show episodes
 
Captivate & Close™ is the only podcast that gives online entrepreneurs the tools they need to attract and enroll high-paying clients consistently using our breakthrough marketing strategies. Kinsey blends the foundations of online business principles with the up-to-date tactical-level strategies so you have a clear pathway for hitting your first $10K, $100K and on to 7-figures. It’s time to move beyond the outdated, ‘bro-marketing’ era and actually get noticed for your unique brilliance. Tun ...
 
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show series
 
I’m sure you have encountered the concept of journaling because it gets tossed around in the industry for entrepreneurial and personal growth. In this episode, Kinsey shares her perspective on journaling and how it’s helped her make more money, stay connected to the long-term vision, and step into her life as a leader. She’s also going to take you …
 
If you feel like you’re not getting traction on your current social media platform, this episode will help you determine what to do next. Past Episode: Episode 52: MVP: Speaking To The Top 1% of Your Market Do not miss these highlights: 01:15 We truly are on a mission to show how simple business can be. 01:51 We're talking about how to use content …
 
In order to pull in more premium clients, you need to make a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies for attracting higher quality clients and growing a high-end coaching business that gets known for impact. Join us ins…
 
What is it that is stopping you from stepping into your big vision? Is it the fear of failure? Is it the fear of rejection? Is it the fear of losing it all? Ultimately, these are the fears that are keeping you from getting what you want even though it might feel like you’re just avoiding failure itself. In this episode, learn how you can quickly id…
 
If you try to replicate success without understanding the sequence behind success, you will burn out. Join Kinsey, Jenny, and Ayelet as they bring their collective genius to the table and walk you through the 3 stages of growth, how to go from zero to a 7-figure business, and what mistakes to avoid in the process. To get more info on how to work wi…
 
If you’ve relied on “working hard” to get where you are today, growing to the next level of business will require you to let go of this mentality, especially if you are trying to build a business that doesn’t require more of your time each week. Listen to this episode as Kinsey and Jenny discuss the mistakes female entrepreneurs commonly make when …
 
In this week’s episode, Kinsey shows you how to prepare your business for the 100K milestone (and beyond). Once you understand what the next level of your business looks like, every result you create in your business won’t just be for today, it will also lay the groundwork for the months and years to come. Do not grow your business blindly. Elevate…
 
There are many different outlooks and tactical levels of goal setting processes out there. For this week's episode, let’s not even go there because it’s actually not important what “tactic” you’re using to set goals. Instead, let’s talk about why you are or aren’t setting goals, what process to consider instead and the most important element of cre…
 
Are you really “all in”? We hear this a lot from our audience, but the majority of people who say they’re ALL IN usually demonstrate the behaviors of dabblers. Tune in this week as we talk about the difference between people that are 100% committed to their results and the people that aren’t. Do not miss these highlights: 01:50 How can you tell whe…
 
If you want to build an impact-driven coaching business, it requires you to focus on daily impact-driven activities. How you spend your time ‘building’ your business will determine how big of an impact you’ll have with your audience, with your clients, and within your industry. Getting lost in things that do not matter will keep you stuck and preve…
 
Join Kinsey Machos and Jenny Beecher to learn the most simple, uncomplicated strategy for lead generation. This is one of the core concepts of converting high-end clients with your social media content. If you’ve been confused about what lead generation is, how to implement it, and how to get it to work for you so you can effortlessly enroll client…
 
In this episode featuring Jenny Beecher, they discuss how important it is to take a step back re-evaluate where you are at as an entrepreneur. Self-coaching is essential to our business as it stops the continuous drive forward. When we learn how to coach ourselves we become better problem-solvers and in better control of our business! Check 10k Con…
 
In this episode Kinsey teaches us how to properly use educational content. We need to make sure we are not giving our possible clients everything they need so they don't want to hire us. Learn how to navigate your way through unique techniques to get your content shared properly. Do not miss these highlights: 04:46 What is Educational Content, and …
 
Kinsey highlights how most business owners would truly like to play during the summer but don't always set themselves up for success to do so. We need to nail down our content strategy so we can have the summer we want. We are invited to take the Poolside Profit Strategy to help us get the results we desire. Let us help you design a 90-day Content …
 
