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Welcome to the Art and Soul Show where we dive heart-opening chats on photography, business, life and that messy in-between. You're more than a photographer. You're an artist, a dreamer, a business boss, and a creative. Listen in for conversations and advice on running a photography business, mindset, and creativity. This is the place you can go when you need a boost of encouragement, a kick in the pants, and inspiration to pick up your camera.
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Welcome to "Focus on Business," the ultimate podcast for photographers. I'm your host, Jane Goodrich – a professional photographer, CEO of Picsello, educator, and business coach. I'm here to provide you with the knowledge and inspiration you need to thrive in your photography business. No matter where you currently stand on your photography journey, whether you're just starting or have been in the field for a while, this podcast is dedicated to bringing you closer to your dream of running a ...
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In this episode of the "Focus on Business Podcast," host Jane Goodrich sits down with the talented Kirsten Spencer, a versatile photographer specializing in family, sports, and senior portraits based in Massachusetts. Kirsten shares her fascinating journey that started in a high school graphic arts class in 1986, where she discovered her passion fo…
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Before Valerie Eidson found photography, she tried every other creative field first. Eventually, she found herself behind a camera with a new problem: how to learn and develop her own voice and style. In today’s episode, Valerie and I sit down to chat about the key decisions that helped her create her own unique perspective when it comes to her pho…
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In this episode of the "Focus on Business Podcast," host Jane Goodrich sits down with Stefanie Murphy, a photographer who has mastered the art of turning a passion into a thriving business. Stefanie shares her personal journey and the lessons learned along the way about pricing, customer relationships, and the necessity of a solid marketing strateg…
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While artistic interest runs in Anna Kruse’s family, she didn’t immediately take an interest in photography. In fact, she didn’t even begin photography until she became a mother, but it wasn’t until the loss of her father that she finally decided to make photography into her career, after truly understanding the gift of captured memories. In today’…
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In this insightful episode of the "Focus on Business" podcast, host Jane Goodrich welcomes Jeff Armstrong, a renowned wedding photographer and photography educator. Jeff shares his journey from feeling misfit in a corporate setting to embracing his creative passions and entrepreneurial spirit, ultimately leading to the establishment of a successful…
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In this insightful episode of our podcast, Jane Goodrich welcomes Lucy Baum, a seasoned wedding and family photographer with a remarkable flair for marketing. Lucy shares her journey from a marketing professional to a beloved photographer, providing practical tips for photographers looking to enhance their business acumen. She dives deep into her t…
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When it comes to motherhood and business, there is no perfect balance. In some seasons, one takes precedence over the other… and that’s okay! Finding success in both requires holding space and giving ourselves grace when both parts of our life feel less than harmonious. In this episode, family photographer Aspen Dawn shares how exactly she goes abo…
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In this captivating episode of "Focus on Business," Jane Goodrich welcomes Joy Michelle, an influential wedding photographer and the visionary behind Photoboss. Joy shares her fascinating journey from being a graphic design student to discovering her passion for photography through personal experiences and mentorship. She delves into the turning po…
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Join Jane Goodrich on the Focus on Business podcast show as she sits down with Libby Dollar, an acclaimed wedding photographer and educator. Libby shares her inspiring journey from being a sociology student to becoming a sought-after wedding photographer, shooting in 27 states with a goal of covering all 50. Discover her insights on client communic…
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Sandy beaches, wind and waves, and small children everywhere… sounds like a recipe for chaos when it comes to a photoshoot, right? Well, to be honest, it is! And that’s okay with Kristen Coberly. In this episode, Kristen shares how she’s learned to embrace the chaos of photographing large families by planning for multiple outcomes, going with the f…
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Join Jane for an inspiring conversation as she interviews Nathan Chanski, a successful photographer and business coach, to uncover his journey from struggling artist to thriving entrepreneur. Together, they delve into essential principles that help creatives build prosperous photography businesses while staying true to their artistic values. Key In…
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For Liz Devinny, photography isn’t her only interest. In fact, her passion for art and education (she’s a middle school and high school teacher!) led her into her photography career. Along the way, she’s developed her own playful, bright style by experimenting with color and using her teaching experiences to set all of the family members at her pho…
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In this episode, Annemie, a family photographer and photography educator, shares her journey into photography and how she embraced the business side of the industry. She discusses the challenges she faced and the importance of systematizing and outsourcing to focus on the creative aspects of her work. Annemie also highlights the significance of bui…
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Iwona Podlasinska started her career as an architect, but once she became a mother, she discovered her newest inspiration: her children. That prompted her to pivot into the world of photography, and she’s been honing her creative craft ever since! In today’s episode, Iwona and I chat about her incredible career as she’s focused on fine art children…
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In this episode, Jane chats with Darcy Benincosa, a world-renowned international wedding photographer, who shares her journey into photography and how she built a successful business. She emphasizes the importance of finding and nurturing ideal clients, building connections, and getting published to establish social proof. Darcy also discusses the …
