In this live coaching call with a client, I tackle a challenge many professionals encounter: making their deep, technical expertise clear and compelling to their audience. We often get so wrapped up in the intricacies of our field that we might forget how to communicate effectively with those who aren't as familiar with the subject. This episode fe…

Imagine being able to solve problems quickly and keep your momentum going. In this episode, I dive into a powerful mindset shift that every entrepreneur needs: learning how to make decisions and build self-trust without letting negative emotions take over. I share practical strategies to identify what’s working, develop hypotheses, and stay in a pr…

You've likely heard the saying, 'Your thoughts create your reality,' but can you truly discern which thoughts serve you and which don't? Drawing from my personal experiences and insights from coaching hundreds of women, I reveal the most common thought patterns that keep women trapped. Recognizing these patterns is just the first step—but it's ofte…

Join me as I sit down with Jason Phillips, the founder of the Nutritional Coaching Institute, to explore his journey from the early days of coaching to building a multi-million dollar enterprise. Discover the pivotal moments that shaped his career, the challenges he faced, and how he realigned his business to match his true desires. Jason shares in…

It’s time to pivot towards a more sustainable approach—selling your methodologies. In this episode, I’ll guide you through the transformative shift from being the face of every result to leveraging proven systems that amplify your impact and prevent burnout. We’ll explore why emphasizing your unique frameworks over your personal involvement can rev…

If you've ever thought that there's no "room" in the industry for your brilliance, then this episode is for you. Join us for an enriching conversation with Sarah Mueller, the inspiring founder of The Decluttering Club. Sarah shares her incredible journey of transforming her business from $20K in annual revenue to multiple 7-figures – all while rais…

Do you ever feel like you're stuck in a slump, questioning whether all your efforts are worth it? Join me as I dive into the real meaning of pursuing your dreams and the costs associated with that journey. It's not just about chasing goals—it's about pausing, reflecting, and asking yourself what you truly want in life. You'll uncover how to align y…

Are your audience's actions falling short of your expectations? It might be time to rethink your content strategy, focusing on one of marketing's most powerful yet overlooked tools: Call-to-Actions (CTAs). In this conversation, I'll uncover the art and science behind crafting compelling CTAs that drive engagement and convert prospects into clients.…

Have you ever wondered how to stand out in a crowded market, build authority in your field, and create a PR strategy that actually works? In this episode, we dive into these crucial topics with Renee Warren, a seasoned PR professional and entrepreneur. Throughout our conversation, Renee shares her wealth of experience in building and rebuilding bus…

If you've ever found yourself believing that you need a massive following to achieve your revenue goals and create a lasting impact, get ready to challenge those limiting beliefs. In this episode, I share four powerful shifts you can embrace to make more money and impact, even if you have a small following. I challenge the common belief that you ne…

In this incredible conversation with Renee Hastings, CEO of Executive Help Now, I discovered a kindred spirit who embodies the power of allowing your entrepreneurial journey to unfold one step at a time. Renee's story, from her roots as the granddaughter of a sharecropper to becoming a successful virtual assistant agency owner, is a beautiful repre…

Do you find yourself constantly launching new offers and experiences, chasing that exciting "new offer" feeling? I know what this feels like because I’m guilty of this, too. It's easy to get caught up in the shiny object syndrome, believing that the next big thing will be the key to unlocking massive growth in your business. But what if I told you …

Unlock your earning potential, maximize your impact, and get into alignment with your highest zone of genius with scalable offers that attract and enroll clients consistently. I've learned that the key to a freedom-based business lies in mastering the core elements of one-to-many offers that allow you to help more people without sacrificing the qua…

If your schedule doesn’t allow for all the abundance that summer has to offer you, then this conversation is for you! Drawing from my own experiences and the rhythms of our ancestors, I share how embracing the playful energy of summer can lead to personal growth and a more balanced approach to work and family life. Throughout the episode, I offer a…

DOWNLOAD THE ULTIMATE HEADLINE GENERATOR Are you maximizing the power of your email list? Regardless of size, your email list is where conversions ultimately occur and the most important element of all high-converting emails is this: the subject line. In this episode, you will learn specific techniques to boost your email open rates—a crucial metri…

How can embracing simplicity be the key to unlocking extraordinary business growth, and what lessons can we learn from the remarkable success story of Chick-fil-A? In this episode, join me as we explore the power of simplicity and how focusing on limited offers can ensure consistency, quality, and efficiency, while building a strong brand identity.…