The Content Lab is a challenge series that Kinsey and Jenny Beecher have been running monthly. These labs help you discover the three secrets to high converting content. On the fifth day everyone joins live in a zoom meeting for a laser-focused coaching question and answer forum. Do not miss these highlights: 08:16 How to work with partners or othe…
 
Kinsey and Jenny interview Megan McCaleb, Daria Tavana and Jen Oknin. These woman entrepreneurs are killing it and are letting you know how they do it. Using their voice and savvy business skills these ladies teach us what do to create success. Do not miss these highlights: 0:44 The conversation that Jenny and I lead together is just so beautiful, …
 
Kinsey helps dial-in the basics to getting you where you want to be with your scalable offer in this second part of the series. You need to know without a doubt where your clients will plateau and be able to navigate them out of there. Once you have worked with your clients one on one and figured out their biggest needs, you can create an offer tha…
 
In this episode Kinsey teaches the first steps in creating a scalable offer for your clients. How can we have our offers work for us and perhaps work without us? As entrepreneurs you must always take your ideas for a test drive first before passing the torch. Do not miss these highlights: 03:32 What is a scalable offer? 06:09 If you think that peop…
 
Kinsey helps us understand why less is more when looking for more clients. You need to get rid of the ‘road-blocks’ that are preventing clients from reaching you. Once you simplify your strategies - the clients will come! Do not miss these highlights: 02:43 Part of our unique method is showing people that less is more. 03:30 The pathway to get you …
 
We learn how Kinsey has become a top business coach. It is important to always bring it back to the basics when you feel like you’re missing out on clients. You need to continually broaden your horizons and never stop learning - always mastering your craft. Do not miss these highlights: 03:07 There's this huge influx, our industry is saturated with…
 
Kinsey teaches us how to manage our overlooked content and make small changes to our delivery that make a huge difference. As business owners we need to narrow down who we are talking to. Make sure you are speaking your truth while being very specific! Do not miss these highlights: 03:40 What is “broad messaging” 04:43 Why ‘niche-ing’ down is very …
 
Kinsey explains the necessity of reaching out and diving deeper into your resources. As business owners you must choose a mindset that helps you grow. You need to make opportunities for yourself, not just wait for them to come to you! Do not miss these highlights: 03:13 The concept of “Be-Do-Have” - You do not live from the place of external circum…
 
Kinsey shares from the heart a very important message. As business owners we need to speak our truth and not fear being disliked by our clients. It’s all about making healthy boundaries with yourself and your clients. After all we aren’t here to be our clients friends, we are here to provide a service for them. Do not miss these highlights: 02:19 T…
 
In this episode Kinsey explains her journey of finding the perfect way to plan her content. She helps us understand and navigate through the stress of creating your own personal content and knowing when to send it out to the world. Kinsey's idea of the best way to find your content planning system will not be what you think! Do not miss these highl…
 
Kinsey interviews Jenny Beecher, Founder of the Velocity Code and a Life Coach. They discuss owning your own business and how past traumas can affect and show up in your everyday business making decisions. Kinsey and Jenny talk about how you need to understand and dive into your past traumas in order to overcome fears that will impact your business…
 
In this episode, Kinsey talks about how your attitude around money is directly related to your sales and your business. Growing up in a modest household with just her mother, she thought from a young age that not having money equated to not being enough. As Kinsey grew older and created her own business she realized that if you do not invest in you…
 
In this encore presentation of a Launch It Girl episode, Kinsey sits down with Ayelet Shipley, a High-Performance Mindset Coach. Ayelet shares how her life changed when she attended Russel Brunson’s mastermind while she was in school studying to become a therapist. She shares her lightbulb moment that led her to start her own business instead. If y…
 
“What do I give away for free versus what do I protect or save for paid clients?” Just asking this question can add unneeded drama to your content strategy. Listen as Kinsey delves into this question and explains where your focus would suit you better in order to move you into your next level of business and success. Do not miss these highlights: 0…
 
What is that #1 skill that draws people in and encourages them to sign up for your services? Having pretty posts may grab their attention but powerful copywriting will bring in the conversion. Tune in as Kinsey discusses the power of copywriting, how it is different than content creation and what you can do to make the shift between the two. Do not…
 
Are you a new coach and have been wondering if you should be doing private coaching or group coaching, to begin with? Or are you thinking about making the shift from one to another? In this episode, Kinsey talks about her philosophy that one should start private coaching before doing group. Some will agree and some will not but stop and listen as s…
 
