A simple mental shift can give you the breakthrough success you're looking for. Learn the difference between a money mindset and a revenue mindset, and what it takes to shift gears.By Kathryn Aragon

The #1 best way to get clients is content marketing. Use this 4-step content marketing plan to get started today.By Kathryn Aragon

The #1 best way to get clients is with content. But not just any content. Helpful content. In this episode, we dive into Google's Helpful Content update, what it means, and how you can partner with them to get seen by your best prospects.By Kathryn Aragon

https://solopreneurlife.com/ https://solopreneurlife.com/solosummit/ https://solopreneurlife.com/joinhub/ I lost a client recently. It’s always a gut-punch to get that email. What’s worse, they don’t always give you a lot of notice, which can leave you scrambling to replace that income. That’s such a scary place to be -- even if your business is we…

https://solopreneurlife.com/ A friend announced he's taking a full-time job. Interestingly, he explained WHY he was leaving his solo business. Why? Because we're afraid people might think we're a failure if we sideline our business and take a full-time job. So let's dive in... Is it a failure? Are there benefits? Is it really quitting? Welcome to t…

https://solopreneurlife.com/ We're really struggling today. Do we talk about our regularly scheduled stuff, or do we address the elephant in the room. There's no good answer. But when our hearts are telling us that the regularly scheduled stuff doesn't matter. Remember that what does matter is people! So today, that's our focus. Welcome to the Solo…

https://solopreneurlife.com/joinhub/ I’m always inspired by the Olympics, aren’t you? Some athletes are clearly at the top of their game. Others are at the beginning of their career or just having a bad day… I recently saw this quote: "So many athletes want to be unbeatable, but the only way you can become unbeatable is to be beaten every way possi…

https://solopreneurlife.com/joinhub/ https://solopreneurlife.com/solosummit When you're needing clients, you're often willing to work for ANYONE. If they’re breathing, they’re clients.… But sometimes, I get a client who’s extra special. How do you recognize them in advance? What should you look for in prospective clients? Where do you find clients?…

https://solopreneurlife.com/joinhub/ Where do you find clients? How do you get them? That’s what we’ll talk about today. … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. At Solopreneur Life, our mission is to help solopreneurs and freelancers launch and grow a 6-figure business without overwhelm or burnout. Learn the skills…

https://solopreneurlife.com/joinhub/ In my early days as a solopreneur, I was swimming upstream. No one else I knew ran a digital business. No one saw the vision I saw. No one understood the service I provided. And they made it clear they didn't approve or believe in me. Reality: We get shut down in many ways. But it's up to you to listen or not. I…

https://solopreneurlife.com/joinhub/ 10 days ago: major surgery Throughout my years as a solopreneur, I’ve been faced with surgeries, illnesses, deaths in the family, moves, and more. Life doesn’t slow down because you’re busy or have a deadline. So today’s episode is vital. I’m going to tell you what I’ve learned to navigate the biggest challenges…

https://solopreneurlife.com/joinhub/ Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. Today, I’m talking to Lauren Sergy As a communication expert Lauren Sergy has helped thousands of people become more effective leaders by developing critical communication skills such as persuasion, public speaking, and executive presence. S…

https://solopreneurlife.com/joinhub/ It’s that time of year again… Gear up for a new you. Set audacious goals. Then what? The average resolution lasts just 36 days. So it feels like we’re setting ourselves up for failure. Then there’s the one-word trick. But does it work? And the real question, which we’ll talk about today: what DOES work? … Welcom…

https://solopreneurlife.com https://solopreneurlife.com/joinhub/ Get in touch with Julie at: booklaunchers.tv Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. At Solopreneur Life, our mission is to help solopreneurs and freelancers launch and grow a 6-figure business without overwhelm or burnout. Learn the skills, habits, and…

https://solopreneurlife.com/joinhub/ Learn more about our guest, Rebecca Wiener McGregor at: https://rebeccawiener.com/ or https://www.healwithhypnosis.com/ Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. At Solopreneur Life, our mission is to help solopreneurs and freelancers launch and grow a 6-figure business without over…

It’s the holiday season. You’re making lists and checking them twice. But you may have left someone off your list… Your client. If you run a service-based business, your clients are your #1 priority. Why not express your gratitude this holiday season? … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. At Solopreneur Life, our…

