Best Long Tail Marketing Podcasts (2024)

1
Building Emotive Brands with Purpose - Jim Pietruszynski 24:07

1h ago24:07

24:07

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Jim Pietruszynski, CEO of Soulsight, a brand design agency with over 30 years of experience. They explore the concept of emotive brands, emphasizing the importance of emotional connections in consumer decision-making. Jim shares insights on how 95% of our purchasing de…

1
Unlocking Mexico's E-Commerce Potential - Ramiro Velasco 43:35

2d ago43:35

43:35

In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Ramiro Velasco, founder of GoAvance, about the unique challenges and opportunities of entering Mexico's e-commerce market. Ramiro shares his journey from engineering to marketing, highlighting the practical and philosophical motivations behind GoAvance. They discuss the im…

1
AI's Role in Customer Engagement - Nick Martin 50:34

9d ago50:34

50:34

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform. They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations. Nick shares insights on how brand…

1
Systems for Entrepreneurial Success - Sonia Narvaez 42:57

22d ago42:57

42:57

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Sonja Narvaez, founder of Operation Qol and host of the "Talk Nerdy to Me" podcast. Sonja shares her insights on the importance of operations in business, emphasizing the need for systems that enhance quality of life rather than stifling it. They discuss the challenges…

1
Building Two-Way Email Conversations - Josh Kropkof 46:15

29d ago46:15

46:15

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Josh Kropkof, co-founder and CEO of The Email Agency, to explore the intricacies of effective email marketing. Josh shares his insights on transforming email from a one-way advertising channel into a dynamic conversation tool. He discusses the importance of frequency, …

1
Transforming Text into Engaging Audio - Logan Underwood 41:26

1M ago41:26

41:26

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Logan Underwood, CEO and co-founder of Adauris. They explore how Adauris is revolutionizing content repurposing by transforming written materials into engaging audio formats at unprecedented speeds. Logan shares insights on the growing trend of …

1
Transforming Content into Gold - Michael Katz 39:21

1M ago39:21

39:21

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Michael Katz, founder and CEO of Flowsend. They explore the transformative power of repurposing original content, such as podcasts, videos, and webinars, into high-impact marketing assets. Michael shares his journey from working in China to foun…

1
Engaging B2B Podcast Strategies - Rita Richa 54:18

2M ago54:18

54:18

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford welcomes Rita Richa, founder and executive producer of Reignite Media and host of the Bippity Boppity Business podcast. Rita shares her insights on the importance of process in podcasting, drawing from her unique background in musical theater to emphasize audi…

1
Using Podcasts for Sales Success 15:29

2M ago15:29

15:29

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford explores how podcasts can be a powerful tool for sales teams to build trust with customers. Drawing from over 20 years of experience with working sales teams, Eric discusses the benefits of using podcasts to handle objections, address frequently asked question…

1
Empowering Long-Tail Podcast Monetization - PodEngine 43:19

2M ago43:19

43:19

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Joe Tannorella and Luke Belbina, co-founders of PodEngine, an innovative podcast research and media monitoring solution. They delve into the challenges of podcast discoverability and how PodEngine leverages AI and machine learning to transcribe …

1
From Overwhelm to Efficiency - Colby Wegter 47:08

2M ago47:08

47:08

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Colby Wegter, an entrepreneur dedicated to helping business owners reclaim their time and lead more effectively. Colby shares his personal journey of burning out twice while managing a demanding career and family life. He emphasizes the importan…

1
Leveraging Podcasts for SaaS Growth - Eric Melchor 36:46

3M ago36:46

36:46

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Eric Melchor, founder of B2B Pod Pros and host of the "B2B Marketers Can Laugh" podcast. They explore the nuances of podcast sponsorship, emphasizing the importance of genuine, host-read ads over pre-recorded ones. Melchor shares insights on the cha…

1
Marketing Myths Debunked - Erica Breuer 51:02

3M ago51:02

51:02

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with messaging and positioning strategist Erica Breuer. They explore the evolving landscape of marketing, emphasizing the importance of clear communication over traditional corporate strategies. Erica shares insights on why small and medium-sized busines…

1
From Overwhelm to Efficiency--Sarah Noel Block 47:37

3M ago47:37

47:37

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Sarah Noel Block, founder of Tiny Marketing, about effective marketing strategies for B2B service providers. Sarah shares her journey from corporate marketing to creating a streamlined marketing framework that simplifies sales for founder-led busine…

1
Automating Marketing for Efficiency - Gala Ivannikova 42:25

3M ago42:25

42:25

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford chats with Gala Ivannikova, a digital marketer and founder of Gaille Reports. Gala shares her journey from a marketing consultant to creating automated sales and marketing reports using Looker Studio. She discusses the entrepreneurial scene in Portugal, the be…

