Best Laryssa Wirstiuk Podcasts (2024)

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91 - Laryssa and Liz Chat About Imposter Syndrome - and Tips For Overcoming It 14:03

4d ago14:03

14:03

Welcome to episode #91. In this episode, we talk all about imposter syndrome. We share how it affects us and tips for overcoming these feelings when you're feeling down on yourself. In the bonus content, we also discuss some of the things we’re feeling insecure about in our own businesses. To get access to exclusive content as well as direct access…

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296 - What's It Like Having Marketing Support For Your Jewelry Business? 26:41

5d ago26:41

26:41

Episode #296 - "What's It Like Having Marketing Support For Your Jewelry Business?" Welcome to Episode #296. In today's episode, I want to paint a picture of what it's like to have marketing support in your business because it can feel abstract and nebulous until you experience it. Most of our clients come in with a specific idea of what the journe…

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90 - Liz Interviews Christina T. Miller, Sustainable Jewelry Consultant 30:15

11d ago30:15

30:15

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry ente…

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295 - How AI Is Impacting SEO For Jewelry Businesses 25:06

12d ago25:06

25:06

Episode #295 - "How AI Is Impacting SEO For Jewelry Businesses" Welcome to Episode #295. In today's episode, I want to talk about the future of SEO for jewelry businesses! This is an area of jewelry marketing that's evolving very quickly, with AI-created content becoming more and more prevalent and search engines like Google adjusting their algorit…

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89 - Laryssa and Liz Chat About Their Favorite Episodes So Far 15:28

18d ago15:28

15:28

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, si…

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294 - All About Calls to Action For Jewelry Marketing 24:09

19d ago24:09

24:09

Episode #294 - "All About Calls to Action For Jewelry Marketing" Welcome to Episode #294. In today's episode, I'm diving back into jewelry marketing basics with a focus on the unsung hero of effective marketing: Calls to Action, or CTAs. It's surprising I haven't dedicated an episode to this before! While I've mentioned CTAs in past episodes, I've …

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88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine 22:02

25d ago22:02

22:02

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talk…

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293 - Are Your Email Subscribers Seeing Your Jewelry Emails? 23:12

26d ago23:12

23:12

Episode #293 - "Are Your Email Subscribers Seeing Your Jewelry Emails?" Welcome to Episode #293. In today's episode, I want to discuss the importance of quality over quantity in email marketing and how to maintain a healthy subscriber list. This topic arose because I've noticed a significant increase in spam subscribers on my clients' lists recentl…

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87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News 25:23

1M ago25:23

25:23

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To ge…

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292 - JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset 26:06

1M ago26:06

26:06

Episode #292 - "JCK Vegas 2024 Recap - and How to Do a Mid-Year Jewelry Marketing Reset" Welcome to Episode #292. In today's episode, I want to cover a few different topics. First, I want to announce a very special opportunity that I'm opening up to emerging jewelry brands everywhere. If you've been intrigued by Joy Joya's grants in the past, you M…

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86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business 14:45

1M ago14:45

14:45

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to l…

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291 - Writing Effective Social Media Captions For Jewelry Businesses 23:42

1M ago23:42

23:42

Episode #291 - "Writing Effective Social Media Captions For Jewelry Businesses" Welcome to Episode #291. In today's episode, I'm going to dive into the art of writing effective social media captions. Captions are more than just words beneath a post; they're a powerful tool for enhancing your visual content by adding depth and providing necessary co…

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85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand 20:08

2M ago20:08

20:08

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive …

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290 - What If You Have More Than One Type of Target Customer For Your Jewelry Business? 17:19

2M ago17:19

17:19

Episode #290 - "What If You Have More Than One Type of Target Customer For Your Jewelry Business?" Welcome to Episode #290. In today's episode, I want to tackle the question: what if you have more than one audience and target customer? Not every jewelry business' target customer fits neatly into one box. Oftentimes, you'll be speaking to customers …

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84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations 18:58

2M ago18:58

18:58

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have acc…

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289 - How to Inspire Your Jewelry Customers to Return Again and Again 24:16

2M ago24:16

24:16

Episode #289 - "How to Inspire Your Jewelry Customers to Return Again and Again" Welcome to Episode #289. In today's episode, I want to talk about how you can get your customers to love your jewelry business - and come back again and again. In the worlds of business and marketing, trends come and go, but one timeless truth remains: retaining custom…

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83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas 11:31