Learn more about the Hub at https://solopreneurlife.com/joinhub/ For more than 10 years, marketers have been shouting from the rooftops, “Content is king!” But does it work for solopreneurs? Today, we’re going to explore content marketing for solo businesses: Who should be doing it? How should you be doing it? And how to build a strategy that’s act…

https://solopreneurlife.com/ https://solopreneurlife.com/joinhub/ ------------- I just got out of the gym, so today, I’m in my workout clothes. And yes, I could have changed my clothes, but I want to make a point. We get the Gym: It’s how you build strength. You go. You try to find a corner away from the hard-core athletes who make you look back. A…

Learn more at: https://solopreneurlife.com A friend of mine asked an interesting question: How do you know when to give up on an idea? The line between “this won't work” and “this isn't working yet” is hard to see when you’re a believer of your work and neck deep in daily actions. Maybe you’ve seen the meme of the guy digging in the gold mine, and …

Building a solo business can be chaotic. You don’t just hold one job. You hold ALL the jobs. Here’s how you can get it all done, being twice as productive in half the time. I always laugh when I hear people say they quit their job so they could be their own boss. You are the boss when you run your own business, sure. But instead of working for one …

Visit us at: https://solopreneurlife.com/ or better still join the Hub now! Visit https://solopreneurlife.com/joinhub/ to learn more. You’re never going to be the only option for your clients. And in most industries, you’re going to have tons of competitors, all vying for the same target clients. How do you stand out? That’s what we’ll talk about t…

https://solopreneurlife.com/joinhub/ https://solopreneurlife.com Most solopreneurs and freelancers get to a point that they don’t want to work with clients anymore. The problem isn’t that you have a client-based business. It’s that we fall into the Bad Client Trap and can’t get out. Here’s how it happens, and what to do to avoid it. Are you working…

In this interview with the founders of RTY Art, we explore what it takes to turn your passion or talent into a hugely profitable business. TEASER Have you ever spent time doing something you love and thought, “I should do this for a living?” We’re talking about monetizing your passion here. So often, when we talk about starting your own business, w…

You’ve been told you need to find a niche, but you like being a generalist. Is there a real benefit to niching your biz? That’s what we cover in this smart episode. TEASER First thing they tell you to do as a new freelancer or solopreneur is to find a niche. But a lot of us, me included, really resist that idea. We like a wide variety of projects. …

TITLE: It’s Not You. It Takes Time. When bad things happen, good people blame themselves. But not this time! If you’ve hit a plateau and can’t seem to grow your business, it’s not you. Here’s what you need to know. Have you ever felt stuck? You can’t seem to get the clients you want. You can’t get that next level of projects. Your fees are so 2005……

Are you positioning yourself for real success? Let’s look at some simple tweaks you can make to position yourself as a trusted authority. 20% of new businesses fail in the first two years. Half give up before they hit the five-year mark. Freelancers that do make it earn an average of just $39k a year. Today, I have a question for you… Where’s your …

There are two ways to sell your products and services. Which is right for you depends on your product, your audience, and this surprising element. To operate in the black, you’ve got to sell stuff. Right? But selling is trickier than you might think. Because you’ve got a lot of different options. Which is right for you? Which is best for the produc…

Too often, we keep our heads down, focusing on taking care of clients, and we forget to attend to other equally important tasks. Today, I share a confession, a story, and a smart tip, no matter where you are in your business. **** I messed up. I forgot two of the most important words you’ll ever use in your business. And I’m feeling really bad. Sta…

So You Did a Bad Something... It’s easy to fall into the comparison trap, comparing ourselves to others and coming up short. Especially when you’ve just done something that’s, well, bad. So let’s talk about what it means when you do something badly, and how to move forward anyway. We talk a lot about the learning curve. But what if you’re a pro? Do…

Why do you struggle to get clients? Is it really that your competition is better than you… or are you unconsciously sending signals that you’re not the right person for the job? Sometimes, to diagnose your business problems, you just need to put yourself in the buyer’s shoes. Think about a buying experience that went wrong for you. What were the fe…

