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TOFU, MOFU and BOFU

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Manage episode 330937602 series 3346323
Content provided by Katy Widrick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katy Widrick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

TOFU.

MOFU.

BOFU.

These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion.

We’ll dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into your business.

Today on the Rising Tide Talents Show!

  continue reading

47 episodes

Artwork
iconShare
 
Manage episode 330937602 series 3346323
Content provided by Katy Widrick. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katy Widrick or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

TOFU.

MOFU.

BOFU.

These acronyms sound deliciously confusing, don’t they? They are three components of a marketing and sales funnel, and for many growth-focused companies, they are the KEYS to conversion.

We’ll dive into the strategies, the implementation and a few SIMPLE but super effective ways to incorporate these funnel elements into your business.

Today on the Rising Tide Talents Show!

  continue reading

47 episodes

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