2M ago11:31

11:31

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. I…

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288 - How to Add Depth to Jewelry Marketing Content 19:56

2M ago19:56

19:56

Episode #288 - "How to Add Depth to Jewelry Marketing Content" Welcome to Episode #288. In today's episode, I want to dive deeper into how you can transcend mere surface-level content, which is crucial in a world increasingly dominated by AI in content creation and marketing. While AI is a fantastic tool for brainstorming and drafting, it's not mea…

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82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li 32:02

2M ago32:02

32:02

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access …

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287 - Celebrating Joy Joya's Business Anniversary at 8 Years 35:55

2M ago35:55

35:55

Episode #287 - "Celebrating Joy Joya's Business Anniversary at 8 Years" Welcome to Episode #287. In today's episode, I'm excited to celebrate my 8-year business anniversary! I launched Joy Joya in May 2016, just after relocating to Los Angeles. At the start, it was merely a basic website and a big dream. I began as a glorified marketing copywriter,…

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81 - Liz Interviews "A Thousand Facets" About Finding Your Voice 33:14

2M ago33:14

33:14

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that…

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286 - Tips For Optimizing Your Jewelry Product Pages 29:39

2M ago29:39

29:39

Episode #286 - "Tips For Optimizing Your Jewelry Product Pages" Welcome to Episode #286.Today, let's delve into the significance of your ecommerce site's product detail page, especially concerning jewelry sales, and I'll share some pointers to enhance its appeal. Every person holds certain perceptions of value, shaped by individual experiences. The…

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80 - Laryssa and Liz on How to Define Your Target Audience 24:08

3M ago24:08

24:08

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see h…

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285 - The 10 Essentials of Managing Your Ecommerce Jewelry Store 31:30

3M ago31:30

31:30

Episode #285 - "The 10 Essentials of Managing Your Ecommerce Jewelry Store" Welcome to Episode #285. Today, I'm diving into the must-knows of managing your online store. I'll chat about what you should understand about your ecommerce setup and why it's essential to seek help if you're unsure. I've been chatting with some jewelry business owners who…

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79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?" 25:47

3M ago25:47

25:47

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topi…

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284 - Carousels? Reels? What's Up With Instagram For Jewelry? 22:21

3M ago22:21

22:21

Episode #284 - "Carousels? Reels? What's Up With Instagram For Jewelry?" Welcome to Episode #284. In today's episode, I'm diving into the current best practices for Instagram content. What formats are hitting the mark? What kind of results can you realistically expect from your social media efforts? I've recently completed over a dozen social media…

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78 - Laryssa and Liz Audit the Marketing for Their Own Podcast 18:18

3M ago18:18

18:18

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further reso…

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283 - Hero Images for Jewelry Ecommerce and Digital Marketing 21:28

3M ago21:28

21:28

Episode #283 - "Hero Images for Jewelry Ecommerce and Digital Marketing" Welcome to Episode #283. Today, we're diving into the world of heroes, but not the kind you might expect from comic books or Marvel films. Instead, our focus will be on hero images and their critical role in digital marketing. The term "hero image" originates from web design a…

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77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business 21:30

3M ago21:30

21:30

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips t…

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282 - Finding the Right Audience for Your Fine Jewelry 30:08

3M ago30:08

30:08

Episode #282 - "Finding the Right Audience for Your Fine Jewelry" Welcome to Episode #282. Today, I want to chat about finding an audience for your fine jewelry, especially if you sell at more aspirational, luxury price points. This episode was actually inspired by some content I've been watching on TikTok and it really got me thinking about the ta…

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76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice 22:41

4M ago22:41

22:41

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to t…

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281 - Tactics for Boosting Your Jewelry Ecommerce Performance 21:04

4M ago21:04

21:04

Episode #281 - "Tactics for Boosting Your Jewelry Ecommerce Performance" Welcome to Episode #281. Today, let's dive into a "part two" of last week's discussion on achieving ecommerce sales goals through key metrics like Average Order Value (AOV), Conversion Rates, and the number of Website Visitors. While I outlined the importance of these metrics,…

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75 - Laryssa and Liz on How to Vet a Consultant or Other Partner 24:40

4M ago24:40

24:40

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended …

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280 - Jewelry Marketing Metrics for Ecommerce Goals 24:43

4M ago24:43

24:43

Episode #280 - "Jewelry Marketing Metrics for Ecommerce Goals" Welcome to Episode #280. Today, I'd like to share some strategies to help ease the pressure of meeting your ecommerce sales goals by instead zeroing in on more digestible metrics that can be tackled in bite-sized pieces. I stumbled upon this method of achieving sales targets back in 201…

