Welcome to Retain: The Customer Retention Podcast! Join host Lauren DeSouza on her journey to discover the power of retaining customers. Accompanied by marketing experts, this podcast will demystify customer retention and deep-dive into how international companies are using it to keep their customers coming back for more.
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Former D1 athlete talks about how sports impacts your life as a family man, leader & entrepreneur! Trust me, he find ways to put it all together to make sense. Check em' out! www.dmurphspeaks.com IG: @WhyNotSports_ #WhyNotSports #PodsinColor #DMFCP Please subscribe, share the podcast and leave comments :-).
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Retain: The Customer Retention Podcast


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Why Customer Segmentation is so Useful with Devam Hirpara, Ecommerce and CRM Specialist at L’Oreal
31:28
31:28
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31:28
This time, Lauren is joined by Devam Hirpara, an Ecommerce and CRM Specialist at L’Oreal, the largest cosmetics and beauty brand in the world. At L’Oreal, Devam collaborates with advertisers, marketers, and stakeholders to drive ecommerce success and digital understanding. In the episode, Lauren and Devam discuss why customer segmentation is so use…
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Why Not Sports w/D. Murph


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Rules Are Rules w/ Kyle from 12Kyle Podcast
43:40
43:40
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43:40
This episode Murph is joined by one of the fan favs 12Kyle where they spoke about Michael Irvin being suspended as an analyst, Lauri Markkanen serving in the military and is betting on professional games a recipe for disaster? Why did Murph push Kyle for this particular guest? Is Kyle really bad at math? Why was Kyle talking about this topic would …
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Retain: The Customer Retention Podcast


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How To Create Customers For Life with Cole Atkinson, Senior Product Manager at Shopify
31:48
31:48
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31:48
On the latest episode of Retain, Lauren is accompanied by Cole Atkinson. Cole is a Senior Product Manager at Shopify, a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size, making it easier for everyone involved. Previously, he worked as a Sales & Marketing Manager at Rubber Tree…
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This episode Murph is joined by one of WhyNotSports fav Big Mike where they spoke about the Tank vs Garcia fight, what's next for boxing and the Ravens offseason moves. Did Big Mike jinx his Ravens? Why did Murph cut off Big Mike? Tune In!Follow OTR Mike:Twitter: @OTR_MikeInstagram: @OTRMike_Follow Ring Kings Podcast:Twitter: @RingKingspodFollow Mu…
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Retain: The Customer Retention Podcast


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The Secret to Lifecycle Marketing with Elyssa Verhoogen, Senior CRM and Lifecycle Consultant at Dojo
30:10
30:10
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30:10
This time, host Lauren DeSouza is joined by Marketing Consultant, Elyssa Verhoogen. As a lover of lifecycle marketing, Elyssa has extensive experience in helping companies improve their customer relationships and drive revenue growth. She is currently the Senior CRM & Lifecycle Marketing Consultant at Dojo. And, prior to that, Elyssa helped with th…
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Why Not Sports w/D. Murph


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Talk On Defense w/ Baylor The Great
1:00:06
1:00:06
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1:00:06
This episode Murph is joined by B.T.G. where they spoke about communication such as talking on DEFENSE, how often do teammates really fight & B.T.G. gave his 1st round predictions. Did B.T.G really show his age? Will D3 set the record for the most points ever in a game in the Murphy household? Also, can you tell the fellas what is the name of this …
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Retain: The Customer Retention Podcast


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An Emotional Approach to Customer Retention with Jim Tincher, CEO of Heart of the Customer
38:45
38:45
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38:45
Lauren is joined by customer experience expert, Jim Tincher. Jim is the Founder and CEO of Heart of the Customer, a customer experience consulting firm which seeks to map out customer journeys in order to increase engagement and loyalty. As well as leading customer engagement initiatives at Best Buy, Jim was the second person in the world to receiv…
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Why Not Sports w/D. Murph


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Performance Reimagined w/ Mrs. Lauren Ammon
43:43
43:43
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43:43
This episode Murph is joined by Mrs. Lauren Ammon who has a similar story as your WhyNotSports host where she was a great athlete, worked in the corporate world for a living now turned entrepreneur giving back to the youth and student athletes. Will Murph decide to take swimming lessons? Why did Lauren get back into the world of sports? Is Murph a …
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This episode Murph is joined by B.T.G. to talk about load management, should NBA players record a podcast during the season and will fans stop personally attacking players in the NBA. Should Draymond Green and Pat Beverly do a podcast together? Why does B.T.G hold Murph accountable? Follow B.T.G.Twitter: @BaylorismInstagram: @BaylorTheGreatTikTok: …
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Retain: The Customer Retention Podcast


