Welcome to "Hard Costs," the podcast where I, Katy Widrick, your Fractional CMO and Funnel Fixer, help you cut through the chaos and get you to clarity in your business. With a knack for crisis management and a passion for untangling complexities, my journey behind the scenes as a strategic partner for visionary CEOs has taught me the value of transparency, which is why my mission is to elevate founders and bring forth the unfiltered truth about the real costs of entrepreneurship. In a world ...
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Social media headlines, marketing tips, news you can use and much more!
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EP 20: Boss Talks With Hillary Gadsby, the Master Connector
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Hillary is a master connector and the visionary behind Boss Talks, a speaker series launched in 2014 in Los Angeles. This initiative showcased the trials and triumphs of successful women entrepreneurs, fostering a network where attendees can forge valuable connections and discover opportunities. One notable success story emerged when Nicci Levy, fo…
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EP 19: Scaling Businesses and Prioritizing Work-Life Balance with Tatiana O'Hara
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Welcome back to Hard Costs! In this episode, your host Katy welcomes Tatiana O'Hara, a team and leadership development consultant. Sharing insights from their entrepreneurial journeys, they delve into scaling businesses while maintaining a healthy work-life balance. Their discussion also highlights strategies for optimizing teams, taking calculated…
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EP18: Fueling Your Vision Through Passion with Chelsea Wallace
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In today’s episode, join your host Katy Widrick in a captivating conversation with Chelsea Wallace, a seasoned Launch Strategist and Copywriter whose expertise has fueled over $4,000,000 in revenue for online brands. As The Launch Copy Coach, Chelsea empowers 6 and 7-figure coaches and course creators to orchestrate high-dollar re-launches while pr…
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EP17: How to Navigate Life's Twists with Grace, with Amber Naslund
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Welcome back to Hard Costs! In this episode, host Katy is joined by Amber Naslund, a seasoned sales and marketing executive driving enterprise growth at LinkedIn. Amber, a co-author of The Now Revolution, shares insights on LinkedIn through her Courageous Career newsletter and how she balances her professional life being a dedicated single mom, equ…
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EP16: Money Loves Speed: How to Match Your Visionary's Pace Without Stumbling at the Finish Line
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Welcome back to Hard Costs. In today’s solo episode, Katy delves into her role as a strategic partner for visionary CEOs and the importance of moving quickly in business. By focusing on the synergy between big ideas and having meticulous execution, she shares with us the crucial role of integrators in bringing goals to fruition. Katy also highlight…
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EP15: Celebrating a Life of Defiance, Resilience, and Wanderlust with Sales Strategist Kandis James
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Welcome back to Hard Costs! In today’s episode, your host Katy is joined by Kandis James, a resilient entrepreneur and sales advisor. From surviving accidents to navigating the challenges of entrepreneurship, Kandis shares with us her remarkable journey and the profound lessons she's learned along the way. In this candid conversation, Kandis opens …
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EP14: Pathways to Prosperity: Navigating Finance, Growth, and Entrepreneurship with Sugey Piedra
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Join Katy in this insightful episode as she engages in a conversation with Sugey Piedra, an Enrolled Agent and a certified tax preparer with over two decades of experience. Sugey is passionate about helping her clients optimize their finances and attain the freedom they desire, so they don't have to work indefinitely. In her role as the co-founder …
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EP13: Transforming the Tech World with Empathy and Expertise with Audrey Saccone
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Join Katy in this episode for an insightful conversation with Audrey Saccone, experienced marketer and technologist, and CEO of Audrey Digital. After dedicating over five years to the non-profit sector, Audrey ventured into the dynamic world of online marketing, collaborating with industry leaders like Marie Forleo and Sophia Amoruso. Today, Audrey…
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EP12: Balance the Act of Collaboration and Community Building with Danielle Wiebe
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In this episode, your host Katy is joined by the successful entrepreneur and founder behind Business Babes Collective, Danielle Wiebe. Join Danielle as she shares her wealth of entrepreneurial wisdom to the forefront, sharing her journey and lessons learned along the way with us! Embarking on a journey to unravel the intricate interplay among work,…
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EP11: From Diet Culture to Authentic Healing: Megan Hansen's Metabolism Makeover
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In this podcast episode, Katy is joined by Megan Hansen. Megan Hansen, a Registered Dietitian, founded Metabolism Makeover nearly a decade ago with the goal of teaching, not telling, clients the art and proven science of long-term weight loss…without extreme measures like tracking calories or spending hours at the gym. In this conversation, Megan s…
