Interviews with local business owners and residents discussing Kansas City, their business, and what the future of KC looks like. Hosted by David Maples and Ginny Huling.
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This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
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In this episode of KC Leaders, Jose and Virginia touch on: Jose’s inspiration from seeing Pablo Picasso’s “Guernica” at the MoMA Incorporating community and culture in his creations The complexity and balance of collaboration between artists Find Jose: Instagram - https://www.instagram.com/qarido/ All episodes of KC Leaders are produced by Catapult…
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Lindesy Rood-Clifford | S02E02 | KC Leaders
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- The arts are an essential part of a rich and full life, providing opportunities for connection, shared experiences, and storytelling. - Kansas City offers a vibrant arts and culture scene, with a strong emphasis on supporting local artists and organizations. - The post-pandemic era presents both challenges and opportunities for the arts, requirin…
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Episode #46 - Case Story: Civista Bank's Employee Ambassador Program (with Autumn Jose)
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Civista Bank's Autumn Jose shares the journey of implementing their successful employee ambassador/advocacy program. She provides key insights such as the importance of aligning the program with the employees and bringing them into the action, how to engage with executive leadership, the tools they used, and how they measured success. This episode …
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Episode #45 - How C-Suite Execs Can Build their Personal Brands (with Cher Jones)
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Learn about the importance of personal brand building for C-suite level executives and how it can influence the progress and growth of their respective companies. Corporate trainer, Cher Jones, offers insights on how leaders can enhance their presence online; gives practical tips on balancing professional and personal content; and explains the sign…
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Episode #44 - Building an Employee Brand Ambassador Program (with Andrew Seel)
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This episode is a must-listen for any company looking to maximize their internal marketing efforts and how to engage and empower their employees to become ambassadors of their brand. Learn about the importance, the benefits and how to implement an effective employee ambassador program. Andrew Seel, CEO of Togethr, shares how such programs not only …
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Episode #43 - Incorporating Internal Marketing into Marketing Strategy (with Margaret Molloy)
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Under pressure to build brand and drive growth, more CMOs and business leaders are recognizing that employees are the brand, because employees are the ones charged with delivering on the brand promise to the customer. Internal marketing to employees, therefore, must become a critical part of the overall marketing strategy. Margaret Molloy, CMO/exec…
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Episode #42 - Imposter Syndrome - How to Help Employees Overcome It (with Jodi-Ann Burey)
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Imposter syndrome is a common reason why employees aren't able to be advocates of the company brand. What's more, it has been shown that company leadership and culture can impact if and how imposter syndrome shows up in employees. Speaker and writer in this area, Jodi-Ann Burey, shares how companies can help their employees to overcome imposter syn…
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Episode #41 - How Internal Marketing Can Improve the Way Teams Work (with Jimmy Burroughes)
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Yes, internal marketing can actually help to improve team synergy and productivity...which ultimately impact the bottom line. In this episode, Jimmy Burroughes shares some valuable insights into how you can leverage the power of internal marketing to enhance how your teams work. The Internal Marketing Podcast is the unique podcast series that 'flip…
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You can find Becky at: Website StARTistry Becky’s BBQ Pick: Jack Stack Also mentioned in this episode: Mayor Q Comedy Club of KC Heartland Tree Alliance All episodes of KC Leaders brought to you by Catapult Creative Media.By Catapult Creative Media
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Where to find Dan: Linked In Kansas City AI Club Also mentioned in this episode: Nelson-Atkins Museum Dan Savino’s BBQ Pick: The Portobello Z-Man at Joe’s KC All episodes of KC Leaders brought to you by Catapult Creative Media.By Catapult Creative Media
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Adrienne Maples: Website Instagram Facebook Adrienne’s BBQ pick: RJ’s Bob-Be-Que Also mentioned in this episode: KC Artists Coalition AIGA KC Design Week Keystone Innovative District David Maples Camry Ivory All episodes of Kansas City Leaders podcast are brought you by Catapult Creative Media.By Catapult Creative Media
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Quindaro Ruins Townsite Project Stacy’s BBQ Pick: Gates BBQ Also mentioned in the episode: Sharice Davids Mayor Quinton Lucas The Black Archives Emanuel Cleaver The Negro Leagues Baseball Museum KC Leaders is brought to you by Catapult Creative MediaBy Catapult Creative Media