Let me take you on a journey of how I built my business by focusing on authentic relationships rather than just numbers. It all started when I realized that social media, while powerful, wasn't enough. The real growth came from connecting with people on a deeper level. I remember the days when I hosted informal lunches, inviting women I admired to …

In this episode, I dive into a transformative conversation with my husband that broadened my perspective and reshaped how I view my business. This discussion aligns perfectly with our podcast’s core theme: embracing your most authentic, magnetic self. Operating from a place of “needing” often leads to desperation, rash decisions, and burnout. Unfor…

Whenever I find myself in the midst of a major season of unknown or transformative change, turning to books has always been my solace. Unlike seeking advice from others which can muddy my perspective, absorbing wisdom from written words allows me to create deeper self-trust. Interpreting the carefully crafted phrases within the pages in front of me…

Are you often caught in a cycle of stress, overwhelmed by daily tasks, or find yourself procrastinating or making impulsive decisions? These are common symptoms of indecision—a barrier to achieving greatness in your personal and professional life. Interestingly, decisiveness is not just a beneficial trait but a core characteristic of the wealthy an…

What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite! Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to…

Does the concept of artificial intelligence (AI) intimidate you? You're not alone. I too felt uneasy about AI initially. However, it's clear that AI is reshaping our work and personal lives at a rapid pace. As a business owner, it's crucial not just to stay informed but to embrace AI's potential to revolutionize how we operate. In this transformati…

Are you grinding away with minimal rewards? Feeling like your efforts aren't paying off as expected? You're not alone. Many of us experience phases of burnout, but it's crucial to understand the underlying causes. In this insightful episode, we dive deep into the true essence of burnout and explore strategies to effectively address its root causes.…

You’ve likely heard the saying, “Knowledge is power,” but I’ve learned that with greater knowledge comes greater responsibility and a deeper sense of vulnerability. Dive into this conversation with me as we discuss the double-edged sword of knowledge and what to be aware of as you grow in your wisdom. Key Takeaways: The Dunning-Kruger Effect and ho…

In today's episode, I dive deep into the world of webinars, sharing my personal journey and the transformative power they hold in expanding your reach and credibility within your niche. From my initial skepticism to fully embracing webinars as a cornerstone of my digital strategy, I explore the nuanced dynamics of effective webinar marketing and ho…

Are you riding a wave of momentum in your coaching business, feeling an undeniable fire within, urging you to grow to new heights? In this special episode, I peel back the layers of what it truly means to scale and the key components of a thriving, healthy, well-known coaching business. This narrative is woven from my personal journey of growth and…

What’s your vision for your business? In today’s episode, I explore the difference between a lifestyle business and a scalable business. This topic isn’t just theory for me; it’s a reflection of my own evolution as an entrepreneur. I vividly remember the days when the dream was simply to break free from the constraints of a corporate job, armed wit…

In today's episode, we're diving into the heart of a challenge that so many of us face — the struggle with content creation, especially when confidence isn’t at its peak. I know how daunting it can feel to stare at a blank page, doubting your expertise or wondering if your voice truly matters in the vast digital expanse. But here’s the thing: your …

Join me in this conversation as I explore the dynamic between being genuine and following the traditional communication rules, especially in the context of content creation, speaking your truth, and getting noticed online. If you’re conflicted about what it means to show up online authentically while standing out and getting noticed for your unique…

Have you ever felt like your creativity is working against you rather than for you? The truth is, as visionaries and entrepreneurs, creativity is our superpower. However, I find that instead of using it as a driving force, many women use it against themselves. Often, it can come in the form of a deeply rooted belief that can block the full brillian…

At some point, strategies and tactics will only get you so far. To experience new levels of success, marked by freedom and liberation, it's important to tune into your nervous system—understand it, nurture it, and leverage it to reach your goals. In this episode, I share my journey from burnout and stress to a state of joy and peace. To be honest, …

Walking away from corporate before you think you’re ready and taking your business to new heights with Chelsea Oyler. Chelsea shares her personal story of transitioning from a high-level corporate job to starting her own business and the challenges she faced along the way. She emphasizes the importance of designing a business that aligns with your …

Ready to turn your expertise into a revenue-generating machine? In this final episode of The Category of One series, I talk about the last pillar to creating a profitable, in-demand coaching business, which is also the most important — sales. I unpack the biggest mistakes coaches make when sharing their offers, the beliefs holding you back from gen…