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EP10: Behind the Curtain of Entrepreneurship: Real Talk with Jessica Hurley
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In this insightful episode, Katy sits down with Jessica Hurley, the dynamic founder of Epyc Media Network, a premium podcast network and platform that connects conscious creators to conscious listeners. Jessica's transformation from a solopreneur to a media empire leader imparts invaluable lessons on leadership, self-discovery, and the pursuit of a…
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EP9: Secrets To Running An A-Team: Master The Art of Empowerment and Leadership with Kate Ahl
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In this episode, Katy puts the spotlight on special guest Kate Ahl, CEO and founder of Simple Pin Media, and dives into the dynamic world of leadership, business growth, and self-discovery. As a Pinterest Strategist, Kate assists her diverse clients, from small businesses to e-commerce and content creators, and in this episode, Kate candidly shares…
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EP8: Redefining Professionalism & Narratives for Women in the Workplace with Lauren “L2” Howard
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Welcome back to Hard Costs! In this episode, Katy introduces Lauren "L2" Howard, the brilliant mind behind elletwo, a safe haven and platform for women to speak and teach their truth from their experiences in work, life, and health. Join in on the conversation as Katy and Lauren highlight and celebrate women's resilience, strength, and worth, insid…
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EP7: From Corporate Career to Six-Figure Success! How to Crush The Rush with Holly Haynes
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Get ready for a captivating conversation with the incredible Holly Haynes! She's a force to be reckoned with and a powerhouse entrepreneur dedicated to empowering female entrepreneurs to create simple, scalable strategies to reach multiple six figures without relying on unpredictable social media algorithms. Holly's not just an entrepreneur; she's …
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EP6: From Teacher to 7-Figure CEO: Nicole Culver's Journey to Building a Thriving Business
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Get ready for an invigorating episode of the podcast as Katy Widrick welcomes the exceptional Nicole Culver, master mindset coach and success strategist on a mission to help women step into their CEO role so they can grow their business to create their dream life… all within schooltime hours! Nicole's professional journey is awe-inspiring - Having …
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EP5: Thriving Through Adversity - How To Build A Savvy Business with Heather Crabtree
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TW: In this conversation, Heather and Katy discuss the death of Heather's child, and the journey of grief that she's navigating. If this is a sensitive topic for you, you may wish to skip this episode. Join us for an extraordinary episode of the Hard Costs podcast as Katy Widrick engages in a heartfelt conversation with Heather Crabtree, a visionar…
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EP4: From Hollywood Casting Director to Brand Strategist & Podcast Pro - How Dana Bowling Gets Her Daily Dose of Creativity
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In this episode, Katy speaks with special guest Dana Bowling, host of Daily Dose of Dana, a podcast all about life, pop culture, celebrity news, and all things entertainment! In this episode, Dana brings us along on her journey of becoming a casting director in Hollywood and the pivots she made that propelled her toward her purpose! Dana also share…
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EP3: Empower Others By Staying True To Yourself & Your Mission with Chelsea Winstead
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In today’s conversation, Katy speaks with Chelsea Winstead, Founder of HerHQ, a consulting agency dedicated to empowering women in the realm of freelancing through courses, coaching, and community. Chelsea's mission revolves around helping women leverage their corporate skills to establish successful freelance service-based businesses, and in this …
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EP2: How to Cast a Big Vision and Then Make it Rain in Business with Veronica Romney
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In this episode, Katy speaks with Veronica, Master Marketer, Executive Leader, and Founder of Rainmaker Residency, an agency that helps her aspiring entrepreneurs transition from full-time marketers to full-time founders of their businesses! Join in on this conversation as Katy and Veronica talk about curating communities and building strong teams …
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EP1: The Hard Costs of Entrepreneurship - How Systems Saved Jordan Gill
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Welcome to the premier episode of the Hard Costs podcast! Katy kicks things off with her very first guest Jordan Gill, the visionary CEO of Systems Saved Me, a consulting agency that provides tools, training programs, and consulting opportunities, all designed to build businesses that revolve around life's priorities. In this episode, Katy and Jord…
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Welcome to Hard Costs, the podcast! Join your host, Katy Widrick, on a journey of learning, growth, and empowerment as she dives into the many unfiltered truths about entrepreneurship. This isn't just a podcast – it's your guide to turning your passion into profit, understanding the hidden challenges of entrepreneurship, and embracing the thrill of…