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Episode #40 - How Employees Can Build their Personal Brands on LinkedIn (with Michelle B. Griffin)
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Having employees with strong personal brands on LinkedIn, goes a far way in helping to grow the brand of the companies that they represent. With less than 10% of LinkedIn users sharing content, there is still a huge opportunity for anyone wanting to grow their personal brands on that platform. Certified personal brand strategist and author, Michell…
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Herston Fails: LinkedIn Storytailor Herston’s BBQ picks: Gates Kansas City Also mentioned in the episode: Q39 BBQ Jack Stack Joe’s Kansas City Hickory Log KCUR Keystone CoLab Negro Leagues Museum Nelson Atkins Museum Equal Minded Kinship Cafe Café Corazon Café Ca Phe Chico Sierra 100 Black Men of Greater Kansas City Episodes of KC Leaders are broug…
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Episode #39 - How to Empower Employees to do Social Selling (with Steve Watt)
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Social selling has changed. With so many sales and marketing messages bombarding your target customers, your company needs to know how it can best stand out from the 'noise'. How can you empower employees and implement a winning social selling strategy for your company? Steve Watt, Director of Market Insights at Seismic, shares how. The Internal Ma…
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Candice McField Fitness: Website fightGLOBESITY Facebook Twitter Instagram LinkedIn Candice's BBQ pick: Jack Stack Also Mentioned In This Episode: Hope International KC Leaders is brought you by Catapult Creative MediaBy Catapult Creative Media
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Episode #38 - How Employees Can Become Thought Leaders (with Ashley Faus)
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Being a thought leader can have a powerful impact on both employees' personal brands and the brand of the company that they represent. Marketer, writer and speaker Ashley Faus shares how employees can build their brands as thought leaders, and how the companies they represent can empower them to do so. The Internal Marketing Podcast is the unique p…
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Joel Goldberg: Website Podcast Joel’s BBQ Pick: Joe’s Jack Stack Also mentioned in the episode: Big Brother Big Sister Lead to Read Cristo Rey Kansas City Episodes of KC Leaders brought you by Catapult Creative MediaBy Catapult Creative Media
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Clarissa Knighten: Website Instagram Clarissa’s BBQ Pick: LC’s BBQ Also mentioned in the episode: InterUrban ArtHouse Cross Roads Arts District All episodes brought you by Catapult Creative MediaBy Catapult Creative Media
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Episode #37 - The Company Culture that Makes Employee Advocacy Thrive (with Sarah Goodall)
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If your company wants its employees to be great advocates/ambassadors of the brand, you'll need to have the kind of company culture that will motivate them to do so. Sarah Goodall, CEO of Tribal Impact, will be sharing how you can foster the kind of company culture that will help to foster employee advocacy in your company. The Internal Marketing P…
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Episode #36 - How Employees Can Use Video to Build their Personal Brands (with Juma Bannister)
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Creating content, using video, is a unique way to build a stand-out personal brand. Why? Because video is the fastest growing form of content that audiences like to consume. For employees who want to build great personal brands, sharing valuable content with video is the way go, and Juma Bannister, Co-founder of Trinidad and Tobago-based Relate Stu…
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Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon)
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Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand ca…
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Gretchen & Parkville Chamber: Simply Living KC Website - https://www.simplyliving-kc.com/ Gretchen Moran - https://www.linkedin.com/in/gretchen-moran-50aab514/ Parkville Chamber - https://www.parkvillechamber.com/ Gretchen’s BBQ Pick – Joe’s KC - https://www.joeskc.com/ Also mentioned in this episode: ACA - https://acanetwork.org/…
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Kyle Smith of Determination Incorporated | S01E05 | KC Leaders
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Kyle's BBQ Pick: https://charbarbbq.com/ Determination Incorporated: Website - https://determinationincorporated.com/ Instagram - https://www.instagram.com/determinationincorporated/ Facebook - https://www.facebook.com/determinationincorporated/ Twitter - https://twitter.com/bizafterprison Also mentioned in this episode: Brothers in Blue Reentry - …
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Urban Hikes KC: Website Facebook Instagram Lisa Pena: LinkedIn Lisa's BBQ Pick: Joe's KC Also mentioned in this episode: Observation Park Hamar Weyne Coffee ShopBy Catapult Creative Media
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Jan Jensen of Jan Jensen Artists | S01E03 | KC Leaders
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Jan Jensen Artists: Website Facebook Jan's BBQ Pick: Slaps Also mentioned in the episode: Parade of Hearts Urban Hikes KC First FridaysBy Catapult Creative Media
