Updated September 24, 2023 Subtitle Easy writing techniques that will help you attract, connect, and hold on to your readers Synopsis Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and re…

Updated February 22. 2024 Subtitle A powerful writing technique that will help you build a bigger audience and sell more books Synopsis Writing in “plain English” is a great way to make a good impression on your audience. This technique means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience o…

Updated February 18, 2023 Subtitle Here are the basic rules of content sharing you need to follow to stay out of trouble and keep your self-respect Synopsis All content creators and authors want their work to be shared. But taking too much information and content from them can become a problem for you and the original author. This sharing is especi…

Updated January 18, 2023 Subtitle Sharing your skills, knowledge, and experiences will improve your life in surprising ways Synopsis You should write non-fiction if you like to help people improve their lives, careers, businesses, and relationships – by teaching, inspiring, and sharing your knowledge and experiences. Here is a short list of my favo…

This is an updated version of the post that was originally posted on September 22, 2011. •Title: The Public Domain Publishing Bible •Sub-title: How To Create “Royalty” Income For Life •Author: Andras M. Nagy •Publisher: Murine Communications •Publication Date: 2011 •ISBN: 978-0-982499-41-2 •Author Website: None “Great insightful advice for the novi…

Updated September 7, 2023 Subtitle You can make a professional-looking book promo video with some research, patience, practice, and persistence Synopsis My main goal is to share how I create my book promo videos so you can see the basic steps involved. You can make a professional-looking book promo video with research, patience, practice, and persi…

Updated January 2, 2023 Subtitle Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing Synopsis Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. He…

Updated September 8, 2011 •Title: Now All We Need Is A Title •Sub-title: Famous Book Titles And How They Got That Way •Author: Andre Bernard •Publisher: W.W. Norton and Co. •Date: 1996 •ISBN: 978-0-393314-36-6 •Author’s Website Synopsis An amusing anthology of anecdotes and commentary on the history of over 100 famous book titles. It reveals the be…

Updated September 5, 2023 Subtitle Memorization is a necessary first step to learning Synopsis Memorization is the fixing of information into your memory through sheer repetition. It is a necessary first step in learning. Memorizing the fundamental terms and concepts of a complex or new topic will provide a strong foundation for a deeper understand…

Updated December 27, 2022 Subtitle Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books Synopsis Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fictio…

Updated February 2, 2023SubtitleThis list can help you make profitable changes to your bookSynopsisWhy is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? The answer is not always as obvious as it might seem at first glance. The results of this survey might help you reassess your…

SynopsisHere is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.What You Will Learn1. You'll learn some easy ways to enhance y…

SynopsisRepurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podc…

Updated December 26, 2022SubtitleIf you cannot explain the benefits and features of your book, the readers will not buy itSynopsis One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features that readers will get if they buy our book. And at first glance, it might seem a little challenging to underst…

Updated January 22, 2023SubtitleNeeds versus wants in non-fiction book marketingSynopsis Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and the reader, you can focus on truly understanding your reading audience and their needs and wants…

Updated February 16, 2023SubtitleHaving genuine and honest empathy for your audience is one of the keys to success as a non-fiction authorSynopsisEven though empathy and sympathy both involve your feelings about your readers, they refer to two distinctly different emotions. As an author, book marketer, and emotionally mature adult trying to help pe…

Updated December 10, 2022SynopsisTo become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simpl…

Updated June 1, 2023SubtitleA platform built on quality, not quantity, will help you build a following that will help you achieve successSynopsisCreating a massive platform with thousands of followers might seem the most obvious way to succeed. But there is more to it than that. A huge email list and Twitter and Facebook following are all great and…

SynopsisDo we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.What…

Updated January 31, 2023SubtitleWithout credibility, your book will not achieve the critical or financial success you seekSynopsisFor a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with believable credibility should write it. And this credibility must be backed up by a combination…