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74 - Laryssa and Liz on the Jewelry Marketing We Receive 24:55

4M ago24:55

24:55

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can…

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279 - Jewelry Storytelling: Get Your Audience to STOP and Pay Attention 27:04

4M ago27:04

27:04

Episode #279 - "Jewelry Storytelling: Get Your Audience to STOP and Pay Attention" Welcome to Episode #279. Today, I'm revisiting the topic of brand storytelling for what must be the thousandth time, simply because I can't seem to emphasize its importance enough. Recently, I stumbled upon a small business grant sponsored by a global bank, which und…

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73 - Laryssa and Liz on Promoting Jewelry for Mother's Day 18:03

4M ago18:03

18:03

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended e…

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278 - The Role of Production in Jewelry Marketing 26:50

4M ago26:50

26:50

Episode #278 - "The Role of Production in Jewelry Marketing" Welcome to Episode #278. Today, I'd like to discuss a common challenge many jewelry business owners face when it comes to planning their marketing content. Surprisingly, it's not about their marketing skills or knowledge, but rather about production; yes, about the actual designing and ma…

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72 - Laryssa and Liz on Why Transparency Matters for Jewelry Businesses 11:58

5M ago11:58

11:58

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus co…

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277 - What "Works" in Jewelry Marketing 27:23

5M ago27:23

27:23

Episode #277 - "What 'Works' in Jewelry Marketing" Welcome to Episode #277. Today, I'm diving into the topic of when marketing actually "works". Sometimes, marketing seems like a big mystery. Is it all about posting on social media? Sending out emails? Is there a magical formula for boosting sales? And when exactly does marketing start to show resu…

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71 - Laryssa and Liz on the Importance of Email and How to Grow a List 20:02

5M ago20:02

20:02

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resource…

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276 - How to Roll Out New Jewelry Marketing Ideas 25:25

5M ago25:25

25:25

Episode #276 - "How to Roll Out New Jewelry Marketing Ideas" Welcome to Episode #276. In this episode, I'll delve into the significance of empathizing with your customers and share strategies on how to do so effectively. Recently, during a client call, we were bouncing ideas back and forth about the direction of their business and which products or…

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275 - How Your Jewelry Business Can Gain Organic Traffic and Build Trust 27:27

5M ago27:27

27:27

Episode #275 - "How Your Jewelry Business Can Gain Organic Traffic and Build Trust" Welcome to Episode #275. In this episode, I want to talk about why blog posts could still be relevant for your jewelry business in 2024 (notice I said "could be" and not "are relevant") and how to actually write a great blog post for your ecommerce site. While the t…

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69 - Laryssa and Liz on Clienteling for Your Jewelry Business 21:41

5M ago21:41

21:41

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources a…

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70 - Laryssa and Liz on Successful Storytelling for Your Jewelry Business 20:17

5M ago20:17

20:17

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources abo…

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274 - 2 Essential Phases of Marketing for Jewelry Businesses 20:20

5M ago20:20

20:20

Episode #274 - "2 Essential Phases of Marketing for Jewelry Businesses" Welcome to Episode #274. In this episode, we're diving into the essential stages of marketing for jewelry brands and why it's crucial to understand their distinctions. I've noticed that many new jewelry business owners might not have a clear grasp of what marketing really invol…

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68 - Laryssa and Liz on Hiring for Your Jewelry Business 26:26

6M ago26:26

26:26

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have ac…

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273 - Email Marketing Design for Jewelry Businesses 34:13

6M ago34:13

34:13

Episode #273 - "Email Marketing Design for Jewelry Businesses" Welcome to Episode #273. In this episode, I want to discuss effective email marketing design strategies tailored specifically for jewelry brands. When we mention "graphic design" or the design aspect of digital materials, it's common to associate it with aesthetics and making things vis…

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67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024 22:48

6M ago22:48

22:48

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to exte…

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272 - Email Marketing List Health for Jewelry Businesses 38:18

6M ago38:18

38:18

Episode #272 - "Email Marketing List Health for Jewelry Businesses" Welcome to Episode #272. In this episode, I'm excited to share one of my favorite jewelry marketing activities to kick off the new year - giving your email subscriber list a check-up! In the world of jewelry marketing, the email list is like a lively and ever-evolving companion tha…

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