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Camry Ivory of Coloratura | S01E02 | KC Leaders
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Camry Ivory & Coloratura: Youtube Instagram Website Facebook Camry's BBQ suggestion: Bunt ends from LC's Sauce from Gates Also mentioned in the episode: KC Folk Fest Arts KC Charlotte Street Foundation Englewood ArtsBy Catapult Creative Media
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Rebecca Graham United Real Estate KC | S01E01 | KC Leaders
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Rebecca Graham at United Real Estate KC - https://rebeccagraham.unitedrealestatekansascity.com/index.html Rebecca's BBQ suggestion: Burnt ends from Joe's Kansas City - https://www.joeskc.com/ Also mentioned in the episode: Chicken N Pickle - https://chickennpickle.com/location/kansas-city/ KCRAR - https://kcrar.com/ Q39 - https://q39kc.com/location…
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Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #29 - How Verint Does Internal Marketing: A Case Story (with Celia Fleischaker)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #28 - The 10 To-Don'ts of Employee Advocacy (with Yvonne Boateng)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Po…
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Episode #27 - How to Leverage Your Internal Newsletter (with Jamie Levin)
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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podc…
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Episode #26 - Leveraging Employees as Influencers (with Tom Augenthaler)
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Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
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Episode #25 - Employees: Your External Comms Superpower (with Mike Klein)
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Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversati…
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Episode #24 - Building Thought Leadership to Grow the Brand (with Bill Sherman)
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Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers. Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember y…
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Episode #23 - How to Help Employees Build their Personal Brands (with Jarrett Thomas)
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In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mit…
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Episode #22 - How to Create an Internal Podcast (with Tristan Pelligrino)
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In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscr…
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Episode #21 - How Mercer Wins at Employee Advocacy (An Internal Marketing Case Story with Danielle Guzman)
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In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how yo…
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Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson)
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We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees? Why? Because impactful internal marketing campaigns help to engage and empower employees…
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Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli)
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Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able t…
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Episode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle)
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Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room. But too many brands forget the fact that its company employees must form part of that all-important community.…
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Episode #17 - Engaging Employees to Live Out the Brand Purpose (with Deborah Mersino)
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Even before the COVID-19 pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires the…
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Episode #16 - How Employees' Personal Brands Can Build the Company Brand (with Jon Michail)
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It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its targe…
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Episode #15 - How Internal Comms & Marketing Can Partner to Win (with Arlene Amitirigala)
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There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders w…
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Episode #14 - Building an Employer Brand with Employee Brand Advocacy (with Nate Guggia)
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The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for. Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process. In this …
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Episode #13 - How Culture Impacts Employee Engagement (with Tiffany Castagno)
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Bad employee reviews of a company can do as much damage as poor customer reviews. Why? You won't be able to retain and attract top talent; you won't be able to consistently deliver on your brand promise to your customers; and employees won't be motivated to advocate for the company brand. This is where company culture comes in. Toxic company cultur…
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