show episodes
 
For people passionate about farming, gardening, food politics, food security, and the intersections among these topics. Jordan Marr, a certified organic farmer in British Columbia, interviews farmers, gardeners, academics, and journalists about stuff farmers and food system nerds care about. If where and how your food is produced matters to you, this podcast is produced for you!
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Pull up a seat and get ready to step into the woman you’re about to become. Join alongside National Bestselling Author, Jordan Lee Dooley, for this workshop-style podcast uniquely designed to help working women (like you!) steward your home, health, and work well – whatever your work looks like in this season. Each week, you’ll walk away with implementable steps to improve your everyday life as an ambitious woman. From cultivating a home to managing money well, women’s health to clean living ...
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TL;DR: Secrets to Scaling Your E-commerce Brand Podcast Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including: Paid Advertising: Master the art of paid ads across platforms. Creative Strategy: Unlock innovative approaches to marketing. TikTok Shop & Ads: Explore the potential of TikTok for e-commerce. Facebook Ads: Leverage Facebook's vast network for your brand. Influencer Outreach: Harness the power of influencer marketing. Real Successes & F ...
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show series
 
You are the gatekeeper of your home, which means you can make intentional choices about the products you use and what ingredients you allow in your house. But learning to choose cleaner products can quickly lead to a perfectionistic mindset and high stress when you leave no room for compromise. You can feel like you have to change everything all at…
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Send us a Text Message. The new combined listings app allows plus stores to create combined product listings from the admin, providing more flexibility and merchandising options. Delve into the new feature that empowers customers to choose shipping options for split orders, providing greater flexibility and an enhanced customer experience. In this …
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Are you a mom who values making healthy choices for your kids? Perhaps you are selective about the foods you give them or the ingredients in the products you use in your home. But what do you do when your kids go somewhere those things are not considered? Maybe your child is going to a friend's house or an event where they are being served foods wi…
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This episode: Andrew Vogler on fifteen years as a mixed veggie grower in the Fraser Valley, and why he and his business partner decided to wind down a farm operation that was succeeding. Got something to tell me? Are you a farmer or non-profit that wants to post something on the community bulliten board? Send a voice memo (preferred!) or written wo…
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Send us a Text Message. A strategy that involves using affiliate traffic from Amazon affiliates to direct traffic to Amazon listings instead of using TikTok shop. This can lead to increased sales, improved product relevance for specific keywords, and enhanced brand visibility. In this episode, Jordan West gets into a little hack that's been making …
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Have you ever had a difficult day and just asked yourself, "Why can't I get it together?" Maybe you lost your temper with your spouse, or you're exhausted from running around after your kids all day. Maybe your work project isn't going how you had hoped, or you feel overwhelmed by every little thing. Between the endless list of obligations and resp…
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Send us a Text Message. Uncover the power of data-driven decisions in ad campaigns. Dive into the art of testing and learning different attribution windows on Threads for exponential growth. From 1-day click to 28-day click, understanding the right attribution settings is pivotal for maximizing ad effectiveness. In this episode, Jordan West walks t…
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Send us a Text Message. Community unlocks a whole new realm of relationships beyond the purchase. It's where your brand becomes woven into the fabric of people's lives, resonating not just as a product, but as an irreplaceable part of who they are. In this episode, Jordan West gets into the world of community building in 2024 and beyond. He shares …
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Send us a Text Message. The importance of keeping operational expenses in check - a critical piece of advice for any e-commerce entrepreneur striving to build sustainable, long-term success. The lessons are hard-learned, but the potential for growth, resilience, and smart decision-making shines through every word. In this episode, Jordan West gets …
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Are you struggling with acne or feeling frustrated with skin issues? Maybe you've tried all the things (over-the-counter products, dermatologist-recommended topicals, infomercial supplements etc.), but you still haven't seen any improvement. You're feeling overwhelmed by all the information out there and you're even starting to think that nothing w…
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Send us a Text Message. Integrating a mobile app with community engagement can aid in providing early access and gated launches. Mobile apps provide repeat awareness and a more direct and engaging relationship between brands and consumers. In this episode, Jordan West and Sam Barati from Tapcart, a leading mobile app company. Get ready to dive into…
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. Understanding the challenges of a hybrid business model is crucial, and finding partners who understand this is essential. In t…
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This episode: you'll hear from two brothers who farm next door to one another who fight about which weather forecast is better: Environment Canada or The Weather Network. Then: a meteorlogist from each agency joins me to explain how and why forecasts from different agencies come to different conclusions about whether it's going to rain on while you…
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Recovering from a C-section can be challenging - especially if you didn't expect your birth to end in a major surgery. Between the exhaustion and lack of sleep from the newborn days, the pain from surgery, and concern about your scar healing, it can be overwhelming. So what can you do to recover, promote healing, and help support your body during t…
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Are you tired of feeling tired? Whether spiritually, emotionally, or mentally, constantly fighting fatigue or exhaustion can be overwhelming. Maybe you're trying to juggle a million things and your calendar is full. Maybe you feel like you're carrying a mental weight because there's a list of things you "should" be doing and keeping up with. Or may…
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Send us a Text Message. The significance of establishing recognition and brand presence with retail partners and direct-to-consumer sales, and the use of technologies like dream cell technology for product personalization. In this episode, Jordan West and Lisa Tan from Reverie, a sleep technology company specializing in adjustable bases and customi…
