading brain waves to fix sleep, pain, learning 21:49

4M ago21:49

21:49

Can you deliver medical treatment by changing brainwaves instead of injecting drugs? Elon Musk has recently implanted his first Neuralink into a human patient. But can we get neurotech medical treatment without drilling holes in our skulls?Maybe ...According to Element, a startup with roots in MIT, we can. And they say they can read your brainwaves…

1
Hacking reality: Apple Vision Pro and security 14:51

5M ago14:51

14:51

Can someone hack your reality if you're wearing an Apple Vision Pro?In this episode of TechFirst, John Koetsier discusses the arrival of Apple's Vision Pro, a groundbreaking VR headset, and its associated privacy and security concerns with Synopsys principal security consultant Jamie Boote.They chat about how the device's advanced sensor systems ca…

1
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store 36:49

5M ago36:49

36:49

If you're on the App Store or Google Play, you're paying the platform tax: 30% on all your IAP revenue. But can you legally AND SAFELY escape that?Maybe yes.In this episode of Growth Masterminds, John Koetsier interviews Archie Stonehill, Head of Product at Stash Gigi, to discuss the digital games industry and the evolution of direct-to-consumer pl…

1
How AllTrails won 2023 iPhone app of the year 29:48

5M ago29:48

29:48

How do you become Apple's iPhone app of the year?In this episode of Growth Masterminds, John Koetsier sits down with Ron Schneidermann, the CEO of AllTrails, an outdoor exploration app. Out of all the millions of apps on the App Store, AllTrails won iPhone app of the year in 2023.How?How does AllTrails grow?How does AllTrails achieve 7X better rete…

1
Smart buildings 2024: not just energy consumers 21:59

5M ago21:59

21:59

In this episode of TechFirst, host John Koetsier talks to Dan Hollenkamp, the CEO of Toggled, about the future of smart buildings in 2024. They discuss the difference between devices that are smart and just remote controllable, the continuous improvement in building systems, and emphasize on the usage of data for smart devices. Dan sheds light on h…

1
AI in user acquisition: where can AI help marketers most? 17:00

5M ago17:00

17:00

In this episode of Growth Mastermind, host John Koetsier chats with Faheem Saiyad, director at App Samurai, about the intersection of AI and user acquisition. They dive deep into topics like the role of AI in game development, how AI aids in campaign optimization, and the application of generative AI in the creative process of ad creation. Faheem a…

1
Growing a super-app in India organically and offline: GenWise 23:12

5M ago23:12

23:12

In this episode of Growth Masterminds, host John Koetsier talks with Ayush Choudhary, senior product manager of GenWise. They discuss the development and growth of the GenWise app, a multifaceted platform designed specifically for elders, which is making a big impact in India. Other topics covered include the challenge of marketing to an older demo…

1
Lucas Moscon on admon (and ... can admon save subscription apps?) 29:16

6M ago29:16

29:16

In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and th…

1
VR 2024: inflection point with Apple Vision Pro, Quest 3, enterprise 26:56

6M ago26:56

26:56

In this end-of-year podcast of TechFirst for 2023, host John Koetsier explores the future trajectory of Virtual Reality (VR) technology, especially its potential in 2024. The podcast features Rolf Illenberger, founder & CEO of VR Direct, who believes that 2024 will be a critical inflection point for VR with wide-scale adoption, particularly in ente…

1
CTV ads: where CTV fits in your user acquisition strategy 37:21

6M ago37:21

37:21

According to a recent study, half of all CTV ad targeting is wrong. In this Growth Masterminds, host John Koetsier and expert Chris Kelly, CEO of Upwave, talk about:- CTV targeting- CTV benefits (and limitations)- CTV affordability for smaller advertisers- CTV ads real-time optimization capabilitiesWe also talk about performance versus brand market…

1
AI in Bhutan: why Princess Wangchuk is building an AI center 41:02

6M ago41:02

41:02

You’ve probably heard of Bhutan, and you may have heard of Bhutan’s Gross National Happiness measurement, which is about measuring how happy a country is as well as how wealthy a country is.Now the royal family in Bhutan is establishing an AI center to teach AI to locals ... and maybe bring Bhutan happiness -- and ethics -- to AI. To bring, as the …

1
Play games to save the planet? How to boost engagement & retention ... while doing good 24:07

6M ago24:07

24:07

Can you play games and save the planet? Maybe, with Dots.eco's new rewarded ad experience that isn't like anything else I've seen. Wooga, Wild Life, and Playtika are using it, so I thought it'd be worth checking out.Maybe you will too :-)In this episode, host John Koetsier chats with Dots.eco chief growth officer Daniel Madrid.Episode summaryDots.e…

1
Product marketing managers OR user acquisition managers: Rovio VP Marketing Luis de la Camara 26:53

7M ago26:53

26:53

Remember Office Space where the consultants came in and asked the QA manager what he actually did around here? (If not, drop everything and go watch it!)In this Growth Masterminds, we chat with Luis de la Camara, VP of Marketing at Rovio, about product marketing managers vs user acquisition managers: what they are, what they do, and why it matters.…

1
Say hello to your robot coworker 18:23

7M ago18:23

18:23

Are you ready to dive into the emerging world of robot coworkers? In this video, originally recorded at Web Summit in Lisbon, I chat with special guest David Reger, CEO of Neura Robotics. We chat about what it will be like to work with robots, how we can ensure robots don't kill us (as is happening now, occasionally), and what will change about wor…

1
Pepsi's chief strategy & transformation officer on mobile, strategy, knowing your customers, and generative AI 27:47

7M ago27:47

27:47

How do you manage hundreds of apps? Especially when some are D2C, some are B2B, and many are internal? In this very special Growth Masterminds, we chat with Athina Kanioura, the Chief Strategy & Transformation Officer for PepsiCo. She's managing a digital transformation for PepsiCo to ensure each end customer gets exactly what she or he needs ... b…

1
Making SKAN work in the wild: multiple verticals & monetization models 44:10

7M ago44:10

44:10

How do you make SKAN work for retail? Games? IAPs? Finance? Subscriptions? Ad monetization? In this Growth Masterminds we chat with 2 Singular experts who work with hundreds of clients, helping them get their SKAdNetwork models right. We go through SKAN for: Games & apps - admon - IAP - subscription - hypercasual vs mid-core Verticals for apps - re…

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