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Zach Gray joins Jane in this episode of Focus on Business. Zach is a successful wedding photographer turned business coach. He shares his journey and insights on starting and running a photography business. He emphasizes the importance of learning about business and developing a strong mindset around success and money. Zach also discusses the power…
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In this conversation with Jane, Lisa DiGeso, a newborn and maternity photographer, shares her journey in the photography industry and the creation of her online platform, The Milky Way. She discusses the importance of setting boundaries, scheduling editing time, and not saying yes to every opportunity. Lisa also provides advice for new photographer…
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In this introductory episode of "Focus on Business," host Jane Goodrich welcomes listeners to a new podcast series dedicated to helping aspiring and established photographers turn their passion for photography into a profitable business. Jane, who has been a professional photographer since 2010 and has years of part-time experience prior, uses her …
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Nicole didn’t start her career as a photographer. She just had a love for animals and knew she wanted to work with them forever! When she finally did pick up a camera, it took her a few years before she niched down to just pet portraits, but since then, she’s created a thriving, profitable business doing just that! In this episode, I chat with gues…
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As creatives, the legal side of running a business can be really intimidating for us. What protection do we need? Can we just use a contract from the internet? What do we do when someone steals our photographs?! Well, in today’s episode, I’m chatting with Kiffanie Stahle to answer all your burning legal questions and hopefully ease some of your fea…
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As photographers, we’d love to spend all of our time just photographing and working with our clients. Unfortunately, in 2024, it takes a little more than that to attract new clients to your business, but cultivating a successful marketing mindset doesn’t always feel intuitive to creatives. So in today’s episode, I’m talking to Carolina Guzik, exper…
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Everywhere you look on the internet, you can find pricing guides, information, and others talking about the revenue their businesses generate. And that’s all fine and good, but at the end of the day, it doesn’t really matter when it comes to your individual business. What really matters is whether or not you’re pricing for profit in your business. …
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If you’re alive in 2024, I’m sure you’re familiar with the concept of overwhelm. It’s so common, little space robots on Mars are even feeling it (not a joke, this literally happened!) In fact, these feelings of overwhelm can be so powerful, that they paralyze us from getting anything done at all! But with distractions, options, and ideas everywhere…
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Does it ever feel like you’re working around the clock but still can’t seem to get anything done? There’s a common misconception that the more we work, the more productive and successful we’re going to be. But that’s simply not true! In today’s episode, I’m interviewing Brittnie Renee, a professional family photographer and educator who helps her s…
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Does your photography business ever feel like it’s just too “heavy” to maintain? Is your messaging lacking a clear strategy that sets you apart from the competition? Are you struggling to attract your ideal clients on a consistent basis? In today’s episode, I’m interviewing Sean Brown, a professional senior photographer and educator who has mastere…
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When you’re a photographer, you learn that no session is quite the same as the last! That’s especially true when working with children and, in particular, children who are neurodivergent. So what can you do during those sessions to ensure your studio is a safe and inclusive environment for everyone? This guest has the answer! In today’s episode, I’…
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As photographers, many of us are guilty of spending thousands of dollars on equipment, gowns, and props that, at the surface, seem to offer endless variety. But are these things really what drive creativity? Could there be a better investment of your time and resources than the latest trend? In today’s episode, I’m interviewing Esther Kay, a profes…
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Preschool aged children are such a fun group to photograph! Just ask Trina Julius, a professional preschool photographer of 10 years who has photographed thousands of 4 to 5-year-olds over the course of her career. In today’s episode, Trina shares how she discovered her passion for preschool photography and what she loves most about working with th…
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As photographers, it’s easy to stifle our own creativity with self-imposed limitations – whether that’s working solely within one particular style or losing sight of how important it is to experiment and embrace new opportunities. But here’s the thing, you don’t have to confine yourself to any one particular box. In today’s episode, I’m interviewin…
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Do you wish that you could outsource some of your photography work? Hiring associates is a great way to say “yes” to more clients while still working less and focusing solely on your zone of genius! In today’s episode, I’m interviewing Jill Smith, a professional family photographer who has been able to scale her business by building and training a …
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Are you a photographer with multiple passions? Balancing different areas of interest can feel like a challenge, especially when there’s only so much time in the day! In today’s episode, I’m interviewing Shannon McTighe, pediatric emergency room nurse and self-taught photographer. Shannon shares how a love of art ignited her photography career and g…
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Does it ever feel like you’re running a zoo?? Maybe that’s because balancing photography and motherhood is a whole art in itself! Just take it from Tiffany Crenshaw, professional lifestyle photographer, mom of 3, and an embracer of chaos who knows the value of showcasing a person’s most authentic self. In today’s episode, we’re interviewing Tiffany…
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Today’s guest is perhaps the most sought after maternity, newborn, and baby photographer in the Midwest… And for good reason! Kellie Golden has mastered not only photography but also the business systems and special touches that keep her clients coming back time and again. It’s no wonder she has photographed over a thousand babies during her career…
