show episodes
 
Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall ...
 
Welcome to The CBD Guide Podcast, a show where we help you unlock the amazing world of CBD. Listen in as we interview groundbreaking entrepreneurs, experts and thought leaders. You’ll learn about exciting new products, innovative brands, and the powerful trends driving this fast-growing industry. We’ll answer your most common questions, plus take a deep dive into the benefits of CBD, the science behind it, and everything in between.
 
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show series
 
Out of the diverse array of CBD products to choose from, softgels are known to be simple to incorporate into one’s daily routine, while also providing fast-acting results. This episode's guest is Dr. Jason Minsky, the managing partner of Good Hemp Wellness. Dr. Jason Minsky speaks of how Good Hemp Wellness puts patient results as their primary focu…
 
The exciting therapeutic benefits of CBD have sparked interest in researchers, and others, to further explore what exactly CBD is capable of. One of the interested individuals is our guest, Dr. Saoirse Elizabeth O’Sullivan, who serves as a scientific advisor for Artelo Biosciences. In this episode, Professor O’Sullivan takes us into cannabinoid pha…
 
Sustainable hemp farming not only results in pure and rich CBD for consumers, but also aids in the preservation of our planet. In this episode, Noah Fishman joins us to talk about his family's cannabis store and restaurant, Zenbarn Farms. Tune in to hear a discussion on the process of sustainable cultivation and testing of products, as well as how …
 
Anyone looking to incorporate CBD into their wellness routine, but who may also not like the taste of Hemp, should consider honey-infused CBD! In this episode, Renee Kirwan and Colleen McArthey of Florida Honey Pot Farms join to discuss their CBD-infused honey products. Renee and Colleen explore the wellness benefits of incorporating CBD into honey…
 
In the ever-growing CBD world, the legal and regulatory landscape is continuing to evolve. In this episode, we are joined by Rod Kight, an award-winning attorney who specializes in cannabis law and runs his own firm, Kight on Cannabis. Rod walks us through the legal side of Hemp and CBD by discussing some challenges that cannabis businesses face, a…
 
Transparency can be a distinguishing factor in the success of a CBD company, and is critical for the industry. This episode's guest is Laura Fuentes, the CEO, and Co-Founder of Green Roads, one of the leading CBD companies in the country. Listen along as Laura speaks of her past in the pharmaceutical field, and shares how transparency and product q…
 
Diving deep into the science of Hemp provides a great understanding of its purpose, composition, and potential benefits. This episode's guest is Dr. Alex Capano, the Chief Science Officer of Ecofibre. Dr. Capano guides us into learning about the complex scientific frameworks of both Hemp and CBD. Tune in to hear a discussion about the research invo…
 
Many individuals approach CBD with a specific purpose in mind, but may not know what kind of formulation to try. In this week's episode, we are joined with Robb Auspitz, the founder of Groovy Hemp Company, who shares his personal journey of discovering CBD and the creation of his online marketplace. Listen in as Robb shares some insight into how hi…
 
As CBD continues to spark more consumer interest, the industry is beginning to expand into the creation of CBD drinks and food. This episode's guest is Chris Petersen, the managing director of CarryOn, who shares the story of his startup company located in Denver, Colorado. CarryOn specializes in CBD drinks and food of different flavors and types, …
 
Running a CBD marketplace isn't easy, but it's important work. On this episode, James Lazos, founder of Element Earth CBD joins the show to share the story of the CBD company he founded in Monroe, New York. Boasting an impressive online store with products personally vetted by James and his closest family and friends, this is an example of CBD sale…
 
Beauty and skin care products are incredibly popular, and those infused with CBD have women and men singing their praises. On this episode, Pollethe Ramirez, founder of CLARI Skin Care joins the show to share her company's story, and dive into the CBD for beauty. Read show notes and more: https://thecbdguide.com/…
 
Everyone has a different story and path to discovering CBD. Pain relief is one of the most popular reasons for considering a CBD product purchase. On this episode, Scott is joined by Valerie Baldini, who is the founder of VictoryLeaf, a small business working to provide customers with quality CBD products. Valerie's story is a powerful one, and she…
 
People who make CBD a part of their regular wellness regimen often sing its praises. Consumers have said that CBD products offer benefits for everything from anxiety to pain management, and even for their pets. On this episode, Scott is joined by Max Sobol and Steven Walman who have a company selling super premium hemp extracts derived from organic…
 
Since the passage of the 2018 Farm Bill, the CBD industry has seen incredible growth and interest from all areas of business and finance. In fact, from an investor's or entrepreneur's perspective... CBD presents tremendous opportunity (pun intended). On this episode, Scott is joined by Jimmy Atkinson, Founder of the Opportunity Zones Database. Scot…
 
The CBD industry is exploding, and everyone from small business owners to big time investors are taking notice. Scott, once again joined by Andy, breaks down just how large the CBD industry is, what types of products and sales mediums are having the biggest impact, and more. If you want to know who the biggest players in CBD are, or are interested …
 
CBD-infused products are all the rage... and many consumers swear by the benefits CBD offers for pain, anxiety, sleep, and more. Scott took a trip to his local CBD store looking for relief from lower back pain, and came back with a variety of products. Listen along as Scott and Andy discuss the what and why of CBD products. Read show notes and more…
 
