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Healthcare: it’s a giant industry with a noble cause—supporting human health. But here in America, it’s expensive and unwieldy, and has inspired decades of (mostly) failed reform attempts. How did we get here? And can we do better? Welcome to Insight Unpacked, where we delve into complex business topics and emerge with insights from Kellogg School faculty. For our second season, we untangle the often-competing incentives that motivate the major players in the system, from hospital networks a ...
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What will we pay for the next groundbreaking drug? In episode 4 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explore the trade-off at the heart of pharmaceutical innovation. On this episode, we hear from Kellogg faculty members Amanda Starc and Craig Garthwaite, as well as Boston Universi…
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S2E3 | The Misadventures of Insuring America
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In episode 3 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we explain how insurance companies became everybody’s favorite villain. On this episode, we talk to Kellogg faculty members Craig Garthwaite, David Dranove, and Paul Campbell, alongside Wharton School professor Robert Lawton Burns. Vi…
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We rely on doctors to keep us healthy. In episode 2 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we learn at what cost. On this episode, we talk to Kellogg professors Craig Garthwaite, David Dranove, and clinical associate professor Paul Campbell about the role doctors play in the expense an…
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In episode 1 of our 5-episode series, “Insight Unpacked: American Healthcare and Its Web of Misaligned Incentives,” we investigate how hospital systems got so big—and what that means for our health and our pocketbooks. On this episode, we talk to Kellogg professors Craig Garthwaite and David Dranove, and Wharton School professor Robert Lawton Burns…
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Introducing Insight Unpacked, Season 2: American Healthcare and Its Web of Misaligned Incentives If you lived in the nineteenth century, and you got sick, it was bad news. Simple urinary tract infections were deadly. Appendicitis killed you. And Syphilis might leave you without a nose. Thanks to modern medicine, this is pretty unimaginable today. A…
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Insight Unpacked BONUS | Why Canada Goose Soared and Shinola Sputtered
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Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.By Kellogg Insight
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Insight Unpacked BONUS | So You Want to Be a Luxury Brand
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So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.By Kellogg Insight
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In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn. Kellogg professors Julie Hennessy, Jennifer Cutler, Jim Lecinski, and Tim Calkins will explain how to use tools like Twitter to understand how customers fe…
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S1E4 | How Will You Tell Your Brand’s Story?
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In episode 4 of our 5-episode series, “Extraordinary Brands and How to Build Them,” professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right. Every brand has a story to tell. But consumers only have so much time, energy, and attention. You will need to find a story that cuts through our collective “st…
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S1E3 | What Should Your Brand Look (and Sound and Smell) Like?
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In episode 3 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we discuss the associations you want customers to make with your brand, and how to use design to make it happen. On this episode, Kellogg professor Bobby Calder looks at how great brands define themselves, how stale brands revitalize themselves, and why you should u…
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In episode 2 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we dig into the importance of finding the right name for your brand. With apologies to Shakespeare, a rose by any other name wouldn’t smell as sweet. On this episode, Kellogg professors Paul Earle and Tim Calkins offer advice on where you might look for naming inspi…
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S1E1 | Why Does Your Brand Need to Exist?
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In episode 1 of our 5-episode series, “Extraordinary Brands and How to Build Them,” we reveal the key questions you should answer before you start to craft your brand. Because if you can’t articulate your brand’s value to yourself, you won’t stand a chance of convincing customers. On this episode, Kellogg professors Tim Calkins and Alice Tybout dis…
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Introducing Insight Unpacked Season 1: Extraordinary Brands and How to Build Them. These days, it’s easy to build a brand. But if you want your brand to stand out, you will need to build an extraordinary brand. Whether you need to build that special brand from scratch, or you’re hoping to reinvigorate an existing brand… on Insight Unpacked our facu…
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