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Why Companies Need to be More Customer-Centric with Howard Tiersky, CEO of FROM
37:44
37:44
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37:44
Lauren is joined by Howard Tiersky, CEO of FROM, the Digital Transformation Agency. Howard loves to help some of the world's largest brands navigate digital transformation; to re-invent their customer journeys and earn the love of today's ‘Digital Customers’. Howard speaks regularly on customer experience at conferences, and has recently released t…
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This episode Murph and Big Roy start out Season 13 by talking about what they have been up to as of late. Murph highlighted his new career path and why he knows in his heart why the game chose him. Big Roy shared his emotions about a dear friend. In addition, the fellas spoke about the Houston Rockets, the Pittsburgh Steelers and some of the games …
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Why Not Sports w/D. Murph


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Black Athlete Revolt w/ Dr. Shaun M. Anderson
50:07
50:07
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50:07
Recorded in December 2022, Murph is joined by Dr. Shaun M. Anderson where they spoke about his love for sports, being a professor at LMU and his book, The Black Athlete Revolt. Why is Murph throat so raspy? What is next for Dr. Shaun in 2023. Tune In!Follow Dr. Shaun:Twitter: @ShaunMarqSpeakswww.shaunmaeqandersonFollow Murph:Twitter: @ItsDMurphInst…
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Retain: The Customer Retention Podcast


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Leveraging Technology in Marketing with John Sime, Senior Product Marketing Manager at Shopify
39:18
39:18
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39:18
Lauren is joined by John Sime, a Senior Product Marketing Manager at Shopify. Shopify is of course known to the world as being the global commerce brand. John is a product and technology-focused marketer, whose work has spanned e-commerce, consumer packaged goods, and tourism for B2B and B2C. He works closely with sales, UX and creative teams to ma…
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Why Not Sports w/D. Murph


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Potential Will Not Help You Keep Your Job w/ Justina Knight
39:26
39:26
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39:26
Recorded in October of 2022! This episode Murph is joined by Justina Knight owner of HoopVals and a member of SportsTalk2319. Justina spoke to Murph about her sports journey, why research matter and who to look out for in 2023 for the next level in hoops. Why does Murph like to butcher last names? Why is providing a platform for student athletes im…
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Lauren is joined by New York Times best-selling author, Dave Kerpen. As a serial entrepreneur, Dave spins many plates. One of which is being the Co-founder and Executive Chairman of Apprentice, a platform connecting entrepreneurs with smart and motivated college students. Dave is also a renowned international keynotes speaker on all things business…
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Retain: The Customer Retention Podcast


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Being a Student of Human Beings with Bruce Temkin, the Godfather of Customer Experience
28:56
28:56
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28:56
Lauren is joined by customer experience expert, Bruce Temkin. As the Head of Qualtrics XM Institute, Bruce works with the world’s most comprehensive resource for experience management professionals. Often referred to as the “Godfather of Customer Experience”, Bruce is renowned for defining and propelling the disciplines of customer experience and e…
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Lauren is joined by Alice Clark, the International CRM Lead for HelloFresh Market. HelloFresh, the German-based meal kit giant, are the largest meal-kit provider in the United States. As a “results-oriented automation nerd”, Alice champions marketing automation and synchronizing valuable data between all aspects of the CRM system. In the episode, L…
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Retain: The Customer Retention Podcast


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The Secret to Subscriptions with Matthew Holman
32:23
32:23
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32:23
Lauren is joined by subscription expert, Matthew Holman. Over the years, Matthew has worked with hundreds of brands to help transform their subscription models. Matthew is also the Head of Growth at QPilot, a platform which offers merchants dynamic and flexible software to manage their repeat orders. In the episode, Lauren and Matthew discuss wha…
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Retain: The Customer Retention Podcast


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Finding The Balance Between Retention and Growth with Jem Bourouh
28:15
28:15
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28:15
For the first episode of 2023, host, Lauren DeSouza, welcomes Jem Bourouh to the podcast. Jem is a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem has spent more than $310M profitably. After being in the direct-to-customer (DTC) space for more than 4 years and bootstrapping his own e-commerce brands, Jem’s is now investi…
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Retain: The Customer Retention Podcast


