Best Lorna Scully Podcasts (2024)

1
Showing Up With Confidence Whilst Running A Business With Kirsty Hulse 33:40

2+ y ago33:40

33:40

It can feel really nerve-racking to show up online and post your thoughts & feelings, promote your business and try to sell more stuff. I get it. We've all been there. The confidence coach, motivational speaker & recovering agency owner, Kirsty Hulse joins me for this episode to share her wisdom around confidence. She's the lady in the know when it…

1
Get Over The ICK Of Being Too Salesy - Tough Love Tuesdays 18:35

2+ y ago18:35

18:35

Being "too salesy" is such a hang-up for so many of us in the small business world. However, in this episode, we wanted to share the ways to get over the ICK of trying to sell yourself, your products, or your services. We get that it can feel scary, but perhaps you may find there's a lightbulb moment within this episode that you can take away and i…

1
3 Ways To Drive Repeat Buyers Into Your Small Business 26:47

2+ y ago26:47

26:47

Did you know it costs you about 5 x times as much to entice a new customer in to your business than it does to encourage a repeat buyer to buy again? No? Well you do now. Whether that's through actual money spent on advertising, energy on marketing or anything else - it all costs your and your business something. So in this episode I share 3 quick …

1
4 Ways To Get More Customers To Make The Decision To Buy From Your Small Business 24:42

2+ y ago24:42

24:42

As a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand. In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those …

1
Tick Off More Touch Points & Keep your Audience Interested 15:07

2+ y ago15:07

15:07

In part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience. The messages we send to someone who has never he…

1
8 Other Ways To Grow Awareness Of Your Small Business That Isn't Instagram 25:37

2+ y ago25:37

25:37

Customers cannot buy from us if they don't we exist, right? So we have to first make sure we're getting in front of enough 'eyeballs' aka. potential customers in order to be able to move them along through the customer journey to buying. In this episode I share not only why getting awareness is important but the realities of what that looks like. A…

1
How To Plan Your Marketing Using Data & Strategy 26:08

2+ y ago26:08

26:08

Planning is critically important when it comes to running your small business. "If you fail to plan, you plan to fail." We've all heard that famous quote, and it's true! If you're feeling stressed, overwhelmed, burnt out and like you're absolutely winging it then I hate to say it, but you're probably the root cause of that. You need to have an idea…

1
8 Prompts To Find Clarity & Set Goals For Your Small Business 27:21

2+ y ago27:21

27:21

With the launch of the third round of The Ecommerce Accelerator, I thought I'd give you an insight into each of the weeks topics. Plus, some actionable tips & prompts to get you started. First up, it's about finding clarity. As a small business owner your needs, your happiness and your goals are important. And we can't work out how to get somewhere…

1
Small Businesses & Imposter Syndrome Explained With Christen Gilchrist BSc MSc Psyc, Mindset Coach 40:58

2+ y ago40:58

40:58

Christen Gilchrist, a Mindset Coach for Purpose-Led Business Owners who works with you on your STATE and your STRATEGY. She's on a mission to help 'Change You. Then The World.' In this episode me and Christen cover things like: → Imposter Syndrome - what is it and why we get it → What is confidence → 3 top things to go and DO to help you with impos…

1
What is marketing strategy with Amy from Mango & Wild 45:40

2+ y ago45:40

45:40

The overwhelming word that is "strategy", in this episode we walk through some of the elements of what that means. For you, your business and how to start creating your own strategy. In this episode we chat about; → what it means to get to know your ideal customers → how to find & understanding values of your target audience → the important of mark…

1
It ACTUALLY costs money to run a business - Tough Love Tuesdays 26:29

2+ y ago26:29

26:29

At the start of a new year it can be tempting to take a punt and start your own business, and hey, don't let this sound like we're trying to discourage you - go for it! However, to kick off a new year of podcast episodes, myself and Liane (aka. @thecontent.creator) bring the tough love of the realities of how much it costs to run a business. Becaus…

1
Overcoming Imposter Syndrome whilst building a business with Alex, PCOS Nutritionist 35:13

2+ y ago35:13

35:13

Alex Williams, the founder of The PCOS Collective and WIT (Weight Inclusive Training) membership joins me for a slightly different episode this week to share her experience with starting a business without feeling like she knows how to run a business. In this episode I dug deep with Alex around the topic of starting a business and simply 'going for…

1
Going against the status quo in business with Maddy from Paiv Creative 44:53

2+ y ago44:53

44:53

From not knowing what you want to do with your life, to making hard decisions and going against the 'norm' after university and taking a punt on yourself, that basically sums up the lovely Maddy! Maddy Russell, the founder of Paiv Creative, the branding designer who is on a mission to build brands that feel like home has a story that doesn't sound …