It's our first podcast ever! Scott, with the help of his Assistant Producer Andy, explores cannabidiol (CBD) from a high level. This episode will offer a definitive answer to the question, "What is CBD, really?" Plus, some bonus Dad Jokes from Andy which might make you laugh (or cry). Read show notes and more: https://thecbdguide.com/…
 
Success, obstacles, goals, strategy, advice, imposter syndrome, writing tips, and more -- this episode is all about having the guts to become an author and ways to use your book to help grow your brand and business while also truly helping others out there in the world. Podcasting Business School's founder Adam Schaeuble takes the lead role asking …
 
Writing about a boring or complicated topic (at least as seen by others)? Well, our guest today shows how to make even things like taxes and avoiding an IRS tax audit interesting, easy-to-understand, and immediately applicable to his audience. Listen in to see how Jonathan Maki went from driving tanks in the Army to helping businesses be prepared f…
 
Sword fighting, Peace Corp serving, apple pie with cheddar cheese-loving business owner Ray Blakney stops by to share with us how he’s grown the largest language learning online school in the world that hasn’t raised venture capital. Whatever content you have -- a blog, a book, a podcast, a website, a YouTube channel, or a combination of them -- Ra…
 
Do you struggle with imposter syndrome and overwhelm on what book topic to pick to write about? You are not alone! This is a replay of a really terrific group Zoom call that my biz bestie Allison Melody of the Food Heals empire did last Saturday. Six entrepreneurs joined us to ask questions, brainstorm, and work through mental blocks. I hope this h…
 
Be a #1 Bestselling Published Author with your book on Amazon and Barnes & Noble...before quarantine is over! On Saturday, May 15th at 12pm PST, Allison Melody and I will meet you online for a fun mimosa brunch (BYOBB = Bring Your Own Booze & Brunch) to discuss how YOU can become a bestselling author in as little as 14 weeks! Join us to get support…
 
UNPOPULAR OPINION: Hanging out with ACHIEVERS is actually HURTING you {psychologically}! Facebook Post where you can write and share your thoughts: We all know the whole 'you are the average of the 5 people you spend the most time with' saying -- I retell it all the time, myself! But, I realized recently how doing this can actually hurt us too. Now…
 
No matter how much you practice at writing copy, you will never get as fast, efficient, and effective as if you use the Funnel Scripts tool from Russell Brunson (Founder of Click Funnels) and Jay Edwards (professional Copywriter). It's like mad libs on crack. For business. You just plug in key information about your business, product, webinar topic…
 
Do you want to earn income working from home? (Whether you have a child or not...whether you are a mom or not). This episode may also be SO TIMELY for millions of people social distancing at home because of COVID-19. Then tune into this episode! Our guest today shares her story of how she replaced a full-time income in the financial industry (livin…
 
What's a short-form way to both gain insights on your audience (to improve your copywriting) AND clarify your offers to psychologically attract more clients? A quiz! Brand Impact Strategist Annmarie Rose stops by to break it all down so you can quickly start using quizzes to improve your business and copy. A Few Highlights from This Podcast: - how …
 
This show is all about applying psychology and improving our writing for online business success, so let’s look at TikTok with that lense. In this solo episode with just me -- no interview today -- we’ll cover: 1. What is TikTok and just how crazy big is it already?2. My personal experience with it and how I got a video to over 47,000 views at the …
 
This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they’re at it!... But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on t…
 
Quick copy tip for you today about the uber fun punctuation mark called...the semicolon. What does it look like? It’s like a colon on the top but a comma on the bottom. Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won’t do! WAY #1 To combine two independent clauses (aka sentences that could sta…
 
From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially. Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of …
 
Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too! Kelsey reveals how she did it, obstacles you fac…
 
4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable. Today, let’s talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… “Oxford comma or not?” ----- PRODUCT SHOUT OUT ----- I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxy…
 
What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey. A Few Highlights from This Podcast: - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help…
 
Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally. Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon! Plus, this book includes 39 additional stories of overco…
 
This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more! Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me! I’m going to…
 
Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life. Listen to this action-packed episode if you want tangible tips and fa…
 
Sell more with stories. As they say, "Words tell. Stories sell." How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson? Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effect…
 
The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!). Links: • The I.T. Crowd • Laura's instagram @LaptopLaura (for baby pics) Take Action …
 
True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects Answer: True to both! But how can you improve on this? There’s a free tool out there that I discovered! It’s called the Emotional Marketing Value Head…
 
Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in? Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy? Well, now you can! I recently discovered Swiped.co ... Profitable Marketing Inspiration & Analysis The place for copyw…
 
Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses. A Few Highlights from This Podcast: - Jule's book: Fool M…
 
Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories…
 
I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019 The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous…
 
"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement... [watch video below to learn more and hear the rest of the story!] Globally, 9…
 
Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day! Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too! A Few Highlight…
 
Dominatrix + copy tips? Yes! Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy. So many times people ask, “What’s the best word to use here?" Or, "How can I improve my copy?” These are fabulous questions and being committed to improving is the first step!…
 
At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more. 5 Turbo Copywriting Hacks "the right way” "…
 
Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! CopyThatPops.com/kelsey will take you there to see it! Link Outs: • CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress • Kelsey's book live on Amazon now About Kelsey: Kelsey Henry from Positively Delighted is a sing…
 
Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! That's what in store for you in this episode with the incredible Chris Cumby! A few podcast episode highlights: Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people g…
 
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