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The Importance of Customer Experience with Nicolas Babin
40:06
40:06
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40:06
In this episode, Lauren is joined by Nicolas Babin, a strategic advisor and consultant. Nicolas’ background as a serial entrepreneur, executive, and board member has spanned from startups to multinational tech giants, such as Sony. Today, Nicolas gets excited by opportunities to help innovative companies achieve profitable growth and key business g…
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Retain: The Customer Retention Podcast


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How To Create Superfans with Brittany Hodak
33:00
33:00
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33:00
In this episode, Lauren is joined by Brittany Hodak, an international keynote speaker and award-winning business leader. Brittany is widely regarded as a ‘go-to source’ for generating and retaining superfans. She’s also the co-founder of The Superfan Company, a multimillion-dollar fan-engagement agency that has created successful campaigns and prod…
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Retain: The Customer Retention Podcast


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Connecting With Your Customers with H.E. Amb. Terry Earthwind Nichols
24:30
24:30
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24:30
This time, Lauren is joined by H.E. Amb. Terry Earthwind Nichols, a visionary strategist and mentor in the world of sales and marketing. His focus is on creating achievement-based business models rather than goal-based, bringing out the best in employees, improving working relationships, and helping business growth. Terry is also the author of eigh…
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Retain: The Customer Retention Podcast


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Understanding Your Customer with Adrian Swinscoe
31:25
31:25
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31:25
Lauren is joined by Adrian Swinscoe, a customer experience consultant and advisor who has been growing and developing customer-focused businesses for over 20 years. Adrian helps companies deliver better customer service and customer experiences in two ways; the first is through acting as an advisor on specific service, experience and engagement iss…
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Recorded last month, Murph welcomes back, Bruh Man from the 5th Flo where he spoke about the Pittsburgh Steelers and how they are looking at the time of this recording. Will the Steelers keep Pickett as the starting QB? What was Bruh Man prediction for the squad right after the Thanksgiving break? Because of his love for sammiches, will Bruh Man ha…
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For the first ever episode, host Lauren DeSouza is joined by Shep Hyken, the Chief Amazement Officer for Shepard Presentations, LLC. Shep is an experienced speaker and an international authority on all things customer service, customer experience and loyalty in business. He is the best-selling author of eight books and has worked with a plethora of…
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Why Not Sports w/D. Murph


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Prove That I Belong w/ HBO Winning Time's Delante Desouza
37:25
37:25
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37:25
This episode Murph is joined by entrepreneur/actor Delante Desouza from the HBO Max hit series, "Winning Time" where they spoke about his upbringing in Baltimore, his days as a track & field athlete and how he landed his role as the Laker Legend Michael Cooper! Will Murph finally make his acting debut? Tune In!Follow Mr. Delante Souza:Twitter: @Del…
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Why Not Sports w/D. Murph


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Hands In The Cookie Jar w/ VJ Burton and Baylor The Great
1:11:07
1:11:07
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1:11:07
This episode Murph is joined by VJ & B.T.G. where they spoke about Brett Favre, Robert Sarver and Ime Udoka! After these gentleman got caught with there hand in the cookie jar, is the punishment harsh? Will B.T.G & VJ collaborate in the future? Tune In! Follow VJ:Twitter: @VJ_BurtonInstagram: @VJ_BurtonFollow Baylor:Twitter: @BaylorismInstagram: @B…
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This episode Murph is joined by the talented Whitney Labelle where she spoke about her playing days at Stony Brook University, how she became an entrepreneur and when she knew comedic skits about relationships was her niche. Will Murph come out of retirement to hoop? Tune In!Follow Whitney:Twitter: @justwhitiInstagram: @justwhitiFollow WhyNotSports…
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Why Not Sports w/D. Murph


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We Talkin About Playoffs Already w/ Baylor The Great
50:38
50:38
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50:38
This episode Murph is joined by B.T.G where they spoke about Pat Beverly becoming a Laker, does Kicker's really have one job and will Raiders make the playoffs in that tough AFC West? What are your thoughts on celebrity boxing matches? Is B.T.G. really good on NBA 2K? Tune In!Follow Baylor The Great:Twitter: @BaylorismInstagram: @BaylorTheGreatFoll…
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Why Not Sports w/D. Murph