1
The ick and irk of webinars - Tough Love Tuesdays 24:37

2+ y ago24:37

24:37

It's your second episode in the Tough Love Tuesday series, the monthly collaboration with Liane aka. The Content Creator. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love. In this episode of TLT, we're talking about the icks and irks of webinars.…

1
Small Business Lessons from Sasha from Cheeky Zebra 40:33

2+ y ago40:33

40:33

Quirky Card Queen, Sasha Gupta, founder and face of Cheeky Zebra THE quote cards for real life joins me for this episode to share the real life stories behind running a small, product-based business. She did not disappoint! In this episode we covered; → overcoming family pressures & acceptance → big lessons she's learnt from running paid campaigns …

1
Persuasion Triggers with the Funnel Fixer, Jackie Muscat 40:43

2+ y ago40:43

40:43

Does all the chat of funnels just freak you out? Is it because of your ad or your offer? In this weeks episode I spoke to the incredible Jackie Muscat, the woman in the know when it comes to helping course creators and coaches sell more. We discussed → the importance of language → persuasion triggers within your copy (both in ads AND landing pages)…

1
Pricing and chronic illness with Ruth Poundwhite 45:45

2+ y ago45:45

45:45

Now anyone who has read Out of Office will know that I’ve written about how to raise your prices, I have successfully raised my prices repeatedly throughout the years but this year it’s felt much harder and I was trying to unpick why that might be and I realised that being diagnosed with a chronic illness has had a major impact on my confidence as …

1
Wholesale Made Simple with Therese from Small Business Collaborative 37:57

2+ y ago37:57

37:57

Therese is a sales pro who is in the know when it comes to getting your products stocked on the shelf in stores. Not only does she have a wealth of knowledge when it comes to packaging & pricing your products to make sure they are shelf ready, but she has a clear passion for helping small businesses get there. During this weeks episode I chat to Th…

1
Patriarchy stress disorder with Dr Valerie Rein 38:09

3y ago38:09

38:09

All of the hard work, success, and achievement aren’t actually satisfying...You know you’re here for more. You might have tried therapy, coaching, self-help books, retreats, and personal development programs... You’ve made progress. But you’re still not where you want to be. You’ve got tons of insight… but the way you FEEL doesn’t change at the cor…

1
We vs I: the copy debate - Tough Love Tuesdays 18:32

3y ago18:32

18:32

Welcome to the first instalment of our brand new, monthly collaboration called 'Tough Love Tuesdays'. Once a month, we're going to be sharing our (and yours) gripes which we think some people just need to hear. We're officially dishing out the tough love. In the first TLT, we're talking about why people use the term 'WE' rather than 'I' when you're…

1
The realities of running a business whilst grieving 1:03:51

3y ago1:03:51

1:03:51

Starting season 2 with a bit of a bang. The purpose of this podcast is to open up conversations that just aren't had enough. Over the last month or so we suffered the loss of an incredible human being, a family member of mine. And yet when it came to having to continue running a business that pays the bills and cope with grief at the same time, it …

1
Follow your passions with Alison Powell from Write Club 45:38

3y ago45:38

45:38

Alison Powell is a freelance writer and creativity coach. She facilitates workshops and courses as part of Write Club, which I've taken part in recently and found invaluable as I write the first draft of my novel. In this episode we talk about: Why building a club for writers is important to Alison Why she pivoted from working for IBM to teaching E…

1
Therapy is magic with Jo Love 43:33

3y ago43:33

43:33

EDIT: Jo's book will now be published on Nov 4th 2021 Let me introduce you to Jo Love. She is a Trainee Psychotherapist, award-winning Mental Health Advocate, Artist and Author of Therapy is… Magic. In this episode we cover: Jo’s squiggly career journey from lawyer to business owner to trainee psychotherapist Why self-employment isn’t always the ke…

1
Mental health at work with Lorna Scully from Digital Discussions Unflitered 50:25

3y ago50:25

50:25

In this episode we cover How I discovered I wanted to be a writer My journey through employment and how it all, abruptly came to a halt Facing challenges with confidence and overcoming external expectations set on us by society How social media has helped me create a community and build real human connections The impact of talking openly about ment…

1
Make money blogging with Jenna Farmer AKA The Bloglancer 22:21

3y ago22:21

22:21

This week Jenna from The Bloglancer is sharing 5 steps to make money from your blog. This episode is perfect for anyone who has a blog as a hobby and is wondering how to monetise. Jenna shares her mindset tips, a simple way to make money as an affiliate and how to optimise your blog to work with brands. Follow Jenna on Instagram: www.instagram.com/…

