Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For
MP3•Episode home
Manage episode 427978298 series 3411082
Content provided by Lauren DeSouza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren DeSouza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price is an illusion and why building things people want to pay for is the difference between success and failure.
Eddie specializes in developing high-growth revenue strategies, and conducting effective go-to-marketing planning to achieve recurring revenue excellence. As well as being a licensed attorney, he is a contributor to the best-selling book Monetizing Innovation: How Smart Companies Design the Product Around the Price. Eddie has started and operated multiple companies with a total valuation in excess of three billion dollars, and is a frequent keynote speaker and lecturer at universities including Stanford, Yale and Havard.
If you'd prefer to watch the episode instead, simply click here!
If you'd prefer to watch the episode instead, simply click here!
We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
66 episodes
MP3•Episode home
Manage episode 427978298 series 3411082
Content provided by Lauren DeSouza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lauren DeSouza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price is an illusion and why building things people want to pay for is the difference between success and failure.
Eddie specializes in developing high-growth revenue strategies, and conducting effective go-to-marketing planning to achieve recurring revenue excellence. As well as being a licensed attorney, he is a contributor to the best-selling book Monetizing Innovation: How Smart Companies Design the Product Around the Price. Eddie has started and operated multiple companies with a total valuation in excess of three billion dollars, and is a frequent keynote speaker and lecturer at universities including Stanford, Yale and Havard.
If you'd prefer to watch the episode instead, simply click here!
If you'd prefer to watch the episode instead, simply click here!
We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.
Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.
Check out the three most downloaded episodes:
- Why You NEED to Pay Attention to Retention with Joey Coleman, Chief Experience Composer at Design Symphony
- Mastering Customer Experience: The Art of Being There with Dan Gingiss, The Experience Maker
- The Game Plan: Demystifying Gamification with Moe Ash, Founder of The Catalyst
If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest
66 episodes
All episodes
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