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While your logo reflects who you are and gives people something tangible to latch onto, branding itself is far deeper and more complex than this simple design. Branding is integral to your product or service – it defines who you are, what your customer can expect and what separates you from competitors. It's the personality behind the image. How people associate with your brand can be intentional because of your corporate identity and marketing strategy, or it can be accidental, often uninte ...
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The Secrets Of Federal Funding For Businesses With Russell Long
1:12:57
1:12:57
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There are many programs from the government that target small businesses and tech startups. However, not many pursue them due to the often convoluted and confusing processes. Bridging this gap is Russell Long. He is the founder of Long Capture, a company that assists companies and startups in making the transition to pursue federal funding by lever…
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#Unstoppable. This is how Victoria Pelletier describes herself. How exactly does one become unstoppable? To Victoria, it’s all about personal brand. She may be working for Accenture, but she is not Accenture. She is Victoria Pelletier, and she is going to take that brand wherever she goes. We can’t all be like Victoria, but we can get pretty darn c…
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Real-Time AI Contact Center Coaching With Marc Bernstein
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40:19
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Your customer is the cog of your business that keeps the sales coming. So keeping your customers’ satisfaction should be put first. How will you keep your customers getting the service they need? Marc Bernstein, the CEO of Balto, takes on the real-time AI contact center to build better lives for your customers and your business in this modern age. …
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Keys To Creating A Fulking Awesome Brand With Dave Fulk
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You can build your brand to unbelievable heights, but have you protected it? You may wake up one day from the highest highs to the lowest lows just because someone posted one bad review. This episode’s guest is a serial entrepreneur who has been helping brands protect themselves. We have Dave Fulk, the Owner and CEO of Reputation Rhino, on the show…
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The Doctor’s Retention Prescription With Dr. Kent Wessinger
43:19
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Companies have been at a standstill lately due to the talent crisis. It has become harder to not only find employees but retain the ones we already have. This is threatening both our growth and revenue. In this episode, we dive deep into one of the factors that are causing this particular challenge: the generational divide. Joining us is Dr. Kent W…
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CX Secrets Of The Luxury Lifestyle Specialist With Shane Mahoney
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Going on an international travel is indeed a thrilling experience. But the planning you must go through before you can even get to your flight is extremely stressful. The long and tedious preparation usually takes the fun away from such trips, discouraging many people from ever going on one. Shane Mahoney joins Eric Sims and Jon Juliano to share ho…
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You’d be hard-pressed to find any situation where the Golden Rule doesn’t apply. Whether it’s in life in general or something as specific as building a brand, you have to treat others the way you want to be treated. This is the message that Stephanie Markese brings into this conversation with Eric Sims and Jon Juliano. Stephanie is from NextPath Ca…
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We are thrilled to bring you this exciting episode of Preventing Brandslaughter where we have special guest Kris Dehnert, Founder & CEO of Dugout Mugs and Bigg Golf. Kris has an extensive successful background of building dynamic brands with cult-like followings. Listen in as he shares his authentic stories and secrets about how he creates, builds,…
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How The BPO Industry Can Adapt To The Modern Customer With Mike McGuire
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In this inaugural episode of Preventing Brandslaughter, Jon & Eric talk with Mike McGuire of NobelBiz about the ins and outs, ups and downs of navigating the BPO industry with integrity. The world has changed, and contact center businesses need to adapt to new ways of communicating with customers to remain relevant and profitable. Tune in as Mike s…
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