1
Self-promotion tips for when you're feeling low 21:33

3y ago21:33

21:33

Oh lordy it's been a bad spell for me and my mental health. But a girl gotta eat. And pay the mortgage. So we continue to self-promote. Here are my tips on how to make it work when you don't feel good about self-promotion. For mental health support call 116 123 or text SHOUT to 85258 Learn more about Inspire Write Repeat here. Buy Out of Office Fol…

1
Strategies for dealing with imposter syndrome 17:35

3y ago17:35

17:35

Do you ever feel like you're an imposter waiting to be found out? Like all your successes are just good timing? That you've got no right to be thinking about running a business? Today I'm sharing how I cope with imposter syndrome and push on without letting it get in the way. Learn more about Inspire Write Repeat here Follow me on Instagram Buy Out…

1
Are these corporate habits ruining your freelance life? 34:04

3y ago34:04

34:04

Corporate hangovers are more common than you think. Here are 5 habits that might be ruining your freelance life. Sign up to the Inspire Write Repeat waitlist here. All the other links you need are here.

1
Burnout and boundaries with Jo Hooper 57:59

3y ago57:59

57:59

I want to introduce you to Jo Hooper, my freelance pal and mental health mentor. She's an absolute rock and voice of reason when it comes to building a business that supports your wellbeing, and in this conversation, we cover a lot of ground. From my dwindling mental health and corporate hangovers, to why we need to set boundaries to create sustain…

1
How to make the leap with Jess Berry from The Coworking Club 47:36

3y ago47:36

47:36

In this week’s episode, I’m talking to Jess from the Coworking Club about how to make the leap into freelancing. We discuss: Why side hustles are on the rise post-pandemic Blogging - is it dead in the water? How to manage your mental health when you go solo Where to find your first clients Fiona's links are here Learn more about The Coworking Club…

1
Pitching to publications (Part 2) 27:59

3y ago27:59

27:59

Do you dream of seeing your name in print? But not got a clue where to start? The good news is that I've been there and spent years pitching successfully to publications, with my work printed in Grazia, Huffington Post, Happiful and Metro to name a few. Also, I offer 1-1 mentoring calls as well, where I can run over pitches with you, answer your sp…

1
Pitching to publications (Part 1) 29:02

3y ago29:02

29:02

Do you dream of seeing your name in print? But not got a clue where to start? The good news is that I've been there and spent years pitching successfully to publications, with my work printed in Grazia, Huffington Post, Happiful and Metro to name a few. Also, I offer 1-1 mentoring calls as well, where I can run over pitches with you, answer your sp…

1
My 3 biggest business fears 35:50

3y ago35:50

35:50

I'm all for offering practical advice on the podcast, but sometimes it's just as important to share the reality of running a freelance writing business. And I have been feeling a lot of fear and anxiety recently, but I haven't let it get on top of me. Here are my 3 biggest business fears and what I'm doing about them. All the links you need are her…

1
How To Use Mindfulness As A Business Owner 45:01

3y ago45:01

45:01

In this episode, I speak to the lovely Emma Buchan who is a transformation coach after having been there and done it herself and now helps others gain more confidence and self-belief in themselves and their abilities. And today's she's going to chat to us all about mindfulness, why it's important and how we can incorporate it into our busy, online,…

1
How to make time for your passion project 30:25

3y ago30:25

30:25

Too often, our dreams are put on hold because life gets in the way. We end up binge-watching The Office all weekend or looking after those around us, never make time for our own passion projects. In this episode, I'm sharing how I have managed to make time for my passion projects over the years. From my first foray into blogging when I was still wo…

1
Which Email Platform Is Best For Small Business? 41:37

3y ago41:37

41:37

One of the most common questions I get is 'Which platform is best'? And now, I'll be upfront, you might not like my answer. BUT, in this episode, I share some personal opinions (yes we all have them!) about at least 5 different Email Service Providers (ESPs), the pros and cons of each including pricing and my experience of using them. Plus, if you'…

1
Using IG reels to sell your services 25:58

3y ago25:58

25:58

Instagram reels are here to stay, but how can you use them to promote and ultimately sell more of your freelance services? I too was reluctant in the beginning, SO not up for learning dance routines and pointing at floating text. But once I found out how to use reels in my own way, to fit with my own personal brand... it all became much easier AND …