1
AI Unboxed: Marketing and Automation - Andrew Mounier 51:28

4M ago51:28

51:28

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Andrew Mounier, Head of Growth at Lately.ai, to explore the intersection of AI and marketing. Andrew discusses the common misconceptions about AI, emphasizing that it should be viewed as an assistant rather than a job threat. The conversation de…

1
Scaling Smart - Anwin Bdah 55:28

4M ago55:28

55:28

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency. Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conv…

1
SEO Secrets for Law Firms - Doug Bradley 49:41

4M ago49:41

49:41

Send us a Text Message. In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Doug Bradley, President and Founder of Everest Legal Marketing. Specializing in attorney website design, SEO, and content marketing, Doug shares his journey from selling yellow page ads to becoming a legal marketing expert. The conversation delv…

1
Growing Your Small Business from Lead to Cash 44:33

4M ago44:33

44:33

Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode, Eric talks with Nelson de Miranda, Senior D…

1
Influencer Marketing: A Strategic Approach for B2B Success 51:00

4M ago51:00

51:00

Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode of "It's Marketing's Fault," I had the pleas…

1
SEO: The Backbone of Website Success - Max Gomez Montejo 50:17

5M ago50:17

50:17

Send us a Text Message. 💥Free Leadfeeder Extended Premium Trial 💥 No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️https://bit.ly/3Uy6h8y _____________________________________ In this episode, we delved into the crucial aspects of SEO a…

1
Unleashing the Power of Personal Branding on LinkedIn - Stephanie Schwab 49:34

5M ago49:34

49:34

Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Stephanie Schwab, the CEO and founder of Crackerjack Marketing. Stephanie shared her expertise in helping executives and founders shine on LinkedIn, emphasizing the importance of personal branding and engagement on the platform. Stephanie highli…

1
Unveiling the World of Destination Marketing -- Kylie Kullack 37:20

5M ago37:20

37:20

Send us a Text Message. In this episode of "It's Marketing's Fall," I had the pleasure of speaking with Kylie Kullack, the head of client engagement at Struck, a creative agency based in Salt Lake City. Kylie shared her extensive experience in brand transformation across various industries, including destination marketing, outdoor recreation, and b…

1
The Future of Content Creation: AI-Powered Strategies - Cody Schneider 46:11

5M ago46:11

46:11

Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Cody Schneider, the founder of SwellAI, an innovative platform that leverages AI for content repurposing. Cody shared valuable insights on how AI can revolutionize marketing strategies and streamline content creation processes. Cody emphasized t…

1
The Power of Storytelling in Press Releases and Earned Media - Mickie Kennedy 54:01

6M ago54:01

54:01

Send us a Text Message. In this episode of "It's Marketing's Fault," we dive deep into the world of press releases and the power of earned media. Mickey Kennedy, the founder and president of eReleases, joins me to share his expertise on how small businesses can leverage press releases to increase visibility and credibility. Mickie emphasizes the im…

1
Navigating Main Street: Insights on Small Business Investing -- Kevin Bibelhausen 46:45

6M ago46:45

46:45

Send us a Text Message. In this episode of "It's Marketing's Fault," I had the pleasure of speaking with Kevin Biebelhausen, an investor and business owner with a diverse background in music, healthcare, and technology. Kevin shared his journey from studying and performing opera to acquiring and running a textile business, and being a partner at Fr…

1
A Social Network Designed to Move You Off-Platform - Georgia Gibson 52:20

6M ago52:20

52:20

Send us a Text Message. Guest: Georgia Gibson, Co-Founder of Youni About the Guest: Co-founder of Youni, a platform providing a hub for university extracurricular life including societies, events, careers opportunities, and more Graduated from Oxford University and saw the need for a centralized platform while organizing events through her various …

1
Reviving the Lost Art of Letter Writing - David Wachs 25:20

7M ago25:20

25:20

Send us a Text Message. David Wachs, founder and CEO of Handwrytten, joins me for this episode of It's Marketing's Fault. Key takeaways: Handwritten notes have a 3x higher open rate and 27x higher response rate than printed mailings People perceive handwritten notes as one of the most personal forms of communication Automating handwritten notes hel…

1
Journey from Excel to AI: How Pairzon Takes the Tedium out of Marketing – Lewis Rothkopf 42:13

7M ago42:13

42:13

Send us a Text Message. Guest: Lewis Rothkopf, Chief Revenue Officer at Pairzon Summary: Lewis discusses how Pairzon uses AI and first-party customer data to help retailers predict offline sales and optimize omni-channel marketing. Key topics covered include: What Pairzon is and how it works to connect online and offline customer data The importanc…

