2 Amazon Marketing Tools to Help Make Your Book a Financial Success

The Business of Self-Publishing

Synopsis Amazon provides two very powerful and easy-to-use tools to get our books in front of millions of potential readers and buyers. Together these two tools help form the basic foundation of an author’s marketing plan. So, to help get you to start taking advantage of Amazon’s benefits, here is a quick look at the two best marketing and selling tools on Amazon that can help make your book a financial success. What You Will Learn 1. You will learn about the two most important Amazon marketing tools that are available to authors. 2. You will learn how to use these tools, in conjunction with your blog and social media accounts, to create a powerful and profitable marketing program. 3. You will learn some of the different aspects of each tool, and how they can work together to make you more money from your books. Introduction As an author and self-publisher, it’s absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides a very powerful and easy way to get our books in front of millions of potential readers and buyers. Even if you use a traditional book-publishing company to publish your book, you still need to have a presence on Amazon. Especially if you expect to sell any books. It’s by far the largest book retailer in the world. Amazon has more market presence, more marketing power, a better website, faster delivery speed, and better customer service than any other big company in America. So, to help get you to start taking advantage of Amazon’s benefits, here is a quick look at the two best marketing and selling tools on Amazon that can help make your book a financial success: AMAZON BOOK MARKETING TOOL # 1. Amazon Author Central This is the main page for authors in which Amazon allows you to provide your profile, add a video and photos, and link to your blog’s feed. This powerful feature is like having an extra webpage devoted to you and your book. Here you’ll also be able to track your book sales and see all of your customer reviews. Using Author Central, in conjunction with your blog, will create a very powerful way to market yourself and your book. Having a blog, and an Author Central account, are the very least that you should have for a basic marketing plan for your book. Here Are Some Of The Best Features Of This Tool: A. Look-Inside-The-Book This feature allows shoppers to read parts of your book – such as 10%, or 20%, and so on. The reader can see your cover, table of contents, index, foreword, introduction, and parts of different chapters. By applying this feature to your book, a buyer can feel more comfortable when choosing to buy your book over another. If you don’t use this Amazon feature, you’ll dramatically hurt your book sales. B. Connect Your Blog Feed As an author, it’s absolutely essential that you have a blog. This is where you can discuss your book, and anything related to your particular topic. On your Author Central Page simply type in your blog’s feed (RSS or Atom). Amazon will display a short portion of your most recent blog postings, which will appear on your Author Page that shoppers can view. By doing this, shoppers will be able to quickly visit your blog and see who you are, and what you care about. C. Customer Reviews It’s imperative that you get reviews posted on Amazon. The more the better. But for the biggest impact, try to get as many positive reviews as possible posted on Amazon during the first few weeks your book initially appears on Amazon. These first weeks can be crucial to help give your book the higher ranking it needs to help attract more buyers early on. Never stop asking for book reviews from as wide a variety of people as possible. From different demographics, industries, and locations, and so on. There is a direct relationship between the number of reviews received and the number of books sold. More positive reviews will generally equal more sales.