The commitment ladder is what we build into our content marketing in order to get people to take action with us. There are different ways that you can ask people to commit to you and when you blend this level of commitment within your content marketing, it allows people to take smaller action with us, which then leads to bigger action. Do not miss …
 
Recently on FaceBook, Kinsey, and co-host Jenny Beecher brought the Wealthy Coach Five Day Challenge to a myriad of followers. It was so good that Kinsey wanted to give you a taste of what they talked about and hopefully inspire you to adopt the Millionaire Mindset. Wealth comes from a state of feeling first. It has to come from inside you first. Y…
 
Just pushing out content is not going to bring you clients. Your content should be creating a process that leads to conversion. In this episode, Kinsey walks you through the process of converting clients with your content. This is the clarity you have been looking for. Do not miss these highlights: 03:31 - We get caught in the trap of believing tha…
 
The New Year has arrived and that means ensuring that the vision for the upcoming year is clear and easily understood by all. Over the course of this episode, Kinsey shares her vision for her own company as well as gives you some strategies to help you clarify your own. She also dives into the lessons learned over 2021 that are going to help make 2…
 
Master Success Coach, Jenny Beecher, joins Kinsey today to talk about coaching and money success. Many women feel that they cannot have the success they want without a detrimental impact in other areas of their lives. This is not true. Everything you do is a choice and Jenny and Kinsey will help guide you on your journey to be a wealthy coach. Weal…
 
Thank you for joining us for the final part of Kinsey’s Signature to Seven Mastermind. If you have not listened to the first two, we invite you to check out episodes 13 and 14 so that you too can benefit from what Kinsey has to offer in this course. Today, Kinsey discusses the Evergreen and Launching Method of client acquisition. Not sure which one…
 
We are excited to bring you part 2 of Kinsey’s Signature to Seven Mastermind that was recently held. If you have not listened to the first one, go back to Episode 13 - Designing A High-End Coaching Program That Can Scale. In this episode, Kinsey will be focusing on messaging, marketing, and lead generation. This is really the meat of everything tha…
 
In the upcoming episodes, we are excited to bring you three of our classes from Kinsey’s Signature to Seven Mastermind that was recently held. It was just too good not to share so if you were unavailable to attend, here is a little taste of what you missed. The Signature to Seven Mastermind is designed to give you the tools, the resources, and the …
 
Do I need to put prices on my website? Where do I send people? Do I let people know the price upfront or do I have a conversation with them first? These are important questions but when we send a potential client to a specific space that shows our program and price, we often lose the opportunity to transform, to really identify what we can offer th…
 
Do you believe you are an introvert or an extrovert? We all have our perceptions of what those words mean, some good, some bad. Kinsey shares her thoughts about what it means to be an introvert and extrovert and what it means in developing your business. Even as an introvert you can be successful. Do not miss these highlights: [03:49] Discover the …
 
Kinsey dives into the Return of Investment on your offers. Too often we focus on just the monetary aspect of the ROI however there are by-products that happen from your offer for both you and your client. Listen as Kinsey shares how to stop thinking linearly and move into demonstrating all the ROI that your offer has to give. Do not miss these high…
 
How are you putting your offer out there? How often are you talking about it? In today’s market, you have to make some noise and turn the volume way up in order to make the sales. Listen in as Kinsey discusses how to get more attention to your offers without fear of over-communicating them. Do not miss these highlights: We usually don't show up in …
 
Kinsey shares her experience with the mastermind journey that elevated her and completely changed her into a new version of herself. This episode is about the key takeaways she learned from hanging out with those brilliant people who are making a great large impact, making a lot of money and have been able to navigate entrepreneurship gracefully. “…
 
Everything starts from the offer and having the clarity in your offer will drive everything else in your business. Kinsey shares the three biggest mistakes that she sees in the market when it comes to having a signature offer or not. Do not miss these highlights: How to scale your signature offer and get more clients through it The biggest mistake …
 
In order to pull in more premium clients, you need to make both a shift in your marketing and your messaging. In this week’s episode, Kinsey discusses the importance of speaking to the top 1% of your market and gives you some strategies to create that bigger momentum you have been searching for. Do not miss these highlights: Discover the pitfalls o…
 
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