1
🗺️How to STAY the Course in the CREATOR Economy - 💪Mike Phillips 🎷 1:02:51

7M ago1:02:51

1:02:51

Send us a Text Message. Mike Phillips, Founder of THE GYM, joins me for this week's episode of It's Marketing's Fault. Mike talks about building community to support creators. Mike shares insights from founding THE GYM and how it is helping solopreneurs overcome self-doubt through accountability and encouragement from peers facing similar challenge…

1
🌉Bridging CX and Marketing's Shared PURPOSE 🥅 50:56

7M ago50:56

50:56

Send us a Text Message. CX and marketing have a lot of overlap in today's business world, especially when it comes to educating and positioning internally to different groups. Nate Brown and Sally Mildren are two phenomenal CX executives and they join me to discuss this and much more on It's Marketing's Fault. They discuss the CX Accelerator and ho…

1
Navigating Common Affiliate Challenges - Enelin Toneva 43:31

8M ago43:31

43:31

Send us a Text Message. What is the difference between influencer and affiliate marketing and can they help my business? Enelin Toneva, founder and CEO of the Vivian Agency, joins me on this week's episode of It's Marketing's Fault to discuss this and more. Enelin discusses how influencer and affiliate strategies can compliment one another and work…

1
🎯Marketing 101: MEMES Crack the 🧬CODE - Lucid Meme 40:50

8M ago40:50

40:50

Send us a Text Message. Why are memes so powerful? Jonah Blackburn and Jacob Nomafo, co-founders of Lucid Meme, join me on this week's It's Marketing's Fault. They share how memes move people from followers to buyers. They talk about the types of businesses using memes today. They also discuss who memes connect with most. https://lucid.meme/ https:…

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🔑CREATIVE Problem Solving UNLOCKED 🔓 - Marcus Schaller 54:30

8M ago54:30

54:30

Send us a Text Message. What is creative problem solving? Business coach Marcus Schaller discusses this and much more in this episode of It's Marketing's Fault. He describes creative problem solving as understanding problems on a deeper level and creating space for insights, rather than rigidly following best practices or rushing to conclusions. He…

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Crack YOUR BRAND Identity in 3 MINUTES - Nadine Hanafi 50:05

9M ago50:05

50:05

Send us a Text Message. Nadine Hanafi, CEO & Founder of Digital Brand Kit & We Are Visual, joins us on this episode of It's Marketing's Fault. From the podcast: Branding can be both an asset and liability for a business. A well-designed brand using the strategies discussed builds trust, professionalism, and the social proof needed for conversions. …

1
🤗EMBRACE Your INsecurities - Britta Newly 47:53

9M ago47:53

47:53

Send us a Text Message. ADHD is a superpower, not a weakness. Marketer and host of The Newly Podcast, Britta Newly, joins me on It's Marketing's Fault. She talks about creating the podcast she wished she could have had earlier to help build her career. She discusses how she discovered difficulties and perceived weaknesses can point you towards stre…

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🤫3 EMAIL SECRETS from an Expert 🤯 - Katie Skelton 🦆 44:12

9M ago44:12

44:12

Send us a Text Message. Email marketing allows small businesses to build relationships, trust, and community with customers in a more personal way compared to social media. Katie Skelton, email marketer and founder of Little Green Duck Ltd, shares this and much more on It's Marketing's Fault. Katie talks about how for businesses to be successful wi…

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😎Sustainable STRATEGIES NOT Growth HACKS 😖 - Adriana Tica 46:45

9M ago46:45

46:45

Send us a Text Message. Building a solid business foundation through strategy and documentation is crucial before focusing on growth tactics like hacks. Consistency comes from doing the non-scalable work upfront. Marketer and entrepreneur Adriana Tica, joins me on this week's episode of It's Marketing's Fault to discuss this and much more. She talk…

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💥DON'T Ignore Marketing BASICS 🚀 - Kirk Duke 43:18

10M ago43:18

43:18

Send us a Text Message. Measure everything you can, but not everything important can be measured. Marketing consultant, Kirk Duke, discusses this and much more on this week's episode of It's Marketing's Fault. He shares how marketing and sales must work together for a company to succeed and grow. We talk about the differences between marketing at l…

1
📧 EMAIL Lists: Your MARKETING Lifeboat 🚢-- Ryan Sager 24:44

10M ago24:44

24:44

Send us a Text Message. Owning your audience through an email list gives businesses control over nurturing leads and driving repeat traffic/sales. Ryan Sager, co-founder of Who Sponsors Stuff, joins me to discuss this and much more. He discusses how email marketing is seeing strong growth as a channel for content distribution and readership, includ…