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Take 7 Breath's And Push Through w/ Reginald Ballard aka Bruh Man 5th Flo
37:16
37:16
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37:16
This episode Murph is joined by living legend Reginal Ballard aka Bruh Man where the fellas spoke about his playing days at SMU, why did he become an actor and he described his experience working with Martin Lawrence. Will Bruh Man come back to talk about the Pittsburgh Steelers? How did Tommy Ford and Bernic Mac influence Bruh Man? Tune In!Follow …
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Why Not Sports w/D. Murph


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Do Not Embarass Me w/ Kyle and Autumn The Aries
1:09:19
1:09:19
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1:09:19
Recorded right before the NFL Season started, This episode Murph is joined by 12Kyle and Autumn The Aries where they spoke about the Dallas Cowboys, The Ohio State Buckeyes and Autumn's sports background! How did Autumn learn about the game of football? Why is Autumn called The Podcast, "Plug"?!? Tune In!Follow Kyle:Twitter: @12KyleInstagram: @12Ky…
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Why Not Sports w/D. Murph


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Enjoy The Process Especially Being 6'9" w/ Shaun Hemsley
54:55
54:55
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54:55
This episode Murph is joined by his 1st roommate at Texas A&M University-Corpus Christi Shaun Hemsley aka Big Smooth where he spoke about being the 1st graduate class of our university, his days playing high school ball in Los Angeles and what made him decide his career path to become a Los Angeles Fire Fighter? What made Big Smooth give Murph this…
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FYI, some profanity was used on this episode more than normal lol. This episode Murph was joined by returning guest 12Kyle and CountryBoi from One Mic Podcast where the fellas spoke about rivalry in sports, who's the best in the NFC South and questioned will the Charlotte Hornets make the playoffs this upcoming season. Will Kyle and CountryBoi coll…
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Why Not Sports w/D. Murph


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Man Of My Word w/ NFL Defensive Lineman Michael Brockers
45:39
45:39
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45:39
This episode Murph is joined by NFL Defensive Lineman Michael Brockers from the Detroit Lions where they spoke about his days at LSU, getting drafted then relocating and why family and giving back to the youth is important! Will Murph have a live show soon? Will Brock sponsor Murph's future endeavors? Tune In!Follow Michael Brockers:Twitter: @Micha…
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This episode Murph was joined by a few people who took time to acknowledge his huge milestone of hosting 500 episodes!! Please be sure to continue to support Murph as he has some game changing news to share to the world soon! This episode was produced by J. Boog from J's Quick 3!Support J. Boog:jsquick3pod.comFollow Murph:Twitter: @ItsDMurphInstagr…
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This episode Murph is joined by Coach Scar who is a coach, mentor and entrepreneur who spoke about how playing sports helped her to who she is today, she also discussed why she enjoys training student athletes and we also spoke about her podcast The Crying While Laughing Podcast! Will Murph be a featured speaker at a future Coach Scar event? Tune I…
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Why Not Sports w/D. Murph


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Wrong Place At The Wrong Time w/ Manny Brown
48:11
48:11
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48:11
This episode Murph is joined by Manny Brown, host of Any Given Sunday Podcast, where he spoke about his all time NBA team that was posted on social media, discussed his New York Mets and spoke about the Brittney Griner situation! Will Murph ace a rookie from this draft class as a guest in the future? Tune In!Follow Manny:Twitter: @TheManuelBrownIns…
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Welcome to a new season where Murph & Big Roy catch up on their "Look It Ups", they highlighted some of the NBA free agency signings & even gave us some MLB talk with some emphasis on the Houston Astros. Did Murph go overboard with his venting this episode? Tune In!Follow Big Roy:Twitter: @Roboi_25Instagram: @Roboi_25Follow Murph:Twitter: @ItsDMurp…
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Why Not Sports w/D. Murph


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Less Talk, More Work w/ Big Mike & Baylor The Great
54:36
54:36
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54:36
Recorded right after the NBA draft, This episode Murph is joined by Big Mike from Off The Record Podcast and B.T.G where they spoke about the state of boxing, Anthony Joshua and some predictions during this NBA offseason. Did B.T.G. dog Mocha steal the joy? Did Mike bring in a guest to close the show? Tune In!Follow Big Mike:Twitter: @OTR_MikeInsta…
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This episosde Murph is joined by Mr. NBA Twitter, King Josiah to talk about what it was like working with the crew of Inside The NBA, what it takes to reach the next level & his thoughts on the NBA Finals! Did Murph really attempt to make a comeback to play professional basketball. Tune In!Follow King Josiah:Twitter: @KingJosiah54Instagram: @KingJo…
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Why Not Sports w/D. Murph