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Launches are…all of the superlatives. Amazing. Exhausting. Exhilarating. Defeating. Chaotic. Yet Laser Focused. If you’re the founder behind the launch, it’s your vision, money, energy and reputation at stake. But if you’re a service provider – like me – the journey is no less of a roller coaster. So let’s talk about it, today on the Rising Tide Ta…
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This May Be Your Biggest Business Expense
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23:53
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I recently updated my headline to say: Fractional CMO and CRO helping 7-figure founders recover their biggest business expense -- lost sales -- through simple funnel fixes. Because I am CONVINCED that too many founders – too many growth-focused business leaders – are trying to solve for the wrong thing. Let’s dive in, on today’s episode of the Risi…
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Mastering the Art of Difficult Discussions
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If you want to be a leader – no matter what industry you’re in – you will inevitably find yourself the bearer of bad news. Sometimes it’s an HR situation, sometimes it’s with a partner or a colleague, sometimes it’s not even YOUR bad news but you’re obligated to deliver it… And the earlier you master the art of difficult discussions, the better you…
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You know all about influencers and the creator economy – but what about the rise of the DEinfluencer? Why is it happening, what does it look like in the wild and why do I think it’s a significant shift in the marketing industry? Let’s take a deep dive on today’s episode of the Rising Tide Talents Show!…
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Parasocial Relationships (We All Have Them)
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We all have parasocial relationships. They’re fun and fulfilling. But they’re WEIRD, too. These are, by definition, one-sided friendships…but they feel so real, right? Let’s dive in, on this episode of the Rising Tide Talents Show.By Katy Widrick
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Can you be Type A and embrace your more soulful side? I say YES, and I'll go further and say that embracing some of these personal and professional development tools can change your whole life. (They changed mine.) Here are 5 resources that I love ... and they may surprise you!By Katy Widrick
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I only have a few thousand followers. My email list has only a few hundred subscribers. I launched my podcast and only a handful of people listen every week. Is this you? Confession…it has been me, too, but there’s a big shift in the way I think about a so-called smaller audience now (and funny enough, it has helped my audience get much bigger and …
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Habit stacking, Atomic Habits, Tiny Habits, mindfulness and more… …You probably KNOW that having a set of healthy habits and routines is helpful, as you’re pursuing growth. Personal, professional and in between. But I know that it can be overwhelming trying to decide where to start, what to do and what NOT to do, and how to keep going when it’s tou…
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Do You Want a Fixer or Do You Need a Friend?
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Do you want a fixer, or do you want a friend?” It’s a question I’ve learned to ask whenever someone brings me a problem, and when I talked about it on social media, my DMs and comments went wild… …it turns out that I’m not the only one who sometimes butts in where help isn’t actually needed, but a hug sure is. So let’s navigate it together, today o…
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Is it better to have four quarters or 100 pennies? They add up to the same amount … but depending on your stage of business and the goals you’ve set, you may be ready to rethink your approach. Not a business owner? This applies to friendships, too – so let’s dive in, on today’s episode of the Rising Tide Talents Show.…
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What’s the HOTTEST social networking platform that many of you are ignoring altogether? LinkedIn! It’s not just for job searches and resume posting anymore, y’all. In fact, if I had to F-M-K LinkedIn, Instagram and TikTok right now… I’d marry LinkedIn for sure. How can you build your LinkedInfluence, and why should you? I’m sharing the juicy detail…
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Your Best Content is Actually in Your Archives
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Can I tell you a secret about my success, and about my business growth? I make good money helping clients repurpose content that they have already created…but usually, forgotten about. That’s correct – I’m a marketer and copywriter who has built a multiple six figure “done for you” service business by digging into the archives, mining the forgotten…
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There’s a lot of talk about revenue and profits and how much business owners and creators make. But what I don’t hear is the much more enticing, much more achievable goal of setting an effective hourly rate that matches YOUR particular needs… It’s not as sexy as saying “a 6-figure or 7-figure business” but in my experience, the process and the outc…