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A photography career isn’t always linear, and sometimes, there’s a lot of “figuring it out as you go.” This was the case for Josie Tan, a former resident of LA who traded models and magazines for a new life in Oregon as a newborn and maternity photographer. In today’s episode, Josie and I discuss those early years, the factors that prompted her car…
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When you’re first starting out as a photographer, it can be tough! You don’t know what you don’t know. Wouldn’t it be incredible to pick the brains of some incredible, established photographers to give you advice as you start out of your photography career? Well friends, you are in the right place, because we rounded up the best business advice for…
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A few years ago, I started my own process of reflection at the end of each year, looking at my successes… and maybe some of the things that didn’t go so well too. We all have those moments where a client interaction went badly, or we made another embarrassing business mistake that haunts us a little bit. Part of my process of reflection is taking a…
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Do you struggle to feel present or embrace photography in your personal life? Just because something comes naturally to us as professionals doesn’t necessarily mean that the same is true at home. (Especially if you’re a mother of young children!) Sometimes taking photographs feels more like a chore or a nuisance than the beautiful and therapeutic a…
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Photographers are busy people, and we sometimes let things slide that we shouldn’t. Namely, I’m talking about our photography websites. If I’m honest, I haven’t updated mine as much as I should and I bet you haven’t either. Websites are usually our primary marketing tools to find clients, so we can’t neglect them any longer. Here’s your reminder to…
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If you’re a photographer, you’re probably an education junkie, just like me. We sign up for courses, we watch tutorials, we follow other creators on Instagram. But the problem is we consume all this information and we don’t do anything with it. Even worse, we allow it to create doubt in our minds about our skills and talents. It’s something we need…
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When it comes to business, we all find ourselves in sticky situations sometimes. It’s just a part of running such human focused businesses. But what’s the best way to handle some of these tough client experiences? Well, in today’s episode, Kayleigh Ashworth, renowned newborn and maternity photographer, shares some of her trickiest client situations…
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Are you an aspiring maternity photographer? Curious to learn everything that’s involved in this unique and multi-faceted photography niche? Then you’ve come to the right place! Maternity photography is so special in that it requires all the skills of a photographer plus even more care and attention to make your clients feel at ease and look their b…
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As I reflect back on the past 14 years in the world of photography and business, I'm honestly filled with so much gratitude for the lessons, the memories, the relationships, and the beautiful art that I've had the opportunity to create. It’s been a journey filled with ups and downs, but I’ve learned so much along the way. I want to pass on some of …
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Digital photos are great in terms of portability and immediacy. But tangible photos that you can hold in your hand have so much more meaning. Think about the difference between a forgotten USB stick languishing in a drawer somewhere and a photo album filled with photos that you can touch. It’s a whole different vibe, isn’t it? In today’s episode, I…
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As creatives, we spend too much time focusing on “should”. We tell ourselves, “This is the way my photos should look, and this is the way my business should run,” etc. But what if we moved past what should be and just focused on what is? Finding your true, authentic voice as a photographer takes time, but it’s worth it to find out what your passion…
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Capturing photos and photo editing is second nature to us as photographers. Creating family films and doing video editing, however, can feel very overwhelming. But it doesn’t have to be! Just like anything else in life, start small, learn the basics, and give it a try. I bet you’ll be pleasantly surprised at the results. In today’s episode, I’m int…
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Being a photographer, or any other kind of creative business owner, can be stressful. Deadlines, budgets, clients, imposter syndrome - all of these things can cause us to become dysregulated and mentally frazzled. But finding the calm in the chaos of entrepreneurial life is possible, my friends. You deserve a calm, successful business without the o…
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Contracts can seem scary. The language might feel complex or overwhelming. But you truly do need them for your photography business. You have to protect yourself and your business and having contracts in place help you do just that. This is your nudge to get legal, my friends. In today’s episode, I’m interviewing Paige Griffith, founder of The Lega…
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Picture this scene: You’re shooting a children’s photo session and the kids are crying, their parents are frazzled, and no one is having a good time, especially not you. Maybe you’ve experienced this yourself, or you’ve at least heard horror stories about this happening. But it doesn’t have to be that way. There are strategies you can use to make i…
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It can be hard to realize that none of us are perfect. We get tired, we make mistakes, or we take on too many projects. But what we need to remember is that done is better than perfect. Spending 10 hours editing one photo serves no one. And honestly, our clients don’t expect perfection from us, they just want photos that capture their soul. That’s …
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Humans in general have a lot of limiting beliefs, but as photographers, so many doubts come into play. We’re unsure about our art, we doubt our value, we undercharge and overwork ourselves. It’s not healthy and it needs to change. In today’s episode, I’m interviewing Bobbi Barbarich, a documentary wedding and family photographer. She shares how to …
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