What We Can Learn From Airbnb’s Marketing Shift [Big Brand Breakdown]

The Category Queen Show

What can small business owners learn from big brands like Airbnb, and how they approach marketing? The lessons are infinite!

Pull up your chair and grab your notebook because, in this episode of Big Brand Breakdown, I’m dissecting AirBNB’s “new” brand-centric approach to marketing after seeing diminishing returns on their marketing efforts prior to 2020.

This shift focuses on building deeper connections with consumers by addressing specific, relatable scenarios, creating a feeling of belonging, and offering solutions that resonate deeply with different audience segments.

You don’t need a large (or even small) budget to roll out an incredible marketing strategy. In this conversation, I give you insights and strategies you can implement right away for ZERO dollars that will drastically change how your audience knows, likes, and trusts you.

If you feel like you aren’t sure what to say in your content or feel constricted by a particular “niche,” this episode will unlock many new ideas for you!

Key Takeaways

• The importance of embracing connection over conversion in your content and how to create sustainable results in your marketing over a longer period of time.
• How Airbnb masters the art of storytelling in their marketing campaigns to capture the attention of the right audience.
• The key to understanding your audience’s specific desires and pain points and how it can revolutionize how you communicate in your messaging even if you have many types of avatars.

Resources Mentioned

• Airbnb
• Marketing Week
• Rental Scale Up

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About the Host

Kinsey Machos is the host and founder of The Category Queen, a podcast and community for coaches, consultants, practitioners, and professionals who desire to help more people with their unique expertise.

Kinsey's mission is to help women transform their unique brilliance into a profitable coaching business where they can experience true time and financial freedom while changing the world one human at a time.