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In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries. Find out more at: www.idioplatform.com/In-The-Know
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In just 22mins, sales enablement expert Pam Didner explains:- How sales enablement has changed as a result of AI- What Marketers need to appreciate about Sales- Key buyer insights to be shared between Marketing & SalesPam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales E…
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Jennifer Schulze on demand generation in complex B2B environments
23:20
23:20
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23:20
In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:- How AI has transformed demand generation in recent years- The importance of “buyer-centricity” in B2B marketing- Whether marketing complexity will get easier in 2019By Jonny Rose I Idio Content Intelligence
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Henson Gawliu on the biggest marketing challenge facing large B2B enterprises
15:07
15:07
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15:07
In just 16mins learn from Henson Gawliu, Global Head of Demand Generation at Blackline, about:The biggest marketing challenge facing large B2B enterprisesHow intent data is impacting account-based marketingBarriers to marketing AI adoption for complex B2B enterprisesBy Jonny Rose I Idio Content Intelligence
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Rich Watts of Kurtosys on Personalization and AI for asset managers
16:38
16:38
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16:38
Rich Watts from Kurtosys and Jonny Rose from Idio discuss why personalization and AI is so important for asset managers in 2019.By Jonny Rose I Idio Content Intelligence
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Ashley Taylor of Clearbit on "Personalizing your account-based marketing"
17:31
17:31
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17:31
Learn more about Clearbit Reveal and how it works with Idio to improve account-based marketing performance and personalization.By Jonny Rose I Idio Content Intelligence
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Ricky Abbott of Transmission talks Account-Based Marketing in 2019
19:35
19:35
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19:35
Ricky Abbott of Transmission joins Idio to discuss the state of account-based marketing and the importance of first party intent data in 2019.By Jonny Rose I Idio Content Intelligence
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Noz Urbina of OmnichannelX Conference talks "omnichannel experiences in B2B marketing"
27:13
27:13
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27:13
Noz Urbina, founder of OmnichannelX Conference, discusses omnichannel experiences in B2B marketing.By Jonny Rose I Idio Content Intelligence
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Scott Gould, Engagement Strategy Consultant on "Engagement strategies for technology companies"
19:39
19:39
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19:39
Scott Gould is a communications and engagement strategist who helps technology firms get their customers highly engaged around their products.By Jonny Rose I Idio Content Intelligence
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