Morgan Williams approached me to ask if he could interview me about my experience conducting customer interviews. I responded that I'd be happy to. But it might be fun if we recorded it for this podcast. Morgan agreed. So here's the interview of me, Jonathan Markwell. You can find Morgan on LinkedIn. The business he is currently researching is at h…

Megan Sayers is a customer of Toggl. Toggl is a time tracking tool. I’ll be trying to understand why Megan purchased Toggl, how she uses it and what alternatives she considered. Megan is one half of the design partnership, Make Good Design. Make Good Design is on a mission to elevate the brands that are doing good in the world. Follow Megan on Twit…

Winnie Man is a customer of Bob. Bob is an HR information system. I’ll be trying to understand why Winnie purchased Bob, how she uses it and what alternatives she considered. Winne’s the Human Resources Director at Acquired. Acquired provide payment processing and banking services in one place. Follow Winnie on Twitter: @Win888Man or connect on Lin…

Krista Melgarejo is a customer of Notion. Notion is a tool for note-taking, project management and more. I’ll be trying to understand why Krista purchased Notion, how they use it and what alternatives they’ve considered. Krista’s a marine scientist turned writer and digital marketer. They’re currently working on marketing at Userlist. Userlist prov…

Jacob Funnell is a customer of Semrush. Semrush describes itself as an online visibility management platform. I’ll be trying to understand why Jacob purchased Semrush, how he uses it and what alternatives he’s considered. Jacob’s a freelance digital marketer with a decade of experience helping SaaS and professional services companies. Learn more ab…

Carl Jeffrey is a customer of ProtonVPN. ProtonVPN is an open-source privacy-first virtual private network. I’ll be trying to understand why Carl purchased ProtonVPN, how he uses it and what alternatives he’s considered. Carl’s a designer and he’s helped in the early stages of various Coworking and SaaS businesses. He’s currently the first employee…

Welcome to Empathy Deployed a podcast where you can experience an example customer interview every week. You'll discover new perspectives on different software products and improve your customer interview technique as I attempt to do the same. I’m Jonathan Markwell. This episode provides some background on why I started this podcast. If you’d like …

Thomas Parslow (@almostobsolete) saw a gap in the market when his dad started working at an escape room as a gamesmaster. He saw a gap in the market for software which helped escape rooms manage their guests more easily - and built an app for checkin, photos and follow ups. In this episode, we talk to Thomas about the transition from working full t…

Peter Ramsey (@PeteRamsey) started Movem at University after a bad experience with a landlord. He built a service that allowed any renter to review their landlord and property... good or bad! Pete took the company through several angel and crowdfunding rounds before making selling the company for a multi million pound figure. In this episode we tal…

Introducing SussexFounders - a community of software business founders based in Sussex. In this series we’ll be interviewing founders from across Sussex and hearing about how they’re building their businesses. In this first episode we’ll introduce ourselves and let you know what you can expect from us over the coming months!…