1
Is it ever OK to work for free? 23:44

3y ago23:44

23:44

There's an ongoing joke in the freelancing community that you can't pay your rent/feed your kids with 'exposure'. We all deserve to be paid fairly for our work... but is it ever OK to work for free? All the links you need are here Video on how to set your rates

1
How to get started with Segmentation in Email Marketing 15:13

3y ago15:13

15:13

In today's episode, I talk about how you can start using segmentation within your email campaigns. It's pretty important. 89% of business currently do not use segmentation within their email strategy and that's crazy! I cover what segmentation is, why it's important and some examples of how it could drive some real results for your business. Ps. Do…

1
How to manage your schedule when you have depression 29:51

3y ago29:51

29:51

Freelancing can offer so many positives. But what about when you have depression? How can you factor that into your schedule and make sure you still get work done, keep clients happy and grow your business? In this episode I share some practical tips that you can implement in your freelance life to manage sadness when it comes. All links mentioned …

1
Copywriting & Commerciality with Em from Inkpot & Press 1:01:10

3y ago1:01:10

1:01:10

Emily Mumford is the brains behind the fabulous brand that is Inkpot & Press. The copywriting pro is a countryside-dwelling, English graduate with over 15 years of copywriting experience. She clearly has a passion for helping value-led brands level up their words across all digital platforms. Whether it's a sales page, product descriptions or Insta…

1
How to overcome self-doubt in business 25:01

3y ago25:01

25:01

Do you struggle with confidence? Do you remember all the negative feedback and blatantly ignore the positive? Are you plagued with self-doubt whenever you dare to introduce yourself as a freelancer? I've been there! This episode takes you through a few practical ways that you can begin to nurture your confidence and banish self-doubt. From collecti…

1
Behind The Scenes At Lone Owl Studio with Sarah Woollen 50:46

3y ago50:46

50:46

Lone Owl Studio is the incredible brand that today's lovely guest, Sarah Woollen has created. It's a clothing and personalised gift brand that creates products that are proudly vegan and free of any animal-derived materials and adhesives (right down to the recyclable packaging). And also donates monthly to animal charities too! In this episode we c…

1
How to host an online event 47:19

3y ago47:19

47:19

OK this a proper deep dive! I've been hosting regular online events for a year now and have learned so much. In this episode, I talk you through the technical steps to setting up your online event as well as other important things to consider such as promotion, pricing, writing your sales page, picking the right topic and so much more! Buy my book …

1
SEO & Shopify with Liane aka The Content Creator 1:00:31

3y ago1:00:31

1:00:31

When you first start out in business, sometimes we just have to get things done, right? None of us knows everything. Or do everything we're 'supposed' to do. SEO is generally one of those things. In today's episode, I invited my pal Liane Abrams aka. The Content Creator to come and give us the DL on how we can get started with SEO, specifically for…

1
Are you financially ready to go freelance? 22:37

3y ago22:37

22:37

Ahh the money worries are real! In this episode, I'm sharing some tips that will give you the confidence to make the leap without fearing the financial hardships that come with it. Buy my book Out of Office - https://uk.bookshop.org/books/out-of-office-ditch-the-9-5-and-be-your-own-boss/9781789561241 Buy tickets to How To Make Money As a Freelance …

1
How to build my list and get more email subscribers 28:09

3+ y ago28:09

28:09

We're carrying on with the Q&A from my Instagram Stories where I'm answering all of your questions about email marketing. Today I'm answering the question 'How do I build my email subscriber list?' In this episode, I give you an explanation about value exchange, what that actually means, why it's important and what it could look like for you. Plus,…

1
How I used Instagram to sell out my writing program in 36 hours 41:49

3+ y ago41:49

41:49

Here is the second part of a series that takes you behind the scenes of the marketing strategy that I used to promote my writing program and sell it out in 36 hours! In this episode, I get into the details of how I created the content, how I spread it evenly over grid posts, reels, stories, and lives. I also explain how I keep track of all my conte…

1
Email Marketing and Etsy 13:05

3+ y ago13:05

13:05

Answering your questions, one by one, about email marketing. In this episode, I share my personal thoughts and feelings about building a business on a 3rd party selling site. BUT more importantly, how you can start to build your own database of fabulous email subscribers if that's where you're at right now. The Email Challenge, 5 prompts in 5 days:…

1
Sharing the launch strategy for my sold-out writing program 43:03

3+ y ago43:03

43:03

Ola! Welcome to this highly requested two-part podcast all about how I sold out my most recent program launch in less than 36 hours! In this part, I'll talk through my overall strategy, timescales, who I learned all my tricks from, how I figured out what platforms to use and how I brainstormed general content ideas. Alice Benham - https://www.alice…

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