Let’s go back to basics and talk about what it really means to create an impact-driven coaching business. With the added noise on social media and the influx of experts coming into the online marketing space, the majority of the industry has become out of touch with the basic fundamentals of impact; demonstrating how you help people and giving thos…

What’s the secret to a marketing message that sticks and resonates with a premium audience? I answer that question in this episode with a step-by-step roadmap to consistently standing out online and aligning your offering with an audience that’s willing to pay you for your expertise. Learn how to redefine your niche, communicate the unmatched value…

Do you desire to get recognized as a Thought Leader in your industry but don’t consider yourself qualified enough? This conversation will help you overcome that obstacle and pinpoint the essential skills needed for thought leadership. Learn how to boost your online industry authority and accelerate your journey to becoming an undeniable expert. Res…

In this electrifying series, I'll be unveiling the game-changing strategies of ascending to the coveted status of a "Category of One" and elevating your game to an entirely new league. Prepare to go an on adventure with me as we unpack the core elements to stand out online and get noticed as the industry’s leading expert. In this conversation, I di…

Are you ready to supercharge your revenue with a predictable, simple sales strategy that consistently brings in leads and clients? Join me in this conversation as I unravel the secret behind the 100K sales funnel that I used to grow to 6-figures in my first year as a coach and the same sales strategy our students use to expand their impact and acce…

As Thought Leaders, the biggest gift we can give to those who seek us for guidance and mentorship is to show the full picture; not just how we’ve won but how we’ve lost. Join me as I dive into a thorough reflection of 2023, a year that delivered undeniable growth and expansion, yet was also marked by its fair share of failures, challenges, pain, an…

Maximize your revenue and reach with an online presence that’s undeniable. You don’t need to spend time gaining more followers, studying hashtags, or trying to go viral. All you need to do is steward the following you already have and learn how to monetize your expertise with a content strategy that converts leads into clients (even if you have a t…

You can change your entire life when you learn how to use your unique expertise to help other people. In this episode, I share the personal and professional transformation I experienced when I realized I had a unique set of skills that would allow me to create more time and financial freedom on my own terms. Sometimes, the biggest perceived risks a…

Are you ready to walk into a new era together? Welcome to the new face and brand of The Category Queen Show! In this conversation, I talk about the shift from a personal brand into a movement-based brand, my desires behind this decision and where we are headed in the next era of growth, evolution and amplified impact. Join us in this exciting new j…

Identifying your ideal client isn’t necessarily going to increase your revenue, increase your profit, or grow your business. In this episode, we discuss the difference between an “ideal client” and a “premium client” and how to identify your best-match audience for your unique brilliance. In this discussion, I offer three questions to ask yourself …

Your relationship with money impacts how you market your coaching offers. It also impacts how you price your programs, how you run your sales conversations, what happens when you get a money objection (that triggers your own money objections), the type of people you attract online, and so much more! If you’re trying to get clients online, there’s o…

Have you ever looked back on your life and compared the current version of your life with your old one and wondered if your “old self” would even recognize who you are today? Sometimes, we can indirectly create these “reinvention” seasons where you personally or professionally grow so much, that the contrast between then and now is starkly differen…

Being the face of your business as a personal brand and CEO also means showing up online and in your company when you’re struggling in your personal life — this can be one of the most challenging aspects of an online business owner. You should not have to pretend to be someone you’re not if you’re in this season. However, you can follow through on …

Preparing for a new year takes time and space, especially if you want to make sure your primary focus areas and goals are in alignment with the vision you have for your business and your life. However, heading into a new year as a business owner isn’t just about setting new revenue targets and updating your vision board. It’s a combination of check…

Do you feel like the results in your business are coming too slowly? Do you feel like your truest desires are all of a sudden so far out of reach? Whether you’re in a creative rut, feeling completely uninspired, or losing faith in your business altogether, this conversation will breathe new levels of inspiration into your heart and give you extra l…

Is the fear of hiring holding you back from growing to the next level? If so, you’re not alone! Hiring is one of the most significant areas of confusion for female founders and can be overcomplicated and overwhelming. However, don’t take this process lightly. Whether you're waiting until you feel "more ready" or contemplating hiring a friend or fam…

As a mom of three and the CEO of a thriving business and team, I’ve had to become more disciplined in how I spend my time, the routines I follow in my business and life, and the habits I adopt. More importantly, my emotional, mental, and physical well-being are becoming more of a priority, and with everything I do, I want to make sure it’s in suppo…