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The UnderDog Has Arrived w/ Texas A&M - Corpus Christi Legend Josh Ervin
34:47
34:47
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34:47
Recorded a few month back, This episode Murph is joined by one of his favorite PG's of all time & a key contributor to the 1st TAMUCC NCAA bound team back in 2007! The fellas spoke about life on the Island, discussed the tournament experience & how to have a successful transition after your playing days are done! Did J. Erv gas Murph up? How import…
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Recorded a few months back, Murph was joined by Erika Fernandez social media producer for The Sporting News where they spoke about the direction of women's sports, diversity in sports and paid tribute to the Great Coach of the San Antonio Spurs Gregg Popovich! Can you see Murph joining forces with The Sporting News? Tune In!Follow Erika:Twitter: @C…
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This episode Murph and Big Roy join forces to talk about some key topics from the MLB, NFL, NCAA athletics, WNBA & gave their predictions for the NBA Finals between the Celtics & Warriors. Did Murph forget he was recording? Tune In!Follow Big Roy:Twitter: @Roboi_25Instagram: @Roboi_25Follow Murph:Twitter: @ItsDMurphInstagram: @ItsDMurphFollow WhyNo…
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Why Not Sports w/D. Murph


1
The Rooney Rule w/ Big Mike & PenroseEames
47:30
47:30
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47:30
This episode Murph is joined by Big Mike from Off The Record Podcast & PenroseEames where the fellas spoke about the growth of Women's professional sports, The New OT rule in the NFL & The Rooney Rule! Will the NFL become more diverse? Has social media helped or hurt players reputation? Tune In!Follow Big Mike:Twitter: @OTR_MikeInstagram: @OTR_Podc…
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Why Not Sports w/D. Murph


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Game 7, Who You Got? w/ Jus & Baylor The Great
1:34:49
1:34:49
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1:34:49
This episode Murph is joined by Jus Blaze from Above The Rim Podcast & B.T.G from Open Run to talk about Game 7 of the Eastern & Western Conference Semifinals. Will CP3 and Harden turn a new leaf? Which free agent player can have the biggest impact for a playoff team next season? Murph explained why he respects Molly Qerim due to these 2 going back…
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Why Not Sports w/D. Murph


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Winning Time w/ Award Winning Writer Rodney Barnes
18:48
18:48
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18:48
This episode Murph is joined by award winning writer Rodney Barnes where they spoke about his love for writing, the new hit HBO Max series, "Winning Time: The Rise of the Lakers Dynasty and other credits to Mr. Rodney Barnes work of art! Will Murph finally have a legit chance to act in a future episode? Tune In!Follow Mr. Rodney Barnes:Twitter: @Th…
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This episode Murph is joined by Kyle & B.T.G. to discuss Deshaun Watson to the Cleveland Browns, what are the chances that Colin Kaepernick suit back up in the NFL & will Aaron Rodgers win another SuperBowl before he retires. Which NFL team won a case against the NFL? Tune In!Follow Kyle:Twitter: @12KyleInstagram: @12KylePodcastFollow Baylor The Gr…
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Why Not Sports w/D. Murph


1
Texas A&M - Corpus Christi Danced Their Way To The NCAA Touney 2022
19:37
19:37
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19:37
This episode Murph spoke about his alma mater Texas A&M - Corpus Christi punching their ticket to the big dance since the 2006-2007 season, highlighted some of his teammates from his collegiate career and gave us a sample of what's to come between him & the University! Tune In!Follow Murph:Twitter: @ItsDMurphInstagram: @ItsDMurphFollow WhyNotSports…
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Why Not Sports w/D. Murph


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Rooting For Greatness Has It's Price Too w/ Manny Brown
46:14
46:14
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46:14
This episode Murph is joined by Manny Brown (host and sports contributor to many platforms) where they spoke about why owners and the athletes don't typically see eye to eye, the MLB lockout and where did his love for sports come from? Hear why Manny explains why he is, "The Voice of Reason?" Tune In!Follow Manny:Twitter: @TheManuelBrownInstagram: …
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Why Not Sports w/D. Murph


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This Is What I Want w/ CountryBoi from One Mic Podcast
1:14:27
1:14:27
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This episode Murph is joined by CountryBoi from The One Mic Podcast where they spoke about the original meaning of Black History Month, some of our greatest athletes that put their lives on the line & what improvements have the professional sports world made to include inclusion. Was CountryBoi really with Murph's analysis on this topic? Tune In!Fo…
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