Updated December 23, 2022SubtitleUnderstanding paperback formats in the U.S.SynopsisHere is an explanation of the differences between the two main paperback books: mass-market paperbacks and trade paperbacks. As a self-publisher, these are the two formats you will typically deal with. Therefore, you must be familiar with and understand the similari…

Updated December 27, 2022SubtitleA handful of testimonials can give your business the sustained growth it needs for the long haulSynopsisTestimonials are a very effective way to get more clients and customers. As a business person, you must understand what characteristics make up a great testimonial. So here I give you a list of five ingredients an…

Updated February 22, 2024SubtitleDedications are an easy way to make an emotional connection with the readerSynopsis To be a successful book marketer, you must never miss an opportunity to reach out and make a connection with the reader. Whether your book’s dedication is only a few sentences or an entire paragraph, you shouldn’t miss this opportuni…

Updated March 2, 2023SubtitleHere is a list of essential questions to help you write a forewordSynopsisHere is a list of essential questions you should think about to help you make sure you have written a complete foreword. Not all questions here will apply to your foreword. But these 26 questions will help you take a critical look at what you have…

Updated on December 12, 2019SynopsisBy adding an infographic to your blog, and giving your readers an easy way to share it, is a sure way to help build your network. We can make the infographic easy to share by adding a “share box” immediately below it. This gives other bloggers a fast and simple way to share your infographic. Here are the three si…

Updated February 7, 2023SubtitleCombining online and offline marketing channels is vital to selling books long termSynopsisUnderstanding how online and offline marketing channels can work together is essential for your book’s financial success. If consistently used together, these channels can help you achieve a sustainable competitive advantage as…

SynopsisHelping book shoppers through the 3 stages of the buying cycle can dramatically improve your chances of making more book sales. If you understand what these 3 stages are about, and where the book shoppers are within that cycle, you will be able to fine-tune your marketing efforts and make them more effective and improve your book sales. Her…

SynopsisSell sheets have a simple mission. To Sell More Books. They're really just a way to showcase the benefits of your book in a concise and impelling way. And if your sell sheet is created and utilized skillfully, it can become a powerful marketing tool – especially when it’s included as part of your media kit.What You Will Learn1. You will lea…

SynopsisTweetables can be a very practical and powerful way to improve the number of social shares that you can receive for your blog posts. Here I show you what they about, how they are typically used, and what they should look like.What You Will Learn1. You will learn what a “tweetable” is all about.2. You will learn some great reasons why you sh…

SynopsisHere are three simple steps that I follow in order to create and embed a tweetable quote into my blog posts. The entire process is fast, easy, and free.What You Will Learn1. You will learn how to add a tweetable to you blog post without a plugin.2. You will learn how to create a tweetable in 3 easy steps using free websites.3. You will lear…

Updated June 10, 2023SubtitleSafeguarding data is imperative for every small businessSynopsisProtecting your computer data files is something every small business must know about and deal with before it’s too late. You must keep the backup process simple and automatic. Creating multiple on-site and off-site copies is also imperative. Here is a summ…

SynopsisBook sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a firm handle on the basics, here is a list of terminology that you will need to know when preparing your sell sheet for your book’s mark…

SynopsisIn order to become a successful self-publisher, you will need to devote a large part of your life to marketing. This will encompass marketing yourself, as well as your book. Understanding these five ingredients will ensure that your book marketing efforts will be a success, and lead to more book sales, more fans, more followers, and more cl…

SynopsisA sell sheet is a one-sheet flyer that gives some detailed information about a book and its author. Here is a short discussion of what a sell sheet is and is not, how to use it, and what information it should include.What You Will Learn1. Learn how a sell sheet is defined, and how it compares to a press release.2. Learn what the basic items…

Updated September 5, 2023SubtitleGetting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costlySynopsisGetting bookstores to accept your book and give it shelf space is time-consuming, difficult to achieve, and costly for the self-publisher. Here are ten reasons a new self-publisher should AVOID s…