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This episode, my conversation with Richard Bullock, a past Chair of the Agricultural Land Commission. Richard joined me to talk about a life in farming and why chairing the ALC was the hardest job he took on in sixty five years as a farmer. The ALC's Annual Report is a good way to learn the fundamentals about the ALC/ALR if you're into that sort of…
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If you're a parent, you've probably faced challenges with feeding your children at some point. Whether your child refuses to try new foods, throws all their food, only wants to eat dessert, or struggles to sit at the table, it can be frustrating to know how to help your child get nutritious meals. In this episode, Jordan talks with dietition and th…
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Send us a Text Message. Integrating successful organic content into paid campaigns and aligning ads with organic content that performs well on social media. Using organic content to bring people into the brand's sphere of influence and position the brand attractively before using ads. In this episode, Jordan West and Natasha Chilcott, a seasoned ma…
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Send us a Text Message. We uncovered some game-changing insights about the upcoming changes in email marketing regulations and learned about a cutting-edge approach to capturing anonymous website visitors' email addresses without compromising your domain's reputation. In this episode, Jordan West and Michael Diesu gets into the upcoming changes in …
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Did you know that our soil's nutrition has been continuously worsening? And poor soil = nutritionally poor food. So where you source your food can have a huge impact on its nutrition and your health. Finding food that's not just local, but is grown with the right practices and is in season can make a huge difference in our ability to get the nutrie…
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Send us a Text Message. The game-changing influencer tech stack that's reshaping the way brands like yours approach influencer marketing. This is not your typical influencer marketing spiel; it's a cutting-edge strategy that's ushering in a new era of social commerce and customer engagement. In this episode, Jordan West gets into the evolving lands…
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Send us a Text Message. The crucial topic of ad account structure for your e-commerce brand. Key insights on letting AI do its job, the importance of dynamic creative testing, and why broad targeting is the way to go. Remember, single campaign focus is vital, and using the 3-2-2 method for ad combinations is a game-changer. In this episode, Jordan …
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This episode we’re taking a look at small scale pork production in BC, and specifically, a few farrowing operations around the province. Got something to tell me? Are you a farmer or non-profit that wants to post something on the community bulliten board? Send a voice memo (preferred!) or written words to Jordan: 250 767 6636 podcast@farminginbc.ca…
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Send us a Text Message. Encouragement to stay up-to-date on industry trends and embrace a high performance culture based on metrics and performance. The significance of trusting the algorithm and allowing it to allocate ad spend, and encourages the use of psychology-based creative and continuous improvement strategies. In this episode, Jordan West …
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Have you been wanting to create both a beautiful and functional space when it comes to your home? Maybe you've been searching Pinterest boards for inspiration on how to redesign a room in your house, but you're not sure how to make an aesthetically pleasing space that also works for your family (and has room for piles of kids' items). You want a sp…
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Send us a Text Message. From understanding emotional motivators to designing ads that resonate with viewers, this episode offers a step-by-step guide to elevating your ad campaigns and how implementing psychology-based creative can generate outstanding results for your ecommerce brand. In this episode, Jordan West gets into part 2 of the Facebook a…
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Send us a Text Message. Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively. In this episode, Jordan West gets into the prevalent Facebook ad pro…
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Are you in a postpartum season? Maybe you had a C-section and you want to know how you can help improve mobility and work on your scar. Or maybe you're ready to add more movement back into your routine, but you have no idea where to start. Perhaps you've heard about the importance of the pelvic floor in postpartum recovery, but you're confused abou…
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This episode, a conversation with farmer Paddy Doherty of West Enderby Farm. Paddy and his partner Elaine retired last year, but for close to fifteen years they grew organic carrots and a couple other crops in the North Okanagan. Paddy and Elaine's reputation as solid farmers would have been enough to fill a whole interview, but there was a lot mor…
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Send us a Text Message. Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. In this episode, Jordan W…
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Did you know that 80% of life's biggest decisions happen between the ages of 25 and 35? Decisions like who to marry, what job you want, where to work, where to live, and if you want to have kids are all part of this packed season. Author Stephanie May Wilson calls this the "everything era." Not only are there huge life decisions to make, but our ge…
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Send us a Text Message. Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bike…
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Send us a Text Message. From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop. In this episode, Jordan West gets into the la…
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Did you know that research shows that kids thrive in simplified spaces? And it's not just kids. Having less stuff can have a lot of benefits for adults too, including lowering stress hormones. But even if you appreciate the idea of minimalism, it can often feel like it's not possible for you. Maybe you're a mom with young kids and ALL the baby gear…
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Send us a Text Message. Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs. In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact…
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Send us a Text Message. Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches. In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the iss…
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This episode returns to the subject of drought and how the government manages water scarcity. This time: an interview with Nicole Pyett, a hydrogeologist and Water Resources Section Head, Authorizations for the Thompson Okanagan region with BC's Ministry of Water, Land and Resource Stewardship. Scroll down to find a bunch of resources NIcole mentio…
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Send us a Text Message. We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs. In this e…
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