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👂CONNECT Intimately, BUILD Brand Advocacy🏗️ - Kendall Breitman 49:20

10M ago49:20

49:20

Send us a Text Message. Kendall Breitman, Community Manager at Riverside.fm joins me on today's episode of It's Marketing's Fault. Kendall shares how podcasts allow brands to control their own messaging and directly connect with consumers in an intimate way through audio. She discusses how creating a sense of community around a brand through one-on…

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🗺️Embark on a QUEST for Creative BREAKTHROUGHS 💥 - Marcus Schaller 52:47

10M ago52:47

52:47

Send us a Text Message. Your episode doesn't have to be perfect to be effective. Today's guest, Marcus Schaller, host of the Attract Your Ideal Customers podcast, shares this and much more. Marcus talks about pivoting his show from his initial idea to its current format. He shares something important that non-podcasters don’t know about podcasting.…

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🎤PODCAST PIVOTING: Making Course Corrections 🧭 5:58

11M ago5:58

5:58

Send us a Text Message. We are relaunching Build That Podcast with a different name and focus. Starting with this introductory episode, the podcast will be "It's Marketing's Fault". In this episode, I will share about the pivoting journey and why it's important for all businesses to continually evaluate if what they are doing is the right course of…

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🏆Podcasting for TRUST and SUCCESS: 🎯INSIGHTS from Deb Coviello, The Drop-In CEO 41:14

1y ago41:14

41:14

Send us a Text Message. "Don't hesitate to share your thought leadership through a podcast, as it builds trust and strengthens your brand." This is one of the many takeaways Deb Coviello, The Drop-in CEO, fractional executive, and host of the Drop IN CEO Podcast shares with us in this episode of Build That Podcast! She discusses the difference betw…

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📈Business GROWTH Through PODCASTING: From Doubter to CHAMPION🏆 -- Michelle J. Raymond 36:16

1y ago36:16

36:16

Send us a Text Message. The advantages for your business of being a podcast host over being a podcast guest . . . Michelle J. Raymond, LinkedIn strategist and founder of The B2B Growth Co,, discusses this and much more in this episode of Build That Podcast. She highlights the loyalty of podcast listeners and how the podcasting landscape continues t…

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💵Your SKILLS, Your BUSINESS: Freelance WINS and $1M PODCAST Insights - Kiri Mohan 🎙️ 39:21

1y ago39:21

39:21

Send us a Text Message. Emphasize podcast promotion to broaden your reach early on Kiri Mohan, founder of Corporate2Contract and host of the $1M Tipping Point podcast shares this and much more on this episode of Build That Podcast! Kiri talks about how podcasting has helped her personally. She describes the value of moving from the corporate world …

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🗺️Navigating the Future: Podcasting, AI, and Thriving Amidst Disruption 🤯-- Mark Savant 37:36

1y ago37:36

37:36

Send us a Text Message. In a world of media uncertainty and constantly changing social platforms, a podcast gives you ownership over the content to promote your business. Mark Savant, founder of Mark Savant Media and host of the After Hours Entrepreneur podcast joins me this week to discuss disruption in the media landscape. He talks about using yo…

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🔨 CRUSH Camera Anxiety: 📈BOOST Your BUSINESS with Compelling Videos -- Deyson Ortiz 43:30

1y ago43:30

43:30

Send us a Text Message. Camera confidence lets you record compelling videos Video confidence consultant Deyson Ortiz, joins me this week to discuss how being confident on camera draws people to your business. He talks about the first step to take in overcoming camera anxiety. He tells us what confidence can't fix. He also shares how video can help …

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Podcasting & YouTube UNLEASHED: A Therapist's Triumph OVER Fear - Dr. Melvin Varghese 43:48

1y ago43:48

43:48

Send us a Text Message. Long form content like podcasts and YouTube makes building trust much easier with an audience. Dr. Melvin Varghese, a licensed psychologist and host of the Selling the Couch podcast, joins me on Build That Podcast! to discuss this and much more. He shares about helping therapists launch a podcast and find their niche. He tal…

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A Brave New World of Podcast Discoverability - Joe Casabona 55:17

1y ago55:17

55:17

Send us a Text Message. Spotify is changing how we find podcasts--think algorithmic discovery like on YouTube and TikTok. Podcasting and automation coach Joe Casabona joins me on this episode and we discuss how this affects the way we need to plan our podcasts, including the growing importance of SEO, titles, and thumbnails. Joe talks about storybo…

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Long Tail Marketing Podcasts

Podcasts Worth a Listen

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