SynopsisYour sell sheet is the equivalent of your book’s resume. And, because of this, it can become a very powerful and profitable marketing tool. The five places on this list are where you can most quickly get your sell sheet to the actual audience for your book. These five are also the preeminent places where you should begin, in order to start …

SynopsisAnecdotes are an amazing literary device for writers, as well as marketers. They are a deceptively powerful writing and marketing tool. Here is a short discussion about anecdotes, and how to use them in a book’s foreword to help make an emotional connection with the reader, and sell more books.What You Will Learn In This Post1. You will lea…

SynopsisIn order to become a financially successful author, you must learn how to differentiate and position yourself and your book as the go-to person and book that will help the readers solve their problems. This is not a difficult or overly sophisticated thing to accomplish. But it's something that most other authors do not bother to achieve. He…

SynopsisTurning your passion, or passions, into a profitable business takes planning, research, commitment, an honest assessment of your life and your abilities, and a realistic assessment of what the market needs and wants - and is willing to pay for. Here is a discussion of three questions that you might be struggling with if you are trying to de…

Updated September 7, 2023SubtitleTestimonials from a wide variety of people are a great way to bring credibility, exposure, and higher book salesSynopsisTestimonials from various people are a great way to bring credibility, exposure, and higher sales for your book. Here are eleven sources to find free testimonials that you can use to help promote y…

SynopsisAmazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get you to start taking advantage of Amazon’s benefits, here is a quick look at the two best marketing and selling t…

Updated December 3, 2022Subtitle The battle over healthcare in the U.S. todaySynopsisThe term “healthcare” will eventually become widely accepted as one word, not two, whether die-hard grammarians, linguists, and editors like it or not. Our language, and any discussions about health, will be significantly improved by ending this battle.What You Wil…

SynopsisHow a carefully written book foreword can boost the career and book sales of both the author of the book, AND the author of the foreword.What You Will Learn1. You will learn how a carefully written book foreword can boost the career and book sales of both the author of the book AND the author of the foreword.2. You will learn how and why a …

Synopsis How to start the questioning and exploration process that will help you discover your passion. Here are three basic questions that I believe you should ask yourself to help you start your journey to discovering your life’s passion.What You Will Learn1. You will learn the three basic questions you should be asking yourself in order to start…

SynopsisAn effective call-to-action is the linchpin of a successful sell sheet. If it’s done right it can help generate greater book sales. The sell sheet’s call-to-action will play a pivotal role in making this happen. What You Will Learn1. You will learn four ways to create a better call-to-action that will improve your response rate.2. You will …

SynopsisIf your book’s description does not grab the reader by the collar, and quickly convince them that you have the answers that they are looking for, you are going to lose them. This short list of tips can improve how you write your book’s description - and increase your sales.What You Will Learn1. You will learn nine ways to write a better boo…

Updated June 15, 2023SubtitleQuickly and inexpensively protect your data with these simple tipsSynopsisNo matter the size of your business, you must have a data backup plan. No one method alone is a guarantee your data is entirely safe. So here are some tips that show you how to protect your business with simple and inexpensive techniques.What You …

Updated December 4, 2022SubtitleA well-crafted foreword can substantially improve your book salesSynopsisA foreword is an essential marketing tool for your non-fiction book. If written correctly and with some understanding and forethought about its role in your book’s success, it can substantially impact your book sales. To create this impact, two …

Updated February 2, 2023SubtitleWriting for a tightly defined segment of a larger market can be profitableSynopsisNiche marketing and micro-niche marketing are essential and powerful ingredients in the success of your book and your self-publishing business. Here’s an introduction to some of the terms and elements needed to develop and grow your spe…

SynopsisYour book’s Introduction is a crucial first step for readers. It prepares them for what's to come AND ignites their interest to read on. This makes your book’s Introduction an important marketing tool for your book. Here is a short list of questions that you must think about AND answer BEFORE writing your book’s Introduction.What You Will L…