Twisties — new word for me. But if they can sideline an athlete like Simone Biles, I want to know more about them. Because what we do is a lot like pro athletics. It takes skill and endurance to win as a solopreneur. Today, we’re exploring: The unexpected danger of becoming “the best” How twisties can affect us What you can do to avoid being sideli…

Tired of hunting for clients? Why not let other people do your marketing for you? That’s exactly what happens when you turn on word-of-mouth marketing. Here’s how... … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. I run a media and training company called Solopreneur Life. Through our membership area, the Hub, and the Solo…

3 Rules I Live By (That Are the Secret to My Success) DESCRIPTION: The reason some people seem always to win isn’t because they’re lucky. It’s because they live by a set of rules that have proven to give them success, no matter what they’re trying to do. These are the rules that have guided my life since… forever… and why they work. *** … Do you do…

Self-doubt, imposter syndrome, and the belief that we need fixing before we can move forward will stop your business cold. Today, I’ve got one message for you: You don’t need to fix yourself. And in today’s show, we’ll unpack everything that means. ___ I was talking with a startup solopreneur. She’s doing great! I’m so impressed with her talent, he…

I got a haircut the other day! And last week we flew to Las Vegas. What are you doing now that you haven’t done in more than a year? … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. Learn what it takes to build and scale your own business, so you can enjoy the freedom and flexibility that comes with the Solopreneur Life. SU…

In this week's episode, we sit down with David Perez, podcasting expert, podcast producer, and coach to learn how he leveraged podcasts to build a successful business as a solopreneur. David started out as a teacher doing podcasts part-time and ultimately eclipsed his teaching income and built a successful business that has exceeded even his expect…

Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. Learn what it takes to build and scale your own business, so you can enjoy the freedom and flexibility that comes with the Solopreneur Life. Today, we’re talking about Clients vs Bosses: How to Position Yourself for Success. When I was in a job interview, I told the interviewer…

So many solopreneurs hold off getting started… or they hold themselves back from opportunities… because they think they’re not ready. Debunk that myth: You ARE ready. Let’s look at 15 skills that are going to help you grow your business. … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. Learn what it takes to build and scale…

Every decision is a "no" to countless other decisions. When deciding where to focus as solopreneur, how do you choose? What’s your passion? What kind of a business would you enjoy running? Your options are wide open. … Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon. Learn what it takes to build and scale your own business, s…

I just got back from a week on the road. No agenda. No set schedule. And it was AMAZING! Where else can you do that except in the Solopreneur Life, right? Welcome to the Solopreneur Life Podcast. I’m your host, Kathryn Aragon, and today, we’ll talk about Freedom and Finances. Stay tuned, and I’ll tell you about our trip, why we hopped in the car on…

Welcome to the Solopreneur Life Podcast. Today we’re talking about your solopreneur website. Do you really need one? Yes and no. If you’re just starting out, testing your business idea, or don’t have the cash flow yet, don’t stress over it. But as your business grows, absolutely. Website - Credibility as a real business A place to send prospects to…

At the inaugural launch of Solopreneur LIVE, I had the opportunity to interview Sam McKenna, CEO of #samsales. Listen in to learn how she left LinkedIn to start her own consulting business, and went from 0 to 7 figures in less than 2 years! If you missed Solopreneur LIVE, you missed an awesome event. Eighteen top solopreneurs came together to share…

A solopreneur works alone, right? You wear all the hats. You take an assignment, disappear into your bat cave, work your magic and appear with amazing, life-changing work for your clients. But the truth is, success can almost never be achieved alone. Listen to today's podcast to learn how successful solopreneurs and freelancers benefit from being i…

Welcome to the Solopreneur Life Podcast! My name is Kathryn Aragon, and today, I’m talking with Dmitry Dragileve, who has some great stories from his own solopreneur journey that we can all learn from. Here are some of the questions I covered with Dmitri in this interview: Tell us about your three acquisitions #1 Crossloop - marketing intern "Can y…

What is a solopreneur? How is it different from an entrepreneur? If you've ever considered leaving your job and starting your own business, you're on track to become a solopreneur. Today, we're going to dig into the reality of the Solopeneur Life, so you know whether it's right for you. What is a solopreneur: Someone who owns their own business. As…