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What a difference a year makes. This episode is going to be a bit more woo than others – but it’s from the heart and I hope the message will resonate with you, whether you’re struggling with burnout and looking for an out OR if you’re doing well and want to celebrate your journey, along with me. It’s burnout – one year later – today on the Rising T…
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Fill Your Funnel With Monthly Conversion Initiatives
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When it comes to lead generation – do you have a lot of content and resources but only lukewarm list growth? Or are you totally stumped on what to offer and where to start? Implementing monthly lead generation goals, priorities and all-team focus is a great way for any organization to drive new leads, nurture their audience and ultimately, see cons…
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The Simple Way to Set and Track Revenue Goals
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Today, I’m excited to share an approach to setting my revenue goals. This is EXACTLY what I use to grow and scale companies -- including my own! -- to 6, 7, 8 figures and beyond. You do not need to be an accountant or a math whiz to make this work (I'm neither of those!), but you will need to dream big, have an abundance mindset and then start gett…
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I love email and SMS marketing funnels. I still find them to be the most effective, most consistent, most predictable and most FUN methods for engaging an audience… Plus, you have so much more ownership and control over your funnels, compared to social media or other platforms where your reach, engagement and ability to talk to the people who actua…
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If you try to be everything to everyone…you’ll find yourself doing nothing and serving nobody. NO is a complete sentence but it’s also one of the hardest to utter. As I’ve experienced and recovered from burnout, it’s more clear than ever that a simple question – am I operating inside of my zone of genius? – can unlock the answers that you need to f…
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Hurt People Hurt People (and We're All Hurt People)
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Hurt people hurt people. Post that on social media and you’re sure to get a lot of likes! But is that the most complete sentence? I’ve learned…the answer is no. If hurt people hurt people – and they do! – but we’re ALL hurt people…what can we do to make sure we’re making positive changes and minimizing the hurt we then inflict on others? Let’s dive…
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What does it ACTUALLY mean to be a 6-, 7-, 8- or 9-figure founder? When someone talks about their financial success – what are you NOT being told? And most importantly…how can you feel confident about your own work, and your own worth, when you’re bombarded with messages about making more while doing less, even from founders or business leaders who…
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Taking the Leap and Building Your Wings on the Way Down
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Take the leap and build your wings on the way down. If there is ONE phrase or mantra or affirmation that I believe applies to everyone, at every stage of business or stage of life, it’s this one. That includes, by the way, scenarios where you aren’t leaping so much as getting pushed off a cliff – facing a layoff from your job, ending a relationship…
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TOFU. MOFU. BOFU. These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion. We’ll dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into your busin…
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What is your personal brand? In the words of Alexander Hamilton, “if you stand for nothing, what will you fall for?” Growth-focused founders and organizations have incredible opportunities to grow BECAUSE of their employees’ and team members’ personal brands and influence, but only if they keep an open mind and a safe environment for creation. Toda…
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Build it, and they will come. But what about building in public? Sharing, the good, the bad, the ups and the downs, of life as a boss, a creator or a business owner. Today, I share my thoughts on this strategy, highlight a few people who are doing it WELL, and ask you to consider joining in on this trend of being an open book as you grow and also…o…
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To outsource tasks or grow your in-house team… …it’s a question every organization has to answer, but more and more, growth-focused founders are choosing an in-between option: hiring FRACTIONAL service providers who join the leadership team for a limited time, set and reach BIG goals, mentor and even hire team members and then leave – filling the c…
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This is not the first episode of Rising Tide Talents that I have recorded…but it is the first that I’ve published. And I’ll be honest with you: this one is not only much longer than future episodes will be, it’s also much more personal. Today, I’m sharing my experience with severe burnout – and not just the fatigue, frustration and confusion that s…
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Welcome to the Rising Tide Talents show! Together, we’ll dive into the 7-figure facts that every business owner needs to know, we’ll talk about what *truly* works for sustainable success in and out of the office, and yes…we’ll get REALLY REAL about what it takes to find fulfillment and flow, avoid burnout and actually love your life. I’m Katy Widri…
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Make Media Over: August 8, 2017
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